Article pp.191-192 du Vol.40 n°244 (2014)

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7 Contributors to this issue

11 CSR strategy formulation. Selecting the right variables Jean Biwolé Fouda

In the extensive literature on CSR, very often, strategic recommendations specific to the contexts studied are overlooked. In this article, the author purports to set forth the most suitable CSR variables and strategies in a given context. Fol- lowing a comparative study, findings indicate that environmental aspects need to be stressed in developing countries, in order to move towards a more ecofriendly attitude. In developed countries, strengthening environmental requirements on subsidiaries located in African countries is crucial.

33 Social influence and attitude towards Facebook ads.

The mediating role of self-brand connection Richard Ladwein

The objective of this paper is to determine the impact of psychosocial factors on the attitude towards Facebook ads. The results highlight that the need for social belonging determines opinion leadership and susceptibility to interpersonal influence and that these variables determine self-brand connection. The tested model also indicates that self-brand connection plays a pivotal role in the rela- tionship between the psychosocial variables and attitude towards Facebook ads.

53 Relational dynamics and profile of power.

French candidacies of Winter Olympics 2018 Frédéric Lassalle

The main contribution of this research is to propose a tool to understand the importance of the dynamic relation in the situation of a candidacy to an international sport event. Olympic Games by their financial, media, sports effects…

facilitate the emergence of a multiplicity of candidacies. To control the phases of selection and organization the International Olympic Committee maintains relations of closeness with cities pretenders. The results allow to verify that the dynamic relation have an impact on the selection of the city be candidate.

S U M M A R Y

issue 244 October 2014

Cet article des Editions Lavoisier est disponible en acces libre et gratuit sur archives-rfg.revuesonline.com

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192 Revue française de gestion – N° 244/2014

73 Grand-angle – Multitude and fluidity: implications for business strategies Alain Charles Martinet

This paper gives a fundamental inquiry on the implications of the digital dis- ruption for business strategies, especially in the media industry which is used as a generic case. The concepts of multitude, fluidity and attention, with a provocative lecture of Spinoza and Tarde, are helpful to suggest more complex, collaborative and pragmatic strategies, particularly in knowledge based activi- ties: media, universities, consulting, cultural industries...

File: Myths and realities of ETI (Intermediate-sized enterprises) Guest Editors: Didier Chabaud, Karim Messeghem

95 ETI (intermediate-sized enterprises). A New research object Didier Chabaud, Karim Messeghem

111 Entrepreneurship is it soluble in SME

Didier Grandclaude, Thierry Nobre, Cindy Zawadzki

The SME is the natural environment for entrepreneurship and the intermediate- sized enterprise (in French: Entreprise de taille intermédiaire – ETI) represents the transition between the SME and the Large Firm. This article analyses how the entrepreneurial dynamic evolves within the ETI. Through a study of three ETIs, the authors analyse the process of disentrepreneurialisation and highlight the paradox that this type of organisation faces: that of maintaining the entrepreneurial logic whilst developing a managerial logic. This requires ETI managers to find a balance between these two attitudes and to give more support to their staff, who are worried at having to say goodbye to the SME.

133 Mid-cap’s development trajectories : a BM perspective

Nathalie Claveau, Martine Séville, Isabelle Prim-Allaz, Laure Ambroise To establish the relevance of Intermediate-sized enterprises (now ISE) as a research object, this paper proposes to go beyond the traditional economic and financial approach. It provides an analysis of their business model evolution, that is to say, the evolution of their strategic, financial and organizational dimensions combination. An empirical study based on 14 companies is conducted. It shows that these companies have a sustainable trajectory of growth that seems to be based on some business models (BM) common characteristics. These companies use some dynamic capabilities to change their BM. This allows them to grow without changing their deep nature and without losing their independence. The ISE trajectory is based on their ability to change their BM along a curve in a reasonable and rational way, under conditions of family gover-

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Summary 193

nance. ISE thus constitute a real research object as they would be emblematic of a specific logic of development based on a virtuous circle around a triptych:

Independence-Control-Development.

149 The involvement of talent in the development of meduim-sized firms.

A reality Pascal Martin

Professional talent is a concept that has become increasingly sought after for the last 20 years. This article focuses on the involvement of talent in the development of ETI. It discusses, first, the contributions of the literature that defines the notion of professional talent, its characteristics and its management. The article then goes on to present an exploratory study. Respondents expressed their views on the strategic importance of talent for the development of their medium-sized firms. Whether operational or management teams, human capital has a key role where talent is sought. The study shows the main key dimensions of the concept of talent and leverage of talent management in the meduim-sized firms.

165 Opinion – French medium-sized companies and the internationalization gap: which lessons from the German Hidden Champions?

Hermann Simon, Régis Coeurderoy, Stephan Guinchard

The number of medium-sized firms is notoriously limited in France. By com- parison, the international competitiveness of medium-sized German firms is well known too. The drivers of competitiveness behind this success need to be explored. The purpose of this article is to study the case of “hidden champions”

in Germany and to point out striking features which are not German specific.

Lessons can be drawn for the French case but this would require a strong trans- formation of the culture of internationalisation.

181 Interview – ETI (Intermediate-sized enterprises). Beyond data, an ambition.

Interview with Mohed Altrad Didier Chabaud, Karim Messeghem 191 Summary

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