Mythologies et fantasmagories des nouvelles médiations marchandes, le cas du flagship : étude sur trois flagships parisiens de marques de grande consommation dans l’univers de la mode

HAL Id: dumas-02884071

https://dumas.ccsd.cnrs.fr/dumas-02884071

Submitted on 29 Jun 2020

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Mythologies et fantasmagories des nouvelles médiations

marchandes, le cas du flagship : étude sur trois flagships

parisiens de marques de grande consommation dans

l’univers de la mode

Maïlys Vyers

To cite this version:

Maïlys Vyers. Mythologies et fantasmagories des nouvelles médiations marchandes, le cas du flagship : étude sur trois flagships parisiens de marques de grande consommation dans l’univers de la mode. Sciences de l’information et de la communication. 2019. �dumas-02884071�

École des hautes études en sciences de l'information et de la communication – Sorbonne Université

77, rue de Villiers 92200 Neuilly-sur-Seine I tél. : +33 (0)1 46 43 76 10 I fax : +33 (0)1 47 45 66 04 I celsa.fr

Master professionnel

Mention : Information et communication Spécialité : Communication Marque Option : Marque, innovation et création

Mythologies et fantasmagories des nouvelles médiations

marchandes, le cas du flagship

Étude sur trois flagships parisiens de marques de grande

consommation dans l’univers de la mode

Responsable de la mention information et communication Professeure Karine Berthelot-Guiet

Tuteur universitaire : Greta Travagliati

Nom, prénom : VYERS Maïlys Promotion : 2018-2019

Soutenu le : 02/09/2019

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