قوانين التخاطب في "كليلة ودمنة" لابن المقفع

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Abstract:

Often the communicative process held between the two parties of speech, are governed by rules and strategies that the sender carefully chooses in order to influence a previously targeted receiver. if there is no prior relationship between the two poles of the communicative process ; the sender wilI seek to create it by using particular techniques and strategies that enable him to perform his functions in a way that suites the context.

In this paper I will examine how Ibn El Moukafaa has written his work in an elaborated way by using communicative strategies (manipulation) that matches his general purposes.

Key words:Communication - context- strategies- language- receiver

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3Voir : Catherine Kerbrat –Orecchioni : L’implicite (Linguistique), Armand Colin, Paris 1986, p. 194.

4MaingueneauD : Les termes clés de l’analyse du discours, Seuil, France 1996, p. 54.

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12 C.K Orecckioni,l’implicite, P199.

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15- Dominique Maingueneau, les termes clés de l’analyse du discours, P 61.

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17- C.K Orecchioni, l’implicite, P200.

18- Ibid, p 207.

19- O Ducrot: dire et ne pas dire, 2ème édition, Harman, paris 1980, p204.

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22 -Anne Reboul Jacques Mouschler : la pragmatique aujourd’hui (une nouvelle science de la communication), seuil, Paris 1998, P 34.

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