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Three essays in economics of online advertising

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Academic year: 2021

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Figure

Figure 2.1: Interior level of advertising with viewability technology when r(a) = 1 − a, κ(a) = a, and q = 2
Figure 3.1: Platform’s profits and choice of advertising level when 1 + γ l (ˆ a ) ≥ θ
Figure 3.2: Platform’s profits and choice of advertising level when 1 + γ l (ˆ a ) < θ ≤ 1 + γ h (ˆ a)
Figure 3.3: Platform’s profits and choice of advertising level when 1 + γ h (ˆ a) < θ
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