L’humanoïde dans la publicité : appropriation et réécriture des imaginaires de la technique au service des stratégies de marque

HAL Id: dumas-03259627

https://dumas.ccsd.cnrs.fr/dumas-03259627

Submitted on 14 Jun 2021

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Copyright

L’humanoïde dans la publicité : appropriation et

réécriture des imaginaires de la technique au service des

stratégies de marque

Quentin Le Joly

To cite this version:

Quentin Le Joly. L’humanoïde dans la publicité : appropriation et réécriture des imaginaires de la technique au service des stratégies de marque. Sciences de l’information et de la communication. 2020. �dumas-03259627�

École des hautes études en sciences de l'information et de la communication – Sorbonne Université

77, rue de Villiers 92200 Neuilly-sur-Seine I tél. : +33 (0)1 46 43 76 10 I fax : +33 (0)1 47 45 66 04 I celsa.fr

Mémoire de Master 2

Mention : Information et communication Spécialité : Communication Marque Option : Marque, innovation et création

L’humanoïde dans la publicité

Appropriation et réécriture des imaginaires de la technique

au service des stratégies de marque

Responsable de la mention information et communication Professeure Karine Berthelot-Guiet

Tuteur universitaire : Sophie Corbillé

Nom, prénom : LE JOLY Quentin Promotion : 2019-2020

Soutenu le : 14/09/2020 Mention du mémoire : Bien

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