Nouveaux enjeux du dircom à l'ère de la transformation digitale et de l’intelligence artificielle

HAL Id: dumas-03249989

https://dumas.ccsd.cnrs.fr/dumas-03249989

Submitted on 4 Jun 2021

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Nouveaux enjeux du dircom à l’ère de la transformation

digitale et de l’intelligence artificielle

Alan Calloch

To cite this version:

Alan Calloch. Nouveaux enjeux du dircom à l’ère de la transformation digitale et de l’intelligence artificielle. Sciences de l’information et de la communication. 2020. �dumas-03249989�

École des hautes études en sciences de l'information et de la communication – Sorbonne Université

77, rue de Villiers 92200 Neuilly-sur-Seine I tél. : +33 (0)1 46 43 76 10 I fax : +33 (0)1 47 45 66 04 I celsa.fr

Mémoire de Master 2

Mention : Information et communication

Spécialité : Communication Entreprises et institutions Option : Entreprises, institutions et stratégies

Nouveaux enjeux du dircom à l'ère de la transformation

digitale et de l’intelligence artificielle

Responsable de la mention information et communication Professeure Karine Berthelot-Guiet

Tuteur universitaire : Nicole d’Almeida

Nom, prénom : CALLOCH Alan Promotion : 2003-2004

Soutenu le : 25/06/2020

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