Article pp.173-175 du Vol.38 n°224 (2012)

(1)

7 Editorial

11 Contributors to this issue

15 The three P’s of a Project-Based View: Project, perennity, profit Jean-Pierre Bréchet

This article attempts to address the question of perennity of the firm. This question, largely ignored in theoretical litterature on governance and strategy, is pertinent when considering the role of managerial power as a mediator between the real enterprise firm and its financial institution. Starting with three contrasting cases of mediation, this article reviews elements of a Project-Based View to affirm the three P’s of a general policy, a governance or a demanding strategy that is mindful of the perennity of the firm: namely, the central position of the company Project, the Perennity of the real enterprise, and Profit as a means.

A critique of J.P. Bréchet’s article

The three illusions of the Project-Based View Frédéric Fréry

Answer to Frédéric Fréry

The PBV, a theorization effort within the scientific debate Jean-Pierre Bréchet

49 Purchase predetermined versus not determined: What impact on the decision process during the purchase?

Chantal Connan Ghesquiere

Un consommateur peut on non prédéterminer son achat avant d’entrer dans une grande surface. Cet acte peut-il avoir un impact sur le processus de décision ? Une étude empirique menée sur 254 clients d’un hypermarché met en évidence l’existence de deux groupes aux comportements opposés : ceux qui choisissent leurs articles avant d’entrer dans le magasin sont plus sensibles aux prix et les autres à l’assortiment.

issue 224 May 2012

S U M M A R Y

Cet article des Editions Lavoisier est disponible en acces libre et gratuit sur archives-rfg.revuesonline.com

(2)

65 SME hypergrowth : trust and commitment effects

Caroline Champagne de Labriolle, Isabelle Prim-Allaz, Martine Séville, Elsa Belliato

The analysis of interviews with SME managers who have experienced one or more periods of hypergrowth suggests that trust plays a leverage effect on these SME intangible resources. Thanks to trust and commitment, individual efforts in the exploitation of all resources are multiplied. Stakeholders trust and commitment to the CEO decisions and actions during periods of strong growth is linked, in return, to a real commitment of the CEO into growth which feeds hypergrowth.

File: Business companies and Privacy

Guest Editors: Régis Dumoulin, Caroline Lancelot Miltgen

84 Companies and privacy: how to overcome the “Privacy paradox”

Bernard Pras

95 Business companies and respect for consumers’ privacy: from acceptable to desirable use of personal data.

Régis Dumoulin, Caroline Lancelot Miltgen

A better definition of equilibrium is required when, on the one hand, consumer’s privacy concerns are growing and, on the other hand, the desire for companies to find out more about their customers is increasing daily. In this article we analyse the way in which companies must tackle the issues and limits concerning data collection. We also show why it is important to define a real relational strategy, in an ambiguous institutional context.

111 Digital business models, personal data and the performances of websites Grazia Cecere, Fabrice Rochelandet

In order to evaluate privacy regulation, the firms’ strategy is one of the key variables.What drive firms to protecttheir consumers’ privacy? Our objective is to measure the effect of digital business models and degree of intrusiveness on the performance of websites. Firstly, the article analyses the correlation between the features of the business models and their intrusiveness. Second, it analyses the effect of both digital business models and theirs degree of intrusiveness on the websites’audience.

174 Revue française de gestion – N° 224/2012

(3)

125 Concerns about using Social Media in recruitment strategies:

is it a privacy violation?

Laïla Benraïss-Noailles, Catherine Viot

This paper explores the consequences of the use of Social Networks in the hiring process; more specifically, consequences on privacy. The findings of two studies -one conducted among young Generation Y graduates and the other one among recruiters belonging to Generation X - underline the main differences regarding what people think they know about Web 2.0. These differences lead to a ray practices when it comes to the use of Social Networks in the specific context of hiring, as well as bring up concerns about privacy.

139 Corporate web 2.0 and decentralized coordination tools: an intertwining of personal and professional realms

Samy Guesmi, Alain Rallet

This paper aims to study social software diffusion within French companies in the context of private - professional boundaries blurring in the light of the COI TIC 2006 survey and post survey. The concept of decentralized coordination tool is developed to propose an alternative approach of innovative ICT’s uses based on practices rather than on the tools. It appears that the boundaries’

blurring doesn’t operate as intended but on the opposite way from other emergent technologies.

153 Respecting employee privacy. What are the stakes for businesses and trade unions?

Dominique Peyrat-Guillard

This paper examines workplace privacy stakes, from the employers’ and the trade unions’ perspectives. This study shows that privacy is the subject of both a critical discourse about the balance between professional and personal life and a technical discourse on the legal obligations but that trade unions still seem to lag behind as regards the negotiation stakes on this topic. The discussion emphasizes the necessity to study the consequences of privacy invasion and the importance of negotiating a balance between trust and monitoring.

173 Summary

Summary 175