Enrichissement Sémantique

Daniel Mayer

VP Corporate Marketing Décembre 2011

Enrichissement Sémantique

Extraction, Annotation, Bases de connaissance

Web Sémantique

 3 Questions

• Comment rendre le contenu intelligible pour l’ordinateur ?

• Quelles « nouvelles possibilités » sont apparues ?

• Quels sont les bénéfices ?

Agenda

 Présentation de TEMIS

 Initiation à l’enrichissement sémantique

 Proposition de Valeur

 Cas clients

 Conclusion

TEMIS

Pionnier de l’Enrichissement de Contenu depuis 2000

New York Philadelphia

Heidelberg Paris

Grenoble

2000

Montréal

2010

55

London ²⁰¹⁰

Références clé dans l’Edition

Agenda

 Présentation de TEMIS

 Initiation à l’enrichissement sémantique

 Proposition de Valeur

 Cas client

 Conclusion

L’enrichissement sémantique

Un impact à trois échelles

On January 8th Google buys AdMob for $750 Million.

HTC Strikes Back Against Apple – Wall Street Journal - NIRAJ SHETH May 13^th 2010 - HTC Corp., the maker of several phones that run on Google Inc.'s Android platform, filed a complaint against Apple Inc. alleging patent infringement, a move that follows an intellectual-property suit that the iPhone maker filed against HTC two months ago.

HTC's complaint with the U.S. International Trade Commission alleges that Apple has violated five patents held by the Taiwan-based electronics manufacturer and asks the trade court to stop Apple from selling the iPhone, the iPad and iPod in the U.S.

Apple in March filed complaints with the ITC, and in a federal court in Delaware, outlining a total of 20 patents related to touch-screen technology and mobile computing that it alleges HTC infringed. In its filing, HTC cites patents related to power consumption in smartphones and how cellphones dial contacts from an address book. Some of the patents cited by Apple in its suit also relate to power usage, but it wasn't immediately clear how similar those claims are to HTC's.

"We are taking this action against Apple to protect our intellectual property, our industry partners, and most importantly our customers that use HTC phones," HTC's North American vice president, Jason Mackenzie, said in a written statement.

In another sign of the growing legal pressure on Google and its Android partners, HTC recently announced a licensing deal with Microsoft Corp., which said it believes that HTC's Android phones infringes on a range of Microsoft patents including user interfaces.

The share of Android-based smartphones in the U.S. grew to 28% in the first quarter, according to research firm NPD, for the first time edging out the iPhone's 21% share.

filed complaints with the ITC

filed a complaint against Apple Inc. alleging patent infringement

ITC

recently announced a licensing deal with HTC

American vice president ‘s North HTC

HTC

Apple Google

US International Trade Commission

Microsoft Corp iPhone iPad iPod

Jason Mackenzie NIRAJ SHETH

Android

smartphones cellphones

user interfaces power usage

The share of Android-based smartphones in the U.S. grew to 28% in the first quarter NPD

HTC Strikes Back Against Apple – Wall Street Journal - NIRAJ SHETH May 13^th 2010 - HTC Corp., the maker of several phones that run on Google Inc.'s Android platform, filed a complaint against Apple Inc. alleging patent infringement, a move that follows an intellectual-property suit that the iPhone maker filed against HTC two months ago.

HTC's complaint with the U.S. International Trade Commission alleges that Apple has violated five patents held by the Taiwan-based electronics manufacturer and asks the trade court to stop Apple from selling the iPhone, the iPad and iPod in the U.S.

Apple in March filed complaints with the ITC, and in a federal court in Delaware, outlining a total of 20 patents related to touch-screen technology and mobile computing that it alleges HTC infringed. In its filing, HTC cites patents related to power consumption in smartphones and how cellphones dial contacts from an address book. Some of the patents cited by Apple in its suit also relate to power usage, but it wasn't immediately clear how similar those claims are to HTC's.

"We are taking this action against Apple to protect our intellectual property, our industry partners, and most importantly our customers that use HTC phones," HTC's North American vice president, Jason Mackenzie, said in a written statement.

In another sign of the growing legal pressure on Google and its Android partners, HTC recently announced a licensing deal with Microsoft Corp., which said it believes that HTC's Android phones infringes on a range of Microsoft patents including user interfaces.

The share of Android-based smartphones in the U.S. grew to 28% in the first quarter, according to research firm NPD, for the first time edging out the iPhone's 21% share.

filed complaints with the ITC

filed a complaint against Apple Inc. alleging patent infringement

ITC

recently announced a licensing deal with HTC

American vice president ‘s North HTC

HTC

Apple Google

US International Trade Commission

Microsoft Corp iPhone iPad iPod

Jason Mackenzie NIRAJ SHETH

Android

smartphones cellphones

user interfaces power usage

The share of Android-based smartphones in the U.S. grew to 28% in the first quarter NPD

HTC Strikes Back Against Apple – Wall Street Journal - NIRAJ SHETH May 13^th 2010 - HTC Corp., the maker of several phones that run on Google Inc.'s Android platform, filed a complaint against Apple Inc. alleging patent infringement, a move that follows an intellectual-property suit that the iPhone maker filed against HTC two months ago.

HTC's complaint with the U.S. International Trade Commission alleges that Apple has violated five patents held by the Taiwan-based electronics manufacturer and asks the trade court to stop Apple from selling the iPhone, the iPad and iPod in the U.S.

Apple in March filed complaints with the ITC, and in a federal court in Delaware, outlining a total of 20 patents related to touch-screen technology and mobile computing that it alleges HTC infringed. In its filing, HTC cites patents related to power consumption in smartphones and how cellphones dial contacts from an address book. Some of the patents cited by Apple in its suit also relate to power usage, but it wasn't immediately clear how similar those claims are to HTC's.

"We are taking this action against Apple to protect our intellectual property, our industry partners, and most importantly our customers that use HTC phones," HTC's North American vice president, Jason Mackenzie, said in a written statement.

In another sign of the growing legal pressure on Google and its Android partners, HTC recently announced a licensing deal with Microsoft Corp., which said it believes that HTC's Android phones infringes on a range of Microsoft patents including user interfaces.

The share of Android-based smartphones in the U.S. grew to 28% in the first quarter, according to research firm NPD, for the first time edging out the iPhone's 21% share.

filed complaints with the ITC

filed a complaint against Apple Inc. alleging patent infringement

ITC

recently announced a licensing deal with HTC

American vice president ‘s North HTC

HTC

Apple Google

US International Trade Commission

Microsoft Corp iPhone iPad iPod

Jason Mackenzie NIRAJ SHETH

Android

smartphones cellphones

user interfaces power usage

The share of Android-based smartphones in the U.S. grew to 28% in the first quarter NPD

HTC Strikes Back Against Apple – Wall Street Journal - NIRAJ SHETH May 13^th 2010 - HTC Corp., the maker of several phones that run on Google Inc.'s Android platform, filed a complaint against Apple Inc. alleging patent infringement, a move that follows an intellectual-property suit that the iPhone maker filed against HTC two months ago.

HTC's complaint with the U.S. International Trade Commission alleges that Apple has violated five patents held by the Taiwan-based electronics manufacturer and asks the trade court to stop Apple from selling the iPhone, the iPad and iPod in the U.S.

Apple in March filed complaints with the ITC, and in a federal court in Delaware, outlining a total of 20 patents related to touch-screen technology and mobile computing that it alleges HTC infringed. In its filing, HTC cites patents related to power consumption in smartphones and how cellphones dial contacts from an address book. Some of the patents cited by Apple in its suit also relate to power usage, but it wasn't immediately clear how similar those claims are to HTC's.

"We are taking this action against Apple to protect our intellectual property, our industry partners, and most importantly our customers that use HTC phones," HTC's North American vice president, Jason Mackenzie, said in a written statement.

In another sign of the growing legal pressure on Google and its Android partners, HTC recently announced a licensing deal with Microsoft Corp., which said it believes that HTC's Android phones infringes on a range of Microsoft patents including user interfaces.

The share of Android-based smartphones in the U.S. grew to 28% in the first quarter, according to research firm NPD, for the first time edging out the iPhone's 21% share.

filed complaints with the ITC

filed a complaint against Apple Inc. alleging patent infringement

ITC

recently announced a licensing deal with

American vice president ‘s North HTC HTC

HTC

Apple Google

US International Trade Commission

Microsoft Corp iPhone iPad iPod

Jason Mackenzie NIRAJ SHETH

Android

smartphones cellphones

user interfaces power usage

The share of Android-based smartphones in the U.S. grew to 28% in the first quarter NPD

HTC Strikes Back Against Apple – Wall Street Journal - NIRAJ SHETH May 13^th 2010 - HTC Corp., the maker of several phones that run on Google Inc.'s Android platform, filed a complaint against Apple Inc. alleging patent infringement, a move that follows an intellectual-property suit that the iPhone maker filed against HTC two months ago.

HTC's complaint with the U.S. International Trade Commission alleges that Apple has violated five patents held by the Taiwan-based electronics manufacturer and asks the trade court to stop Apple from selling the iPhone, the iPad and iPod in the U.S.

Apple in March filed complaints with the ITC, and in a federal court in Delaware, outlining a total of 20 patents related to touch-screen technology and mobile computing that it alleges HTC infringed. In its filing, HTC cites patents related to power consumption in smartphones and how cellphones dial contacts from an address book. Some of the patents cited by Apple in its suit also relate to power usage, but it wasn't immediately clear how similar those claims are to HTC's.

"We are taking this action against Apple to protect our intellectual property, our industry partners, and most importantly our customers that use HTC phones," HTC's North American vice president, Jason Mackenzie, said in a written statement.

In another sign of the growing legal pressure on Google and its Android partners, HTC recently announced a licensing deal with Microsoft Corp., which said it believes that HTC's Android phones infringes on a range of Microsoft patents including user interfaces.

The share of Android-based smartphones in the U.S. grew to 28% in the first quarter, according to research firm NPD, for the first time edging out the iPhone's 21% share.

filed complaints with the ITC

filed a complaint against Apple Inc. alleging patent infringement

ITC

recently announced a licensing deal with HTC

American vice president ‘s North HTC

HTC

Apple Google

US International Trade Commission

Microsoft Corp iPhone iPad iPod

Jason Mackenzie NIRAJ SHETH

Android

smartphones cellphones

user interfaces power usage

The share of Android-based smartphones in the U.S. grew to 28% in the first quarter NPD

 Phrase

 Document

 Corpus

Relations

Acquisition

Acheteur Google Cible AdMob Montant $750 million Date 8 Janvier

Le 8 Janvier Google a acheté AdMob pour $750 millions.

Roles Attributs

A l’échelle de la Phrase

L’extraction automatisée d’informations

Le 8 Janvier Google a acheté AdMob pour $750 millions.

Prép Date Compagnie Action Compagnie Prép Expr. Monétaire

Entités

Termes

Prép ^Num Propre Propre Verbe Propre Prep U Num Card

HTC Strikes Back Against Apple – Wall Street Journal - NIRAJ SHETH

May 13 ^th 2010 - HTC Corp., the maker of several phones that run on Google Inc.'s Android platform, filed a complaint against Apple Inc. alleging patent infringement, a move that follows an intellectual-property suit that the iPhone maker filed against HTC two months ago.

HTC's complaint with the U.S. International Trade Commission alleges that Apple has violated five patents held by the Taiwan-based electronics manufacturer and asks the trade court to stop Apple from selling the iPhone, the iPad and iPod in the U.S.

Apple in March filed complaints with the ITC, and in a federal court in Delaware, outlining a total of 20 patents related to touch-screen technology and mobile computing that it alleges HTC infringed. In its filing, HTC cites patents related to power consumption in smartphones and how cellphones dial contacts from an address book. Some of the patents cited by Apple in its suit also relate to power usage, but it wasn't immediately clear how similar those claims are to HTC's.

"We are taking this action against Apple to protect our intellectual property, our industry partners, and most importantly our customers that use HTC phones," HTC's North

American vice president, Jason Mackenzie, said in a written statement.

In another sign of the growing legal pressure on Google and its Android partners, HTC recently announced a licensing deal with Microsoft Corp., which said it believes that HTC's Android phones infringes on a range of Microsoft patents including user interfaces.

The share of Android-based smartphones in the U.S. grew to 28% in the first quarter, according to research firm NPD, for the first time edging out the iPhone's 21% share.

filed complaints with the ITC

filed a complaint against Apple Inc. alleging patent infringement

Relations

Procès ITC

recently announced a licensing deal with HTC

Licences

American vice president ‘s North HTC

RH

A l’échelle du Document

1. Annotation du Document

HTC

Apple Google

US International Trade Commission

Microsoft Corp

iPhone iPad iPod

Jason Mackenzie

NIRAJ SHETH

Android

smartphones cellphones

user interfaces power usage

HTC Apple Google Microsoft Corp. NPD

Compagnies

US International Trade Commission

Organisations

Personnes

Niraj Sheth

iPhone iPad iPod

Produits

Technologies

Android smartphones

power usage user interfaces

The share of Android-based smartphones in the U.S. grew to 28% in the first quarter

Part de Marché Jason Mackenzie

NPD

Apple

A l’échelle du Document

1. Annotation du Document (Balisage Interne)

Moteur de recherche enrichi

1. Annotation (balisage externe)

HTC Strikes Back Against Apple – Wall Street Journal - NIRAJ SHETH

May 13 ^th 2010 - HTC Corp., the maker of several phones that run on Google Inc.'s Android platform, filed a complaint against Apple Inc. alleging patent infringement, a move that follows an intellectual-property suit that the iPhone maker filed against HTC two months ago.

HTC's complaint with the U.S. International Trade Commission alleges that Apple has violated five patents held by the Taiwan-based electronics manufacturer and asks the trade court to stop Apple from selling the iPhone, the iPad and iPod in the U.S.

Apple in March filed complaints with the ITC, and in a federal court in Delaware, outlining a total of 20 patents related to touch-screen technology and mobile computing that it alleges HTC infringed. In its filing, HTC cites patents related to power consumption in smartphones and how cellphones dial contacts from an address book. Some of the patents cited by Apple in its suit also relate to power usage, but it wasn't immediately clear how similar those claims are to HTC's.

"We are taking this action against Apple to protect our intellectual property, our industry partners, and most importantly our customers that use HTC phones," HTC's North

American vice president, Jason Mackenzie, said in a written statement.

In another sign of the growing legal pressure on Google and its Android partners, HTC recently announced a licensing deal with Microsoft Corp., which said it believes that HTC's Android phones infringes on a range of Microsoft patents including user interfaces.

filed complaints with the ITC

filed a complaint against Apple Inc. alleging patent infringement

ITC

recently announced a licensing deal with HTC

American vice president ‘s North HTC

HTC

Apple Google

US International Trade Commission

Microsoft Corp

iPhone iPad iPod

Jason Mackenzie

NIRAJ SHETH

Android

smartphones cellphones

user interfaces power usage

A l’échelle du Document :

 Connaissances structurées

• Pré-existantes et de Référence

• Internes / Propriétaires

• Externes / Commerciales ou Open Source

2. Insertion de Connaissances Structurées

HTC Strikes Back Against Apple – Wall Street Journal - NIRAJ SHETH

May 13

2010 - HTC Corp., the maker of several phones that run on Google Inc.'s Android platform, filed a complaint against Apple Inc. alleging patent infringement, a move that follows an intellectual-property suit that the iPhone maker filed against HTC two months ago.

HTC's complaint with the U.S. International Trade Commission alleges that Apple has violated five patents held by the Taiwan-based electronics manufacturer and asks the trade court to stop Apple from selling the iPhone, the iPad and iPod in the U.S.

Apple in March filed complaints with the ITC, and in a federal court in Delaware, outlining a total of 20 patents related to touch-screen technology and mobile computing that it alleges HTC infringed. In its filing, HTC cites patents related to power consumption in smartphones and how cellphones dial contacts from an address book. Some of the patents cited by Ale in its suit also relate to power usage, but it wasn't immediately clear how similar those claims are to HTC's.

"We are taking this action against Apple to protect our intellectual property, our industry partners, and most importantly our customers that use HTC phones," HTC's North American vice president, Jason Mackenzie, said in a written statement.

filed complaints with the ITC

filed a complaint against Apple Inc. alleging patent infringement

ITC HTC

Apple Google

US International Trade Commission iPhone iPad iPod

NIRAJ SHETH

Android

smartphones cellphones

power usage

Apple

A l’échelle du Document :

3. Mise en réseau

HTC Strikes Back Against Apple – Wall Street Journal - NIRAJ SHETH

May 13

2010 - HTC Corp., the maker of several phones that run on Google Inc.'s Android platform, filed a complaint against Apple Inc. alleging patent infringement, a move that follows an intellectual-property suit that the iPhone maker filed against HTC two months ago.

HTC's complaint with the U.S. International Trade Commission alleges that Apple has violated five patents held by the Taiwan-based electronics manufacturer and asks the trade court to stop Apple from selling the iPhone, the iPad and iPod in the U.S.

Apple in March filed complaints with the ITC, and in a federal court in Delaware, outlining a total of 20 patents related to touch-screen technology and mobile computing that it alleges HTC infringed. In its filing, HTC cites patents related to power consumption in smartphones and how cellphones dial contacts from an address book. Some of the patents cited by Ale in its suit also relate to power usage, but it wasn't immediately clear how similar those claims are to HTC's.

"We are taking this action against Apple to protect our intellectual property, our industry partners, and most importantly our customers that use HTC phones," HTC's North American vice president, Jason Mackenzie, said in a written statement.

In another sign of the growing legal pressure on Google and its Android partners, HTC recently announced a licensing deal with Microsoft Corp., which said it believes that HTC's Android phones infringes on a range of Microsoft patents including user interfaces.

The share of Android-based smartphones in the U.S. grew to 28% in the first quarter, according to research firm NPD, for the first time edging out the iPhone's 21% share.

filed complaints with the ITC

filed a complaint against Apple Inc. alleging patent infringement

ITC

recently announced a licensing deal with

HTC

American vice president ‘s North HTC

HTC

Apple Google

US International Trade Commission

Microsoft Corp iPhone iPad iPod

Jason Mackenzie

NIRAJ SHETH

Android

smartphones cellphones

user interfaces power usage

The share of Android-based smartphones in the U.S. grew to 28% in the first quarter NPD

Brevets d’Apple en matière de smartphones

Données de Part de Marché Smartphones via NPD

Apple smartphones

Market share

Autres articles

Au sujet d’Apple Apple

smartphones

NPD Base De Connaissance

Documents Connexes

Données

Dashboards

Mashups

Analyse Mise en

Réseau Insertion

De Connaissances

Enrichissement de Contenu

Annotation

A l’échelle du Corpus : « Content Analytics »

Copyright © 2011 TEMIS - All Rights Reserved - Slide 16

Enrichissement Sémantique

 Met en avant le contenu pertinent

• Améliore précision et rappel des moteurs de recherche

• Améliore la qualité des résultats de recherche

 Facilite l’exploration

• Alimente les facettes

• Fournit des outils de navigation

 Améliore la compréhension

• Liens vers les connaissances et contenus connexes

• Analyse du contenu

 Permet la Livraison Proactive

• Sans que soit toujours nécessaire une recherche explicite

• Dans le contexte du client

• Maillage / analyse conjointe avec le contenu propriétaire

Bénéfices pour l’utilisateur final

Livraison Proactive

L’information pertinente au moment pertinent

Proposition de Valeur Editeur

Productivité Editoriale

Contenu Attractif

Produits Sémantiques SEO

Liens

Recommandations Analyses

Pages Thématiques Bases

Connaissances De

Publicité Ciblée Annotation

Automatisée

Catégorisation Automatisée

Découverte Des Actifs

• Accroissement de l’usage

• Augmentation du revenu transactionnel

• Rétention Client

• Abaissement des coûts

• Fiabilité des métadonnées

• Flexibilité & Scalabilité

• Réduction du Time-To-Market • Nouvelles sources de revenu

• Rentabilisation des actifs Maillage

Automatisé

Navigation À Facettes

Livraison

Contextuelle

Smart Content chez

Copyright © 2011 TEMIS - All Rights Reserved - Slide 21

Edition Agile chez

Edition Agile chez

 Fenêtre Documents Connexes

• Renvoie le lecteur vers d’autres documents en fonction du document en cours

 Approche « Slice and Dice »

• L es chapitres provenant de livres différents

sont disponibles individuellement

Jurisprudence Chiffrée chez

Projet Jurisprudence Chiffrée

 Point de départ

• Le fonds documentaire Jurica de 500 000 décisions judiciaires

• Ce fonds augmente de 200 000 décisions chaque année

• Chaque document est constitué par du texte non structuré

 Objectif immédiat : Une base de connaissances interrogeable

• En extrayant les informations quantifiées pertinentes concernant : Droit Social (age, taille société, taille société, région, industrie, …) Dommages & Intérêts (nature du préjudice, circonstances, région, ...) Baux Commerciaux (taille, lieu, aménagements, date, …)

Divorces (revenus, mariage, enfants, region, ...)

 Objectif à terme : Une exploitation analytique

Requêtage du fonds

Date de décision Cour

Age Sexe Profession Type d’accident Cause Partie du corps

Type of préjudice

Dommages

Sévérité du préjudice

Chaque concept extrait devient un critère

de recherche

Requêtes Géographiques

Mécanisme innovant de requêtage géographique

 Va au-delà de la recherche classique

 Utilise les extractions d’addresses pour identifier la zone d’intérêt

Résultats géolocalisés

Résultats géolocalisés

 Va au-delà de la liste de résultats traditionnelle

 Utilise les adresses extraîtes pour géolocaliser les décisions

Navigation dans les résultats

Décisions correspondant aux critères de recherche

Facettes basées sur les mêmes concepts

Navigation dans un résultat

Une expérience de lecture améliorée

 Raccourcis sémantiques

 Surlignage des concepts clé

L’Impact

 Des gains de productivité éditoriaux significatifs

• Manuel : 200 k docs/year @ 10 min/doc = 200 man months!!!

• L’indexation ne suffit pas : Ne reconnaît ni le type ni le rôle des

objets : “42” est-ce l’âge de la victime ou une partie de leur adresse ?

• Facilite le re-traitement du contenu

(par exemple pour introduire de nouveaux critères)

 Valorise le contenu

• Extrait des informations structurées du non structuré

• Rend efficaces la recherche, la navigation, la découverte

• Couverture inédite du domaine

Bénéfices de l’enrichissement du contenu

L’Enrichissement Sémantique

 Structure le non structuré

• Annotation, Maillage, Extraction d’information

• Rend le contenu intelligible pour l’ordinateur

 Vers un accès plus intelligent à l’information

• Le contenu pertinent devient plus facile à trouver

• L’information est contextualisée et maillée

• L’information est mise en perspective / analysée

 Une plateforme de développement

• Sert les objectifs stratégiques des éditeurs

• Accroît la productivité éditoriale et le retour sur actifs

• Favorise l’usage, la croissance organique, la rétention client

• Source d’Innovation Produit

Cheville ouvrière du Web Sémantique

Merci de votre attention !

Vos questions

Daniel Mayer

VP Corporate Marketing