Les publicités fantômes : entre objets d’art et de patrimoine, la fabrication d’une histoire publicitaire et urbaine

HAL Id: dumas-03120535

https://dumas.ccsd.cnrs.fr/dumas-03120535

Submitted on 25 Jan 2021

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Copyright

Les publicités fantômes : entre objets d’art et de

patrimoine, la fabrication d’une histoire publicitaire et

urbaine

Mariama Sow

To cite this version:

Mariama Sow. Les publicités fantômes : entre objets d’art et de patrimoine, la fabrication d’une histoire publicitaire et urbaine. Sciences de l’information et de la communication. 2017. �dumas-03120535�

École des hautes études en sciences de l'information et de la communication - Université Paris-Sorbonne 77, rue de Villiers 92200 Neuilly tél. : +33 (0)1 46 43 76 76 fax : +33 (0)1 47 45 66 04 www.celsa.fr

Master professionnel

Mention : Information et communication Spécialité : Communication Marque Option : Marque et communication plurimédia

Les publicités fantômes

Entre objets d’art et de patrimoine, la fabrication

d’une histoire publicitaire et urbaine

Responsable de la mention information et communication Professeure Karine Berthelot-Guiet

Tuteur universitaire : Emmanuelle Fantin

Nom, prénom : SOW Mariama Promotion : 2016

Soutenu le : 04/07/2017

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