ﻴﻠﻌﺘﻟﺍ ﺓﺭﺍﺯﻭ ـــ
ﻠﻌﻟﺍ ﺚـﺤـﺒﻟﺍ ﻭ ﱄﺎـﻌﻟﺍ ﻢـ ــ
ﻲﻤـ
ـﻴﻄﺳ ﺱﺎـﺒﻋ ﺕﺎـﺣﺮـﻓ ﺔـﻌﻣﺎـﺟ ــ
ﻒ
ﺔﻳﺩﺎﺼﺘﻗﻻﺍ ﻡﻮﻠﻌﻟﺍ ﺔﻴﻠﻛ ﻭ ﺔﻳﺭﺎﺠﺘﻟﺍﻭ
ﲑﻴﺴﺘﻟﺍ ﻡﻮﻠﻋ
ﺓﺮﻛﺬﻣ
ﲑﺘﺴﺟﺎﳌﺍ ﺓﺩﺎﻬﺷ ﻞﻴﻧ ﺕﺎﺒﹼﻠﻄﺘﻣ ﻦﻣ ﺀﺰﺠﻛ ﺔﻣﺪﻘﻣ
ﲑﻴﺴﺘﻟﺍ ﻡﻮﻠﻋ ﰲ
ﺺﺼﲣ : ﺔﻴﺠﻴﺗﺍﺮﺘﺳﺇ ﺓﺭﺍﺩﺇ
ﻥﺍﻮﻨﻌﺑ :
ﺕﺎﺴﺳﺆﻤﻠﻟ ﺔﻴﺠﻴﺗﺍﺮﺘﺳﻹﺍ ﺓﺭﺍﺩﻹﺍ ﰲ ﺔﻣﺍﺪﺘﺴﳌﺍ ﺔﻴﻤﻨﺘﻟﺍ ﺩﺎﻌﺑﺃ ﺝﺎﻣﺩﺇ ﺔﻳﺮﺋﺍﺰﳉﺍ ﺔﻳﺩﺎﺼﺘﻗﻻﺍ
ﺓﲑﺒﻜﻟﺍ ﲔﻌﻟ ﺖﻨﲰﻻﺍ ﺔﺴﺳﺆﻣ ﺔﻟﺎﺣ ﺔﺳﺍﺭﺩ
ﺔﺒﻟﺎﻄﻟﺍ ﺩﺍﺪﻋﺇ ﻦﻣ :
ﻝﺎﺨﳌﻮﺑ ﱘﺮﻣ
ﺦﻳﺭﺎﺘﺑ ﺎﻨﻠﻋ ﺖﺸﻗﻮﻧ :
ﻥﺍﻮﺟ 13 2012
ﺔﺸﻗﺎﻨﳌﺍ ﺔﻨﳉ :
ﺃ.
ﺪﻤﳏ ﺓﺰﻫﻮﺑ ﺩ
ﺫﺎﺘﺳﺃ ﱄﺎﻌﻟﺍ ﻢﻴﻠﻌﺘﻟﺍ
ﻒﻴﻄﺳ ﺔﻌﻣﺎﺟ
ﺎﺴﻴﺋﺭ
ﺩ . ﻦﻳﺪﻟﺍ ﻦﻳﺯ ﺵﻭﺮﺑ
ﺮﺿﺎﳏ ﺫﺎﺘﺳﺃ ﻢﺴﻗ
"ﺃ
"
ﻒﻴﻄﺳ ﺔﻌﻣﺎﺟ
ﺍﺭﺮﻘﻣﻭ ﺎﹰﻓﺮﺸﻣ
ﺩ . ﺏﺎﻫﻮﻟﺍ ﺪﺒﻋ ﻱﺪﻬﻤﻠﺑ
ﺮﺿﺎﳏ ﺫﺎﺘﺳﺃ ﻢﺴﻗ
"ﺃ
"
ﻒﻴﻄﺳ ﺔﻌﻣﺎﺟ
ﺎﺸﻗﺎﻨﻣ
ﺩ . ﻕﺍﺯﺮﻟﺍ ﺪﺒﻋ ﻱﺯﻮﻓ
ﺮﺿﺎﳏ ﺫﺎﺘﺳﺃ ﻢﺴﻗ
"ﺃ
"
ﻒﻴﻄﺳ ﺔﻌﻣﺎﺟ
ﺎﺸﻗﺎﻨﻣ
ﺔﻴﻌﻣﺎﳉﺍ ﺔﻨﺴﻟﺍ :
- 2011 2012
This is trial version
www.adultpdf.com
This is trial version
www.adultpdf.com
ﻴﻠﻌﺘﻟﺍ ﺓﺭﺍﺯﻭ ـــ
ﻠﻌﻟﺍ ﺚـﺤـﺒﻟﺍ ﻭ ﱄﺎـﻌﻟﺍ ﻢـ ــ
ﻲﻤـ
ـﻴﻄﺳ ﺱﺎـﺒﻋ ﺕﺎـﺣﺮـﻓ ﺔـﻌﻣﺎـﺟ ــ
ﻒ
ﺔﻳﺩﺎﺼﺘﻗﻻﺍ ﻡﻮﻠﻌﻟﺍ ﺔﻴﻠﻛ ﻭ ﺔﻳﺭﺎﺠﺘﻟﺍﻭ
ﲑﻴﺴﺘﻟﺍ ﻡﻮﻠﻋ
ﺓﺮﻛﺬﻣ ﲑﺘﺴﺟﺎﳌﺍ ﺓﺩﺎﻬﺷ ﻞﻴﻧ ﺕﺎﺒﹼﻠﻄﺘﻣ ﻦﻣ ﺀﺰﺠﻛ ﺔﻣﺪﻘﻣ
ﲑﻴﺴﺘﻟﺍ ﻡﻮﻠﻋ ﰲ
ﺺﺼﲣ : ﺔﻴﺠﻴﺗﺍﺮﺘﺳﺇ ﺓﺭﺍﺩﺇ
ﻥﺍﻮﻨﻌﺑ :
ﺕﺎﺴﺳﺆﻤﻠﻟ ﺔﻴﺠﻴﺗﺍﺮﺘﺳﻹﺍ ﺓﺭﺍﺩﻹﺍ ﰲ ﺔﻣﺍﺪﺘﺴﳌﺍ ﺔﻴﻤﻨﺘﻟﺍ ﺩﺎﻌﺑﺃ ﺝﺎﻣﺩﺇ ﺔﻳﺮﺋﺍﺰﳉﺍ ﺔﻳﺩﺎﺼﺘﻗﻻﺍ
ﺓﲑﺒﻜﻟﺍ ﲔﻌﻟ ﺖﻨﲰﻻﺍ ﺔﺴﺳﺆﻣ ﺔﻟﺎﺣ ﺔﺳﺍﺭﺩ
ﺔﺒﻟﺎﻄﻟﺍ ﺩﺍﺪﻋﺇ ﻦﻣ :
ﻝﺎﺨﳌﻮﺑ ﱘﺮﻣ
ﺦﻳﺭﺎﺘﺑ ﺎﻨﻠﻋ ﺖﺸﻗﻮﻧ :
ﻥﺍﻮﺟ 13 2012
ﺔﺸﻗﺎﻨﳌﺍ ﺔﻨﳉ :
ﺃ.
ﺪﻤﳏ ﺓﺰﻫﻮﺑ ﺩ
ﺫﺎﺘﺳﺃ ﱄﺎﻌﻟﺍ ﻢﻴﻠﻌﺘﻟﺍ
ﻒﻴﻄﺳ ﺔﻌﻣﺎﺟ
ﺎﺴﻴﺋﺭ
ﺩ . ﻦﻳﺪﻟﺍ ﻦﻳﺯ ﺵﻭﺮﺑ
ﺮﺿﺎﳏ ﺫﺎﺘﺳﺃ ﻢﺴﻗ
"ﺃ
"
ﻒﻴﻄﺳ ﺔﻌﻣﺎﺟ
ﺍﺭﺮﻘﻣﻭ ﺎﹰﻓﺮﺸﻣ
ﺩ . ﺏﺎﻫﻮﻟﺍ ﺪﺒﻋ ﻱﺪﻬﻤﻠﺑ
ﺮﺿﺎﳏ ﺫﺎﺘﺳﺃ ﻢﺴﻗ
"ﺃ
"
ﻒﻴﻄﺳ ﺔﻌﻣﺎﺟ
ﺎﺸﻗﺎﻨﻣ
ﺩ . ﻕﺍﺯﺮﻟﺍ ﺪﺒﻋ ﻱﺯﻮﻓ
ﺮﺿﺎﳏ ﺫﺎﺘﺳﺃ ﻢﺴﻗ
"ﺃ
"
ﻒﻴﻄﺳ ﺔﻌﻣﺎﺟ
ﺎﺸﻗﺎﻨﻣ
ﺔﻴﻌﻣﺎﳉﺍ ﺔﻨﺴﻟﺍ :
- 2011 2012
This is trial version
www.adultpdf.com
www.adultpdf.com
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This is trial version
www.adultpdf.com
سٓدكتّ سهش
لاجاّ ٘نظعلا ٖرب لٔلٓ اضلاخ اًسهش لانعأا هتت ُكٔفْتب ٖرلا ه سهشلاّ دنحا سٓدكتلاّ وارحاا لئاف عم سهشلا لٓصج ودكتأ
فسشما ذاتضأل
"
ًٓدلا ًٓش شّسب "
ُصسحّ ُتأَجْتّ ،ٗسنرما ِرٍ ٙلع فاسشإا ُلْبكل سنتطما .
ٗسنرما ٘شقايمّ هٔٔكت ههْبق ٙلع ٗسقْما ٘شقايما ٘يج ءاضعأ ٌافسع سٓدكتّ
.
طخأّ ،لنعلا ارٍ شاجإ ي دٔعب ّأ بٓسق ًم ٕىدعاض ًم لن ىإ سهشلا لٓصج ودكتأ انن مّزاف ٙلعٓ ،ٌامسلا دبع بٓاعلا ذاتضأا سنرلاب
.
هَضأز ٙلعّ ٘ضازدلا لح ٘طضؤما تازاطإ لهل ٖسهش طلاخ ودكتأ ٌأ يتْفٓ ا انن دنح شْفسح ذاتضأا
.
This is trial version
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This is trial version
www.adultpdf.com
أ
ﺩﻴﻬﻤﺘ : ﺘﺎﺴﺴﺅﻤ ﻡﻅﻌﻤ ﻪﺠﺍﻭﺘ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺎﻨ
ﺔﻴﻨﻘﺘﻝﺍﻭ ﺔﻴﻤﻠﻌﻝﺍ ﺕﺍﺭﻭﻁﺘﻝﺍﻭ ﺕﺍﺭﻴﻐﺘﻝﺍ ﺔﺠﻴﺘﻨ ﺓﺭﻴﺜﻜ ﺕﺎﻴﺩﺤﺘ
لﻌﺠ ﻥﻋ ﺓﺯﺠﺎﻋ ﺎﻬﻠﺌﺎﺴﻭﻭ ﺎﻬﺘﺎﻴﻠﻤﻌﺒ ﺔﻴﺩﻴﻠﻘﺘﻝﺍ ﺓﺭﺍﺩﻹﺍ ﺕﺤﺒﺼﺃ ﺕﺎﻴﺩﺤﺘﻝﺍ ﻙﻠﺘ ﻡﺎﻤﺃﻭ ،ﺓﺭﻤﺘﺴﻤﻝﺍﻭ ﺔﻌﻴﺭﺴﻝﺍ ﺴﺴﺅﻤﻝﺍ ﺕﺎ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺒ ﻊﻓﺩ ﺎﻤﻤ ؛ﻲﺴﻓﺎﻨﺘﻝﺍ ﺎﻫﺯﻜﺭﻤﺒ ﻅﺎﻔﺘﺤﻻﺍ ﻰﺘﺤ ﻭﺃ ﺔﺴﻓﺎﻨﻤﻝﺍ ﻰﻠﻋ ﺓﺭﺩﺎﻗ
ﻙﻠﺘ
ﺕﺎﺴﺴﺅﻤﻝﺍ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ
ﻙﻝﺫ ﻥﻤ ﺎﻬﻨﻜﻤﺘ ﺓﺭﺼﺎﻌﻤ ﺔﻴﺭﺍﺩﺇ ﺏﻴﻝﺎﺴﺃ ﻥﻤ ﺎﻬﻝ ﺡﺎﺘﻴ ﺎﻤ لﻜ ﻡﺍﺩﺨﺘﺴﺍ ﻰﻝﺇ .
ﻭ ﺩﻗ ﺕﺄﺠﻝ ﺔﻴﻤﺎﻨﻝﺍ لﻭﺩﻝﺍﻭ ﺔﻤﺩﻘﺘﻤﻝﺍ لﻭﺩﻝﺍ ﺕﺎﺴﺴﺅﻤ ﻡﻅﻌﻤ ﻰﻝﺇ
ﺓﺭﺍﺩﻹﺍ ﺏﻭﻠﺴﺃ ﻡﺍﺩﺨﺘﺴﺍ
ﺔﺴﺴﺅﻤﻝﺍ ﺩﻋﺎﺴﻴ ﺍﺩﺌﺍﺭ ﺎﻴﺭﻜﻓ ﺎﺠﻬﻨﻤ ﺩﻌﻴ ﻱﺫﻝﺍ ،ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ
ﺔﻴﺴﻓﺎﻨﺘﻝﺍ ﺎﻬﺘﺭﺩﻗ ﺓﺩﺎﻴﺯ ﻰﻠﻋ
ﻼﻁﻨﺍﻭ ،ﺎﻬﺌﺍﺩﺃ ﺭﻴﻭﻁﺘﻭ ﺎﻨﺘﺎﺴﺴﺅﻤ ﺔﺴﺭﺎﻤﻤ ﺕﺘﺎﺒ ﺎﻨﻫ ﻥﻤ ﺎﻗ
ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ ﺏﻭﻠﺴﻷ
ﺍﺭﻤ ﺀﻭﻀ ﻲﻓ ﻙﻝﺫﻭ ،ﺎﻬﺌﺍﺩﺃ ﺭﻴﻭﻁﺘﻭ ﺎﻫﺭﺍﺭﻤﺘﺴﺍﻭ ﺎﻬﺌﺎﻘﺒﻝ ﺔﻴﻤﺘﺤﻭ ﺔﺤﻠﻤ ﺓﺭﻭﺭﻀ ﻱﺩﹺﺠ لﻜﺸﺒ ﺕﺎﺒﻠﻁﺘﻤ ﺓﺎﻋ
ﻭ ﺔﻤﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﻤﻨﺘﻝﺍ ،ﺔﻴﺴﻓﺎﻨﺘ ﺓﺯﻴﻤ ﺏﺎﺴﺘﻜﺎﺒ ﺎﻬﻝ ﺢﻤﺴﻴ ﻲﺴﻓﺎﻨﺘ لﺨﺩﻤﻜ ،ﺔﻴﺌﻴﺒﻝﺍﻭ ﺔﻴﻋﺎﻤﺘﺠﻻﺍ ﺎﻬﺘﻴﻝﻭﺅﺴﻤ
ﻷﺍ ﻕﻭﻘﺤ ﻰﻠﻋ ﻅﺎﻔﺤﻝﺍ ﻲﻓ ﺎﻬﺘﻤﻫﺎﺴﻤ ﻰﻝﺇ ﺔﻓﺎﻀﺇ ﻡﻴﻠﺴﻝﺍ ﺵﻴﻌﻝﺍ ﻲﻓ ﺔﻤﺩﺎﻘﻝﺍ لﺎﻴﺠ
ﻭ ﺔﻬﺠﺍﻭﻤ ﻲﻓ ﺔﻤﻫﺎﺴﻤﻝﺍ
ﺭﻴﻭﻁﺘﻭ ﻊﻤﺘﺠﻤﻝﺍ لﻜﺎﺸﻤ ﻩ.
ﻭ ﺕﺎﺴﺴﺅﻤﻝﺍ ﺕﺤﺒﺼﺃ ،ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ ﻲﻓ ﺔﻤﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﻤﻨﺘﻝﺍ ﺝﺎﻤﺩﺇ ﺓﺭﻭﺭﻀ ﻲﻤﺎﻨﺘ لﻅ ﻲﻓ
ﺘﺠﻻﺍﻭ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺎﻬﻓﺍﺩﻫﺃ ﻥﻴﺒ ﻕﻴﻓﻭﺘﻝﺎﺒ ﺔﺒﻝﺎﻁﻤ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺎـﻬﺘﺍﺭﺍﺭﻗ ﻥﻭـﻜﺘ ﻻ ﺙـﻴﺤﺒ ؛ﺔﻴﺌﻴﺒﻝﺍﻭ ﺔﻴﻋﺎﻤ
ﻡﻴﻅﻌﺘﻭ ﺎﻬﺤﺎﺒﺭﺃ ﻡﻴﻅﻌﺘ ﻰﻠﻋ ﻪﻝﻼﺨ ﻥﻤ لﻤﻌﺘ ﻱﺫﻝﺍﻭ ؛ﻁﻘﻓ ﺕﺤﺒﻝﺍ ﻱﺩﺎﺼﺘﻗﻻﺍ ﻰﺤﻨﻤﻝﺍ ﺕﺍﺫ ﺎﻬﺘﺎﻴﺠﻴﺘﺍﺭﺘﺴﺍﻭ ﺎـﻬﺘﺍﺭﺍﺭﻗ ﺭﻴﻁﺄﺘﻭ ،ﺔﻴﻋﺎﻤﺘﺠﻻﺍﻭ ﺔﻴﺌﻴﺒﻝﺍ ﺔﻴﻝﻭﺅﺴﻤﻝﺎﺒ ﺭﺜﻜﺃ ﻡﺎﻤﺘﻫﻻﺍ ﺎﻬﻴﻠﻋ ﺏﺠﻭﺘﻴ لﺒ ،ﻥﻴﻤﻫﺎﺴﻤﻝﺍ ﺏﺴﺎﻜﻤ ﻠﺴﻝﺍ ﺭﺎﺜﻵﺍ ﻥﻤ ﺩﺤﻠﻝ ﻲﻗﻼﺨﺃ ﺭﺎﻁﺈﺒ ﻪﻴﻓ لﻤﻌﺘ ﻱﺫﻝﺍ ﻊﻤﺘﺠﻤﻝﺍ ﻰﻠﻋ ﺭﺜﺅﺘ ﻲﺘﻝﺍ ﺔﻴﺒ
.
ﻻﻭﺃ : ﺙﺤﺒﻝﺍ ﺔﻴﻝﺎﻜﺸﺇ
ﺎﻤﻜ ،ﺎﻬﻘﻴﻘﺤﺘﻝ ﺔﻤﺯﻼﻝﺍ ﺕﺍﻭﺩﻷﺍﻭ لﺒﺴﻝﺍ ﺩﺎﺠﻴﺇ ﺓﺭﻭﺭﻀ ﻲﻀﺘﻘﺘ ﺎﻬﺘﻴﻤﺘﺤﻭ ﺔﻤﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﻤﻨﺘﻝﺍ ﺔﻴﻤﻫﺃ ﻥﺇ ﺕﺎﺴﺴﺅﻤﻝﺍ ﻥﻷ ﺍﺫﻫﻭ ،ﻙﻝﺫ ﺕﺎﺴﺴﺅﻤﻝﺍ ﻥﺒﺘﺘ ﻡﻝ ﺎﻤ ﻕﻘﺤﺘﻴ ﻻ ﻊﻗﺍﻭﻝﺍ ﺽﺭﺃ ﻰﻠﻋ ﺎﻬﻘﻴﺒﻁﺘﻭ ﺎﻫﺩﻴﺴﺠﺘ ﻥﺃ
ﺩﻌﺘ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺔﺴﺴﺅﻤﻝﺍ ﻰﻠﻋ ﻱﺭﻭﺭﻀﻝﺍ ﻥﻤﻭ ﻙﻝﺫﻝ ،ﺔﻴﻤﻨﺘﻝﺍ ﻩﺫﻫ ﻕﻘﺤﺘﺘ ﺎﻬﺘﻁﺴﺍﻭﺒ ﻲﺘﻝﺍ ﺔﻴﺴﺎﺴﻷﺍ ﺓﺍﺩﻷﺍ
ﻑﻠﺘﺨﻤ ﻲﻓ ﺔﻴﻋﺎﻤﺘﺠﻻﺍ ﺔﻴﻝﻭﺅﺴﻤﻝﺍﻭ ﺔﻴﺌﻴﺒﻝﺍ ﺔﻴﻝﻭﺅﺴﻤﻝﺎﻜ ؛ﺔﻤﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﻤﻨﺘﻝﺍ ﺩﺎﻌﺒﺃ ﺞﻤﺩﺒ ﻡﻭﻘﺘ ﻥﺃ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺎﻫﺫﻴﻔﻨﺘﻭ ﺎﻬﺘﻏﺎﻴﺼ ﻡﺘﺘ ﻲﺘﻝﺍ ﺕﺎﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﻥﻭﻜﺘ ﻥﺃ ﻱﺃ ،ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ لﺤﺍﺭﻤ ﻥﻤ ﺔﻤﺍﺩﺘﺴﻤ
ﺔﻴﺌﻴﺒﻝﺍ ،ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺔﻴﺤﺎﻨﻝﺍ ﺔﻴﻋﺎﻤﺘﺠﻻﺍﻭ
.
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ﻲﻝﺎﺘﻝﺍ ﺱﻴﺌﺭﻝﺍ لﺍﺅﺴﻝﺍ لﻭﺤ ﺙﺤﺒﻝﺍ ﺍﺫﻫ ﺔﻴﻝﺎﻜﺸﺇ ﺭﻭﺤﻤﺘﺘ ؛ﻕﺒﺴ ﺎﻤﻤﻭ :
ﺔﻤﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﻤﻨﺘﻝﺍ ﺩﺎﻌﺒﻷ ﺔﻴﺭﺌﺍﺯﺠﻝﺍ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺕﺎﺴﺴﺅﻤﻝﺍ ﺝﺎﻤﺩﺇ ﻯﺩﻤ ﺎﻤ ﻥﻤﻀ
ﺎﻬﺘﺭﺍﺩﺇ
ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ؟
لﺍﺅﺴﻝﺍ ﺍﺫﻫ ﻥﻤ ﺎﻗﻼﻁﻨﺍ ﺱﻴﺌﺭﻝﺍ
ﺔﻠﺌﺴﻷﺍ ﻉﺭﻔﺘﺘ ﺔﻴﻝﺎﺘﻝﺍ ﺔﻴﺌﺯﺠﻝﺍ
:
ﺕﺎﺴﺴﺅﻤﻝﺍ ﺝﺭﺩﺘ لﻫ
-ﻴﺩﺎﺼﺘﻗﻻﺍ ﺔ
ﻱﺩﺎﺼﺘﻗﻻﺍ ﺩﻌﺒﻝﺍ ﺓﺭﺍﺩﻹﺍ ﻥﻤﻀ ﺔﻤﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﻤﻨﺘﻠﻝ
؟ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺕﺎﺴﺴﺅﻤﻝﺍ ﺞﻤﺩﺘ لﻫ
-ﻴﺩﺎﺼﺘﻗﻻﺍ ﺔ
ﻲﻋﺎﻤﺘﺠﻻﺍ ﺩﻌﺒﻝﺍ )
ﻲﻌﻤﺘﺠﻤﻝﺍ (
ﺓﺭﺍﺩﻹﺍ ﻥﻤﻀ ﺔﻤﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﻤﻨﺘﻠﻝ
؟ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺔﻴﻤﻨﺘﻠﻝ ﻲﺌﻴﺒﻝﺍ ﺩﻌﺒﻝﺍ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺕﺎﺴﺴﺅﻤﻝﺍ ﺞﻤﺩﺘ لﻫ
-؟ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ ﻥﻤﻀ ﺔﻤﺍﺩﺘﺴﻤﻝﺍ
؟ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺎﻬﺘﺭﺍﺩﺇ ﻥﻤﻀ ﺔﻤﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﻤﻨﺘﻝﺍ ﺩﺎﻌﺒﺃ ﺓﺭﻴﺒﻜﻝﺍ ﻥﻴﻌﻝ ﺕﻨﻤﺴﻻﺍ ﺔﺴﺴﺅﻤ ﺞﻤﺩﺘ لﻫ
-ﺎﻴﻨﺎﺜ : ﺙﺤﺒﻝﺍ ﺕﺎﻴﻀﺭﻓ
ﺔﺴﻴﺌﺭﻝﺍ ﺔﻴﻀﺭﻔﻝﺍ ﻥﻤ ﻕﻼﻁﻨﻻﺍ ﻥﻜﻤﻴ ﻪﻨﺈﻓ ،ﺔﻠﺌﺴﻷﺍ ﻩﺫﻫ لﻤﺠﻤ ﻰﻠﻋ ﺔﺒﺎﺠﻺﻝ ﻲﻝﺎﺘﻝﺍ
:
ﺔﻴﺭﺌﺍﺯﺠﻝﺍ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺕﺎﺴﺴﺅﻤﻝﺍ لﻤﻌﺘ ﻠﻋ
ﺩﺎﻌﺒﻷﺍ ﺝﺎﻤﺩﺇ ﻰ ﻭ ﺔﻴﻋﺎﻤﺘﺠﻻﺍ ،ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺔﺜﻼﺜﻝﺍ
ﺔﻴﺌﻴﺒﻝﺍ
ﺔﻤﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﻤﻨﺘﻠﻝ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺎﻬﺘﺭﺍﺩﺇ ﻥﻤﻀ
.
ﻔﻝﺍ ﻥﻤ ﺎﻗﻼﻁﻨﺍ ﺔﻴﻝﺎﺘﻝﺍ ﺔﻴﻋﺭﻔﻝﺍ ﺕﺎﻴﻀﺭﻔﻝﺍ ﺔﻏﺎﻴﺼ ﻥﻜﻤﻴ ؛ﺔﺴﻴﺌﺭﻝﺍ ﺔﻴﻀﺭ
:
ﻰﻝﻭﻷﺍ ﺔﻴﻀﺭﻔﻝﺍ ﺔﻤﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﻤﻨﺘﻠﻝ ﻱﺩﺎﺼﺘﻗﻻﺍ ﺩﻌﺒﻝﺍ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺕﺎﺴﺴﺅﻤﻝﺍ ﺝﺭﺩﺘ :
ﻥﻤﻀ ﺎﻬﺘﺭﺍﺩﺇ
ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ .
ﺔﻴﻨﺎﺜﻝﺍ ﺔﻴﻀﺭﻔﻝﺍ ﻲﻋﺎﻤﺘﺠﻻﺍ ﺩﻌﺒﻝﺍ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺕﺎﺴﺴﺅﻤﻝﺍ ﺞﻤﺩﺘ :
) ﻲﻌﻤﺘﺠﻤﻝﺍ (
ﺔﻤﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﻤﻨﺘﻠﻝ ﻥﻤﻀ
ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺎﻬﺘﺭﺍﺩﺇ .
ﺔﺜﻝﺎﺜﻝﺍ ﺔﻴﻀﺭﻔﻝﺍ ﺔﻤﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﻤﻨﺘﻠﻝ ﻲﺌﻴﺒﻝﺍ ﺩﻌﺒﻝﺍ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺕﺎﺴﺴﺅﻤﻝﺍ ﺞﻤﺩﺘ :
ﻥﻤﻀ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺎﻬﺘﺭﺍﺩﺇ .
ﺎﺜﻝﺎﺜ : ﺙﺤﺒﻝﺍ ﺔﻴﻤﻫﺃ
ﻁﻘﻓ ﻲﻠﻜﻝﺍ ﻯﻭﺘﺴﻤﻝﺍ ﻰﻠﻋ ﺱﻴﻝ ﺓﺭﻴﺒﻜ ﺔﻴﻤﻫﺃ ﻲﺴﺘﻜﻴ ﺎﻋﻭﻀﻭﻤ ﺱﺭﺩﻴ ﻪﻨﻭﻜ ﻲﻓ ﺙﺤﺒﻝﺍ ﺔﻴﻤﻫﺃ ﻥﻤﻜﺘ ﻯﻭﺘﺴﻤﻝﺍ ﻰﻠﻋ ﺎﻀﻴﺃ ﻥﻜﻝﻭ ﻲﺌﺯﺠﻝﺍ
ﻲﺴﺎﺴﺃ ﺭﻭﺩ ﻥﻤ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺕﺎﺴﺴﺅﻤﻠﻝ ﺎﻤﻝ ﻙﻝﺫﻭ ، ﻭ لﻴﻌﻔﺘ ﻲﻓ
ﺩﻴﺴﺠﺘ
ﺘﻝﺍ ،ﻊﻗﺍﻭﻝﺍ ﺽﺭﺃ ﻰﻠﻋ ﺔﻤﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﻤﻨ ﻤﺍﺯﺘﻝﺍ ﺎﻬﻴﻠﻋ ﺔﻤﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﻤﻨﺘﻝﺍ لﻅ ﻲﻓ ﺔﺴﺴﺅﻤﻝﺍ ﺕﻨﺎﻜ ﺎﻤﻝ
ﺀﺍﺯﺇ ﺕﺎ
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ج
ﻭ ﻊﻤﺘﺠﻤﻝﺍ ﺔﺌﻴﺒﻝﺍ
، ﺴﺎﻨﺘﺘ ﺎﻬﺘﺎﻴﺠﻴﺘﺍﺭﺘﺴﺍﻭ ﺎﻬﺘﺍﺭﺍﺭﻗ ﻥﻭﻜﺘ ﻥﺃ ﺽﺭﺘﻔﻴ ﺏ
ﻭ ﺎﻬﻨﻜﻤﻴ ﺎﻤﻤ ؛ﺓﺩﻴﺩﺠﻝﺍ ﺎﻬﺘﺎﻴﻝﻭﺅﺴﻤ
ﻕﻴﻘﺤﺘ ﻥﻤ ﺔﻴﻋﺎﻤﺘﺠﻻﺍ ،ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺎﻬﻓﺍﺩﻫﺃ
ﻭ ﺎﻌﻤ ﺔﻴﺌﻴﺒﻝﺍ .
ﺓﺭﺍﺩﻹﺍ ﻲﻓ ﺔﻤﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﻤﻨﺘﻝﺍ ﺩﺎﻌﺒﺃ ﺝﺎﻤﺩﺇ ﻉﻭﻀﻭﻤ ﺔﺴﺍﺭﺩﻝ ﺔﺤﻠﻤ ﺔﺠﺎﺤﻝﺍ ﻭﺩﺒﺘ ﺱﺎﺴﻷﺍ ﺍﺫﻫ ﻰﻠﻋﻭ ﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺔﻴﺭﺌﺍﺯﺠﻝﺍ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺕﺎﺴﺴﺅﻤﻠﻝ ﺔ
.
ﺎﻌﺒﺍﺭ : ﺙﺤﺒﻝﺍ ﻑﺍﺩﻫﺃ
ﻰﻝﺇ ﺙﺤﺒﻝﺍ ﻑﺩﻬﻴ ﺎﻬﻤﺍﺯﺘﻝﺍﻭ ،ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺕﺎﺴﺴﺅﻤﻝﺎﺒ ﻕﻠﻌﺘﻴ ﻡﺎﻫ ﻉﻭﻀﻭﻤ ﻰﻠﻋ ﺀﻭﻀﻝﺍ ﻁﻴﻠﺴﺘ
ﺕﺎﺴﺴﺅﻤﻝﺍ ﻲﻨﺒﺘ ﺔﻴﻤﻫﺃ ﺯﺍﺭﺒﺇ لﻼﺨ ﻥﻤ ،ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺎﻬﺘﺭﺍﺩﺇ ﻥﻤﻀ ﺔﻤﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﻤﻨﺘﻝﺍ ﺩﺎﻌﺒﺃ ﺝﺎﻤﺩﺈﺒ ﻥﻋ ،ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺎﻬﺘﺭﺍﺩﺇ ﻥﻤﻀ ﻡﻭﻬﻔﻤﻝﺍ ﻙﻝﺫ ﺝﺍﺭﺩﺇ ﺓﺭﻭﺭﻀﻭ ،ﺔﻤﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﻤﻨﺘﻝﺍ ﻡﻭﻬﻔﻤﻝ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺎﻬﺘﻨﺍ ﻕﻴﺭﻁ ﺏﻭﻠﺴﺃ ﺝ
،ﻡﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ ﺎﻬﻨﺄﺸ ﻥﻤ ﻲﺘﻝﺍ ﺕﺍﻭﺩﻷﺍﻭ ﺝﺫﺎﻤﻨﻝﺍ ﻥﻤ ﺔﻋﻭﻤﺠﻤ
ﺽﺭﺃ ﻰﻠﻋ ﻱﺭﻅﻨﻝﺍ ﺏﻨﺎﺠﻝﺍ ﻁﺎﻘﺴﺇ ﻰﻝﺇ ﺎﻀﻴﺃ ﺎﻨﺜﺤﺒ ﻑﺩﻬﻴ ﺎﻤﻜ ،ﺏﻭﻠﺴﻷﺍ ﺍﺫﻫ ﻕﻴﺒﻁﺘ ﻰﻠﻋ ﺓﺩﻋﺎﺴﻤﻝﺍ ﺎﻬﺘﺭﺍﺩﺇ ﻥﻤﻀ ﺔﻤﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﻤﻨﺘﻝﺍ ﺩﺎﻌﺒﺃ ﺝﺎﻤﺩﺈﺒ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺎﻨﺘﺎﺴﺴﺅﻤ ﻡﺍﺯﺘﻝﺍ ﻯﺩﻤ ﺯﺍﺭﺒﻹ ﻊﻗﺍﻭﻝﺍ ﺴﻹﺍ ﺔﻴﺠﻴﺘﺍﺭﺘ .
ﺎﺴﻤﺎﺨ : ﺔﻴﺌﺍﺭﺠﻹﺍ ﻑﻴﺭﺎﻌﺘﻝﺍ
ﺩﻴﺩﺤﺘ ﻥﻜﻤﻴ ﻡﻫﺃ
ﺕﺎﺤﻠﻁﺼﻤﻝﺍ ﻑﻴﺭﺎﻌﺘﻝﺍﻭ
ﺔﻴﺌﺍﺭﺠﻹﺍ ﻲﺘﻵﺍ ﻲﻓ
:
ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ
-لﺜﻤﺘ :
ﻫﺎﺠﺘﺍ ﺎ ﹰﺜﻴﺩﺤ ﺎ لﻼﺨ ﻥﻤ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺕﺎﺴﺴﺅﻤﻝﺍ ﻰﻌﺴﺘ ،ﺓﺭﺍﺩﻹﺍ ﻲﻓ
ﻲﺠﻴﺘﺍﺭﺘﺴﻹﺍ لﻴﺩﺒﻝﺍ ﺭﺎﻴﺘﺨﺍﻭ ،ﻯﺩﻤﻝﺍ ﺔﻠﻴﻭﻁ ﺎﻬﻓﺍﺩﻫﺃ ﺩﻴﺩﺤﺘ ،ﻲﻠﺒﻘﺘﺴﻤﻝﺍ ﺎﻬﻫﺎﺠﺘﺍ ﻡﺴﺭ ﻰﻝﺇ ﺎﻬﻘﻴﺒﻁﺘ ﺫﻴﻔﻨﺘ ﻡﺜ ،ﺔﻴﺠﺭﺎﺨﻝﺍﻭ ﺔﻴﻠﺨﺍﺩﻝﺍ ﻥﻴﺘﺌﻴﺒﻝﺍ ﺕﺍﺭﻴﻐﺘﻤ ﺀﻭﻀ ﻲﻓ لﺜﻤﻷﺍ ﺎﻬﺘﺒﻗﺍﺭﻤ ،ﺓﺭﺎﺘﺨﻤﻝﺍ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ
ﻭ ﺎﻬﻤﻴﻴﻘﺘ .
ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ
-لﺜﻤﺘ : ،ﻯﺩﻤﻝﺍ ﺔﻠﻴﻭﻁ ﺎﻬﻓﺍﺩﻫﺃ ﺩﻴﺩﺤﺘﺒ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺔﺴﺴﺅﻤﻠﻝ ﺢﻤﺴﻴ ﻱﺫﻝﺍ ﻡﺎﻌﻝﺍ ﺭﺎﻁﻹﺍ
ﺔﺤﺎﺘﻤﻝﺍ ﺔﻴﺠﺭﺎﺨﻝﺍﻭ ﺔﻴﻠﺨﺍﺩﻝﺍ ﺎﻫﺩﺭﻭﻤ ﺔﻓﺎﻜ ﺩﺸﺤ لﻼﺨ ﻥﻤ ﺎﻬﻘﻴﻘﺤﺘ ﻰﻠﻋ لﻤﻌﻝﺍ ﻡﺜ ﻥﻤﻭ .
ﺭﺘﺴﻹﺍ ﺔﻴﺅﺭﻝﺍ
-ﺍ ﺔﻴﺠﻴﺘ ﻲﻓ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺔﺴﺴﺅﻤﻝﺍ ﺢﻤﻁﺘ ﻱﺫﻝﺍ لﺒﻘﺘﺴﻤﻝﺍ ﺩﺩﺤﻴ ﻱﺫﻝﺍ ﻥﺎﻴﺒﻝﺍ ﻙﻝﺫ ﻲﻫ :
ﻪﻴﻝﺇ لﻭﺼﻭﻝﺍ .
ﺔﻝﺎﺴﺭﻝﺍ
-ﺍﺩﻴﺩﺤﺘ ﺩﻌﺘ : ﻝﻠ
ﺔﺴﺴﺅﻤﻝﺍ ﻁﺎﺸﻨ ﺱﻜﻌﺘ ﻲﻬﻓ ،ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺔﺴﺴﺅﻤﻝﺍ ﺀﺎﺸﻨﺇ ﻥﻤ ﻲﺴﺎﺴﻷﺍ ﺽﺭﻐ
،ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ،ﺎﻬﺘﺎﺠﺘﻨﻤ
ﺎﻬﺘﺎﺠﺘﻨﻤ ﺎﻬﻴﻓ ﻑﺭﺼﺘ ﻲﺘﻝﺍ ﻕﺍﻭﺴﻷﺍ ﺢﻝﺎﺼﻤﻝﺍ ﺏﺎﺤﺼﺃ ﻑﻠﺘﺨﻤﻭ
ﻥﻴﺫﻝﺍ
ﻡﻬﻌﻤ لﻤﺎﻌﺘﺘ ...
ﻑﺍﺩﻫﻷﺍ
-ﺔﺒﺎﺜﻤﺒ ﺭﺒﺘﻌﺘ : ﻤﺠﺭﺘﻝﺍ
ﺔﻴﺅﺭ ،ﺔﻝﺎﺴﺭﻝ ﺔﻴﻨﻤﺯﻝﺍﻭ ﺔﻴﻤﻗﺭﻝﺍ ﺔ ﺎﺼﺘﻗﻻﺍ ﺔﺴﺴﺅﻤﻝﺍ ﺕﺎﻴﺎﻏﻭ
ﺔﻴﺩ ﻲﻓ
لﻜﺸ ﺎﺘﻨ ﺔﺤﻀﺍﻭ ،ﺔﻴﻠﻴﺼﻔﺘ ،ﺓﺩﺩﺤﻤ ،ﺔﻴﻠﻤﻋ ﺞﺌ ﺔﺴﺎﻘﻤﻭ
.
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د
ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺔﻏﺎﻴﺼ
-لﻤﺘﺸﺘ : ﻰﻠﻋ ﺔﻏﺎﻴﺼﻝﺍ ﺔﻴﻠﻤﻋ
ﺔﻋﻭﻤﺠﻤ ﻥﻤ
ﺔﻴﻨﻫﺫﻝﺍ ﺔﻴﺭﻅﻨﻝﺍ ﺕﺎﻁﺎﺸﻨﻝﺍ
ﺔﻴﻠﻴﻠﺤﺘﻝﺍ ﻑﺍﺩﻫﺃ ،ﺔﻝﺎﺴﺭ ،ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺔﻴﺅﺭﻝﺍ ﺩﻴﺩﺤﺘ لﺠﺃ ﻥﻤ ،
ﻭ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺔﺴﺴﺅﻤﻝﺍ ﺕﺎﻴﺠﻴﺘﺍﺭﺘﺴﺇ .
ﺔﻤﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﻤﻨﺘﻝﺍ
-ﺏﻭﻠﺴﺃ ﻲﻫ : ﻱﻭﻤﻨﺘ
ﻰﻠﻋ ﺭﻬﺴﻴ
،ﺩﺍﺭﻓﻸﻝ ﺔﻴﺴﺎﺴﻷﺍ ﺕﺎﺠﺎﻴﺘﺤﻻﺍ ﺔﻴﺒﻠﺘ ﻭ
ﻡﺍﺭﺘﺤﺍ
ﺔﺌﻴﺒﻝﺍ ﺔﻴﻌﻴﺒﻁﻝﺍ ﺩﺭﺍﻭﻤﻠﻝ ﻲﻨﻼﻘﻌﻝﺍ لﻼﻐﺘﺴﻻﺍ لﻼﺨ ﻥﻤ .
ﺔﺴﺴﺅﻤﻝﺍ ﺭﻭﻅﻨﻤ ﻥﻤ ﺔﻤﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﻤﻨﺘﻝﺍ
-ﺔﻴﺩﺎﺼﺘﻗﻻﺍ :
ﻡﺍﺯﺘﻝﻻﺍ ؛ﺔﻴﻝﺎﺘﻝﺍ ﺕﻻﺎﺠﻤﻠﻝ ﺔﻤﺠﺭﺘ ﻻﺇ ﻲﻫ ﺎﻤ
ﻤﺘﺠﻤﻝﺍ ﻭﺃ ﺔﻴﻋﺎﻤﺘﺠﻻﺍ ﺔﻴﻝﻭﺅﺴﻤﻝﺎﺒ ﺩﻴﺸﺭﻝﺍ ﺔﻤﻜﻭﺤﻝﺍ ﺏﻭﻠﺴﺃ ﻲﻨﺒﺘ ،ﺔﻴﻌ
ﺔﻓﺎﻜ ﺕﺎﺠﺎﻴﺘﺤﺍ ﺓﺎﻋﺍﺭﻤ ﻊﻤ
ﺢﻝﺎﺼﻤﻝﺍ ﺏﺎﺤﺼﺃ .
ﺔﻴﻋﺎﻤﺘﺠﻻﺍ ﺔﻴﻝﻭﺅﺴﻤﻝﺍ
-) ﺔﻴﻌﻤﺘﺠﻤﻝﺍ ﻲﻋﻭﻁﻝﺍ ﻡﺍﺯﺘﻝﻻﺍ ﻲﻨﻌﺘ :(
ﺔﺴﺴﺅﻤﻠﻝ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ
ﺓﺎﻋﺍﺭﻤﻭ ﻡﺍﺭﺘﺤﺎﺒ
ﻻﺍ ﺔﻴﻋﺎﻤﺘﺠﻻﺍ ﺕﺎﻤﺎﻤﺘﻫ ﺔﻴﺌﻴﺒﻝﺍﻭ
، ﺀﺎﻨﺜﺃ ﻬﺌﺍﺩﺃ ﺎ ﻬﺘﻁﺸﻨﻷ ﺎ
ﺔﻴﺭﺎﺠﺘﻝﺍ ﻭ ،
ﻙﻝﺫﻜ ﻲﻓ ﺎﻬﺘﻗﻼﻋ ﻊﻤ
ﻑﻠﺘﺨﻤ
ﺢﻝﺎﺼﻤﻝﺍ ﺏﺎﺤﺼﺃ .
ﺔﻤﻜﻭﺤﻝﺍ
-لﺜﻤﺘ : ﻭﺘ ﻪﻝﻼﺨ ﻥﻤ ﻡﺘﻴ ﻱﺫﻝﺍ ﻡﺎﻅﻨﻝﺍ ،ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺔﺴﺴﺅﻤﻝﺍ ﺓﺭﺍﺩﺇﻭ ﻪﻴﺠ
ﺘ ﺩﺤ ﻴﺩ ﻕﻭﻘﺤﻝﺍ
ﺎﺼﻤﻝﺍ ﺏﺎﺤﺼﺃ ﻑﻠﺘﺨﻤ ﻥﻴﺒ ﺕﺎﻴﻝﻭﺅﺴﻤﻝﺍﻭ ﻝ
،ﺢ ﺘ ﺩﺤ ﻴﺩ
،ﺕﺍﺭﺍﺭﻘﻝﺍ ﺫﺎﺨﺘﺍ ﺕﺍﺀﺍﺭﺠﺇﻭ ﺩﻋﺍﻭﻗ ﺘﻭ
ﺩﺤ ﻴ ﺩ
ﺨ ﻥﻤ ﻡﺘﻴ ﻱﺫﻝﺍ لﻜﻴﻬﻝﺍ ﺎﻬﻘﻴﻘﺤﺘ لﺌﺎﺴﻭ ،ﻑﺍﺩﻫﻷﺍ ﻊﻀﻭ ﻪﻝﻼ
ﺀﺍﺩﻷﺍ ﻰﻠﻋ ﺔﺒﺎﻗﺭﻝﺍ ﺕﺎﻴﻝﺁﻭ .
ﺢﻝﺎﺼﻤﻝﺍ ﺏﺎﺤﺼﺃ
-ﻡﻫ : ﺭﻴﻏ ﻭﺃ ﺭﺸﺎﺒﻤ لﻜﺸﺒ ،ﺭﺜﺄﺘﻝﺍﻭ ﺭﻴﺜﺄﺘﻝﺍ ﻊﻴﻁﺘﺴﺘ ﻲﺘﻝﺍ ﺕﺎﻋﺎﻤﺠﻝﺍ ﻭﺃ ﺹﺎﺨﺸﻷﺍ
ﻯﺩﻤﻝﺍ ﻲﻓ ،ﺭﺸﺎﺒﻤ ﺒ ﺩﻴﻌﺒﻝﺍ ﻭﺃ ﺭﻴﺼﻘﻝﺍ
ﺕﺍﺭﺍﺭﻘ ﺕﺎﻴﺠﻴﺘﺍﺭﺘﺴﺇﻭ
ﻥﻤ ﺎﻬﻌﻀﺘ ﻲﺘﻝﺍ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺔﺴﺴﺅﻤﻝﺍ
ﻡﻬﻓﺍﺩﻫﺃ ﻕﻴﻘﺤﺘ لﺠﺃ .
ﻡﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ ﺏﻭﻠﺴﺃ
-،ﺎﻫﺫﻴﻔﻨﺘ ،ﺕﺎﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺭﻴﻭﻁﺘﺒ ﺢﻤﺴﻴ ﻱﺫﻝﺍ ﺏﻭﻠﺴﻷﺍ ﻭﻫ :
ﺎﻬﻤﻴﻴﻘﺘ ﻥﻤ ﻡﺍﺩﺘﺴﻤ ﺀﺍﺩﺃ ﻕﻴﻘﺤﺘ ﻑﺩﻬﺒ ﺔﻴﻋﺎﻤﺘﺠﻻﺍ ،ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺔﻴﺤﺎﻨﻝﺍ
ﺔﻴﺌﻴﺒﻝﺍﻭ .
ﺔﻤﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﻤﻨﺘﻠﻝ ﻱﺩﺎﺼﺘﻗﻻﺍ ﺩﻌﺒﻝﺍ
-ﺓﺀﺎﻔﻜﻝﺍ ﻰﻠﻋ ﺎﺴﺎﺴﺃ ﺩﻌﺒﻝﺍ ﺍﺫﻫ لﺩﻴ : ﺔﻴﺩﺎﺼﺘﻗﻻﺍ
؛ ﻰﻠﺠﺘﺘ ﺙﻴﺤ
ﺔﻴﻝﻭﺅﺴﻤ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺔﺴﺴﺅﻤﻝﺍ
لﻼﺨ ﻥﻤ ﺎﻨﻫ ﺓﺭﺍﺩﻹﺍ
ﻝﺎﻌﻔﻝﺍ ﺔ ﻝ ﺩﺭﺍﻭﻤﻠ ﺔﺤﺎﺘﻤﻝﺍ
ﺔﻴﻐﺒ ﺔﻤﻴﻗ ﻕﻠﺨ لﻜﻝ
،ﺢﻝﺎﺼﻤﻝﺍ ﺏﺎﺤﺼﺃ ﺔﺴﺴﺅﻤﻝﺍ ﺔﻴﺩﻭﺩﺭﻤﻭ ﺞﺌﺎﺘﻨ لﻼﺨ ﻥﻤ ﻪﺴﺎﻴﻗ ﻥﻜﻤﻴ
ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﻤ ،
ﻡﺍﺭﺘﺤﺍ ﻯﺩ
،ﺔﻤﻜﻭﺤﻝﺍ ﺉﺩﺎﺒﻤ ﻕﻴﺒﻁﺘﻭ ﻝﻻﺍ
ﻑﻠﺘﺨﻤﺒ ﺎﻬﺘﻗﻼﻋﻭ ،ﺔﻴﻗﻼﺨﻷﺍ ﺉﺩﺎﺒﻤﻝﺎﺒ ﻡﺍﺯﺘ ﺎﻬﻴﺩﺭﻭﻤﻭ ﺎﻬﺌﻼﻤﻋ
. ..
ﻲﻋﺎﻤﺘﺠﻻﺍ ﺩﻌﺒﻝﺍ
-) ﻲﻌﻤﺘﺠﻤﻝﺍ (
ﺴﻤﻝﺍ ﺔﻴﻤﻨﺘﻠﻝ ﺔﻤﺍﺩﺘ
ﻭ : ﻥﻤﻀﺘﻴ ﺩﻌﺒﻝﺍ
ﻲﻋﺎﻤﺘﺠﻻﺍ )
ﻲﻌﻤﺘﺠﻤﻝﺍ (
ﻕﻴﻘﺤﺘ
ﺔﻝﺍﺩﻌﻝﺍ ، ﺔﻴﺎﻤﺤﻝﺍ ﺭﻴﻓﻭﺘ ﺔﻠﻋﺎﻓ ﻑﺍﺭﻁﺃ ﻡﻬﻠﻌﺠﻭ ﺩﺍﺭﻓﻷﺍ ﺔﻓﺎﻜﻝ
ﻭ ، ﻡﺘﻴ ﺱﺎﻴﻗ ﺩﻌﺒﻝﺍ ﺍﺫﻫ ﺔﻗﻼﻋ لﻼﺨ ﻥﻤ
ﺎﻬﺘﻗﻼﻋﻭ ،ﺕﺎﻌﻴﺭﺸﺘﻝﺍﻭ ﻥﻴﻨﺍﻭﻘﻝﺍ ﻕﻴﺒﻁﺘﺒ ﺎﻬﻤﺍﺯﺘﻝﺍ ﻯﺩﻤ ،ﻲﻨﺩﻤﻝﺍ ﺎﻬﻌﻤﺘﺠﻤﺒ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺔﺴﺴﺅﻤﻝﺍ ﺔﻴﺭﺸﺒﻝﺍ ﺎﻫﺩﺭﺍﻭﻤﺒ ..
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ﻲﺌﻴﺒﻝﺍ ﺩﻌﺒﻝﺍ
-ﺔﻤﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﻤﻨﺘﻠﻝ ﻰﻠﻋ ﺔﻅﻓﺎﺤﻤﻝﺎﺒ ﻰﻨﻌﻴ ﺩﻌﺒﻝﺍ ﺍﺫﻫ :
ﺔﺌﻴﺒﻝﺍ ﻌﻴﺒﻁﻝﺍ ﻴﺔ ﻱﺄﺒ ﺎﻬﺜﻴﻭﻠﺘ ﻡﺩﻋﻭ
ﻼﻬﺘﺴﺍ ﺩﻴﺸﺭﺘ ﻰﻠﻋ ﺹﺭﺤﻝﺍﻭ ،لﺎﻜﺸﻷﺍ ﻥﻤ لﻜﺸ ،ﺔﻴﻭﻗﺎﻁﻝﺍﻭ ﺔﻴﻌﻴﺒﻁﻝﺍ ﺩﺭﺍﻭﻤﻝﺍ ﻙ
ﺩﻌﺒﻝﺍ ﺱﺎﻴﻗ ﻥﻜﻤﻴ
ﻲﺌﻴﺒﻝﺍ لﻼﺨ ﻥﻤ ﻭ ﺕﺎﻤﻫﺎﺴﻤ ﻰﻠﻋ ﻑﻭﻗﻭﻝﺍ
،ﺔﺌﻴﺒﻝﺍ ﺔﻴﺎﻤﺤﺒ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺔﺴﺴﺅﻤﻝﺍ ﺕﺎﻤﺍﺯﺘﻝﺍ ﻙﻼﻬﺘﺴﻻﺍ
ﻼﻘﻌﻝﺍ ،ﺔﻴﻭﻗﺎﻁﻝﺍﻭ ﺔﻴﻌﻴﺒﻁﻝﺍ ﺩﺭﺍﻭﻤﻠﻝ ﻲﻨ ﺔﻔﻴﻅﻨﻝﺍ ﺎﻴﺠﻭﻝﻭﻨﻜﺘﻝﺍ ﻲﻓ ﺭﺎﻤﺜﺘﺴﻻﺍ
. ..
ﺎﺴﺩﺎﺴ : ﺙﺤﺒﻝﺍ ﺞﻬﻨﻤ
ﺔﻁﺎﺤﻹﺍ ﺩﺼﻗ ﻪﻋﺎﺒﺘﺇ ﺏﺠﺍﻭﻝﺍ ﺞﻬﻨﻤﻝﺍ ﺩﺩﺤﺘ ﻲﺘﻝﺍ ﻲﻫ ﻉﻭﻀﻭﻤﻝﺍ ﺔﻌﻴﺒﻁ ﻥﺈﻓ ،ﺔﺴﺍﺭﺩﻝﺍ ﺞﻬﻨﻤﻝ ﺔﺒﺴﻨﻝﺎﺒ ﻪﺒﻨﺍﻭﺠ ﻡﻫﺄﺒ .
ﻨﻤ ﻩﺭﺒﺘﻌﻨ ﻱﺫﻝﺍ ﻲﻔﺼﻭﻝﺍ ﺞﻬﻨﻤﻝﺍ ﻰﻠﻋ ﺎﻨﺘﺴﺍﺭﺩ ﻲﻓ ﺩﻤﺘﻌﻨﺴ ،ﻙﻝﺫ ﻰﻠﻋ ﺀﺎﻨﺒ ،ﻉﻭﻀﻭﻤﻝﺍ ﺔﻌﻴﺒﻁﻝ ﺎﺒﺴﺎ
ﻭ ﻤﻭﻠﻌﻤﻝﺍ ﻊﻤﺠ ﻰﻝﺇ ﺞﻬﻨﻤﻝﺍ ﺍﺫﻫ ﻑﺩﻬﻴ ﻭ ﺎﻬﻔﻴﻨﺼﺘ ،ﻉﻭﻀﻭﻤﻝﺎﺒ ﺔﻘﻠﻌﺘﻤﻝﺍ ﺕﺎ
،ﺎﻬﻠﻴﻠﺤﺘ ﻭ ﻑﺼﻭ
ﺹﻴﺨﺸﺘ
ﻫﺎﻅ
،ﻱﺭﻅﻨﻝﺍ ﺭﺎﻁﻹﺍ ﻡﻬﻓ ﺽﺭﻐﺒ ﺙﺤﺒﻝﺍ ﺓﺭ ،ﺔﺴﺍﺭﺩﻠﻝ ﻲﻨﺍﺩﻴﻤﻝﺍ ﺏﻨﺎﺠﻝﺍ ﻲﻓ ﺎﻤﺃ
ﺎﻨﻤﺩﺨﺘﺴﺍ ﺢﺴﻤﻝﺍ ﺏﻭﻠﺴﺃ
لﻤﺎﺸﻝﺍ
Survey method
ﺔﺴﺍﺭﺩﻝﺍ ﻉﻭﻀﻭﻤﺒ ﻥﻴﻴﻨﻌﻤﻝﺍ ﺕﺍﺭﺎﻁﻹﺍ ﺔﻓﺎﻜﻝ
، ﻑﺩﻬﺒ ﻙﻝﺫ ﻊﻗﺍﻭ ﻰﻠﻋ ﻑﻭﻗﻭﻝﺍ
ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺎﻬﺘﺭﺍﺩﺇ ﻥﻤﻀ ﺔﻤﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﻤﻨﺘﻝﺍ ﺩﺎﻌﺒﻷ ﺔﺴﺍﺭﺩﻝﺍ لﺤﻤ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺔﺴﺴﺅﻤﻝﺍ ﺝﺎﻤﺩﺇ
ﻭ ﺍﻭ ﺕﺎﻤﻭﻠﻌﻤﻝﺍ ﻊﻤﺠ ﻲﻓ ﺎﻨﺩﻤﺘﻋﺍ ﺩﻘﻝ ﺭﺩﺎﺼﻤ ﺓﺩﻋ ﻰﻠﻋ ﺔﻠﻤﻌﺘﺴﻤﻝﺍ ﺕﺎﻨﺎﻴﺒﻝ
ﻥﻤ ﺔﻠﻤﺠ ﻙﻝﺫﻝ ﺎﻨﻤﺩﺨﺘﺴﺍﻭ
ﻓ ﻲﺒﺘﻜﻤﻝﺍ ﺙﺤﺒﻝﺎﺒ ﺎﻨﻌﺘﺴﺍ ﺙﻴﺤ ،ﺕﺍﻭﺩﻷﺍ ﺭﻅﻨﻝﺍ ﺏﻨﺍﻭﺠﻝﺍ ﺔﻴﻁﻐﺘ ﻲ
،ﻉﻭﻀﻭﻤﻠﻝ ﺔﻴ ﺭﺒﻜﺃ ﻊﻤﺠ لﻼﺨ ﻥﻤ
ﺩﺩﻋ ﻥﻜﻤﻤ ﺔﻴﺴﻨﺭﻔﻝﺍ ،ﺔﻴﺒﺭﻌﻝﺍ ﺕﺎﻐﻠﻝﺍ ﻑﻠﺘﺨﻤﺒ ﺏﺘﻜﻝﺍ ﻥﻤ ﻭ
ﺔﻴﺯﻴﻠﺠﻨﻹﺍ
، ﺓﺭﻭﺼﺒ ﻉﻭﻀﻭﻤﻠﻝ ﺕﻀﺭﻌﺘ ﻲﺘﻝﺍ
ﺔﻴﺌﺯﺠ ﻭﺃ ﺔﻠﻤﺎﺸ ،ﺓﺭﺸﺎﺒﻤ ﺭﻴﻏ ﻭﺃ ﺓﺭﺸﺎﺒﻤ ﺔﻔﺼﺒ ،
ﻻﺍ ﻡﺘ ﺎﻤﻜ ﻠﻋ ﺎﻀﻴﺃ ﺩﺎﻤﺘﻋ
،ﺕﺎﻴﺭﻭﺩﻝﺍ ﻥﻤ ﺔﻋﻭﻤﺠﻤ ﻰ
ﻭ ﺕﻼﺠﻤﻝﺍ ﺕﻴﻨﺭﺘﻨﻹﺍ ﻊﻗﺍﻭﻤ
.
ﺏﻨﺎﺠﻝﺍ ﻲﻓ ﺎﻨﺩﻤﺘﻋﺍ ﻥﻴﺤ ﻲﻓ ﻰﻠﻋ ﺔﺴﺍﺭﺩﻠﻝ ﻲﻨﺍﺩﻴﻤﻝﺍ
،ﺕﺍﻭﺩﻷﺍ ﻥﻤ ﺔﻠﻤﺠ ﻲﻓ ﺓﺩﻋﺎﺴﻤﻝﺍ ﺎﻬﻨﺄﺸ ﻥﻤ ﻲﺘﻝﺍ
ﺍ ﺕﺎﻤﻭﻠﻌﻤﻝﺍﻭ ﺕﺎﻨﺎﻴﺒﻝﺍ ﻊﻤﺠ ،ﺔﺴﺍﺭﺩﻝﺍ ﺕﺎﻴﻀﺭﻓ ﺭﺎﺒﺘﺨﻻ ﺔﻤﺯﻼﻝ
ﺔﻠﺜﻤﺘﻤﻝﺍ ﺔﻴﺼﺨﺸﻝﺍ ﺔﻠﺒﺎﻘﻤﻝﺍ ﻲﻓ
،ﻥﺎﻴﺒﺘﺴﻻﺍﻭ ﺎﻬﻤﻴﻅﻨﺘ ،ﺕﺎﻨﺎﻴﺒﻝﺍ ﻊﻴﻤﺠﺘ ﻡﺘ ﺩﻗﻭ
ﻡﺍﺩﺨﺘﺴﺎﺒ ﺎﻬﻠﻴﻠﺤﺘﻭ ﺔﻴﻋﺎﻤﺘﺠﻻﺍ ﻡﻭﻠﻌﻠﻝ ﺔﻴﺌﺎﺼﺤﻹﺍ ﺔﻤﻭﻅﻨﻤﻝﺍ
SPSS (Statistical Package for Social Sciences)
.
ﺎﻌﺒﺎﺴ : ﺙﺤﺒﻝﺍ ﻉﻭﻀﻭﻤ ﺭﺎﻴﺘﺨﺍ ﺏﺎﺒﺴﺃ
ﻲﻠﻴ ﺎﻤ ﺙﺤﺒﻝﺍ ﻉﻭﻀﻭﻤ ﺭﺎﻴﺘﺨﻻ ﺎﻨﺘﻌﻓﺩ ﻲﺘﻝﺍ ﺏﺎﺒﺴﻷﺍ ﻥﻤ :
؛ﺹﺼﺨﺘﻝﺍﻭ ﺱﻭﺭﺩﻤﻝﺍ ﻉﻭﻀﻭﻤﻝﺍ ﻥﻴﺒ ﺔﻗﻼﻋ ﺩﻭﺠﻭ
-ﺕﺎﺴﺴﺅﻤﻠﻝ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ ﻲﻓ ﺔﻤﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﻤﻨﺘﻝﺍ ﺩﺎﻌﺒﺃ ﺝﺎﻤﺩﺇ ﺔﻴﻔﻴﻜ ﺔﺴﺍﺭﺩ ﻰﻠﻋ ﻑﻭﻗﻭﻝﺍ
-ﺽﺭﻔﻴ ﺎﻤﻤ ؛ﺔﺌﻴﺒﻝﺍ ﺙﻴﻭﻠﺘﻭ ﺩﺭﺍﻭﻤﻝﺍ ﻑﺍﺯﻨﺘﺴﺍ ﻲﻓ ﺩﻴﺍﺯﺘﻤ لﻜﺸﺒﻭ ﺎﻬﺘﻤﻫﺎﺴﻤﻝ ﺍﺭﻅﻨ ،ﺔﻴﺩﺎﺼﺘﻗﻻﺍ
؛ﻲﻋﺎﻤﺘﺠﻻﺍﻭ ﻲﺌﻴﺒﻝﺍ ﺏﻨﺎﺠﻝﺎﺒ ﻡﺎﻤﺘﻫﻻﺍ ﺎﻬﻴﻠﻋ
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ﺝﺎﻤﺩﺇ ﺔﺴﺍﺭﺩ ﺕﻝﻭﺎﻨﺘ ﻲﺘﻝﺍ ﺙﻭﺤﺒﻝﺍﻭ ﺕﺎﺴﺍﺭﺩﻝﺍ ﺔﻠﻗ
-ﻲﻓ ﺔﻤﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﻤﻨﺘﻝﺍ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ
.
ﺎﻨﻤﺎﺜ : ﺔﻘﺒﺎﺴﻝﺍ ﺕﺎﺴﺍﺭﺩﻝﺍ
ﻥﻤ ﻜﻤﻝﺍ ﺢﺴﻤﻝﺍ لﻼﺨ
،ﻪﺒ ﺎﻨﻤﻗ ﻱﺫﻝﺍ ﻲﺒﺘ ﺍﻭ ﺕﺎﺴﺍﺭﺩﻝﺍ ﺽﻌﺒ ﻊﻤﺠ ﻥﻤ ﺎﻨﻜﻤﺘ
ﺔﻗﻼﻋ ﺎﻬﻝ ﻲﺘﻝﺍ ﺙﻭﺤﺒﻝ
،ﺎﻨﻋﻭﻀﻭﻤﺒ ﺎﻬﻨﻤ ﺭﻜﺫﻨ ﻲﺘﻝﺍ
:
ﺔﺴﺍﺭﺩﻝﺍ ﻰﻝﻭﻷﺍ
:
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G. Gueguen, Environnement et management stratégique des PME : le cas du secteur internet, thèse de doctorat, Université Montpellier I, Décembre 2001.ﻝﻭﺎﻨﺘ ﺕ ﺜﺤﺎﺒﻝﺍ ﺔ ﺔﺴﺍﺭﺩﻝﺍ ﻩﺫﻫ ﺕﻝﻭﺎﻨﺘ ﺎﻤﻜ ،ﺔﺴﺴﺅﻤﻝﺍ لﻴﻠﺤﺘ ﺕﺎﻴﻠﻤﻌﺒ ﻁﻴﺤﻤﻝﺍ ﺔﻗﻼﻋ ﺔﺴﺍﺭﺩﻝﺍ ﻩﺫﻫ ﻲﻓ
ﻁﻴﺤﻤﻝﺍ ﻑﻭﺭﻅﻝﺍ لﻴﻠﺤﺘ ،ﺔﻁﺴﻭﺘﻤﻝﺍﻭ ﺓﺭﻴﻐﺼﻝﺍ ﺕﺎﺴﺴﺅﻤﻝﺎﺒ ﺔ
ﻩﺫﻫ ﻁﺒﺭﺘ ﻲﺘﻝﺍ ﺔﻗﻼﻌﻝﺍ ﺹﺌﺎﺼﺨ
ﺅﻤﻝﺍ ﻩﺫﻬﻝ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺕﺎﻜﻭﻠﺴﻝﺍ ﻑﻠﺘﺨﻤ ﺩﻴﺩﺤﺘ ﻙﻝﺫﻜ ،ﺎﻬﻁﻴﺤﻤﺒ ﺕﺎﺴﺴﺅﻤﻝﺍ ﻱﺫﻝﺍ ﻁﻴﺤﻤﻝﺍ ﻕﻓﻭ ﺕﺎﺴﺴ
،ﻪﻴﻓ لﻤﻌﺘ ﻙﻝﺫ
ﻥﻤ ﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍﻭ ﻁﻴﺤﻤﻝﺍ ﻥﻴﺒ ﺔﻗﻼﻌﻝﺍ ﺔﺴﺍﺭﺩ لﻼﺨ ﺓﺭﻴﻐﺼﻝﺍ ﺕﺎﺴﺴﺅﻤﻠﻝ ﺔﻴ
ﻭ ﺔﻁﺴﻭﺘﻤﻝﺍﻭ ﺔﻁﺴﻭﺘﻤﻝﺍﻭ ﺓﺭﻴﻐﺼﻝﺍ ﺕﺎﺴﺴﺅﻤﻝﺍ ﻰﻠﻋ ﺔﻴﺭﻅﻨﻝﺍ ﻪﺘﺴﺍﺭﺩ ﻕﻴﺒﻁﺘﺒ ﺙﺤﺎﺒﻝﺍ ﻡﺎﻗ ﺭﻴﺨﻷﺍ ﻲﻓ
ﺕﻴﻨﺭﺘﻨﻻﺍ ﻉﺎﻁﻘﻝ ﺔﻌﺒﺎﺘﻝﺍ .
ﺔﺴﺍﺭﺩﻝﺍ ﺔﻴﻨﺎﺜﻝﺍ
:
،ﻱﺩﺸﺭ ﺩﻤﺤﻤ ﻲﻨﺎﻁﻠﺴ
-ﺘﻝﺍ ﺭﺌﺍﺯﺠﻝﺎﺒ ﺔﻁﺴﻭﺘﻤﻝﺍﻭ ﺓﺭﻴﻐﺼﻝﺍ ﺕﺎﺴﺴﺅﻤﻝﺍ ﻲﻓ ﻲﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺭﻴﻴﺴ :
ﺓﺭﻜﺴﺒ ﺔﻴﻻﻭﺒ ﺔﻁﺴﻭﺘﻤﻝﺍﻭ ﺓﺭﻴﻐﺼﻝﺍ ﺕﺎﻋﺎﻨﺼﻝﺍ ﺔﻝﺎﺤ ﻪﻘﻴﺒﻁﺘ ﻁﻭﺭﺸﻭ ،ﺔﻴﻤﻫﺃﻭ ،ﻊﻗﺍﻭ ﺓﺭﻜﺫﻤ ،
ﺔﻌﻤﺎﺠﺒ ﺭﻴﺘﺴﺠﺎﻤ ،ﻑﺎﻴﻀﻭﺒ ﺩﻤﺤﻤ
،ﺔﻠﻴﺴﻤ - 2005
. 2006
ﺎﺴﺴﺅﻤﻝﺍ ﻲﻓ ﻲﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺭﻴﻴﺴﺘﻝﺍ ﻕﻴﺒﻁﺘ ﺕﺎﻴﻝﺁﻭ ﻁﻭﺭﺸ ﺔﺴﺍﺭﺩﻝﺍ ﻩﺫﻫ ﺕﻝﻭﺎﻨﺘ ﺓﺭﻴﻐﺼﻝﺍ ﺕ
،ﺔﻴﺭﺌﺍﺯﺠﻝﺍ ﺔﻁﺴﻭﺘﻤﻝﺍﻭ ﺔﻘﻠﺤ ﻩﺭﺎﺒﺘﻋﺎﺒ ﻪﺘﻴﻤﻫﺃ
؛ﺎﻬﻁﻴﺤﻤﻭ ﺕﺎﺴﺴﺅﻤﻝﺍ ﻩﺫﻫ ﻥﻴﺒ لﺼﻭﻝﺍ ﺎﻤﺒ
ﻥﻤ ﺎﻬﻨﻜﻤﻴ
ﻌﺘﻝﺍ ،ﺓﺭﻤﺘﺴﻤﻝﺍ ﻪﺘﺍﺭﻴﻐﺘ ﻑﻠﺘﺨﻤ ﻊﻤ لﻤﺎ ﺭﺍﺭﻤﺘﺴﻹﺍﻭ ﺀﺎﻘﺒﻝﺍ ﺎﻬﻝ ﻥﻤﻀﺘ ﺔﻴﺴﻓﺎﻨﺘ ﺎﻴﺍﺯﻤ ﻕﻴﻘﺤﺘ ﺔﻴﻨﺎﻜﻤﺇ ﻙﻝﺫﻜ
.
ﺔﺴﺍﺭﺩﻝﺍ ﺔﺜﻝﺎﺜﻝﺍ
:
ﻥﻴﻁﻴﻠﺴ ﻲﻠﻋ ﺎﻤﻭﺴ
-، ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ ﺔﻴﻨﺍﺩﻴﻤ ﺔﺴﺍﺭﺩ ؛لﺎﻤﻋﻷﺍ ﺕﺎﻤﻅﻨﻤ ﺀﺍﺩﺃ ﻊﻓﺭ ﻲﻓ ﺎﻫﺭﺜﺃﻭ
ﻱﺭﻭﺴﻝﺍ لﺤﺎﺴﻝﺍ ﻲﻓ ﺔﻤﺎﻌﻝﺍ ﺔﻴﻋﺎﻨﺼﻝﺍ ﺕﺎﻤﻅﻨﻤﻝﺍ ﻰﻠﻋ ،
ﺒ ﺭﻴﺘﺴﺠﺎﻤ ﺓﺭﻜﺫﻤ ،ﺎﻴﺭﻭﺴ ،ﻥﻴﺭﺸﺘ ﺔﻌﻤﺎﺠ
- 2006 . 2007
ﺓﺭﺍﺩﺇ ﻲﻓ ﺎﻬﻋﺎﺒﺘﺇ ﺏﺠﺍﻭﻝﺍ ﺔﻴﻤﻠﻌﻝﺍﻭ ﺔﻴﻠﻤﻌﻝﺍ ﺕﺍﻭﻁﺨﻝﺍ ﺡﺎﻀﻴﺇ ﻰﻠﻋ ﺔﺴﺍﺭﺩﻝﺍ ﻩﺫﻫ ﺕﺯﻜﺭ ﻴﺘﺍﺭﺘﺴﻹﺍ ،ﺔﻴﺠ
ﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ ﻕﻴﺒﻁﺘ ﺔﻴﻤﻫﺃ ﻭﻠﺴﺄﻜ ﺔﻴﺠﻴﺘﺍﺭﺘ
ﺔﻴﺴﻓﺎﻨﺘﻝﺍ ﺕﺍﺭﺩﻘﻝﺍ ﺓﺩﺎﻴﺯﻝ لﺎﻌﻓ ﺏ ﺀﺍﺩﻷﺍ ﺭﻴﻭﻁﺘﻭ
لﺎﻤﻋﻷﺍ ﺕﺎﻤﻅﻨﻤ ﻲﻓ
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ﺔﺴﺍﺭﺩﻝﺍ ﺔﻌﺒﺍﺭﻝﺍ
:
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Acquier, Développement durable et management stratégique :piloter un processus de transformation de la valeur , Candidat au prix Roland Calori du Jeune Chercheur, 2007 .ﺍ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍﻭ ﺔﻤﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﻤﻨﺘﻝﺍ ﻥﻴﺒ ﺔﻗﻼﻌﻝﺍ ﻰﻠﻋ ﺔﺴﺍﺭﺩﻝﺍ ﻩﺫﻫ ﻲﻓ ﺔﺜﺤﺎﺒﻝﺍ ﺕﺯﻜﺭ ﺔﻤﺌﺎﻘﻝ
،ﺔﻤﻴﻘﻝﺍ ﻡﻭﻬﻔﻤ ﻰﻠﻋ ﺎﺴﺎﺴﺃ ﻲﻓ لﺜﻤﺘﺘ ﺔﻴﺴﺎﺴﺃ ﺭﺼﺎﻨﻋ ﺙﻼﺜ ﻰﻠﻋ ﺯﻴﻜﺭﺘﻝﺎﺒ ﻙﻝﺫ
: ﺏﺎﺤﺼﺃ ﺔﻴﺭﻅﻨ
ﻥﺃ ﺎﻤﻜ ،ﺔﺴﺴﺅﻤﻠﻝ ﺔﻴﻋﺎﻤﺘﺠﻻﺍ ﺔﻴﻝﻭﺅﺴﻤﻝﺍ ،ﺕﺍﺀﺎﻔﻜﻝﺍﻭ ﺩﺭﺍﻭﻤﻝﺍ ،ﺢﻝﺎﺼﻤﻝﺍ ﺔﻴﻤﻨﺘﻠﻝ ﻥﺃ ﺽﺭﺘﻔﺘ ﺔﺴﺍﺭﺩﻝﺍ ﻩﺫﻫ
ﺔﻴﻭﻨﻌﻤﻝﺍ ﻡﻴﻘﻝﺍ ﺔﻋﻭﻤﺠﻤ لﻼﺨ ﻥﻤ ﺎﻀﻴﺃ ﺕﺎﺴﺴﺅﻤﻝﺍ ﻰﻠﻋﻭ ،لﻜﻜ ﺩﺎﺼﺘﻗﻻﺍ ﻰﻠﻋ ﺭﻴﺜﺄﺘ ﺔﻤﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﻋﺎﻤﺘﺠﻻﺍﻭ .
ﺔﺴﺍﺭﺩﻝﺍ ﺔﺴﻤﺎﺨﻝﺍ
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F. Bouyoud, Le management stratégique de la responsabilité sociale des entreprises, thèse de doctorat, Conservatoire National des Arts et Métiers (CNAM), LIPSOR(Laboratoire D’investigation en Prospective Stratégie et Organisation), France, 2010.
ﺍﺫﻫ ﺝﺎﻤﺩﺇ ﺓﺭﻭﺭﻀ ﻰﻝﺇﻭ ،ﺕﺎﺴﺴﺅﻤﻠﻝ ﺔﻴﻋﺎﻤﺘﺠﻻﺍ ﺔﻴﻝﻭﺅﺴﻤﻝﺍ ﺔﻴﻤﻫﺃ ﺡﺎﻀﻴﺇ ﻰﻝﺇ ﺔﺴﺍﺭﺩﻝﺍ ﻩﺫﻫ ﻑﺩﻬﺘ ﻡﻭﻬﻔﻤﻝﺍ ﻝﺍ ﺕﺎﻴﻠﻤﻋ ﺓﺭﺍﺩﺇ ﻲﻓ
؛ﺕﺎﺴﺴﺅﻤ ﺔﻴﻝﻭﺅﺴﻤﻝﺍ ﻡﻭﻬﻔﻤ ﺔﻤﺠﺭﺘ ﻱﺭﻭﺭﻀﻝﺍ ﻥﻤ ﻪﻨﺃ ﺙﺤﺎﺒﻝﺍ ﺩﺠﻭ ﺙﻴﺤ
ﺀﺍﺩﻷﺍﻭ ﺔﻴﺭﺍﺩﻹﺍ ﺔﺴﺩﻨﻬﻠﻝ ﺩﺎﻌﺒﺃ ﺔﺜﻼﺜ ﺩﺩﺤﻭ،ﺕﺎﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍﻭ ﺕﺍﺭﺍﺭﻘﻝﺍ ﻲﻓ ﺕﺎﺴﺴﺅﻤﻠﻝ ﺔﻴﻋﺎﻤﺘﺠﻻﺍ :
ﺩﻌﺒﻝﺍ
،ﻲﺌﻴﺒﻝﺍ ﻲﻋﺎﻤﺘﺠﻻﺍ
ﻭ ؛ﻱﺩﺎﺼﺘﻗﻻﺍ ﺝﺫﻭﻤﻨ ﺎﻀﻴﺃ ﺙﺤﺎﺒﻝﺍ ﻊﻀﻭ ﺎﻤﻜ ،ﺔﻴﻝﺎﻌﻔﻝﺍﻭ ﺓﺀﺎﻔﻜﻝﺍ ﺱﺎﻴﻘﺒ ﺢﻤﺴﺘ ﻲﺘﻝﺍ
ﺘ ﻪﻨﺄﺸ ﻥﻤ ﺘﺠﻻﺍ ﺔﻴﻝﻭﺅﺴﻤﻝﺍ ﺝﺎﻤﺩﺇ لﻴﻬﺴ
،ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ ﻲﻓ ﺔﻴﻋﺎﻤ ﺓﺩﻤﻝ ﻥﻴﺘﺴﺴﺅﻤ ﻲﻓ ﻩﺭﺎﺒﺘﺨﺎﺒ ﻡﺎﻗ
ﺙﻼﺜ ﺕﺍﻭﻨﺴ .
ﺎﻌﺴﺎﺘ : ﺙﺤﺒﻝﺍ ﺕﺎﻤﻴﺴﻘﺘ
ﻥﻤﻀﺘﺘ ﺔﻤﺘﺎﺨ ﻡﻬﺒﻘﻌﺘﻭ ﺔﻤﺩﻘﻤ ﻡﻬﻘﺒﺴﺘ ،لﻭﺼﻓ ﺙﻼﺜ ﻰﻝﺇ ﻪﻤﻴﺴﻘﺘﺒ ﺎﻨﻤﻗ ﺙﺤﺒﻝﺍ ﺍﺫﻫ ﺯﺎﺠﻨﻹ ﺔﻠﻤﺠ
ﻥﻤ
ﺕﺎﺤﺍﺭﺘﻗﻻﺍ ،ﺔﻤﺎﻌﻝﺍ ﺞﺌﺎﺘﻨﻝﺍ ﺙﺤﺒﻝﺍ ﻕﺎﻓﺁﻭ
.
ﺹﺨﻴ ﺎﻤﻴﻓ ﻥﻭﻨﻋ لﻭﻷﺍ لﺼﻔﻝﺍ
ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ لﻭﺤ ﺔﻴﺴﺎﺴﺃ ﻡﻴﻫﺎﻔﻤﺒ ،
ﺙﻼﺜ ﻰﻝﺇ ﻪﻤﻴﺴﻘﺘ ﻡﺘ
ﻰﻝﺇ ﻕﺭﻁﺘﻝﺍ لﻼﺨ ﻥﻤ ،ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ ﺔﻴﻤﻫﺃﻭ ﻡﻭﻬﻔﻤ ﻰﻝﺇ لﻭﻷﺍ ﺙﺤﺒﻤﻝﺍ ﻲﻓ ﺽﺭﻌﺘﻨ ،ﺙﺤﺎﺒﻤ ﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍﻭ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﻑﻴﺭﻌﺘ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ ﺔﻴﻤﻫﺃ ،ﺔﻴﺠ
ﻴﺨﻴﺭﺎﺘﻝﺍ ﺕﺎﻁﺤﻤﻝﺍ ﻑﻠﺘﺨﻤﻭ ﺔ
ﻤﻫﺎﺴ ﻲﺘﻝﺍ ﺎﻫﺭﻭﻁﺘ ﻲﻓ ﺕ
. ﻰﻝﺇ ﻪﻴﻓ ﺽﺭﻌﺘﻝﺍ لﻭﺎﺤﻨﺴ ﻲﻨﺎﺜﻝﺍ ﺙﺤﺒﻤﻝﺍ ﺎﻤﺃ ﺓﺭﺍﺩﻹﺍ لﺨﺍﺩﻤﻭ ﺕﺎﻴﻭﺘﺴﻤ
ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ .
ﻥﻤﻀ ﻕﺭﻁﺘﻨ ﻥﻴﺤ ﻲﻓ ﻰﻝﺇ ﺙﻝﺎﺜﻝﺍ ﺙﺤﺒﻤﻝﺍ
ﻑﻠﺘﺨﻤ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ ﺕﺎﻴﻠﻤﻋ
؛
ﺫﻴﻔﻨﺘﻝﺍ ،ﺔﻏﺎﻴﺼﻝﺍ ﻭ
ﺔﺒﺎﻗﺭﻝﺍ .
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ح
ﺽﺭﻌﺘﻨﺴﻓ ﻲﻨﺎﺜﻝﺍ لﺼﻔﻝﺍ ﻲﻓ ﺎﻤﺃ ﻝ
ﺔﻴﻤﻨﺘﻠﻝ ﻱﺭﻅﻨﻝﺍ ﺭﺎﻁﻺ ﺔﺒﺴﻨﻝﺎﺒ ﺎﻬﺘﺎﻴﺼﻭﺼﺨﻭ ﺔﻤﺍﺩﺘﺴﻤﻝﺍ
ﺕﺎﺴﺴﺅﻤﻠﻝ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ
، ﺒ ﺍﺀﺩﺒ ﻝﺎ ﻡﻴﻫﺎﻔﻤ ﻷﺍ ﺔﻤﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﻤﻨﺘﻝﺍ لﻭﺤ ﺔﻴﺴﺎﺴ
، لﻼﺨ ﻥﻤ ،ﻡﻭﻬﻔﻤ ﻰﻝﺇ ﻕﺭﻁﺘﻝﺍ
ﺉﺩﺎﺒﻤ ،ﺔﻴﻤﻫﺃ ﻡﻭﻬﻔﻤ لﻭﺎﻨﺘ ﻙﻝﺫ ﺽﻌﺒ ﻡﺘﻴﻝ ،ﺔﻤﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﻤﻨﺘﻝﺍ ﺩﺎﻌﺒﺃﻭ
ﺭﻭﻅﻨﻤ ﻥﻤ ﺔﻤﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﻤﻨﺘﻝﺍ
ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺔﺴﺴﺅﻤﻝﺍ ﻥﺃ ﺭﺎﺒﺘﻋﺍ ﻰﻠﻋ ،
ﻥﻤﻀﺘﻴ ﻡﻭﻬﻔﻤﻝﺍ ﺍﺫﻫ ﺔﻴﻋﺎﻤﺘﺠﻻﺍ ﺔﻴﻝﻭﺅﺴﻤﻝﺍ
) ﺔﻴﻌﻤﺘﺠﻤﻝﺍ (
ﻕﻴﺒﻁﺘ ،
ﺔﻤﻜﻭﺤﻝﺍ ﺉﺩﺎﺒﻤ ﺼﻤﻝﺍ ﺏﺎﺤﺼﺃ ﺕﺎﺠﺎﻴﺘﺤﺍ ﺓﺎﻋﺍﺭﻤ ،
ﺢﻝﺎ ،ﻡﻭﻬﻔﻤ ﻰﻝﺇ ﺭﻴﺨﻷﺍ ﻲﻓ ﺽﺭﻌﺘﻨﻭ ﺔﻴﻤﻫﺃ
ﺓﺭﺍﺩﻹﺍ
ﺔﻤﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ،
ﻑﻠﺘﺨﻤ ﺝﺫﺎﻤﻨ
ﺕﺍﻭﺩﺃﻭ ﺓﺭﺍﺩﻹﺍ
ﺔﻤﺍﺩﺘﺴﻤﻝﺍ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ .
ﺍﺭﻴﺨﺃﻭ ﻥﻤﻀﺘ
ﺙﻝﺎﺜﻝﺍ لﺼﻔﻝﺍ ﻁﺎﻘﺴﺇ
ﻝ ﺎ ﺠﻠ ﺘ ﻲﺘﻝﺍ ﺔﻴﺭﻅﻨﻝﺍ ﺏﻨﺍﻭ ﻕﺭﻁﺘﻝﺍ ﻡ
ﻥﻴﻠﺼﻔﻝﺍ ﻲﻓ ﺎﻬﻴﻝﺇ
،ﻥﻴﻘﺒﺎﺴﻝﺍ
ﻤ ﻥ ﺔﺴﺍﺭﺩﺒ ﻡﺎﻴﻘﻝﺍ لﻼﺨ
،ﺓﺭﻴﺒﻜﻝﺍ ﻥﻴﻌﻝ ﺕﻨﻤﺴﻻﺍ ﺔﺴﺴﺅﻤ ﺔﻝﺎﺤ ﺔﻴﻤﻨﺘﻝﺍ ﺩﺎﻌﺒﺃ ﺝﺎﻤﺩﺇ ﻊﻗﺍﻭ ﻰﻠﻋ ﻑﺭﻌﺘﻠﻝ
ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺎﻬﺘﺭﺍﺩﺇ ﻥﻤﻀ ﺔﻤﺍﺩﺘﺴﻤﻝﺍ .
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ﺩﻴﻬﻤﺘ : ﺩﺤﺘﻝﺍ لﻅ ﻲﻓ ،ﺔﻤﻝﻭﻋ ﻥﻤ ﺔﺒﻠﻘﺘﻤﻝﺍﻭ ﺔﻋﺭﺎﺴﺘﻤﻝﺍ ﺔﻨﻫﺍﺭﻝﺍ ﺕﺎﻴ
ﺎﻴﺠﻭﻝﻭﻨﻜﺘﻝﺍﻭ لﺎﺼﺘﻻﺍ لﺌﺎﺴﻭ ﺭﻭﻁﺘ
،
ﻕﺍﻭﺴﻷﺍ ﺡﺎﺘﻔﻨﺍ ﺔﺴﻓﺎﻨﻤﻝﺍ ﺓﺩﺤ ﺩﻴﺍﺯﺘﻭ
...
ﺯﻜﺭﻤ ﻕﻴﻘﺤﺘ ﻰﻝﺇ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺕﺎﺴﺴﺅﻤﻝﺍ ﻡﻅﻌﻤ ﻰﻌﺴﺘ
ﻲﺠﻴﺘﺍﺭﺘﺴﺇ ﻲﺴﻓﺎﻨﺘﻭ
ﻭ ﻭﻤﻨﻝﺍ ،ﺀﺎﻘﺒﻝﺍ ﺎﻬﻝ ﻥﻤﻀﻴ ﺯﻴﻤﺘﻤ لﻤﻌﺘ ﻱﺫﻝﺍ ﺔﺌﻴﺒﻠﻝ ﺎﻘﻓﻭ ﺎﻬﺌﺍﺩﺃ ﺭﻴﻭﻁﺘﻭ ﻥﻴﺴﺤﺘ ﺍﺫﻜ
ﻪﻴﻓ . ﻭ
؛ﻙﻝﺫﻝ ﺍﺭﻅﻨ ﻓ
ﻱﺭﻭﺭﻀﻝﺍ ﻥﻤ ﺀﺎﻨﺒﻝ
ﺔﻴﺩﺎﺼﺘﻗﺍ ﺔﺴﺴﺅﻤ ﻡﻫﺃ ﺏﻋﻭﺘﺴﺘ ﺓﺯﻴﻤﺘﻤ ﺀﺍﺩﺃ ﺕﺎﻴﻭﺘﺴﻤﺒ
ﺕﺎﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺔﻏﺎﻴﺼ ﺕﺎﻴﻝﺁﻭ ﺕﺍﻭﺩﺃ ﻙﻠﺘﻤﺘ ﺓﺭﺍﺩﺇ ﺩﻭﺠﻭ ،ﺔﻴﺌﻴﺒﻝﺍ ﺕﺍﺭﺜﺅﻤﻝﺍﻭ ﺕﺍﺭﻴﻐﺘﻝﺍ
، ﻰﻠﻋ ﺓﺭﺩﻘﻝﺍ
ﺎﻫﺫﻴﻔﻨﺘ ﻭ ﺎﻬﻴﻠﻋ ﺔﺒﺎﻗﺭﻝﺍ ﺭﺨﺁ ﻰﻨﻌﻤﺒ ،
ﺓﺭﻭﺭﻀ ﺒ ﺔﻠﻴﻔﻜ ،ﺔﻝﺎﻌﻓ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﺇ ﺓﺭﺍﺩﺇ ﺩﻭﺠﻭ
ﺕﺎﻴﺠﻴﺘﺍﺭﺘﺴﺇ ﻊﻀﻭ
ﺔﻤﺌﻼﻤ ﻭﺭﻅﻠﻝ ﻲﺠﻴﺘﺍﺭﺘﺴﺇ لﻴﻠﺤﺘﻭ ﺔﺴﺍﺭﺩ ﻕﻓﻭ ﺔﻴﻨﺒﻤ ، ،ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺔﺴﺴﺅﻤﻠﻝ ﺔﻴﻠﺨﺍﺩﻝﺍ ﻑ
ﺕﺍﺭﻴﻐﺘﻤﻝﺍ ﺍﺫﻜ
ﺎﻬﻁﺎﺸﻨ ﻲﻓ ﺭﺜﺅﺘ ﻲﺘﻝﺍﻭ ﺎﻬﺒ ﺔﻁﻴﺤﻤﻝﺍ .
ﻫﺎﻔﻤﻝﺍ ﻩﺫﻫ ﻰﻠﻋ ﺀﻭﻀﻝﺍ ﻁﻴﻠﺴﺘﻝﻭ ﻡﻴﺴﻘﺘ ﻡﺘ ،ﻡﻴ
ﺍﺫﻫ ﻰﻝﺇ لﺼﻔﻝﺍ ﻝﺍ
ﺙﺤﺎﺒﻤ ﺔﻴﻝﺎﺘﻝﺍ ﺔﺜﻼﺜﻝﺍ
:
لﻭﻷﺍ ﺙﺤﺒﻤﻝﺍ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ ﺔﻴﻤﻫﺃﻭ ﻡﻭﻬﻔﻤ :
؛
ﻲﻨﺎﺜﻝﺍ ﺙﺤﺒﻤﻝﺍ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ ﺝﺫﺎﻤﻨﻭ ﺕﺎﻴﻭﺘﺴﻤ :
؛
ﺙﻝﺎﺜﻝﺍ ﺙﺤﺒﻤﻝﺍ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ ﺕﺎﻴﻠﻤﻋ :
.
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3
لﻭﻷﺍ ﺙﺤﺒﻤﻝﺍ :
ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ ﺔﻴﻤﻫﺃﻭ ﻡﻭﻬﻔﻤ
ﺕﺤﺒﺼﺃ ﺩﻘﻝ ﺔﺤﻠﻤ ﺓﺭﻭﺭﻀ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺕﺎﺴﺴﺅﻤﻝﺍ ﻱﺭﻴﺩﻤ لﺒﻗ ﻥﻤ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ ﺔﺴﺭﺎﻤﻤ
ﺭﺎﻤﻤ ﺭﻴﻭﻁﺘﻭ ﻥﻴﺴﺤﺘ ﻲﻓ ﺎﻤﺩﻗ ﻲﻀﻤﻠﻝ ،ﺔﻴﻤﺘﺤﻭ ،ﺔﻴﺭﺍﺩﻹﺍ ﻡﻬﺘﺎﺴ
ﺔﻴﺩﻴﻠﻘﺘﻝﺍ ﺓﺭﺍﺩﻹﺍ ﻥﻤ لﺎﻘﺘﻨﻻﺎﺒ ﺍﺫﻫ ﻰﻝﺇ
ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ ﺔﺴﺭﺎﻤﻤ ﺓﺭﻴﺨﻷﺍ ﻙﻠﺘ ﺎﻬﻴﺴﺘﻜﺘ ﻲﺘﻝﺍ ﺓﺭﻴﺒﻜﻝﺍ ﺔﻴﻤﻫﻸﻝ ﺍﺭﻅﻨ ﻙﻝﺫﻭ
.
ﻥﺃ ﺎﻤﺒﻭ ﻡﻭﻬﻔﻤ لﻭﺎﻨﺘ ﻲﻐﺒﻨﻴ ﻪﻨﺃ ﻯﺭﻨ ،ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﻥﻤ ﺎﻬﻝﻭﺼﺃ ﺩﻤﺘﺴﺘ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ
ﻭﻁﺘﻠﻝ ﺎﻫﺩﻌﺒ ﻕﺭﻁﺘﻨﻝ ،ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ ﻡﻭﻬﻔﻤ لﻭﺎﻨﺘﻨ ﻡﺜ ﻥﻤﻭ ﻻﻭﺃ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻺﻝ ﻲﺨﻴﺭﺎﺘﻝﺍ ﺭ
ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺎﻬﺘﻴﻤﻫﺃ ﻡﺜ
.
لﻭﻷﺍ ﺏﻠﻁﻤﻝﺍ :
ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍﻭ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﻡﻭﻬﻔﻤ
ﺘﻴ ،ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﻡﻭﻬﻔﻤﻝ ﻻﻭﺃ ﺽﺭﻌﺘﻝﺍ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ ﻡﻭﻬﻔﻤ ﻙﺍﺭﺩﺇ ﺏﻠﻁ ﻡﻬﻓ ﻥﻷ
ﺍﺫﻬﻝﻭ ،ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ ﻡﻬﻓ ﻰﻠﻋ ﺩﻋﺎﺴﺘ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﻻﻭﺃ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﻡﻭﻬﻔﻤ لﻭﺎﻨﺘﻨﺴ
ﻡﺜ ﻥﻤﻭ
ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ ﻡﻭﻬﻔﻤﻝ ﻕﺭﻁﺘﻨ .
لﻭﻷﺍ ﻉﺭﻔﻝﺍ :
ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﻡﻭﻬﻔﻤ
ﺭﺎﺒﻋ ﺩﻌﺘ ؛ﺎﻴﺨﻴﺭﺄﺘ ﻊﻗﺍﻭﻝﺍ ﻲﻓ ﺕﺩﺠﻭ ﺫﺇ ،ﺔﻴﻨﺎﻨﻭﻴﻝﺍ ﺓﺭﺎﻀﺤﻝﺍ ﻡﺩﻗ ﺔﻤﻴﺩﻘﻝﺍ ﺕﺍﺭﺎﺒﻌﻝﺍ ﻥﻤ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓ
،ﻙﺭﺎﻌﻤﻝﺍﻭ ﺏﻭﺭﺤﻝﺍ ﺩﻭﺠﻭ ﺫﻨﻤ ﻱﺭﻜﺴﻌﻝﺍ ﻲﻠﻤﻌﻝﺍ ﻥﻤ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﺇ ﺔﻤﻠﻜ ﺕﻘﺘﺸﺍ ﺩﻘﻓ
ﺔﻴﻘﻴﺭﻏﻹﺍ ﺔﻤﻠﻜﻝﺍ
Strategos
؛
"
ﻥﻴﺌﺯﺠ ﻥﻤ ﺔﻠﻜﺸﺘﻤﻝﺍﻭ
Stratos
ﻲﻨﺎﺜﻝﺍ ﺀﺯﺠﻝﺍﻭ ،ﺵﻴﺠﻝﺍ ﻲﻨﻌﺘ ﻲﺘﻝﺍ
Agein
لﻌﻓ ﻰﻨﻌﻤﺒ
ﺩﻭﻗﺃ
"
،
1،ﺵﻴﺠﻝﺍ ﺓﺩﺎﻴﻗ ﻲﻨﻌﺘ ﻙﻝﺫﺒ ﻲﻫﻭ ﺍﺫﻫ ﻡﺯﻻ
ﻡﻭﻬﻔﻤﻝﺍ ﻥﻤﺯﻝﺍ ﻥﻤ ﺔﻠﻴﻭﻁ ﺓﺭﺘﻔﻝ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﻡﻭﻬﻔﻤ
.
ﻯﺩﻌﺘﺘ لﺒ ،ﺏﺭﺤﻝﺍ ﻥﺍﺩﻴﻤ ﻲﻓ ﺔﻠﺒﺎﻘﺘﻤﻝﺍ ﺵﻭﻴﺠﻝﺎﺒ ﻁﻘﻓ ﻁﺒﺘﺭﺘ ﻻ ﺔﻤﺎﻋ ﻙﺭﺎﻌﻤﻝﺍﻭ ﺏﻭﺭﺤﻝﺍ ﻥﺃ ﺎﻤﺒﻭ ﻝﺍﻭ ﺩﺍﺩﻤﻹﺍ ﻁﻭﻁﺨ لﻤﺸﺘﻝ ؛ﻙﻝﺫ ﻥﻤ ﺭﺜﻜﻷ ﺕﺎﻤﻭﻠﻌﻤﻝﺍﻭ لﺎﺼﺘﻻﺍ ﻁﻭﻁﺨ ،ﻥﻴﻭﻤﺘ
...
ﺏﻨﺎﺠﻝﺍ ﻰﺘﺤﻭ
ﻤﻝﺍ ﻑﻠﺘﺨﻤﺒ ﻁﺒﺘﺭﻴﻝ ﻕﻴﻀﻝﺍ ﻱﺭﻜﺴﻌﻝﺍ لﺎﺠﻤﻝﺍ ﻥﻤ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﻡﻭﻬﻔﻤ ﻊﺴﻭﺘ ﺎﻨﻫ ﻥﻤ ،ﺏﺭﺤﻠﻝ ﻱﻭﻨﻌ
ﻥﻭﻴﻠﺒﺎﻨ ﺩﻴ ﻰﻠﻋ ﺔﻴﺴﺎﻴﺴﻝﺍﻭ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺕﻻﺎﺠﻤﻝﺍ
2
.
لﻜﺸﺒ ﺎﻬﻤﻭﻬﻔﻤ ﻁﺒﺘﺭﺍ ﺭﺸﻋ ﻊﺴﺎﺘﻝﺍ ﻥﺭﻘﻝﺍ ﻰﺘﺤﻭ ﺭﻴﺒﻜ
ﺏﺭﺤﻝﺍ ﻯﻭﻗ ﺓﺭﺍﺩﻹ ﺔﻤﺩﺨﺘﺴﻤﻝﺍ ﻁﻁﺨﻝﺎﺒ ،
ﻩﺫﻫ ﺕﺫﺨﺃ ﺎﺜﻴﺩﺤﻭ ،ﻙﺭﺎﻌﻤﻝﺍ ﻲﻓ ﺔﻤﺎﻌﻝﺍ ﻁﻁﺨﻝﺍ ﻊﻀﻭﻭ ﺔﻠﻀﻔﻤ ﺕﺤﺒﺼﺃﻭ ،ﻑﻠﺘﺨﻤ ﻰﻨﻌﻤ ﺔﻤﻠﻜﻝﺍ
ﺓﺩﺌﺍﺭﻝﺍﻭ ﺓﺭﺩﺎﺒﻤﻝﺍﻭ ،ﺎﻬﻨﻤ ﺔﺜﻴﺩﺤﻝﺍ ﺔﺼﺎﺨ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺕﺎﺴﺴﺅﻤﻝﺍ ﻯﺩﻝ ﻡﺍﺩﺨﺘﺴﻻﺍ .
ﺩﺠﻭﻴﻭ ،ﻱﺭﻜﻓ ﺭﺎﻴﺘ ﻭﺃ ﺔﺴﺭﺩﻤ ﻥﻤ ﺭﺜﻜﺃ ﻲﻓ ﺕﻓﺭﻋ ﺩﻘﻓ ،ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺎﻬﻴﺴﺘﻜﺘ ﻲﺘﻝﺍ ﺔﻴﻤﻫﻸﻝ ﺍﺭﻅﻨﻭ ﻥﻤ ﺭﻴﺒﻜ ﺩﺩﻋ ﻥﻴﺜﺤﺎﺒﻝﺍ
ﻨﻴﺒ ﻥﻤ ﺭﻜﺫﻨ ﺔﻔﻠﺘﺨﻤ ﻑﻴﺭﺎﻌﺘ ﺎﻬﻝ ﺍﻭﻁﻋﺃ ﻥﻤ ﻥﻴﻴﺩﺎﺼﺘﻗﻻﺍﻭ ﺎﻬ
:
1 U. Mayrhofer, Management stratégique, Bréal, Paris, 2007, p.8
،نودع يداد رصان2
يجيتارتسلإا طيطختلاو ةرادلإا ،رئازجلا، ةيعماجلا تاعوبطملا ناويد ،
2001 ص ، : 1
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4
ﹸﺘﻌ
ﺒ ﻥﻋ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺭ ﺔﻁﺸﻨﺃ ﻭﺃ ﻁﻁﺨ
،ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺔﺴﺴﺅﻤﻝﺍ ﻕﻠﺨ ﻥﻤﻀﺘ ﺔﻘﻴﺭﻁﺒ ﺎﻬﻌﻀﻭ ﻡﺘﻴ ﻲﺘﻝﺍ
ﺔﻝﺎﺴﺭ ﻥﻴﺒ ﻕﺒﺎﻁﺘﻝﺍ ﻥﻤ ﺔﺠﺭﺩ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺔﺴﺴﺅﻤﻝﺍ
،ﺎﻬﻓﺍﺩﻫﺃﻭ ﻬﺒ لﻤﻌﺘ ﻲﺘﻝﺍ ﺔﺌﻴﺒﻝﺍﻭ ﺔﻝﺎﺴﺭﻝﺍ ﻩﺫﻫ ﻥﻴﺒ
ﺎ
ﺕﺍﺫﻭ ﺔﻝﺎﻌﻓ ﺓﺭﻭﺼﺒ ﺔﻴﻝﺎﻋ ﺓﺀﺎﻔﻜ
1
.
ﻑﺭﻌﺘﻭ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ
ﺎﻬﻨﺄﺒ ﻝﺍ ﻙﻠﺘ ﻕﺭﻁ ﺩﻋﺎﺴﺘ ﻲﺘﻝﺍ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺕﺎﺴﺴﺅﻤﻝﺍ
ﻲﻓ ﻕﻴﻘﺤﺘ ﺎﻬﻓﺍﺩﻫﺃ
، ﻊﻤ
ﺫﺨﻷﺍ ﺭﺎﺒﺘﻋﻻﺍ ﻥﻴﻌﺒ ﻝ
ﻴﺌﻴﺒﻝﺍ ﺹﺭﻔﻝﺍﻭ ﺕﺍﺩﻴﺩﻬﺘﻠ ،ﺔ
ﺔﻴﻝﺎﺤﻝﺍ ﺕﺎﻴﻨﺎﻜﻤﻹﺍﻭ ﺩﺭﺍﻭﻤﻝﺍ
2
.
ﻭ ﺎﻀﻴﺃ ﻑﺭﻌﺘ ﺎﻬﻨﺄﺒ
ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺕﺎﺴﺴﺅﻤﻝﺍ ﺎﻬﻤﺩﺨﺘﺴﺘ ﺕﺍﺯﻴﻤﺒ ﻁﺒﺘﺭﺘ ﺔﻠﻤﺎﻜﺘﻤﻭ ﺔﻠﻤﺎﺸ ،ﺓﺩﺭﻔﻨﻤ ﺔﻁﺨ
ﻊﻤ لﻤﺎﻌﺘﻠﻝ ﻑﻠﺘﺨﻤ
ﺢﻴﺤﺼﻝﺍ ﺫﻴﻔﻨﺘﻝﺍ لﻼﺨ ﻥﻤ ﺔﻴﺴﺎﺴﻷﺍ ﺎﻬﻓﺍﺩﻫﺃ ﻍﻭﻠﺒ ﻥﻴﻤﺄﺘﻝ ﺔﻤﻤﺼﻤ ﻲﻬﻓ ،ﺔﺌﻴﺒﻝﺍ ﺕﺎﻴﺩﺤﺘ
ﺎﻬﻝ
3
. ﺎﻬﻨﺄﺒ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﻑﺭﻌﺘ ﺎﻤﻜ ﻴﺴﻭﻝﺍ
،ﻑﺍﺩﻫﻷﺍ ﻕﻴﻘﺤﺘ ﻲﻓ ﺔﻤﺩﺨﺘﺴﻤﻝﺍ ﺔﻠ ﺔﺴﺴﺅﻤﻝﺍ ﺀﺍﺯﺠﺃ ﻊﻴﻤﺠ ﻁﺒﺭ
ﺔﻴﺩﺎﺼﺘﻗﻻﺍ
، ﻴﻁﻐﺘ ﺔ ﺎﻬﺘﻻﺎﺠﻤ ﺔﻓﺎﻜ ﻘﺤﺘﻭ
ﻴ ﻥﻴﺒ لﻤﺎﻜﺘﻝﺍ ﻕ ﻩﺫﻫ لﻜ
ﺀﺍﺯﺠﻷﺍ
4
.
ﻙﻝﺫ ﻰﻝﺇ ﺔﻓﺎﻀﺇ ﻲﻨﺒﺘ ،لﺠﻷﺍ ﺔﻠﻴﻭﻁ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺔﺴﺴﺅﻤﻝﺍ ﻑﺍﺩﻫﻷ ﺩﻴﺩﺤﺘ ﺎﻬﻨﺄﺒ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﻑﺭﻌﺘ
ﺔﻨﻴﻌﻤ ﺕﺎﻁﺎﺸﻨ ﻭﻤﻠﻝ ﺹﻴﺼﺨﺘﻭ
ﻑﺍﺩﻫﻷﺍ ﻙﻠﺘ ﻍﻭﻠﺒﻝ ﺔﻴﺭﻭﺭﻀﻝﺍ ﺩﺭﺍ
5
.
ﺎﻬﻓﺭﻌﻴ ﻥﻤ ﻙﺎﻨﻫﻭ ﺕﺎﻬﺠﻭﺘﻝﺍ ﺔﻋﻭﻤﺠﻤ ﺎﻬﻨﺃ ﻰﻠﻋ
ﻯﺩﻤﻝﺍ ﻲﻓ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺔﺴﺴﺅﻤﻝﺍ ﺔﻁﺸﻨﺄﺒ ﺔﻘﻠﻌﺘﻤﻝﺍ
ﻤ ﺎﻗﻼﻁﻨﺍ ﺔﻴﺴﻓﺎﻨﺘ ﺓﺯﻴﻤ ﻰﻠﻋ لﻭﺼﺤﻝﺍ لﺠﺃ ﻥﻤ ،لﻴﻭﻁﻝﺍ ،ﺔﺤﺎﺘﻤﻝﺍ ﺩﺭﺍﻭﻤﻝﺍ ﻑﻠﺘﺨﻤ ﺔﺌﺒﻌﺘ ﻥ
ﻑﺩﻬﺒ ﻙﻝﺫﻜ
ﺔﻓﺎﻜ ﺔﻴﺒﻠﺘ ﺢﻝﺎﺼﻤﻝﺍ ﺏﺎﺤﺼﺃ ﺕﺎﺒﻏﺭﻭ ﺕﺎﺠﺎﻴﺘﺤﺍ
6
.
ﺔﺴﺴﺅﻤﻠﻝ ﺢﻤﺴﻴ ﻱﺫﻝﺍ ﻡﺎﻌﻝﺍ ﺭﺎﻁﻹﺍ لﺜﻤﺘ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﻥﺃ لﻭﻘﻝﺍ ﻥﻜﻤﻴ ؛ﻡﺩﻘﺘ ﺎﻤ ﻰﻠﻋ ﺀﺎﻨﺒ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ
ﺎﻬﻓﺍﺩﻫﺃ ﺩﻴﺩﺤﺘﺒ ،ﻯﺩﻤﻝﺍ ﺔﻠﻴﻭﻁ
ﺔﻴﻠﺨﺍﺩﻝﺍ ﺎﻫﺩﺭﻭﻤ ﺔﻓﺎﻜ ﺩﺸﺤ لﻼﺨ ﻥﻤ ﺎﻬﻘﻴﻘﺤﺘ ﻰﻠﻋ لﻤﻌﻝﺍ ﻡﺜ ﻥﻤ
ﺔﺤﺎﺘﻤﻝﺍ ﺔﻴﺠﺭﺎﺨﻝﺍﻭ .
ﻲﻨﺎﺜﻝﺍ ﻉﺭﻔﻝﺍ :
ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ ﻡﻭﻬﻔﻤ
لﺎﺤﻝﺍ ﻭﻫ ﺎﻤﻜ ﺎﺒﻌﺼ ﺍﺭﻤﺃ ﺩﻌﻴ ،ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻺﻝ ﻪﻴﻠﻋ ﻕﻔﺘﻤﻭ ﺩﺤﺍﻭ ﻑﻴﺭﻌﺘ ﻰﻝﺇ لﻭﺼﻭﻝﺍ ﻥﺇ ﺭﺌﺎﺴ ﻲﻓ ﺎﺒﻴﺭﻘﺘ ،ﺔﻤﺎﻋ ﺔﻔﺼﺒ ﺔﻴﻋﺎﻤﺘﺠﻻﺍ ﻡﻭﻠﻌﻝﺍ
ﻡﻭﻠﻌﻝﺍ ﺔﺼﺎﺨ ﺔﻔﺼﺒ ﺔﻴﺭﺍﺩﻹﺍﻭ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﻲﻠﻴ ﺎﻤﻴﻓﻭ
ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ لﻭﺤ ﺕﺩﺭﻭ ﻲﺘﻝﺍ ﻑﻴﺭﺎﻌﺘﻝﺍ ﻥﻤ ﺔﻋﻭﻤﺠﻤ :
،ديسلا ليعامسإ1
ةيجيتارتسلإا ةرادلإا :
،ةيقيبطت تلااحو ميھافم
،ثيدحلا يعماجلا بتكملا ،ةيردنكسلإا
1998 ص ، :
1 14:ص ،2000 ،1ط ،نامع ،لئاو راد ،اھتايلمع ،اھلخادم ،اھميھافم :ةيجيتارتسلإا ةرادلإا ،ينيسحلا نسح حلاف2
،يجافخلا سابع ةمعن3
ةيجيتارتسلإا ةرادلإا :
تايلمعلاو ميھافملاو لخادملا
،ةفاقثلا راد ةبتكم ،
،نامع ط 1 ، 2004 ص ، :
31 156 :ص ،2004 ،ةيردنكسلإا ،ةيعماجلا رادلا ،لامعلأا تايجيتارتسإو تاسايس ،فحق وبأ ملاسلا دبع4
5 G. Pellicelli, Stratégie d'entreprise, de Boeck, Bruxelles, 2007, p.16
6 G. Johnson et al., Stratégique, Pearson, Paris, 2008, p.6
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5
ﺫﺇ ،ﻡﺎﻌﻝﺍ ﺎﻫﺎﻨﻌﻤﺒ ﺭﺎﻤﺜﺘﺴﻻﺍ ﺔﻴﻠﻤﻋ ﻥﻋ ﺍﺭﻴﺜﻜ ﻑﻠﺘﺨﺘ ﻻ ﺔﻴﻠﻤﻋ ﺎﻬﻨﺄﺒ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ ﻑﺭﻌﺘ ﺒ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ ﻑﻴﺭﻌﺘ ﻥﻜﻤﻴ ،ﺀﻼﻤﻌﻝﺍ ،ﺭﻴﻭﻁﺘﻝﺍﻭ ﺙﺤﺒﻝﺍ ،ﺔﻴﺭﺸﺒﻝﺍ ﺩﺭﺍﻭﻤﻝﺍ ﻲﻓ ﺭﺎﻤﺜﺘﺴﺍ ﺎﻬﻨﺄ
ﻡﻴﻅﻨﺘﻝﺍ
1
...
ﺎﻬﻨﺄﺒ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ ﻑﺭﻌﺘ ﺎﻤﻜ ﺢﻴﻘﻨﺘ ،ﻊﻀﻭﻝ ﺔﻤﺯﻼﻝﺍ ﺔﻴﻠﻤﻌﻝﺍ
ﺕﺎﻓﺭﺼﺘﻝﺍ ﺽﻌﺒ ﻕﻴﺒﻁﺘﻭ
ﺎﻬﻴﻓ ﺏﻭﻏﺭﻤﻝﺍ ﺞﺌﺎﺘﻨﻝﺍ ﺽﻌﺒ ﺯﺎﺠﻨﻻ ﺔﻤﺯﻼﻝﺍ
2
.
ﻭ ﺎﻬﻨﺃ ﻰﻠﻋ ﺎﻀﻴﺃ ﻑﺭﻌﺘ ﻡﻴﻤﺼﺘ ﻥﻤﻀﺘﺘ ﻲﺘﻝﺍ ﺔﻴﻠﻤﻌﻝﺍ
، ﺫﻴﻔﻨﺘ ﻡﻴﻴﻘﺘﻭ لﻴﻭﻁ ﺭﺜﻷﺍ ﺕﺍﺫ ﺕﺍﺭﺍﺭﻘﻝﺍ
،ﻯﺩﻤﻝﺍ ﻨ ﺔﻬﺠﻭ ﻥﻤ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺔﺴﺴﺅﻤﻝﺍ ﺔﻤﻴﻗ ﺓﺩﺎﻴﺯ ﻰﻝﺇ ﻑﺩﻬﺘ ﻲﺘﻝﺍ
ﺀﻼﻤﻌﻝﺍ ﺭﻅ ،
ﻥﻴﻤﻫﺎﺴﻤﻝﺍ ،
ﻊﻤﺘﺠﻤﻝﺍ
ﺢﻝﺎﺼﻤﻝﺍ ﺏﺎﺤﺼﺃ لﻜﻭ
3
.
ﺎﻬﻨﺃ ﻰﻠﻋ ﺎﻀﻴﺃ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ ﻑﺭﻌﺘﻭ ﺕﺍﺭﺍﺭﻗ ﺫﺎﺨﺘﺍ ﺔﻴﻠﻤﻋ
ﺔﻴﺠﻴﺘﺍﺭﺘﺴﺇ ،
ﺎﻫﺫﻴﻔﻨﺘ ﻘﺘﻭ
ﺎﻬﻤﻴ ،
ﺭﺨﺁ ﺞﻬﻨﻤ ﻥﻤ ﺎﻬﻝ ﺭﻅﻨﻝﺍ ﻥﻜﻤﻴﻭ ﻰﻠﻋ
ﻲﺠﻴﺘﺍﺭﺘﺴﺍ ﺭﻴﻴﻐﺘ ﺔﻴﻠﻤﻋ ﺎﻬﻨﺃ
4
.
ﻝﺇ ﺔﻓﺎﻀﺇ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ ﻑﺭﻌﺘ ﻙﻝﺫ ﻰ
ﺎﻬﻨﺄﺒ ﺤﺘ ﺔﻴﻠﻤﻋ ﺎﻬﺘﻴﺅﺭ ،ﺎﻬﺘﻝﺎﺴﺭ ﺓﺭﺍﺩﻹﺍ ﺎﻬﻴﻓ ﺩﺩ
،
ﺎﻬﻓﺍﺩﻫﺃ
، ﻲﺘﻝﺍ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺕﺍﺭﺍﺭﻘﻝﺍ ﻊﻀﺘ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺔﺴﺴﺅﻤﻝﺍ ﺀﺍﺩﺃ ﻲﻓ ﺭﺜﺅﺘ
ﻯﺩﻤﻝﺍ ﻰﻠﻋ ﻪﻠﻜﺸﺘﻭ
ﺔﺌﻴﺒ ﻲﻓ لﻴﻭﻁﻝﺍ ﺔﻴﻜﻴﻤﺎﻨﻴﺩ
ﺔﻌﻴﺭﺴ ﺭﻴﻐﺘﻝﺍ
5
.
ﺎﻤ ﺀﻭﻀ ﻲﻓ ﻰﻌﺴﺘ ،ﺓﺭﺍﺩﻹﺍ ﻲﻓ ﺙﻴﺩﺤ ﻩﺎﺠﺘﺍ ﺎﻬﻨﺄﺒ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ ﻑﻴﺭﻌﺘ ﻥﻜﻤﻴ ؛ﻕﺒﺴ
ﻲﻠﺒﻘﺘﺴﻤﻝﺍ ﺎﻬﻫﺎﺠﺘﺍ ﻡﺴﺭ ﻰﻝﺇ ﺎﻬﻘﻴﺒﻁﺘ لﻼﺨ ﻥﻤ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺕﺎﺴﺴﺅﻤﻝﺍ ،
،ﻯﺩﻤﻝﺍ ﺔﻠﻴﻭﻁ ﺎﻬﻓﺍﺩﻫﺃ ﺩﻴﺩﺤﺘ
،ﺔﻴﺠﺭﺎﺨﻝﺍﻭ ﺔﻴﻠﺨﺍﺩﻝﺍ ﻥﻴﺘﺌﻴﺒﻝﺍ ﺕﺍﺭﻴﻐﺘﻤ ﺀﻭﻀ ﻲﻓ لﺜﻤﻷﺍ ﻲﺠﻴﺘﺍﺭﺘﺴﻹﺍ لﻴﺩﺒﻝﺍ ﺭﺎﻴﺘﺨﺍ ﺘﺍﺭﺘﺴﻹﺍ ﺫﻴﻔﻨﺘ ﻡﺜ
ﺔﻴﺠﻴ
،ﺓﺭﺎﺘﺨﻤﻝﺍ ﺎﻬﺘﺒﻗﺍﺭﻤ
ﺎﻬﻤﻴﻴﻘﺘﻭ .
ﻲﻨﺎﺜﻝﺍ ﺏﻠﻁﻤﻝﺍ :
ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ ﺔﻴﻤﻫﺃ
،ﻊﻓﺎﻨﻤﻝﺍﻭ ﺎﻴﺍﺯﻤﻝﺍ ﻥﻤ ﺩﻴﺩﻌﻝﺍ ﺎﻬﻝ ﻕﻘﺤﻴ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ ﺏﻭﻠﺴﻷ ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺕﺎﺴﺴﺅﻤﻝﺍ ﺩﺎﻤﺘﻋﺍ ﻥﺇ ﺕﺍﺭﺍﺭﻗ ﺫﺎﺨﺘﺍ ﻲﻓ ﺩﻋﺎﺴﻴ ﺎﻤﻜ ،ﻡﻝﺎﻌﻤﻝﺍ ﺔﺤﻀﺍﻭ ﺔﻴﻠﺒﻘﺘﺴﻤ ﺔﻴﺅﺭ ﻕﻓﻭ لﻤﻌﻝﺎﺒ ﺎﻬﻝ ﺢﻤﺴﻴ ﺫﺇ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﺇ
ﺔﺒﺴﺎﻨﻤ . ﻲﻓ ﻡﻫﺎﺴﻴ ،ﺔﻴﺩﺎﺼﺘﻗﻻﺍ ﺕﺎﺴﺴﺅﻤﻝﺍ لﺒﻗ ﻥﻤ ﺔﻴﺠﻴﺘﺍﺭﺘﺴﻹﺍ ﺓﺭﺍﺩﻹﺍ ﺏﻭﻠﺴﺃ ﺝﺎﻬﺘﻨﺍ ﻥﺈﻓ ؛ﻙﻝﺫ ﻰﻝﺇ ﺔﻓﺎﻀﺇ
ﻕﻴﺴﻨﺘﻝﺍ ﻕﻴﻘﺤﺘ ،
،ﺔﻬﺠ ﻥﻤ ﺔﻴﻠﺨﺍﺩﻝﺍ ﺕﺍﺭﺩﻘﻝﺍﻭ ﺕﺎﻨﺎﻜﻤﻹﺍ ﻥﻴﺒ لﻋﺎﻔﺘﻝﺍﻭ ﻡﻏﺎﻨﺘﻝﺍ ﺕﺍﺭﻴﻐﺘﻤ ﻑﻠﺘﺨﻤ
ﺔﺌﻴﺒﻝﺍ
1 A. Martinet, Stratégie, Vuibert, Paris, 1983, p.23
ص ،قباس عجرم ،ديسلا ليعامسإ2
: 2
،ضوع دمحأ دمحم3
ةيجيتارتسلإا ةرادلإا :
ةيملعلا سسلأاو لوصلأا ،
لا ،ةيردنكسلإا ،ةيعماجلا راد 2003
ص ، : 06
34:ص ،قباس عجرم ،يجافخلا سابع ةمعن4
،ىفطصم ديسلا دمحأ5
ةيجيتارتسلإا ةرادلإاو ةملوعلا تايدحت :
يجيتارتسلإا ريكفتلا تاراھم ط ،ةرھاقلا ،ةيسدنھلا رادلا ،
1 ، 2008 ص ، : 51
