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IFEB
8
WORKING
PAPER
ALFRED
P.SLOAN
SCHOOL
OF
MANAGEMENT
COMPUTER
MODELING
AND
NEGOTIATION
MANAGEMENT
Dhanesh
K.
Samarasan*
WP
1957-87
November,
1987
MASSACHUSETTS
INSTITUTE
OF
TECHNOLOGY
50
MEMORIAL
DRIVE
CAMBRIDGE,
MASSACHUSETTS
02139
COMPUTER
MODELING
AND
NEGOTIATION
MANAGEMENT
Dhanesh
K.
Samarasan*
WP
1957-87
November,
1987
•The author is a doctoral candidate at the Department of Ocean Engineering, MIT. The
work
descnbed in this paper is part of a multi-disciplinary effortunderway
at theMIT
Project on Modeling forNegotiationManagement.The following provided support for this
work
and are gratefully acknowledged: School of Engineering, MIT, Project Athena, MIT; National Institute forDisputeResolution;Programon the Processes of International Negotiation at the AmericanAcademy
of Arts and Sciences under a grantfromtheUnisysCorporation.Thisworking paperisoneina seriesofmanuscriptsintheirdraftform. Pleasedonotcopy without
thepermissionoftheauthor.
Comments
arewelcome andshould bedirectedtotheattentionofthe author.] i-:.
ABSTRACT:
New
problems in negotiation call for anew
framework of solutions. Negotiationmanagement, one such framework, has at its heart the application ofcomputer models and related
technologytoa collaborativeeffort atdispute resolution. In thisparadigm, negotiation istreated as a
communicativegroupproblem-solving process. Easily accessible techniques arebeing developed for
modelingboth the processand substance of negotiation.Thispaf>er suggests
how
these twokindsofmodelscould be combined with othertoolsand processesin anintegrated computerenvironmentfor negotiationmanagement.
1.
AN
OVERVIEW
OF NEGOTIATION
MANAGEMENT
Negotiation
management
[Nyhart&
Samarasan, 1987] isan
integratedframework
for dealing vdthcomplex
negotiations,and
isparticularly (although not exclusively) appropriatein contexts where:i) thepoints ofdispute are technical,
and
involvea highdegree ofuncertainty;i i) practical experimentation with solutionsis too expensiveorrisky;
iii) there is
no
unquestioned authority towhom
thedisputing partiesall defer;and
iv)
prompt
resolutionand
a return to friendly, orat leaststable, relations,are desired.In thispaper, 'complex negotiations' are negotiations
among
several parties aboutnumerous
issues.The
issuesmay
be independent, butmore commonly
they are naturallycoupled. Forwant
ofa better word, 'technical' isused to refer to those issues that spring
from
sf>ecialized scientificor technological controversy.Contemporary
examples
of technicalproblems
in negotiationwould
include exploitation of Antarctic resources, U.S.-U.S.S.R.arms
reduction, or theeconomic
effect of restrictive tariffsand
quotas.When
proposals aremade
in thesenegotiations, structural
problems
due
toincompleteorinaccurateknowledge
cannot be exposedimmediately, but neither can the proposals be tested in the real world. If there isno
obviousand
constructive settlement, theabsence of
an
unquestioned authority forces the parties to negotiateunder
uncertainty.And
inmost
of thesecases, prompt resolution is rare.
The
typical alternatives to negotiation - either doing nothing, or calling in thelawyers-<ireusuallycostly, leadtoextended stalemate,
and
can bedisastrousinthelongrun.A
farbettercourse incomplex
negotiationsis for the parties to focusfirston
theremovalof asmuch
of the uncertainty as is feasible.They
can then proceed to treat the negotiation as a joint problem-solving process.Technology, in the
form
ofcomputers,computer
models,and
related tools, canbe a very powerful aid in thisprocess.
When
realisticand
efficient solution alternativeshave been
identifiedthrough
the buildingand
manipulationof models, thenintelligentcompromise
ispossible.Of
course, joint problem-solving is incompatible with a traditional,zero-sum approach toward
negotiation. Indeed,
whenever computer models have
so farbeen
employed
in negotiation, they have mostlybeen
limited to substantivemodeling
(for a survey of the field, seeNyhart
&
Goeltner, 1987),and
theirmost
frequent
mode
of use hasbeen
as p>art of an adversarial strategy (see, for example, Straus&
Bazerman,
1985;Weil, 1987].
And
even
under
these restrictive conditions, theyhave sometimes been
ignored altogetherwhen
they
might have enhanced
theprocess[Clement&
Sossen,1987;Hughes
&
Van
Dusen, inpress].One
reason for thedisuse ofcomputers
and computer models
collaborativelyin negotiationsis thehighdegree of trust that
would
be necessaryamong
the parties. Inmost
traditional approachestoward
negotiation, thereisno need
orreason to shareinformation orknowledge
withcounterparts.Instead, theaim
is toforce the'opponent' to yield, because that is the quickest
and
surestway
to gain advantage. Recently,however,
theconcept of integrative bargaining,suggested
by Walton
&
McKersie
[1965], has takenon
new
significance.Integrative bargainingisa cooperative
approach
in which:... parties attempt to explore options to increase the size of the joint gain without
respect tothe division of payoffs.
The
keyto thisprocessisopennessofcommunication
in order to
maximize
information about one'sown
and
the other'sneeds
and
p>ersp)ectives, to facilitate discovery of joint gain options [Lewicki, Weiss,
&
Lewin,As
shown
by Nyhart
&
Samarasan
[1987], the latestworks
ofmany
specialists in negotiation implicitly orexplicitlyendorse theconcept of integrativebargaining [see, forinstance, Fisher
&
Ury, 1981; Raiffa, 1982; Lax&
Sebenius, 1986; Susskind&
Cruikshank, 1986;Nyhart
&
Dauer, 1986].While
the integrativeapproach
isstill controversial
among
practitionersand
hasprofound
implications for negotiation strategy, there ispreliminary evidence that
agreements
achieved in thisway
are of a higher quality, not least in that theywithstand better the test of time [Lax
&
Sebenius, 1986). It is expected, therefore, that as the practice ofintegrativebargaining
becomes
more
widespread, thejointuseofmodels
shouldfollow.For the
moment,
it is clear thatcomputer models and computer
technology area very under-utilized resource in the practice of negotiation. Several analyses of the potential of thecomputer
in negotiation have beenmade.
Most
recently, Lukov, Sergeev,and
Tyulin [1985] list five trends inmodem
negotiationsthatmake
the
computer
particularly useful:i) negotiation
problems
are increasingin scientificand
technologicalcomplexity;ii) larger
problems
affectand
involve nx>reparties,interestgroups,and
constituencies;iii)
many
negotiations result intemporary
solutions,and
cirebecoming
continuous or periodicinstitutions;
iv)
emerging
nationaland
global issuesneed tobe treated comprehensivelyand
efficiently;and
v)
change
is acceleratingand
highlightedby
the so-called 'information explosion.'Given
thisbackground,
one
canembark
on
amore
detailed exploration of the application ofcomputers
and
models
in negotiation.2,
A
TENTATIVE
COMPUTER
SYSTEM ARCHITECTURE
In order to address effectively the
problems
identified in the previous section, acomputer
system designed for use innegotiationmanagement would
provideat least the following functional capabilities:i)
dynamic
simulationofthe processofnegotiation;ii)
dynamic
simulationof thesubstance undernegotiation;iii) channelsfor
communication
and
experimentation;iv) analysis of similar precedential disputes
and
negotiations; v) riskand
decision analysis;Vi) provisionofexpert
knowledge
and
guidance; vii)enhancement
and
optimization ofsettlements;viii)
modular
links toa useful variety of additional tools;and
ix) system-widemodel
configurationmanagement.
One
such system architecture, basedon
the use ofdynamic
simulationmodels
of processand
substance, isdescribed in this papjer.
Other
writershave developed
architectures using othermetaphors
- anexample
modeled
aftera databaseimplementation is presentedby
Jarke, Jelassi,and
Shakun
[1985].Figure 1 is a schematic representation of the variouscapabilitiesincluded in thesystem. Inaddition to
the tools
and
processes illustrated in the figure, the architecture also includes storage capacity for knowledge, models,and
data.The dynamic
processand
substantive simulation capabilities (labeled "SimulatedAgreement
Mecharucs"
and
"Meta-Model Manager,"
respectively, in Figure 1) are at the core of thearchitecture,
and
are described in greater detail in subsequent sections of this papier.The
remainder of thissection will discuss the choice of
an
appropriateknowledge
representationscheme
for a negotiationmanagement
system based
on
processand
substantive simulation,and
then describe each of the otherUSER INTERFACE
Figure 1:
A
TentativeSystem
ArchitectureforNegotiationManagement
There
aretwo
ways
inwhich
thecomputer
is used in negotiation mar\agement. It is obviously usefulwhere
intensivenumeric
calculation is required. But evenwhen
there isno
purelynumeric
or arithmetical coreto structiirethecalculational useofthecomputer, symbolic
models
and
symbolicinference techniques areusefiJ.Referring to the list of cap)abilities
enumerated
at the beginning of this section,one
could classify substantive simulation, optimization,and
decision analysis asdepending
more
on
arithmetic calculation,and
process simulation, precedent analysis,and model
management
as utilizing mainly symbolic manipulation.Given
the variety of capabilities involved,no
singleknowledge
representation formalism is likely to be optimal forallthe capabilities that are required.
In
any
case, three questionshave
to beanswered
in the selection ofan
appropriateknowledge
representation
scheme
for negotiationmanagement.
What
types of informationneed
to be represented?What
units
and
relations, or data structures, should the representation use?And
what
inference mechanism(s) are required forthesubsequent useof the informationby
negotiators,by
facilitators,and by
thesystemitself?In negotiation
management
generally, four categories ofknowledge need
to be represented: objects,events, skills,
and
nr«ta-knowledge. Objects refer to entities(and classes of entities)found
in the negotiationdomain,
including theparties involvedand
thevarious quantitiesbeing negotiated. Events refer tophenomena
in the
domain,
and
exhibit both time-dependenciesand
causal relationships. For example, the complicated feedbackloof>sin a simulationmodel
ofprocessor substaiKewould
consistofchainsofevents. Skills,suchas theability of the
system
to calculate the expected value of a particular settlement, or to spot key variables in asimulation through sensitivity analysis,
might
also be represented through heuristic or algorithmic means.And
finally, levels of meta-knowledge, i.e.,knowledge
about the extent, reliability,and
relative weight of otherknowledge,need
toberepresented aswell.Given
that these types ofknowledge
are encountered, the next question concerns the choice ofdatastructurestobe used inthe representation.This question,however, exposes
two
fundamental problemsinherent in the negotiationdomain:
(i)computation
is complicatedby
the superposition of facts, beliefs, statedpositions,
and
underlying interestsand
preferences,which
may
all be mutually inconsistent, even within the cognition of a single party;and
(ii)even
in the calculationalmode,
the use of thecomputer
is almost alwaysconfounded
by
the non-linearand
discontinuousutility functionsthatare comirionincomplex
negotiations(seeClements
&
Sossen, 1987]. Because of theseand
other difficulties particular to thedomain
of negotiation, the choice of data structuresand
interpretivemechanisms
for a negotiationmanagement
system is not a trivial task. At this point, it is clear only that theknowledge
representationscheme used
in such a systemmust
facilitate the synthesis of a negotiated settlement: it needs to be understandable
by
all parties,«md
it needs topreservecoherence
and
internalconsistencyinamulti-usermulti-criterionenvironment.2.1
Communication
The need
for the system architecture toprovide channels for conmiunication is self-evident in thecase of remote negotiation.As
pointed out in the previous section, the scaleand
frequency,and
hence thecost, ofcomplex
negotiationsis increasing. Consequently, for geographically dispersed negotiators, theability to carry out themore
routine aspectsof anegotiation through teleconferencesor otherremotecommunication
channelsisattractive. Indeed,
remote
communication
may
sometimes
facilitate the emotional interactionsbetween
negotiators: for instance,it
may
allowtemperstocooldown,
orencourage admissionsand
retractionstobemade
withless embarrassment.
Communication
r
USER INTERFACE
®
NEGOTIATORS
FACILITATOR
NEGOTIATORS
Figure2:
Commuiucation
LinksBetween
Partiesand
Computer
Figure 2 illustrates thegeneral use of the
commuiucation
facilityby
negotiatorsand
facilitators. This generaluse parallels theanalysis inShimanoff'swork
[1984]on
structiiredcommunication
in small groups: thecomputer
mediatesthequestionofwho
speakstowhom,
when,
how
often,and
forhow
long, through theuseoffacility also provides access channels into the various tools
and
models
for individualand group
experimentation,
and
for dataand
model
transfer,where
appropriate.In addition, the
communication
facility serves also ais scribe, since it is party to all interactior\s withthe
computer
system.The
related function ofmodel
configurationmanagement,
however,iscurrently providedseparately
by
the variousmodeling
tools (see Sectior\s 3and
4 below).Because of the variety ofmodels
and
model
formats that will be tried as the definition of the system changes,an
attempt to centralize this functionis premature.
Figure 2 also hints at the special role of the facilitator in negotiation
management. Although
bothnegotiator
and
facilitatoruse thesame
interface to the system, the interface distinguishesbetween
them.The
need
for proper access protocolsand
for the autonrutic protection ofsensitive dataand
knowledge
hasbeen
emphasized
by
Kettelle [1981]. Consequently, the options available to the facilitator area super-set of those available to the negotiators. This specicd status is necessary so that the facilitator can observe arwl provideassistance in the use of the system. It also implies that the facilitator, or
more
typically,members
of thefacilitating team,
have
more
than a superficialknowledge
of theworkings
of the system. Itdoes
not imply,however,
that the faciUtator has access toany
private ir\formation thatany
party wishes to storeon
thesystem.
Although
not addressed in thispaper, othermethods
offacilitatingand
enhancingcommunication
can provide negotiators withmore
than simple channels for exchanging viewsand
information. For example, the Colab,an
experimental meeting room, provides an environment fortheuseofseveral relatedcomputer
tools formeeting
enhancement
[Stefik et al, 1987].Among
these tools are Boardnoter,an
electronic sketchboard, Cognoter, a system that facilitates electroruc brainstorming, ordering of ideas,and
evaluation of alternatives,and
Argnoter, acomputer
tool that automates thedocumentation
of proposals, arguments,and
evaluations.A
differentapproach
- the Planningand
Decision Laboratory - is outlinedby
Nunamaker,
Applegate,and
Konsynski
(1987]. In this metaphor, decision-makers are gathered in aroom
equipped
with workstationsand
related hardware.
Four
software tools - Electronic Brainstorming, Stakeholder Identificationand
Analysis, IssueAnalyzer,and
EnterpriseAnalyzer- are usedin conjunction with aknowledge
basetoguide thegroup
inmaking
a decision. Obviously, such approaches hold great promise, especially forgroups
of negotiatorswho
have
overcome
the barriers to integrative negotiation.On
the other hand,Kay
[1987] suggests that there isonlylimitedutility totheuseofsuch
group
planning techniques:"Group
Think" ... justdoesn'twork. ...Most
peopleare sohappy
when
theyhave
anideathat they
want
todo
something about it,theHollywood syndrome. Most
ideas arebad,
even
by
smartand
creative p)eople. That iswhy
brainstorming is usually terrible.If
you have
fiftybad
ideason
theboard, it isnotgoingtohelpyou
to select oneofthem.It'slike cable TV, thirty-five channels of
bad
stuff.A
different typeofcommunication
facility,where
thecomputer
takes amore
active role in mediatingand
evencU-bitrating the dispute, is presented in a parallel paper [Goeltner, 1987].
2^
Precedent AnalysisInnegotiations thatare part ofa seriesofvery ^milar cases, such asin
mass
tort litigation settlements,there is a desire to provide
uniform
treatment throughout the series. In other negotiations, including labor negotiations, for example, partiesand
intermediariesmight
be able to profitfrom
the ideas or mistakes of othersin similarcircumstances.The
precedentanalysis featureisdesigned to allownegotiatorsand
third parties toexplore the historyand
potential course of a conflict or negotiationand
to develop a strategy for resolving it. Prior to its use, astandardized series of questions about a large
number
of similar conflictual situations isused
to elicitinformation,
which
is then stored in theprecedent database. At thenegotiating table, users specifysome
orallof this information as itpertains to their situation.
The
system locates within its database those cases that arework
of Bloomfield&
Beattie [1971], Kettelle [1981]and
McGovem
[1986],among
others, suggests these ideasand
providesvaluablegxiidance.13
Riskand
Decision AnalysisThe
degree ofcertainty withwhich
infomnation is heldby
various partiesis another substantive issue that often arises in a negotiation. Inmany
cases, there is incomplete information about variables that areperceived to be deterministic in nature. In other cases,
when
the variables themselves are onlyprobabilistically defined,
complete
knowledge
isan
impossibility in real terms. In both situations, the eventualoutcome
ofagain or concessionisnotimmediatelyobvious,and
themanagement
ofriskand
uncertaintybecomes
an importantfunction.Therefore,basic tools fordecisionand
riskanalysis are includedin thesystem.By
allowing the negotiator to cor\sider the expected rewardsand
costsassociated wilh each available option,and
the multiple probabilities or probability distributions associated with eachrandom
variable,thesetoolsenable thecalculation ofexpected values foreach possiblecombination ofoptions
and outcomes
[seeRaker, 1986). Especially useful for those involved in a negotiation is the subsequent ability toanalyze quickly the sensitivity of theoptimal set ofdecisions to changes in assumptions about probability
and
expected value.Bargainingpositions thatare favorable
under
some
assumptionsmay
be irrelevant orhave
a negative effect onthe satisfaction of the negotiators
and
their constituentsunder
other assumptions. Information, interests, or positions thatseem
crucial atfirst nnay be found tobe dominated, in thesense that they aremade
redundant orirrelevant,
by
other information, interests, or positions. Decisionand
risk analysis, therefore, can be used innegotiation
management
toscope thediscussion appropriately.The
useofdecisionand
risk analysismay
benew
to negotiation, butit isobviouslynotnew
todecision-making. Raiffa, forexample, illustrates with a case study [1982]
how
themethod
might be usedby
an attorneyto determine the expectedvalue ofsettling a case outof court.
The
premise underlying the inclusionofdecisionand
risk analysis in acomputer
system designed for negotiationmanagement
is that the joint use of thesemethods by
negotiators isa valuable extension,and
a special case of their useby any
single dedsion-maker.A
decision tree that includes explicitly all the options available toone
party in a negotiation wnll also include those options that are available to that one party in cooperation with the others.2.4Expert
Knowledge
An
expert systemmight
readily be integrated into a negotiationmanagement
system. Possible rolesinclude the following:
i) extend intelligent
and
context-sensitive guidance in the use of thecomputer and
its facilities, asan
on-line hypertext-based help system;ii) elicit
knowledge from
participants to help the process along, especially in the difficult area of preferenceand
utility analysis;iii) offer
knowledge and
advice as appropriate to individual parties or to the group: sources of expertise forknowledge
baseson
negotiationmight
include Alexander'swork
on message
typesconducivetoconciliation [1979],theconceptofprincipled negotiation asenunciated
by
Fisherand
Ury
[1981],and
Susskind's rules for effective intercultural negotiation [1987]; in addition, individual parties nnighl use the ir\ferencemechanisms
ofan
exp>ert system to understand complicatednegotiatinginstructions,and
to testcomplex
proposals forinternal consistency;and
iv) provide simple
model
mar\agement
capabilities, acting in concert with the conununicationfacilityasaninterface
between
the variousmodels
and
theuser [seeDolk
&
Konsynski, 1984;seeThese ideas are untested so far,
and
their feasibihtyremains tobe seen.The
design goal is todevelopa systemthat is to
some
extent customizableby
the user for a particular negotiation context,and
to aid the user inachievinga better
and
more
organizedsenseofoptionsand
priorities.2.5Optimization
and
Enhancement
Often ina negotiation, parties value the issuesdifferently, so that there are
ways
inwhich
they couldtrade
and
achieve joint gains. Unfortunately, insecurity, exhaustion, or misplaced zeal often subvert thesepossibilities.
A
primary
element of the integrative bargairung concept,and
aprimary
goal of negotiationmanagement,
isthecaptiiringofthese jointgains.In this context, the
computer
acts as a third party intervener. It accepts informationfrom
thenegotiating parties.
While keeping
the actual information private, thecomputer
reveals to the partieswhether
ornot theirstated positionsallowany
room
for negotiation.Ifso,it offersacommunication
channel forthem
to negotiate. If they then reach an agreement, thecomputer
revealswhether
or not Pareto-optimalsolutionsexist that
would
furtherbenefit both parties.And
finally, thecomputer
offers to the partiesmethods
of distributing the further joint gains that are possible - these
methods
would
have
been pre-selected, or at leastpreviewed by
the parties.Other
authorshave
addressed Pareto-optimalityand
the post-settlementenhancement
of negotiatedoutcomes
(Kettelle, 1981; Raiffa, 1982; see alsoGoeltner, 1987].The
application of microcomputer-basedmulti-criteria decision-making tools in intervention has also
been
explored.Nagel
and
Mills [1987], for example,suggests that
such
tools can be used tochange
the alternatives being consideredby
the parties, to change thecriteria for evaluating these alternatives,
and
tochange
the relationshipbetween
alternativesand
criteria.However,
several difficulties remain. It is not clearhow
Pareto-optimal solutions can befound
when
many
parties are negotiating
coupled
or interwoven issues, because the simplifyingassumptions
of linearityand
independence
are violated in these cases.Nor
is itimmediately obvious
that such theoretically optimalsolutions will be stable if they are indeed arrived at. Being
on
the Pareto frontier - the goal ofthe integrativebargainer - is
one
thing; but choosingone
pointon
that frontierover another - thespecialtyof thedistributivehard-liner - is
an
altogether different thing.2.6Additional Tools
and
SupportFeaturesIn designing an architecture for a
computer
system for negotiationmanagement,
it is impjortant toinclude
modular
links for a variety ofother assorted tools that are not provided within the system. These toolsinclude such
common
and
genericmicrocomputer-based 'productivity'items asword
and
document
processors,outliners, spreadsheets,
and
databases.They
also includecommunication
aids, such as graphics editorsand
the capability toproduce
explanatorygraphics, facsimile serviceto remote destinations, electronic mailand
accessto bulletin boards. There are
two
advantages to the provisionand maintenance
ofmodular
links to adl thesetools:
i ) the alternative is the provision of these tools as well within the system, a duplication ofeffort that
would
be frustratingand
wasteful;i i ) they are
conunon
took,and most
negotiatorswillbe usedtothem,and
willwork
bestwithaccesstothem;
and
iii) the fact that individual negotiators will be able use their
own
favorite accessories willenhance
3.
MODELING
THE
PROCESS
OF
NEGOTIATION
A
completemodel
oftheprocess of negotiationmust
includeatleasttwo
fundamental elements:i) a representation of the relevant traits of each party in the negotiation, including as far as possible cognitive variables such as preferences
and
beliefs, as well as situational variables,suchasaccesstoinformation
and
control of the negotiationagenda;and
ii) a representation of the interactions
among
the parties, including, for example, the exertion of influenceby
one
party over another, the formationand disbanding
of coalitions,and
the substantivenatureofproposalscmd
eventualsettlements.These
two
elements are the heartand
soul ofSAM,
an
interactivemodel
that simulates the process ofnegotiation, using informationprovided in real time
by
theparties.SAM
is a hybrid thatdraws
from
severalmodeling
sciences, chieflyfrom
game
theoryand
systemsanalysis. Insofar as
game
theory deals with the logic of multi-lateral decision-making,SAM
is agame-theoretic simulation of the
dynamics
of a negotiation.On
the other hand, insofar asgame
theory hastraditionally dealt with a mathematical search forequilibrium,
SAM
is an outcast to this tradition.Game-theoreticmodels,building
upon
the two-persongames
ofvon Neunnann,
pjermittherepresentation of interacting partieswhose
decisions take into account theperceived decisionsand
actions of theiropponents[see, forinstance,
von
Neumann
&
Morgenstem,
1944; Shubik, 1982].The
featurescommon
to allgame-theoreticmodels have
beensummarized by
Derakshani[1983]:i) the
number
and
identity ofplayers areassumed
tobefixedand
known
throughouttheanalysis; ii) all playersare,and
areknown
tobe, fully rational, so that predictionof behavior ispossible; iii) the payoff functions of all players areassumed
to beknown
to themselvesand
are fixed, orcarefully prescribed at
any
given time;iv) the analysis is based
on
a set ofassumptions
that limit the scope of strategic interactionsbetween
players;and
v)
communication
among
theplayersisrestricted intimeand
content,and
highly stylized inform. Unfortunately, theseassumptions
abstractaway
many
important real variables.The
models
do
not yielddeterminate solutions otherwise.
The
application ofpure
game
theory to negotiation, therefore, has only a limited usefulness.As
many
observers
have
pointed out, there is great difficulty in predicting analyticallyand
narrowly theoutcome
of anegotiation [see, forexample. Lax
&
Sebenius,1983].Myerson
[1979]and
Axelrod [1984]surmount
thedifficultyelegantly
and
extractsome
interesting conclusionsby modeling
only very simple or highly abstractedinteractions. In the former's theoretical analysis of incentive compatibility
and
the bargaining problem, forexample, it is
assumed
that there are only a finitenumber
of options available to the negotiators. Thisassumption
isconvenient butunrealistic incomplex
negotiations,where
the solution space ismore
orless terra incognito. Ingeneral, there are simply toomany
variables,and
toomany
ways
inwhich
they can vary: theaim
ofprescribingdeterminateorclosed-formsolutionsisuntenablein the analysisof real negotiations.
SAM,
therefore,is notmeant
tobe an analytical predictor of stableoutcomes.Rather, it is a descriptivemathematical formahzation thatallows negotiators to check the consistency of basic concepts
and
images, inorder to focus
on
essentials£md
break through thebarrier of complexity.No
monolithic representationsof thevarious parties are sought. Instead, the parties provide the necessary information
by
interacting with the simulation. Descriptive processmodels
can educateand
assist negotiators,and
stimulate interactionamong
them
[Wierzbicki, 1983].SAM
takes the ideaone
step further: it enlists the interactive cooperation of theparties themselvesin the creation
and
useofa descriptivemodel.SAM
is anacronym
forSimulatedAgreement
Mechanics.The
term agreement mechanics refers to a setof criteria for collective decision-nuking that are represented algorithmically in the model. Since there is
clearly
no
single archetypal 'negotiation process' to simulate,SAM
offers agroup
of negotiators a library ofalgorithms that represent different
ground
rules for negotiationand group
interaction. Additionally,SAM
encourages the negotiators to formulate
and encode
more
relevantground
rules of theirown
conception.The
hypothesisunderlyingthe
development
ofSAM
isthatmany
of theserulescan becoded
inalgorithms.One
example
of aground
rulemight beaf>articularunderstanding aboutwhat
constitutesfairtreatmentagreementsthat
emerge
areinlarge part defined qualitativelyby
suchnorms
offciimess (Gulliver, 1979).As
anillustration, consider the
SAM
module
designed to investigate the concept of weighted suffrage. Incomplex
negotiations, parties are often classified as either voters or observers,
where
the observershave
no
votingrightsatall, but areallowed toask questions
and
make comments
duringthe negotiations.The
norm
of fairnessoperating in this
environment might be
that a good negotiated settlement is one that is acceptable to the parties with full voting rights, but which can also be fine-tuned to minimize its urwttractiveness to the observers.Of
course,when
there aremore
observers than voters, orwhen
the collective preferences of theobservers
and
voters differ sharply, questions offairnesscanand
do
arise. Using a descriptiveSAM
model
tosimulate the process ofweighted voting,negotiators
might
invent votingschemes
thatare perceived tobemore
equitable.
Another
SAM
algorithmembodies
the following verycommon
norm:
a good negotiated settlement requires the least totalmovement
by all partiesaway
from their stated settlement ideals.This
simple
utilitarian rule is, arguably, at the core of
modem
Western
liberal thinking. It has,however,
distinctimplications of
which
agroup
of negotiatorsmay
ormay
notbe
aware.Some
parties, for example,might
accumulate
influenceby
appearing to bemore
flexibleon
issues they care less about,and
then use theaccumulated
influenceon
those issuesinwhich
they aremore
genuinely interested. Otherpartiesmight haveadominating
influence as soon as they enter the negotiations. Yetothers nughtact aspower
brokers,by
using a superior intelligence-gathering capability. There is also the chance that various coalitions willform
among
the
weaker
parties to pool their influence,and
that these coalitions nrvighthave
larger strategic implicationsfor the process.
By
explicitly addressing theseand
other possibilities, thisSAM
module
allows the negotiatorstoquestion theassumptions
on which
itisbased. (Foradiscussion of the substantiveconsequencesofnorms
andground
rules,see Section 4 below.)Obviously, the situation is
more
complicated than these simpleexamples
can illustrate. In realnegotiations, literally
dozens
of thesenorms
operate simultaneously, eachone
pulling or pushing thegroup
toward
settlement or chaos. In a sense,SAM's
simplistic library of algorithms,which
facilitates the search fora rule for aggregating individual preferences, is reminiscent of the notion of 'constitutions' (Arrow, 1951;
Sen,1970;Plott,1971]. Shubik (1982] has
warned
of thedifficultyofmodeling
in thisarea:(T)wo
translations of roughly thesame
verbal description into mathematical language can yield radically different formal conclusions.The
verbal descriptionmust
therefore be refined to bring out the implicit assumptions
and hidden
distinctionsthatcould allowusto separate (them].
But
by
involving the negotiatorsthemselves inthemodeling
effort,and by
encouragingthem
toperforminreal-time the 'verbal sensitivity analysis' that Shubik describes,
SAM
escapes his criticisms.The
currentgoal in thisarea is todevelop acomprehensive
hbrarythat will includeSAM
modules
forthe various
norms
and dedsion-making
criteria operatinginnegotiations,from
integrativebargairungto theuse of private information.The
purpose
ofembodying
thesecriteriaand
norms
incomputer
algorithmsis twofold.First, the analysis gives
an
insight intosubjective conceptssuch asfairness,and
raisesquestionsabout patterns of decision-makingand
the distributionof negotiatingpower
and
influence. Secondly, it allows negotiators togauge
explicitly the effectand
utility of each of theirnorms
and
criteriaon
the quality of the negotiated settlement.The
conditionswhich might
be varied inSAM's
processsimulation include,among
otherthings, the distribution of influenceamong
the parties, the control of the agenda,and
theavailabilityof substantive data as well as confidential tactical information.Primarily,
SAM
ismeant
to beused
jointlyby
the parties tounderstand
the localdynamics
of theirnegotiation,
and
not to predict itsglobaloutcome
givensome
a priorievaluation of their utility functions. Itcould also be
used
asan
evolving research tool to gain insight into thearutomy
of themany
processes of negotiation,or as a basis for thedesignofcomplex
interactivegames
withhuman
particip)ants.4.
MODEUNG
THE SUBSTANCE
OF
NEGOTIATION
Simulation
models
that represent the substantive points in controversyhave
frequentlybeen
used inpolicy-making (for examples, see Holling, 1978; Kraemer, 1985] and, less frequently, in negotiation (see
Greenberger, Crenson,
&
Crissey, 1976; Sebenius, 1984]. But as jx)inted outearlier,most examples
of theuseofsimulation
models
in negotiation have been part of an adversarial approach. Typically, each party secures orcommissions
a detailedmodel
thatuses itsassumptionsand
illustratesitspoint ofview
favorably.The
locusof conflictbetween
the parties is simply transferred to themodel
domain
where, unfortunately, the stakes areincreased because of the pseudo-scientific nature of the
models
and
the invocation of rationalityand
correctness.
What
isrecommended
in this section is different,and
might be called 'Meta-Modeling,' to distinguishit
from
previous uses of simulationmodeling
innegotiation.While
it provides theusual benefitsofsimulationmodeling
- chiefamong
which
is sensitivity analysis - theMeta-Modeling environment
(Figure 3) has three additional features:i) the synthesis of a
broad
persp>ectiveon
the issuesthrough
adynamic
linking of separate substantive simulationmodels
that usedifferentmodeling
methodologies;ii) the use of a collaborative problem-solving process in the iterative formulation of a single negotiatingmodel;
and
iii) the couplingof thissinglenegotiating
model
wUh
a simulation of the negotiation process.Essentially, the
Meta-Modeling
conceptis a combinationof simplemodel
management
providedby
acomputer
and
facilitation providedby
a third-party facilitator.The
reader will note that this use of the term"Meta-Modeling"
is differentfrom
(but distantly related to) the use of a similar term in artificial intelligence thatdescribes the
modeling
ofwhole
classes ofmodels
(see, forexample,Aytaq&
Oren,1986; Mbi, 1987].4.1
Dynamic
LinkingofModels
Complex
negotiations are usually multi-disciplinary - the useofmany
different substantive simulationmodels
may
be called for,and
thesemodels
may
be of differenttyf>es. Inmost
cases, sufficientlymany
models
will exist in all categories,
and
will beknown
to the parties, so that theymay
select for use in negotiation theones that are
most
relevant to their situation.Typically, however, eachof these
models
would have been
developed in isolationby
technicalexpertsin a particular field.
Many
model
typeswould
be involved, each qualitatively differentfrom
the othersbecause of the use ofdifferent
modeling
techniques: statistical regressionmodeling; systems dynamics; linearprogTcmiming and
optimization; probabilisticgame
theory;queueing
theory; the list goes on, each techniqueideallysuited for
some
substantive contextsand
inappropriate for others.Not
onlywould
the variousmodels
require training
and
knowledge
tounderstand
and
manipulate, but theywould
also not necessarily be compatible with each other because of the use of the differentmodeling
techniquesand
different levels of description.In order to
compensate
for these difficulties, theMeta-Modeling environment
provides aMeta-Model
Manager
to coordinate thedynamic
linking of separate substantivemodels
intwo
differentmodes.
'Zooming,' the functionality providedby
the firstmode
of linkage, refers to verticcdmovement
through the hierarchy ofmodel
complexity. Inany
given area ofexpertise, a hierarchy ofsimulationmodels
usuallyexists in theform ofan
inverted tree, with highly aggregatedmodels
at the top,and
very finely detailed basicmodels
at thebottom.
The
tree structureis propagated because eachmodel
containsmany
variablesand
sub-routines,each ofwhich
could itselfbe thesubject ofa model, atalevel of greaterdetail.The
ability tozoom
up
and
down
alongthishierarchy isimportantbecauseit allowsmodelers
and
model-users tospecifytheirrequirementsorqueriesin convenient levelsof detail.
Inthe
Meta-Modeling
environment,models
thataredynamically linked throughzooming and
bridging areinsome
sense 'aware'of themodels
thatsurround them. Forexample,beforebeginninga seriesofsimulation experiments, negotiatorscan specifycertainglobalphenomena
oreffectsthey arelooking foror seekingtoavoidin the simulation.
While
they thenmake
changes in a particular localmodel
or sub-model, they are keptaware
of (i)theglobal prerequisites forand
(ii)the global consequencesof theirvariouschanges. In this way, itis
hoped
that negotiators will beable to achieve abetterunderstandingof the substantive system (orsystems)over
which
they are negotiating.Some
words
of caution: it is possible tomake
toomuch
of these ideas, since they are tied soclosely tosemantic definitions
and
artificial categories. Inmany
cases, the substantive issues in a negotiation are notsufficientlyunderstood
by
anyone,and
cannot simultaneously bemodeled
simplyand
accurately. Inothercases,separate
models might
exist that each describe individual issues or groupjs of issues, but that cannot be usedtogether to
form
acomprehensive
and
meaningful picture, because of contradictoryassumptions
or vastly different motivations.4-2
A
SingleNegotiatingModel
The
idea of a 'single negotiating model' is derivedby
analogyand
extensionfrom
the concept of a 'singlenegotiating text,' a relativelynew
technique for structuring the processofnegotiation.Used
in the negotiations at theCamp
David
Summit
and
over the United NationsConvention on
theLaw
oftheSea, the singlenegotiating text is a device forconcentrating the attention of the partieson
thesame
compositetext (see Raiffa, 1982].As
Raiffa notes,complex
multi-party negotiations are usually too diffuse tobeeffectiveunless focused
on
a singledocument.
By
negotiating an entireagreement
holistically, the parties are sureatall times that theirperception ofthe progress of the negotiationsisup
to dateon
even thefinest details.Furthermore, theformulation of
comprehensive
proposalsand
counter-proposalsthatcover thewhole ground
ofsettlement isconducive tothediscoveryofjointgains,atleast
more
so thanwould
beareductionistic splitting of different hairs at every turn.If
one
viewsthe useofsubstantivemodels
innegotiation as anadjunct tothe process,then theidea ofasingle negotiating
model
can be derivedby
extension.As
a negotiation proceeds, the requisiteset ofmodels
isdeveloped,
and
thelatest version ofthis set ofmodels
thathas gained the acceptance ofall partiesand
is usedas thebasis forall proposals,can be included in thesinglenegotiatingtext.
On
the other hand, ifone views
the use ofmodels
as thenew
locus of negotiation, then the singlenegotiation
model
can be derivedby
analogy.When
substantivemodels
areused
in negotiation, theythemselves often
become
the subject of controversyand
negotiation.While
the idealistmay
insist thatsubstantive
models
shouldstrive forcorrectnessand
accuracy,and
that 'fact' should notbenegotiated, thetruthisthat
many
(ifnotmost)models
ofcomplex
systemsarenot primarilyshapedby
fact,butby
basicassumptions.These assumptions
areusudly
made
by modelers
according to their individual preferences, biases,and
attitudes
towards
risk, all ofwhich
are subjective,and even
subconscious.When
negotiators create or use models,they are subscribing to these assumptions.And,
significantly, the bases forthe assumptions -namely
the negotiators' preferences, biases,
tmd
attitudestowards
risk-oftenchange
in thecourseofthe negotiations,accordingto the negotiators' perceptions ofthemselves
and
others[forexamples
ofthis dynamic,seeSebenius,1981].
The
interactionbetween
negotiators presents an opportunity for the examination of these assumptions.The
idea of a single negotiatingmodel
serves the useful purposeof fomenting explicitdiscussionon
the subject[Nyhart
&
Samarasan, 1987]:As
a single negotiating model is built, thecomputer
allows the playing of"what
if", so that the parties can see
which
issues are particularly sensitive to (or powerfulfor)
change
in the contextunder
study.The
collaborativedevelopment
of this single negotiatingmodel
allows the parties to focuson
the issuesand
inter-relationships rather thanon
their positions; in addition, it exposes unrealistic private assumptions;and
finally, itcan fosteragood working
relationshipamongst
the negotiators.The
full potential of the single negotiatingmodel
concept will not be realized, however, ifnegotiatorsrely
on
second-hand accountsofmodels
and
model
results.As
explainedearlier,the willingnessofnegotiators touse a given
model
or result def)endson
the availability of easy access. User-friendlymodeling
software isprovided in the
Meta-Modeling
environment sothat negotiatorscan buildsimpleand
highly abstractedmodels
containingonly the essential features,
and
zoom
downwards
from
there as necessary (see Figure 3; thereadershould note that all elements
shown
explicitly in the figure aremeant
tobe
used jointlyby
the parties; inaddition to these
components,
partiesmay
alsomaintain theirown
confidential tools, models,and
data).A
graphicalimplementation
of systemsdynamics
isused
as the construction kit for the single negotiatingmodel
builtand maintained
by
the negotiators (with or without theguidance
ofmodeling
facilitators). In this implementation, the negotiators are presented with a set of
components
common
to alldynamic
systems.The
essential features ofmany
systems canbe
dearlyand
effectivelymodeled
with this setof
components
in suchaway
that partiescan identify v^th the variousattributes ofthemodel.The
potential toexperiment
with creative solutionsby
asking what-if questions,by
jjerformingcomprehensive
sensitivityanalyses,
and by
conjuringup
scenariosand
pursuingthem
throughsystematic simulationexperiments enhancesconsiderably thelevel ofunderstanding with
which
negotiatorsapproach
contextual questions.Systems
dynamics
was
chosenas theprimarymodeling
methodology
forthree recisons:i) it isa jx)werful
methodology
that relies for its greatest impacton
user intuitionand
the searchfor
deep and
globalunderstanding;ii) it highlights the inter-relatedness of the issues, in the
form
of positiveand
negative feedbackloops
and
other causal relationships;iii) it can be explained in a
dynamic and
graphicalform
easilycomprehended
by
non-experts(see, forexample, STELLA^*^, commerciallyavailablefrom
High Performance
Systems, Inc.).Nevertheless, the
methodology
hasits detractors.Greenberger,Crenson,and
Crissey,for example,argue [1976] that its disregard for actual data results in a lack of empirical rigor that is both "unscientificand
irresponsible." In order to correct for these,
and perhaps
other deficiencies, differentand complementary
methodologies such as regression analysisand
stochastic techniques will bemade
available in future versions of the system as soon as theycan bemade
easilyaccessible to the non-exp>ertswho,
ideally,would
participate in thecreationand
iterationofthe single negotiatingmodel.4J
Coupling
Feasibilityand
AgreeabilityThe
thirdand
final feature of theMeta-Modeling environment
that distinguishes itfrom
previousapplications of substantive simulation
models
in negotiation is thedynamic
relationshipbetween
substantiveand
process simulation that is at the heart of thesystem
(see Figure 3).The
rationale forcombining
aninteractive
SAM
simulation of processand
a descriptivesimulation ofsubstance isobvious: settlements arrivedat
through
negotiation should be, ideally, both technically feasibleand
politically agreeable.The
idea that a 'yesable' proposition is sufficient isdangerous, at leastin thecomplex
negotiations that are the concernofthispaper.
By
combining
aSAM
processmodel
that includesnorms
and
decision criteria with a parallelMeta-Model
simulation of the substantive side of the negotiation, thesystem
allows negotiating parties toinvestigate the process implications of their statements of negotiating position,
and
the substantive consequencesofthose statements, aswell.5.
USING
MODELS
IN
NEGOTIATION
MANAGEMENT
There are
numerous ways
inwhich
negotiatorsand
facibtatorscan use existingcomputer
toolsand
techniques to helpthem
in their negotiations.To
start with, the fifteen functions that are listed in Figure 4appear tobeusefiil in a
wide
rangeofcontexts(asdiscussed earlier)and
may
prove tobehelpful to third party neutrals, facilitators, mediators,and
technical experts, as well as to negotiating parties themselves.The
argument
for the use of thesecapabilities ismade
elsewhere [seeNyhart
&
Samarasan, 1987]. In the rest ofthis section, the discussion will focus
on
theneed
for a process of negotiation that incorporates thesecapabilities in a natural
way.
A
review of the availablemeans
of dispute resolution in thelaw
and
incommon
business practicereveals that the potential of the
computer
isnot being fullyexploited.Although
some
inroads arebeingmade
in innovative jurisdictions [see, for example,
McGovern,
1986], neither the traditional processes of disputeresolution -
from
adjudication to mediation -or the non-traditional processes -from
'med-arb' to the'mini-trial' -explicitly
engage
thecomputer.Moreover, it appears that, for several reasons, thecomputer, especially in the
form
of the joint use ofcomputer
models, isnot easily or usefullyintroduced into these dispute resolution processes. Inthe first place,the majority of the processes
assume
amore
or less adversarial relationshipamong
the parties,whereas
computer modeling
requirescooperationand
thesharing of substantiveinforn\ation.Secondly,
most
practising third-party intervenors are computer-naive,and
tend to playdown
the usefulness ofmodels
and modeling
[Qements
&
Sossen, 1987]. Qearly,no
tool will everbe used ina situationwhere
itappears to threaten the establishedroles of thosewho
might
use it.Negotiators
and
facilitatorscan usemodels
and modeling
tohelp them:1) Establisha consensual databaseasa foundationfor agreement;
2) Assessthe impactofuncertainty
and change
in thedatabase;3) Set a
connmon
researchagenda
tocollect useful additional data; 4) Probe inequalitiesofpower,influence,and
accesstodata; 5) Trackthe formation of coalitionsand
dusters;6) Formulate
new
proceduresformaking
collectivedecisions; 7) Practice cross-cultural negotiating stylesand
tactics; 8) Providecommunication hnks
forbargainingand
discussion; 9)Communicate
effectively whileprotecting secret information;10) Discovertheareasofpotentialagreement
among
sub-groups;1 1 )
Suggestsettlements that
minimize
theneed forcompromise;
12) Evaluate the substantiveimpactof proposed settlements;
13)
Enhance
initialagreements
through Pareto-optimization;14) Monitor theimplementation of the final agreement;
and
15)
Reach an
amicablesolution should disputesariseanew.
Figure4:
The
UsesofModels and Modeling
inNegotiationManagement
Furthermore, the path
and
success of a negotiation is very sensitive to timing. Since the use of acomputer
ties the user to a certain pattern of timing, computer-assisted negotiation is not simply a matterofembedding
thecomputer
inexistingprocesses.Itisnotclearhow
negotiatorsmight
addressor takeadvantageof theasynchrony introducedby
theuseofa computer. Ithas beenspeculated,forexample, that thetiming forcedby
the use of acomputer
model
was
critical in themost
impressiveand well-known
example
of the use ofcomputer models
indispute resolution - the negotiationssurroundingtheUnitedNationsConvention
on
theLaw
oftheSea [seeSebenius, 1984; Antrim,1985].
And
finally,one
should note that the fifteen-activity list in Figure 4 represents awidening
ofwhat
isnormally considered the role ofnegotiation.
No
existing process of negotiation attempts to address theentirespan of fifteen functions. In fact, very few practisingnegotiators, mediators, orarbitrators
even
recognizesome
ofthese functions tobe part of theirresponsibility.
Designed
to take these considerations into account, negotiationmanagement
is a process for dispute resolutionthrough which
the full potential of thecomputer
can be harnessed. In resonance with thenew
emphasis
on
integrative bargaining, this processmight
be called 'integrative negotiation.' It is basedon
a collaborative model-building effortby
the negotiators, throughwhich
they agreeon
the validity of the data,and
thenon
the dyriamicsofthe issues,and
finallyon
theconsequencesof their agreements.Such
ajoint model-building effort could precede actual bargaining, or it could run in parallel, thetwo
concurrent processesinforming each other [for an
example from
theLaw
of the Sea negotiations, see Sebenius, 1981]. Because information is the essential ingredient in a negotiator's recognition of interests, preferences,and
positions,there is a natural link
between
integrative negotiation,which
requires access to a great deal ofir\formation,and
themodeling
sciences,which
canprovideaccess toinformationin thefirst place.Working
directlyon
the computer, eitherby
themselves or with the help of a neutral facilitationteam, a
group
of negotiatorswould
seek conser\suson
substanceand
process. Substantive issueswould
includeagreement
on
thesources of dataand models
to beused, the choice ofparametersto represent the issuesunder
negotiation,
and on
the valuesand
relative importance tobe
assigned to those parameters. In this respect, theguidanceoffered
by
expertin systemsanalysiswillbeinvaluable[see,forexample,Majone
&
Quade,
1980].And
procedural issues
would
include protocols forthesharing ofinformation,forthevalidation ofparticularmodels
and
substantive conclusions derivedfrom
them,and
for the design ofgroup
decision-nrvaking procedures that effectively utilize the informationmade
availableby
the models.Not
all themodels forwarded
for use in thejoint
modeling
effort will beworthy
of the consideration of the group,and
criteria will beneeded
for theacceptanceofmodels.
Two
sources of ideasinthisarea willbethework
ofNyhartand Dauer
[1986]on
the useof scientificmodels
in dispute resolution,and
ofRaiffa [1982]on
thequestionsposed fororganizing thetaxonomy
of disputes.Both
have
consequencesfortheappropriateand
effectiveuseofmodels
innegotiations.To
avoidany
misunderstanding, it isworth
stating that thispaper does
notrecommend
the use ofcomputer
toolsand
methods
to the exclusion ofall others.As
presented in Section 1 of thispajjer, theclaim isthat these tools
and methods
area usefulsupplement
to other established techniques of dispute resolution incomplex
negotiations.The
introductionofmodels
and modeling
intoanythingbuta voluntaryand
perhapseven non-binding processwould
be problematic.On
the other hand,many
negotiators, after gaining a certain familiarity with the tools outlined in this pap>er,and
the philosophy behind the extending of these tools,may
indeed be
wiling
to considertheirseriousand
systematic use.While
theidea ofcooperatingwitha negotiating'opponent' over a piece of 'foreign' technology is difficult to accept at first, it
becomes
more
acceptable tonegotiators
and
facilitators to the extent that itcombines
a qualitative feel for the processes of negotiationwitha quantitative
approach
towards themodeling
of contextual issues.6.
SOME
CONCLUDING REMARKS
In the seventeenth<entury,
two
thirJcers doirunated the debateon
the use ofmodels and
modeling, although theyused
differentwords
for these concepts.One
school of thought, identified with Leibniz, heldthat ideasare a sufficient basis formodeling.
The
human
mind,
itwas
argued, contains innate, discoverableknowledge,
and
thisknowledge
can beused
adaptively tomake
predictions.Most
mathematicaland
scientificmodels
built today are still ratiorialand
deductive in thisway.
The
Lockean
school of thought,on
the otherhand, placed all its faith in data gathered empirically. Generally, the empirical inductivists held that truth residesin the data, or
must
be derived inductively therefrom. Eventually, of course,Kant
settled thedebate tothe satisfaction of
most
philosophers, holding that theoryand
data are inseparable, a conclusion thatseems
self-evident to today's sophisticated set.
Butthe useof
models
isstill rwt problem-free.Greenberger,Oenson,
and
Crissey, forexample,make
theperhaps
ominous
observation[1976] that:... [a] formal
model
of a given reference system is another system expressed in aformal language
and
synthesizedfrom
representations of selected elementsfrom
thereference
system
and
theirassumed
inter-relationships. ... [Formal models) inviteexamination
and
revision,butinso doing, theyprovoke
debateand
disagreement. ...Clearly, the use of
models
in negotiationmanagement
can surfaceproblems
as well as solve them.Only
disappointment is in store ifone
expects the use of models, or ofany
technology, for that matter, to be apanacea.
Technology
iseasily abused,and
the oldcomputer aphorism
of "garbage in,garbageout" appliesjustas strongly in this area. But in a
complex
negotiation,when
there arefew
ciltematives, theuse ofmodels
can helpexplicatematters even without claiming to provide 'right' answers.At
this point,computer modeling
for negotiationmaruigement
doesnot require prodigiousamounts
oforiginal research in such exotic fields as artificial intelligence
and
themathematics
of non-linear systemsanalysis. But cilthoughtheusesof
models
discussed in this f)ap>er are, forthemost
part, not located inthegiddyheights of
computer
science, they are relativelynew
to theworld
of negotiation.And
instead of focusingon
absolute correctness or mathematical elegance, negotiationmanagement
begins with the goal of providingnegotiators a set of useful tools to help
them
perform
a variety of functions.The
emphasis
ismore
on
the synthesisemd
useof thesecomputer
toolsby
theparties thanitison
the theoretical amcdysisof negotiation.REFERENCES
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MIT
SeaGrantPublicationMITSG
85-28, MIT,1985.Arrow, K. J.,Social Choice and Individual Values.
New
York: Wiley, 1951. Axelrod, R., TheEvolution ofCooperation.New
York: Basic Books, 1984.Aytaq,K. Z.
&
Oren, T. I., 'Tvlagest:A
Model-Based Advisor and Certifier for Gest Programs," in Modeling and SimulationMethodology in the Artificial Intelligence Era, Elzas, M. S., Oren, T. 1.,
&
Zeigler, B. P. eds. Amsterdam: North-Holland, 1986.Bloomfield, L. P.
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