your customers

Why should your customers buy a Lisa?

I-t comes from Apple Computer.

L.isa Teehnology allows you to profit more

f'rom all persOiraal computer functions faster

t~han

with any lother computer.

lrhe Lisa's 32-1)it processor powers the only

~~oIDP-Iete

and Jintegrated set of personal

(:omputer applications.

Lisa ~Ioes what ()ther pes do _ _ _ _ _ BE I I ER

Lisa 4ctoes what lother pes do ___ TOGE I HER

Lisa does what other pes ____ CANNOT DO

liable of Contents

COrporate Story ... 1

Target Ma.rket Profile ....

n...

⁴

Product Description ... I) • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 6 Hardware OVervlew ... 't • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • ~. • • 7 CorTlpatlbl11ty ... ... ..•.. ... ... ... ... ...•. .... .•.. ... .•... ... ... 9

Integration ... ,... 11

LlsaDraw ...•.•... 13

LlsaCalc ....•...•...•...•...•....•...•.•...•.•...•... 15

LisaLlst ...•... 17

LlsaWrlte ... 11 • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 19 LisaGrapn ... n • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • ~ • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 21 LisaProject ... 0 • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 23 Printing ... 25

Datacomm .... a • • • • • • • • • • Ita • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 27 LisaTerminal ... , ... 29

Networking ... '... 31

Development Tools ... 35

Tnlrd Party Program ... 37

Application Developers Toolkit ... 38

Competitive Analysis Hardware... . ... . .... ' ... ⁰ • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 39 Lotus 1-2-3 ... 41

Visi-On ... 0 • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 44 Small Buslress ... ⁴⁵

International ... 47

Service and Support ... 50

Product Calendar ... 51

Who to Call for Arlswers ... ^~ ... 54

Apple Corporate StorY-

• 197E. - Jobs & Wozniak designed the Apple I in Jobs'

parents' garage.

• 197j' - The Apple II starts the personal c()rnputer

revolution.

• 1982 - At only 5

^~,ears

old,

Apple

join~;

the Fortune 500 on salt3s of $600 M

• 1983 - Lisa Technlology sets a new standard for personal c:omputers.

$ Millions

6 0 0 - - - , 500 ···f···f···+··· .. . 400 · .. ··· .... ··t···

L ... { ... .

300 ... "\" ... ')" ...

r··· .... · .... ·

200 ··· ....

r .... ·· ...

··I···· .. ·· .. ··1·· .... ···· .. · .. · 100 ... \... j ... j ... ..

0-=:;;;"""""':'---'-' --=--: - - . . . . I

1978 1979 1980 1981 1982

Sales

$ Millions

70 - - - .

60 ··· .... · ... ·1 ... · .... · .. 1 .... · ... ····1' .. ·· .. · .... · 50 ... · ...

t· ... t .. · .. · ...

·j·· .. ·· .... ..

40 ···T···.···: ... .

30 · ... · ....

·t· ... · .. · .... t .. · ...

j ... ..

20 ... · ... 1 ... 1 .. · ...

·f· .. · .. · .. · .. · ..

10 ... 1... : ... .1.. ... .

; :

o

-=:;;;..-.~--:...--~

1978 1979 1980 1981 1982

Profit

$ Millions

40 _ - - . . - _ _ . _ - - : - - - w

30

···;···r···""1"··· ... .

20 ···r···j··· : ... . 10 ...

+ ...

..1 ··· ... f ... · .. · .. · ..

i i

o

~---~-~---'

Apple Computer founders, Steve Jobs and Steve Wozniak, first met When they were in their early twenties, soon discovering they shared not just a fascination with computers, bUt with an entirely new concept - the personal computer.

In 197'5 they Co-deSigned Whalt would later be dUbbed the "Apple I", an easy-to-use, single-·bOard personal computer,

1m

^the forerunner of more powerful Apple systems to come.

The young Inventors spent six months assembllng the prototype In Wozniak's parents' garage, attracting near} y 50 advanced onjers. Their comml tment lntensl fled when, forced

\0

raise seed money" Jobs ^and Wozniak sold ^th~~lr most valuable possessions, a programmable calculator ^and a Volkswagen bus.

Return on their investment came faster than anticipated, with Apple I sales quiCkly reaching a respectable $200,000. Apple COfnputer was In business!

In 1976 A.C."Mlke" Markkula, Jr. joined ^{Jobs and} Wozniak. The three incorporated ^the company as Apple Computer in January, 1977, recruiting the finest avaUable talent from computer and semicondUctor companies throughout the

us.

Four months later, Apple literally revolutionized the computer indUstry by Introducing the first fully assembled, programmable personal computer, the Apple II.

Recognizing the growing need for a personal computer system able to handle highly sophisticated business and profe~ssional applications, Apple Introduced the Apple III In 1980.

Its pO~/erful microprocessors ancllarge memory capacity attracted the interest Of a wide range of professionals, enhancing Apple's posItion In the business, scIentific, and Industrial marketplaces.

With n1anufacturing, service, anel distribution centers worldwide, the company had - in the span of just. three years - grown intE!rnationalln size and scope. Apple became a publiCly owned compalny In December, 1980, In ~/hat The wall Street Journal called "the (stOCK) offering of the deCad(3."

In 1982, only six years after Wozaniak and Jobs demonstrated the first Apple I for friendS, Apple"s sales skyrocketed to an astronomical $600 million, catapulting the company to the ranks of Amerlca'~. FORTUNE 5iOO. No corporation in the history of American business has grown so big, so fast.

In January 1983, Apple introduced its most innovative personal computer to date, the Lisa- Personal Office System. Utll1zing new "Lisa TeChnology", the Lisa Is controlled by a palm-sIze desktop device called a "moUSE~". By simply using the mouse to point at familiar symbolS appearing on ^the computer screen, you can direct the Lisa to perform a wIde variety of sophis:tlcated tasks - without ^eVE~r having to learn computer commands.

The latest event in Apple's history was the naming of John Sculley as President and Chief Executive Officer. Mr. Sculley, prevIously president Of Pepsi Cola, brings with hIm many years of marketing experience as Appl1e makes the trans! tion to a more marketing dri ven company.

As the! innovator In the personal computer industry it brought to Ufe, Apple remains committed to its founders' original vision: to place personal computer power well w!thing everyone's reach ..

VoUI can profit from Lisa ,. echnology- if YoU:

- Mana~p-eop-le,_p-rojects, and/or time.

Lisa's solutlon: LisaProject, LisaList ; - Analy-ze infolmation and make decisions.

LisaCalc, LilsaGraph, LisaPro ject - Need ready Slccess to information.

Desktop McUlager, LisaList -, Share inform,ation.

LisaTermin:al, Apple Network

J~nd

most impc»rtantly,

-, Must commuI1icate ideas convincingly-.

LisaDraw, L.isaGraph, LisaWrite

'Mith UsaTechlOlogy, you have the only- comglete

~»ersonal

computer solution for all of your ^job.

Usa ^Product Description

Lisa Technology = ^Hi~ Technology at low cost.

• 32.. Bits - for lar'l8r memory and faster prcicessing.

• Graphics Mouse ITeclvlolOQY- - The most effective

way to operate

^~a

computer.

• ~sktop ManaQtlJr - ^You already know how to

use it.

• Software Integration - The only cOmP-Iete set of personal

^co~puter

applications.

• UnlYQlassed Prilltiog - Communicate your ^ideas convincingly.

• Low Cost - To t.e useful, it must be affordable.

The U!18 solution costs no more

thcrJ ^4E1l ordinary PC solution!

Hard'ware Overview

The Usa hardware uses the latest teclvlology to .

providet a personal cc)lllpUter solution with uwnatched power. It is a wise ilrlvestrnent because of:

;

• The MC68000. The CPU has a 32-bit design which

allows it to manipuJlate complex information faster

than El or 16-bit prc)cessors .

.. MemorY- ciJP-acity-. ·The Lisa has a full megabyte of memory to support large amounts' of information (e.g. spreadsheets) .and many applications ruming simul1taneously.

• ^Memo~ managemelnt. Special electronics support

for multitasking lets you work on several

docul1nents at once and do background printing and d.atacomm simlJlltaneously.

• Monitm:. The Lisa lJSeS a high resolution g~

disp-IClY- to show de-tailed graphics as well as diffel-ent styles of text.

• Mous~e. One easily controls ^the Lisa by pointing

with the mouse to menus and other objects on

the s~creen. Users 4are not tied to the keyboard

for typing in comnnands

Har~tlWare Overview

High resollution graphics display.

ⁱ

1024K main memc)ry

r··· ···_···1

: i

i I

... ^"./

5 MB hard disk ^storage 1.7 MB floppy storage

...

: ~

. .

1.. .... · .. ··· ..

1 ... .

l::::::::::::::::::::::::::::·:::l ... .

Mouse

Memory management for

multitasking

MC680000 1:2 bit microprocessor

C:ornpatibilitY-

• FutUJ~e Apple products will leverage off the 200 persc)ll-years we illvested in Lisa Technology and will have. a high degree of compatibiHty, including document sharing and emulation capabilities.

• The ljsa is a revolilltionary new architecture

opti"nized for easet of use and integration.

However, it is still possible to transfer text files between Apple lIs, Apple / / Is, and Lisas.

• ^Appl~e has in the p~iSt ~rted significant standards in the industry.

- C:P/M-80 for tlr.e Apple 11+, I Ie, and I I I;

- lJnix-type opelrating systems on the Lisa;

- Industry-standard corrmunications protocols

flor all Apple p:roducts;

- IEEE numerics standards for Lisa

• Apple will continue to be compatible with important standards.

- MS-DOS and C:onCurrent CP/M will be available

()Il

the Lisa in 1984, allowing the user to na1

!;oftware written for many other machines.

- :5270 SNA/SDl.C and Bisync protocols will be

Lisa Compatibility-

Integration

Becal.lSe of the USI'·S integration, it is the only COI1lplete set of pel ^sonal COIJIpUter applicatiQllS.

')

• Reduce training tilme dramatically with an

integrated user ir.teface. Users save Iuldreds of

hours when leami.ng many computer applications.

- Common fulc:tions across all the applications.

- Because operaations are always done the same ^way, lellming one application means you ^have learned the basics for ^the next.

• Maintain higher plroductivity through the most intetgrated persorm computer.

- Have many windows of varying applications on the screera simultaneously and move back and forth between them quickly.

-, Never retypEt data again: just "cut and pasts"

between the windows in 4 quick steps.

PROOLCTIVITY _i

I

Integration

~duce Training Time

...

IusiMss GrlPhics

lord Processiltg

Spr . . . t

M&r:::::J

UP

:J

Spr ... t

. . . -

~

_Pr....utHn

Uord Ir.phics

Procasing

Ius.CrlPhics Spreadsheet

the Usa

---~GRATION----~~~

BaUCoM

:·mlOo.~

list ftlMlll .... t

lord Processing

Project ft . . . t

· t .. ~

"es.ntat.ion

Crtphics, IusinIss IrlPhics Spr..-..et

U'le Usa

---~GRAnON----~~~

LisaDraW

UsaDraw is uUque anong personal COI11JUler

solutions ald is only possible with Lisa Technology.

;

• Lisa[)raW allows y10u to graphically represent concepts that wexdd be impossible to describe with words alone.

• Lisa[)raw stimulat49s creativity by providing easy-to-use tools including many text styles.

line -types. shapes, shades, scaling, grids, rulers ...

• Printing Is a featuJre, not an after thought.

- [)rawings can lle as large as 32 square feet.

- Save time by ()flly having to print once

btecause what ~VOU see on the screen is exactly

V\lhat will be pJrinted.

;. Use LisaDraw to 81nhance information from

Lisa(~aph

and UsaPro ject so you can present your' facts in the I1nost effective way.

• Lisa[)raw helped u:s create most of the graphics

you

~see

in this binder.

Imagine trying to explain ^this process

with mere wordsl UsaDraw makes it easy!

01rect t-1aterials

PIlDCl£Uon IlDJet

, ,

....

::: ....

.... _....

Direct LSlOr

"

casn

Bt.IIget

~

FlnEmlal Budget

...

_{.... LDrQ-1'S9}

Mnlnlstr&Uve BOOget

I

....

~

~ ...,

Forecast

capital BOOget

UsaCalc

LisaCalc goes beyOirld the traditional spreadsheet solution. It adds value in thes8 key ways:

,

• Size - Solve ^probl~ems up to five ^tilla8S larger ^than other spreadsheets.

• ~p-la~

- llisplay multip,le documents simultaneously.

-

^~~iew

up to 28 rows CI1d 13 colunns vs 10 rows

and 9 colunns on competitive systems.

• Integration - the ljsacalc results cIJn easily be moved into LisaWrite or LisaGraph for better communication of the information.

• Acclurac~

- ILisaCalc always gets the correct answer.

- :16 digit preci:sion ensures your results.

'. Uni~1U8 Features - Only- in LisaC@Jc

- IDisplay a1d Plint formulas as well as values.

- IFlIlCtions suclh as AmlIity, Compound, Net

I~esent Value

^j,

Search, a1d calendar arithmetic.

- Print in a vari,ety of typestyles.

View 28 rows ant 13 COllll . . .

Prot~ct Calculate

PJint

^fc~rmulas

as well as values.

A B C 0 E ^F G H

1

2 E>toess or

3 Enployees SalIU'1es Benef1ts ~ses TOT~ aDJet (Def1c1t)

A lQ83 4 (84-814 )/4i- CA-0141100- B4-E14-3- sun(C4:E4)- 150.00 G4-f"4-

34.00 11.90 16.80 62.70 87.30

5 2Q83 84+2- «84-814-(1+C141100» CS-0141100- BS-E14-3· sun(CS:E5)- 200.00 GS-f"S-

6 ·(es~)~314)/4- 18.45 25.20 96.34 103.66

52.70

6 3Q83 95-2- «es-814-i(1+C141100» 06-0141100- B6-E14-3- sun(06:E6)- 275.00 G6-f"6-

12 +(86-95 )~314 )/4- 36.59 50.40 191.54 83.66

101'.55

7 4Q83 RDrO(B6-1 «86-814-(1 +C14/100» C7-o141100· B7-E14-3- sun(C7:E7)- 400.00 G7-F7-

.25)- +(87~)~314)/4- 66.41 63.00 242.01 157.99

15 13:2.60

8

9 1Ol~ 87- aun(C4:C7)- sun(04:07)- sun(E4:E7)- sun(F4:F7)- SU1I(G4:G7). sun{H4:H7).

15 32'.85 113.35 155.40 592.60 1.025.00 432.40

10

. -

Usalist

I isal ist brings incnmsed DrQductiyit~ to the

IllI8Il8g8m8Ilt of IisbJ ald records ^thrOU(lt

.;

• t:ligb::ll,l88d sorting: sort 100 rows in 3 seconds.

• More flexibilit~

- Search for an~, combination of information

\lSing "Query bJy Example ".

- Sort on any c(:mbination of keys.

• LisaList's capacit~'- is lIlSUlpISseci in personal computer solutiortS. Up to 4 megabytes of infoJrmation can be stored in 100 fields, and each record can be up to 990 characters.

• Create, ch~, and emand y-our database easier tharl ever before lpossible on personal computers thrc_ugh the use of the graphics mouse interface.

• Generate speciali;zed reports ^by displaying and printing selected rows and col\mllS in runerous typestyles.

• Your data is morE~ accurate with LisaList's edit

Query by Example

S~larch

Specifications

Hmne ^t1ai.ISt Department Building litre Date

L TtRJ Z =4

:!lill

Enl'ployees

¹¹¹¹¹¹

Selected Rows

Nane ^Mal Department Building Hire Date

Li tanj., Gavin 2-13 Engineering 4 7/21/76

Lo, Chris 2-13 Engineering 4 7/24/82

Machado, Ivan . 1-1) Engineering 4 3/06/80

Mal i

C~~I

Rob 2-19 Engineering 4 ^4/09/82

Noguchi, Yo 2-18 Engineering 4 3/15/82

Olsen, Sharon 2-1B Engineering 4 5/18/76

Page, Ralph

2~B

Engineering 4 7/21/82

Peters, Barbara ^1-10 Engineering 4 8/01/80

Reed, Rob 1-10 Engineering 4 ^9/20/82

Tysonl Wayne ^1.-10 Engineering 4 2/15/79 _~

Wei 1 ejrs, June 1-0 Engineering 4 ^4/01/79

UsaWrite

I isaWrite helps ^YCXI take your Ideas aid tralSlate

• Prociuce professicnal quality results.

- IMany type fac:es aid styles.

- IPrinting solutiions are inexpensive and unique.

• Get final product faster.

-IDisplay many windows simultaneously - Copy ^and pas1ce between ^them, including

~from

word prc)cessing templates.

- Consistent uSler interface leverages familiarity

~with

desktop, windows, and the mouse.

• Integration allows information from LisaCalc and oth-9r computers. to be pasted into your docll1lent.

• Famdliar filing anct retrieval using file folders

and names you cr'eate ald lIlderstanci. The Lisa

let~~

you stay ^molre organized.

InterOffice Memo

To :

^{Sales staff}

FI~

: w

^{of S81es}

DATE:

15 Octooer,1983

RE:

SALES~

;

From the reports that I Mile heard, you have all been doing a terrific job. I would first like to congratulate you Md thank you for making Apple"even more successful.

I have scheduled a ^meeti~J with all of you to give you some information on how

the sales charnels are doing 8'ld to discuss goals for the next quarter. Please come prepared with your projections as well as any questions or comments you may have for me.

Meeting: 20 Oct, 9:00 am

Big '~le Conference Room

Subject: Quar1:erly Profits and Projections

LisaGrapb

LisaGraph provides the hi~ quality graphs of

any personal COI1lpUlters.

i

• V ^a ri4HY- .

- line graphs

- tlar charts

- pie charts

- scattergrams

- lnixed bar /line! graph

• Inte~Jration

- l.isaGraph can graph information from LisaCalc which saves tilme having to re-enter numbers.

- Unlimited cust:omization is allowed by pasting

~Iraphs into Lis;a[)raw.

• Elexjibility

- LisaGraph ^dat4a and graphs ^are shown on ^the

screen simulteneously for easy and fast editing.

- 'The user can ".ISI< "What if?" with data;

l.isaGraph givEas a graphic answer instently.

• Prin'ting - The superior screen resolution is

easily captured ^OIrt paper for use in reports

or presentations.

t!Bket Breakdown

81g 1kIs.

;

SIBIl (ljS

Ecu:ation

Professionals

Ask 'What if .... ?·· Get a graphic answer instantly_

Aa~

CORPORATION

Profit Smsitivity to AsSUlption DlaIges

Ql Q2 Q3

fiscal 19M

UsaProject

The new decision Slft»Ort tool that is a ^~T for SlICC8SSful professionals.

• LisaJProject Is based on the PERI ^and CPM,

proven project management techniques now available to all mnlgers.

• LisaProject auton18tically calculates critical tasks flagging tholse tasks and resources that need special atteration.

• Ve~v- lar~p-rojecrtl are effectively managed with LisaProject becallSe it can handle up to 1000 tasks.

• LisaProject perfonns'What If" analysis for people, resources, and ^ta~sks, just like spreadsheet products

hav-a done for nul1nbers .

.• Progress status ^i!; tracked graphically with 3

diff1erent types

^o~f

charts. Choose the display which

suit:s your style snd need.

• LisaProject infonnation is easily- integrated into

LisaDraw where ilt can be enhanced for more

effective present:ations.

JOhn Shi"

Product Design

Ralg8r Mfg., Inc.

1/3/83 1/14183

:: .. ^~~ .... -... j

8/.'

¹

11 3 11 83

...

1/28/83 2/15183 OocuMntetion

IWi Drawings John Shi" 10

Ji" 12

2/18/.3 2111/13

2128/.3

Engineering

St.e"in~

Ji" Ruby 18 Design Prototype Developnent

...

---

... .

1/3/13 1/lIt13

"0. Staff 15

1128/83 2/18/83 ^{2111/13 2/28113}

1/3/13 1/17/.3 1131/83 2/14/83 2/28/83 3/14/83

Product Desi

I • I

IJl

y--slack

rfme,

Dark--Iork Completed

G

I:ng. Staff

Protot.Jpe _DM.u . . . "t

PRINTING

Usa appHcation reflects the quality of your

~fforts.

• Apple printers carl print graphics and text in a numJber of

typest~,les

and typefaces.

• The Lisa "backgrollld" printing capability lets the you continue wor1king while the Lisa is printing.

• The Lisa always slhows you what the final document will look like so ~,ou only need to print it once.

• For greater flexib1ility both printers can print in

"landscape" and "Ilortrait" formats with only a .

few' clicks of the mouse.

• The Daisy Wheell~rinter supports bold, italics, large characters (1/4 & 1/3 inch), foreign and

scientific charac1~ers without changing print wheels.

• The printers COnl1tect easily, are simple to use,

and provide signi1ficant value for the dollar.

• Collor printing is ^~a technology we are continuing to investigate but we have no products to

ann10unce at this 'time.

Graphics and Typesty-Ies fQr EvelY- ~ed !

.11 Sizes ald

Faces-,--~

__ So what does it buy_you ?

IQothic

l'

^pitch

:111 te 12 pi'tch

!bErn 12 p:Ltch Courier ljO pi tch

HocJern 10 pitCh

~m PropJrtional spooecJ Boldf'aoe p~porticnal spaced

Classic 1/4" tall Modem, 1/4

¹¹

tall

Classic! 1/3" tall

'4odeJrn 1/3" tall

And Numerous Sty-Ies

Regula]~

Underline Hollllaw

Italic Bold S1tnadmr

And COmbine cUfterexlt 8(1Jsv

{II'" -)s\AAa8a8899~eeee

i i i i' r'J

n ()

0 6 0 0 0 0

u u u a

i ,. {, ¢

~§V§Q±·DIe'¥00nn~«»

dleA"" ... ~ceO=..r Ji!~I.

Generate ove~ sUdes tor presentations

NATIONAL

SALES

^MaTING

~

• Introduction - R. Duncan, VP Sales

• Eastem Area - T. Phillips, Eastern GM

• Western Area - C. Queen, West GM

~';':' ....

create more prOfeSsional-lOOkIng reports:

Fiscal Year Sales

• t1illions

60~---~

SO r:J 1982 Sales

40 1m

1.'

^Sales

30 20

10

o~~~--~~~~--~--~~~

South t1icJ.est lest Northeast

Fit more data Into your mocJels or llsts:

- - -

ACE SPeIlTS .. INC, 1 gas FeIlECAST

JAN FEB nAR 01 APR nAV JUN

Part No,

001-231 4400 3200 3400 11000 3200 3300 3750 001-232 3-10 350 310 1000 360 360 360 001-233 600 600 600 1800 650 650 6SO 001-23'- _~ 1275 1325 3840 1400 1350 1350 SUbtotal 65ao s..2S 563S 17640 5610 ^S660 6110 lith the 15 pitch t.ypest.yle, you a.. fit. 132 colUlW1S of data on • nol1lll • In- x 11- page. 110 other personal conpuw . . offer this kind of fiexibili ty. You C4I' even print on • In- x 14- paper.

Lisa Datacomm Solutions

The Usa talks to IBM.

Agp __ Solutions

• Lisa-rerminal is no1w available, providing VT100,

VT5:Z, and ASCII ^T'TV terminal emulation for the Lisa.

• The Apple Cluster" Controller allows access to IBM Bisync and St--IA envirorvnents through

Lisa-Terminal.

• Apple will providt~ a 3270 coax attactment for the Lisa in the 3rd Qtr 1984.

• The Lisa·Data Connmunications DevelOP-eres Toolkit.

allowing developE~rs to write their own datacomm

. programs, will be available 4th Qtr 1984.

3rd-Pmy- Solutions

• An external coax :solution, called IRMALINE,

is

a~vailable

from tTechnical Analysis Corp.

Lisa Sollutions for IBM Dataconlll IBM

I lost

3705 C:omrr..dcation Controller;

:3276

.coax ..

3278 328X

Dlsplely Printer

coax

~1S8TennIral

S

N 3274 3271

B I A

1 " " " " , _ _ " " " " ,

... - ... ,...-... 8

V

3278 328X 32n 328X

N

DIsplay PrInter DIsplay PrInter

C

Dlrect or Phooe

III •

LlsaTennIral

Asyro

Tenninal

LE(Bp

CJ

^{IBM Oevlce}

'j!mmH'

Apple SOlutlm

m

^{3rd-Party Solutlon}

L.isaTenninal

Usa Terminal gives ~'ou access to more information

enablblg you to mak

^l

8 better decisions. ;

• LisaT'erminal is an jintegrated Lisa application which emul.ates VT100, VT52, and TTY terminals.

• Moving text between a remote computer and

Lisa\J\lrite is easy.

^{I) •}

Simply use the same "copy and

paste

^{I I}

procedure t:hat applies to all Lisa applications.

• Lisal·erminal saves; all information, even after it has

scrolled off the screen. You can save money in

connlect time by g.etting all necessary information at or.e time and thlen work with it off-line.

• Use the mouse to ^~Jet communication parameters.

Graphics-mouse te.chnology makes this much easier,

. espe!cially for the non-technical user, therefore savirag time and fnJstration.

• LisaTerminal work.S with the Apple Cluster Controller and clther protocol converters, allowing you access

to

^II3~M

^{BSC and}

^~IA

environments.

• Enhanced LisaTemunal, available 2nd QTR 1984, will

feat,.e LisaCalc Irltegration, File Transfer, and Macros.

Integration with LlsaWrite

Easy Terminal Set--lJp - o . o o c : : J

1111111

IIIIII.~

^DOD

c::J

Works with ~le ~Cluster Controller and other protocol. converters, allowing

access to ^IBM

con~puters.

mHJo

_{1 . . . 1}

c:I~

^{.... IIPPlE}

=0 _c=J

~ ^CLUSTEIt

~F-f

CCIITIO.l.ER

D

1

I D

IBM

Usa DeveloPlDent Tools

The Lisa offers a more powerful developnlellt

envirorment ^than any other ^personal computer_

• Man:y languages are available for easy portclbility.

- Pascal - with 31) graphics and mouse interface - Bl~SIC+ - Comp~atible with DEC'S BASIC+

- COBOL - GSA I .. nigh COBOL with IBM

~xtensions

- AIPL - Available from ^{a 3rd Party} - 'e:' (3rd Qtr 84)

- F()RTRAN (4th Qtr 84)

• The Lisa provides a powerful mouse-based

environment to CJreate ^{and debug} applications.

- Mlouse/MenulW'indow-based Text Editor

- TITY capability to download source code from

mainframes and other personal computers.

• An~'one can WritE~ integrated desktop applications.

- The Applicatioln Window (1st Qtr 84) integrates

e~dsting applications, written in any of the above

langauges, intol the Desktop.

- T'he Toolkit

(l~;t

Qtr 84) enables developers

t,o create ^full~~ integrated, 'Lisa-like' applications.

• UNIX and XENIX [)evelopment Environments

Usa Development Envirorment

WORKSt-iOP

Portability ('--Pascal~) C

^{aB1 )}

Baslc-Pl.US

Edltor ^& utlll111es

QuickDraw

(Pascal) t 0

DESKTOP ;

Application Window

Toolkit

C-C)-ascal-) (FUllY

Integrated )

Lisa 3.rd Party- 'Program

As of Septeillber

^1~~3

there are 155 Developers writillg software fc)r the Usa.

;

• World Processing -- 19 developers including:

Quadratron and Compugraphics

• Database -- 13 de'velopers including:

Olracle and SPI

• Stat~istics and Mor:leliog -- 15 developers including:

E)(ecucom (IFPS;), Wadsworth Publishing (Statpro)

• GriJP-hics -- 10 de'velopers including:

S4Jftware

^Publishi~

BPS and Mesa Graphics

• General Accountilng -- 13 developers including:

BPI and Open S~vstems

'. Vertical Markets -- 25 developers including:

Aardvark (CPAJ'Tax), Aurora Systems (Banking),

S~olarsoft (Arcl1titecture), Layered

Sjoftware (Medjical), Compu-Law (Legal)

• Sys'tem

Software~

-- 12 developers including:

Digital Researc:h, Microsoft and UniSoft

Application Developers Toolkit

.

The -roolkit is a relvolutioray tool for developers.

Now . . yone can write fully integrated. Lisa-like-

Print Format l!t Printing provided

Cut, COpy, PiElSte and l..hjo added

very easily

What actually

appears In the _ _

window ls up to the developer

Supports Panes

and PCI'lels

Menu Hcrldl1ng

p~vlded y

All file management f'a'lcJled by the Toolk1t

Scrolllng provided automaticall y

Tearing doclments __ - - . f stationery

pads handled automaticall y

Opening, Closing, a1d Resizing of windows provided automatically

The 1roolkit Iwdes all but the specific fmctions of

the ;pplication itself.

Competitive Analysis - Hardware

Usa1s leading edge, state of the-art hardware has key acJvantages ovetr the competition,' ald gi~es you

more for your

l1lOIlt~y.

• Cmacity-. The Lis;a has more main memory than the IBM PC-XT, the ^DE~C 350, and the Wang Professional.

This allows more complex programs and bigger spreadsheets.

• Power. The Lisa tlardware is based on a powerful

arctlitecture not present in IBM, DEC, and Wang systems. This arc:hitecture includes:

- 32 bit technc)lo9Y- (others use 16 bit engines) -, memory management to support multitasking

.• Dis,)lay-. The Lisa11s display has much higher resolution.

thatl the IBM, DEC:, or Wang. This enables the user to tJetter view c()mplex graphics and many styles

of t:ext.

• Pri(:e. At $6,995··, the Lisa is less expensive and mOlre powerful ttlan IBM (with 1/2 meg & graphics),

DE(~,

and Wang.

SUggested retall prlce)

Competitive Ana1y.-sis - Hardware

La ^VI IBM XI~ DEC 350. IIlCI Wang Professional

The Usa

Lisa DEC Wang Advantage

Processing 32-bit 16-bit 16-bit 16-bit Twice the

Power power

Screen 262,080 :144,000 230,400 240,000 Resolution dots dots dots dots

Higher screen resolution

4-8 times

Standard 1 MB 128 kB 256 kB 128 kB the standard

Memo.ry memory

Maximum Memctry

nearly twice

1 MB 640 kB 256 kB 640 kB the maxirnun memory

$7,000 $7,000 $8,600 $8,000

40

Conrtpetitive Analysis

IBM- PC-XI with Lotus 1-2- 3- .

You ^cal do everything you will ever Walt to do with a pe~ conipUtetr, ald becaJse of the I jsa~$

SJI aphics mouse

int«~rface

you learn to use it faster

ald more producti~'81y tIwlalY conlp8titive solution.

• The Lisa has twice the processing power, twice the

menlory, ^and twice the screen resolution of the IBM.

• Because of its grEtater memory capacity, the Lisa's applications can t.andle up to 10 times more

infonnation than :L-2-3.

• The Lisa's graphics can be created and printed two times faster. The Lisa, unlike 1-2-3, is not limited to c:onventionallilne, bar, ^& pie charts, ^and provides including professjionallooking results .

.• Lisa can communicate with other computers mainframes.

• ^Lis~1 is an open system with new integrated

applications available from third parties.

• The Lisa Office System is priced $800* less than a

cornparable IBM/1-2-3 solution.

^(* Suggested retail price)

-The _

CDl11l*'Y

1_3~$I •• ~QIb~

llhe Usa lreltIEs:

One megabyte of menmy Two 86O<B diSk drives

Six Integrated offtce appUcatlms:

US8Calc, U~, UlsaGl"aJ'l LlsaLlst., UsaPro,1ect., ILlsaWl1te 32-blt processor

t-I~ resolutions screen (720X364)

The Manufacturing Company

1883 Ixpen ••• tJ:Y O.a •• or)'

COS (38 U~)

DI.trlbulion (aD ... ,,)

OIlA (10 .• ")

JlE 91 Xl with Lotus 1-2-3 Ire1l.11es:

DIe half megabyte of menmy O'le 320<8 disk drive

Lotus 1-2-3:

spreadsheet, bUSiness graphlcs, and databaSe

16-blt pma!Ssor

Low resolution screen (600X24O)

~'-ld ... the Lbsa costs $8OON LESS !

C!Onlp8titive Analysis

IBM- PC-XI with VisiQn ....

<.\IIi!-

You cal do everyt:hing you will ever Walt to do with a personal compJt:er. ald because of the LiSJIIS

gr aphics mouse in1terface you learn to use it faster ald more productiively ttal aly competitive solution.

• The Lisa providEts seven applications now. including da,ta comrrtlllica'tions; VisiOn plans three.

• Thle Lisa has twilce ^the processing power. twice the memory, ancl twice the screen resolution of

the IBM PC-XT.

• VisiOn's user in1:erface is cumbersome:

_. No desktop I1nanager (text only, no icons).

_. Two button lnouse is confusing, needs a special pad, and requires seven times more desk area.

_. Four

operati~ons

to resize windows.

• Vi:siOn is text olriented and has limited graphic capabilities. Sqphisticated graphic applications (e.g., LisaProjec1t) are very difficult under VisiOn.

• VisiOn's printinsJ capabilities are not defined; Lisa's :re'volutionary pJinting remains unmatched.

• The Lisa solutiora is priced $800

^M

less than the

comparable IBMJ'VisiOn solution.

Small Business

For small businesses aid professionals.the Lisa has COIllplrehensive AccOlilting systalas for single or

multq:Jle users.

ⁱ

• The L.isalBPl accounting solution offers superior

price- performanc:e relative to

^acc~ting

solU1tions availablEt on the IBM PC-XT.

• The I.isa architect~ure and BPI accolilting software levelrage a user's ~Jroductivity in 4 ways:

- Print Spooling (up to 20 documents on 2 printers) - ~Access to current information at all times

- lriistorical & budgetary comparisons

- IGraphics

Mout~e

user interface for ease of use

• The ILisaIXENIX/~JeIl Systems multi-user accOlR1ting

solultion offers users ⁴ principal benefits:

- Superior pric49-performance

- With file & record locking, multiple users can

~work

concurrtsntly on any application.

- The A ] [+, A J'/e, A /1/, Lisa, and data entry terminals can be comected to a host Usa

rlI1I1ing XENlX and Open Systems 8CCOWlting.

- Users can cretate custom reports or transfer accounting files to XENIX productivity

software with the Team Manager.

-LJsaIBPI vs IBM PC~ /Lotus 1-2-3

LlsaA.l~!l Office SOftwarelBPl ~VOM PrInter

Intern

^{prJce •}

$ 9J)8S IBM PC·-Xl/Lotus 1-2-3, WorcJsUU', t-tarvard Project MlgrJ $ 9,794 PeaCIltrEte GLII>1 PrInter

I isa/XENIX versus Fomne SDtern 10 & Altos 586-10

Llsa12 ProfUeslXENlXI

8 Open ~Syst.ems appsJDtw1 Printer Fortt.le System 101

7 app Bus. Acct. SysternlPrinter Altos 586-101 8 app Altos IVxll Printer

1

13ptlS 14,950 13.,329

BPI

Accolilting Syst:em

orne.

BPI Spftuar.

Intern PrIce

(t) • N.IRJ8r Of lJser1

2 l !

16.,840 18.,335 19.,335

18~30 23,115 24,210 14.,324 17.,309 18.,304

Open Systems

ACCOlIlting System

International

Multinationals ald companies arOlild the world can

now take adv . . tage of the productivity the Usa offers.

;

• The l.isa is the first truly international personal

cOIllJ)uter with:

- international character set - flexible data ,formats

- correct alphabetical sorting

- printing for

~~merican

and European paper sizes

• The ILisa is presen ¹ tly available in:

British English French German

• In ectrly 1984 the ILisa will be available in:

-, Italian

_. French Canaclian -, Swiss German

-. Dutch

Swedish

Spanish

Swiss French

Latin American

• The Lisa developnlent tools will allow independent

soft, ware houses to write global applications for wor'ldwide markets.

• Over 50 European third party developers are already

cre~ating

new Lisa application software.

Shell

Design fo~r World-Wide Markets

CPU ... .

...•..••.• ... .

:.~.::

.... .. .. ..

... .. .. ..

... . . . .. ..

... .. .. ..

Global

Product Core

• • •

Service ^{and Support}

The l..isa has been ~rJesi{Jled to be as easy to service as it is to use. This minimizes repair cost ad

downtime.

^-)

• Ins'tallation and ()rientation are provided at no extra cost.

• There is a large 'variety of service options available.

- On-site, on-dtemand service - User

self-se~vice

- Customer caJTY-in service

•

Us~er

gets free

s~ervice

and support for 90 days.

- Access to

th~9

toll-free phone support - Hardware an(:! software warranty

• USlers can buy s()ftware updates for a nominal fee.

• Apaple's data sho~ws the Lisa to be as reliable as an

A~.ple I /, correc:ted for the relative complexity of

each system.