HAL Id: halshs-00872167
https://halshs.archives-ouvertes.fr/halshs-00872167
Submitted on 11 Oct 2013HAL is a multi-disciplinary open access
archive for the deposit and dissemination of sci-entific research documents, whether they are pub-lished or not. The documents may come from teaching and research institutions in France or abroad, or from public or private research centers.
L’archive ouverte pluridisciplinaire HAL, est destinée au dépôt et à la diffusion de documents scientifiques de niveau recherche, publiés ou non, émanant des établissements d’enseignement et de recherche français ou étrangers, des laboratoires publics ou privés.
Vers un âge baroque de la communication ?
Valerie Carayol
To cite this version:
Valerie Carayol. Vers un âge baroque de la communication ?. Communication & Organisation, Presses
Universitaires de Bordeaux, 1997, pp.13-19. �10.4000/communicationorganisation.1910�.
"#$$%&'()*'#& +*
#,-)&'.)*'#&
//= 0/1123
45-#(')*'#& +* $56')*'#& 6)&. 78+&*,+9,'.+
::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
;)75,'+ "),)<#7
"#$% &' ()# *+$,-&# .# /+
0,11&'20+32,'74
:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: 56#$32%%#1#'3"# $%&'#&( )# $# *+'# ,#-./# )# -0 -12+*-0'+%& 3,0&40+*# *(, -0 5,%5,+1'1 +&'#--#$'(#--# #' #*' -0 5,%5,+1'1 #6$-(*+/# )# -71)+'#(,8
"#* 9(/,#* 3+2(,0&' *(, $# *+'# 5#(/#&' :',# $%&*(-'1#* #' ,#5,%)(+'#* *(, (& *(55%,' 505+#, %( &(;1,+<(# *%(* ,1*#,/# <(7#--#* *%+#&' *',+$'#;#&' ,1*#,/1#* = (& (*02# *%+' 5#,*%&&#-> *%+' *$+#&'+3+<(# %( 51)02%2+<(# #6$-(0&' '%('# #65-%+'0'+%& $%;;#,$+0-#8 "0 ,#5,%)($'+%& )#/,0 %?-+20'%+,#;#&' ;#&'+%&&#, -71)+'#(,> -# &%; )# -0 ,#/(#> -70('#(, #' -0 ,131,#&$# )( )%$(;#&'8
@%('# 0(',# ,#5,%)($'+%& #*' +&'#,)+'# *0(3 0$$%,) 5,10-0?-# )# -71)+'#(,> #& )#A%,* )#* $0* 5,1/(* 50, -0 -12+*-0'+%& #& /+2(#(, #& B,0&$#8
C#/(#*8%,2 #*' (& 5%,'0+- )# ,#/(#* #& *$+#&$#* A(;0+&#* #' *%$+0-#* )1/#-%551 50, -# D-1%> D#&',# 5%(, -71)+'+%& 1-#$',%&+<(# %(/#,'# EDFCG> HIHGG> JK> JLKMN8
::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
C131,#&$# 1-#$',%&+<(#
M0-1,+# D0,0O%-> PeM#,* (& Q2# ?0,%<(# )# -0 $%;;(&+$0'+%&eReS> "#$$%&'()*'#& +* #,-)&'.)*'#& TH& -+2&#U> VVeWeVXXY> ;+* #& -+2&# -# Z[ ;0,* Z¥VZ> $%&*(-'1 -# ¥Y %$'%?,# Z¥V]8 JC"e^ A''5^__ $%;;(&+$0'+%&%,20&+*0'+%&8,#/(#*8%,2_VXV¥
`)+'#(, ^ K,#**#* (&+/#,*+'0+,#* )# a%,)#0(6 A''5^__$%;;(&+$0'+%&%,20&+*0'+%&8,#/(#*8%,2 A''5^__bbb8,#/(#*8%,2
c%$(;#&' 0$$#**+?-# #& -+2&# *(, ^
A''5^__$%;;(&+$0'+%&%,20&+*0'+%&8,#/(#*8%,2_VXV¥
c%$(;#&' 21&1,1 0('%;0'+<(#;#&' -# ¥Y %$'%?,# Z¥V]8 "0 502+&0'+%& &# $%,,#*5%&) 50* = -0 502+&0'+%& )# -71)+'+%& 505+#,8
"#$% &' ()# *+$,-&# .# /+ 0,11&'20+32,'>4 5
6,11&'20+32,' #3 ,$)+'2%+32,'7 88 9 8::;
"#$%&'( )#&#*+$
"#$% &' ()# *+$,-&# .# /+
0,11&'20+32,'54
V >)#%7 ?',),6+*/ 6)&. .#& 7'@,+ 5,%6'* "#$%&' &$ (#$%)*)+,&' 9#7'*'A%+. 65(,'* 7+ $<*B+ 6+ 7C%&'*5
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
M= 7) @#7#&*5 6+ ,)..+$F7+, +* 6+ D#&6,+G 7) @'.'#& 6C%&+ .#('5*5 B#$#-J&+ +* (#B5,+&*+G 7) (#&6)$&)*'#&G )% &#$ 6% F'+& (#$$%&G 6% ,+97' 6+ 7C'&6'@'6% .%, 7%'!$N$+ +* .%, .+. '&*5,N*.G 7) (,)'&*+ 6+. .(B'.$+. +* 6+. 6'..'6+&(+.G 7) ,+(B+,(B+ 6C%&+ D#' (#$$%&+ +* 7C+O)7*)*'#& 6+. -,)&6+. +DD%.'#&. (#77+(*'@+.:=PQ
Z R (+**+ @'.'#&G >)#%7 ?',),6+* #99#.+ (+77+ 6+ S+&T)$'& "#&.*)&* )77)&* +O)(*+$+&* I
7C+&(#&*,+ +* A%' (#,,+.9#&6 I %& )%*,+ (#%,)&* '65#7#-'A%+ U (+. (#%,)&*. &+ .#&*G 6C)'77+%,.G 9). )..'$'7)F7+. (#$$+ 7+ .#%7'-&+ >: ?',),6+* )%O *,)6'*'#&&+7. (#%,)&*. 9#7'*'A%+. U A%' 6'*=L M=E) 6'@+,.'*5G (C+.* 7) @'+G 7C%&'D#,$'*5G (C+.* 7) $#,*=P: "+* )%*,+ (#%,)&* '&.'.*+ .%,=L
M=7C)%*#&#$'+ 6+ 7C'&6'@'6% +* 6+ .+. ()9)('*5. 6+ 7'F,+ 6'.9#.'*'#& 6+ 7%'!$N$+G 7C)((+9*)*'#& 6C%&+ .#('5*5 (#&D7'(*%+77+G 6+ .+. 6'@'.'#&. +* 6+ .+. 6'DD5,+&(+.G 7) $5D')&(+ *+&)(+ I 7C5-),6 6+ *#%*+. 7+. V-7'.+. 6+ 7+%,. )99),+'7. +* 6+ 7+%,. 6#-$+.=PW
] X+ *+7. 9,'&('9+. ',,56%(*'F7+. ',,'-%+&* F'+& 6+. 65F)*. .%, 7+ *+,,)'& 6+ 7) (#$$%&'()*'#&:
EC#F.+..'#& 6C%&+ ,+7)*'#& B),$#&'A%+ 6% $#&6+G 6% $<*B+ 6+ S)F+7 )%O 9).'7)7'+.G (+. M=7)&-%+. ),*'D'('+77+. 6+.*'&5+. ) *#%* 7C%&'@+,. 9), 7+%, *,)&.9),+&(+ +* 7+%, 9+,D+(*'#&=PYG +.*G
9), +O+$97+G '6+&*'D')F7+ 6)&. 6+ &#$F,+%O *,)@)%O .%, 7) (#$$%&'()*'#&:
f Z'(B+7 Z)DD+.#7'[ 6)&. .#& #%@,)-+ -. /0&.1 2&' 34430&5/&'6 )..#('5 7) @#7#&*5 6C%&'*5 6%
(#,9. .#(')7G 7) @#7#&*5 6+ -#$$)-+ 6+. 6'DD5,+&(+. ) (+ A%C'7 )99+77+ M=7C¥-+ (7)..'A%+=P #% 7) M=$#6+,&'*5=P +* 7C#99#.+ I 7C5(7)*+$+&* 6+. @)7+%,. .#(')7+.G )% ,+7)*'@'.$+ '65#7#-'A%+G ) 7) 6'@+,.'D'()*'#& 6+. $#6+. 6+ @'+G )% $5*'..)-+G )% 9#7<(%7*%,)7'.$+G I 7C5(7+(*'.$+G A%' .+,)'+&* 6+. (),)(*5,'.*'A%+. 6+ M=7C¥-+ F),#A%+=P: K+7#& 7%'G &#%. .+,'#&. +& *,)'& 6+ ,+@'@,+ %&+ .+(#&6+ M=>+&)'..)&(+=PG %&+ .+(#&6+ M=F),#A%'.)*'#& 6% $#&6+=PG &#%. .+,'#&. +& *,)'& 6+ 9)..+, 6C%&+ 7#-'A%+ (7)..'A%+G ,)*'#&&+77+G $+**)&* +& ]%@,+G 7) ()%.)7'*5G 7) 7'&5),'*5 +* )%*,+. D#,$+. 6+ 65*+,$'&'.$+.G I %&+ 7#-'A%+ 6% D7#%G 6% .+&.'F7+G 6% (#$97+O+:
g X)&. 7+ 6#$)'&+ 6+. K('+&(+. 6+ 7C^&D#,$)*'#& +* 6+ 7) "#$$%&'()*'#&G (+ .#&* 7+. 9,)*'A%+.
%&'D'()*,'(+. A%' #&* .%,*#%* 5*5 T%.A%+!7I 6+. #FT+*. 6C'&*5,N*G A%C+77+. )'+&* 5*5 5*%6'5+. 6)&. %&+ 9+,.9+(*'@+ (,'*'A%+ #% 9).: _%C'7 .C)-'..+ 6+ 7) (%7*%,+ 6+ $)..+G 6+ 7) $#&6')7'.)*'#&G 6+ 7) 9,#9)-)&6+G 6+. ,5.+)%O +* .<.*J$+. 6C'&D#,$)*'#& #% 6% ,`7+ 6+. *+(B#-'+. 6)&. 7) $#6'D'()*'#& 6+. $#6+. 6+ @'+.G 7C)**+&*'#& .C+.* .%,*#%* (#&(+&*,5+ .%, 7+. @)7+%,.G (%7*%,+. +* 9,)*'A%+. 9),*)-5+.:
[ X)&. 7+ (B)$9 6+ 7) (#$$%&'()*'#& #,-)&'.)*'#&&+77+G 7) $N$+ *+&6)&(+ +.* 6'.(+,&)F7+=L
7C)**+&*'#& .C+.* .%,*#%* 9#,*5+ .%, 7+. &#,$+.G 7) (%7*%,+G 7C'6+&*'*5 +* 7C'$)-+ 6+. #,-)&'.)*'#&.G 7+. $#6)7'*5. 6+ (#&.*,%(*'#& 6% (#&.+&.%.G I *,)@+,. 7+. 9,)*'A%+. $)&)-5,')7+. &#*)$$+&*:
Y X+9%'. A%+7A%+ *+$9.G 9#%,*)&* 6+ &#%@+)%O *BJ$+. 6C5*%6+. .+$F7+&* .+ $%7*'97'+,G A%'
.#&* +& ,)99#,* )@+( (+**+ *+&6)&(+ M=F),#A%+=P 6#&* &#%. 9),7'#&. I 7C'&.*)&*: a),$' (+%O! (' 7+. *BJ$+. 6+ 7) &5-#(')*'#& +* 6+ 7) $56')*'#&G A%' .#&* +& ,)99#,* )@+( 7+ 6'..+&.%.: EC'$)-+ 6#$'&)&*+ 6+ 7) (#$$%&'()*'#& %&'D'()*,'(+ (56+,)!*!+77+ 7+ 9). I %&+ '$)-+ $#'&. -7#F)7'.)&*+=b
h H& 9#%,,)'* 7+ 9+&.+,: Z)'. 9+%*!N*,+ .C)-'*!'7 6C%&+ '77%.'#&G #% 6+ 7) &)'..)&(+ 6C%&+ &#%@+77+
%*#9'+G M=7C%*#9'+ 6+ 7) $56')*'#&=PG A%' @'+&6,)'* F#%.(%7+, M=7C%*#9'+ 6+ 7) (#$$%&'()*'#& M=$N$+ .' (+,*)'&. .C+& 65D+&6+&*=b
"#$% &' ()# *+$,-&# .# /+ 0,11&'20+32,'>4 <
M=E) $56')*'#& &C+.* 9). %&+ %*#9'+ +* +77+ +.* 7C'&@+,.+ 6+ (+**+ %*#9'+ 6+ 7) (#$$%&'()*'#&: c77+ 9,#9#.+G &#& 7+ D%.'#&&+7G $)'. 7) 6'-&'*5 6+ 7) 6'.*'&(*'#&=L (B)A%+ 9+,.#&&+G (B)A%+ 9+%97+ +.* %&'A%+=d +77+ '&@'*+ I 7) ,+(B+,(B+ (#&.*)&*+G &#& 6% .97+&6'6+ '.#7+$+&*G $)'. 6% 7'+& +* 6% (#&*)(*=d +77+ 65(7),+G &#& 7+ 6,#'* 6+ *#%* .)@#', +* 7) *,)&.9),+&(+ #F7'-5+G $)'. 7+ .+&. 6% $<.*J,+ +* 7+ ,+.9+(* 6% .+(,+*=d +77+ ,+D%.+ A%+ 7CB#$$+ .#'* )97)*' I 7CB#,'e#&*)7'*5 6 f5(B)&-+. 6C'&D#,$)*'#&. +* ) 7) .%,D)(+. 6C+.9)(+. I 6+%O 6'$+&.'#&.:g
X a+%*!N*,+ 9+%*!#& 6',+ 5-)7+$+&* A%C%&+ M=%*#9'+ 6+ 7) &5-#(')*'#&=P .+ (#&.*,%'* .#%. &#.
<+%OG .+%7+ -),)&*+ 6% $)'&*'+& 6+. @)7+%,. 65$#(,)*'A%+.=b a#%, h+&,' a'+,,+ i+%6<G +& +DD+*G 7) &5-#(')*'#& +.* +O(7%.'@+$+&* 6+ 7C#,6,+ 6+ 7) (,#<)&(+=L
M= H& @+%* (,#',+ +& +77+G 9),(+ A%+ .)&. +77+G '7 &C< ) 97%. ,'+&G $)7-,5 7+. .'$%7)(,+. +* 7+. 9+,@+,.'*5. A%' 7) .#%*'+&&+&*G 7) &5-#(')*'#& 6+$+%,+ 7+ D,%'* 6C%&+ +.95,)&(+ 9),*)-5+G 9),(+ A%C+77+ 6#&&+ 7C)99),+&(+ 6C%&+ ,5('9,#('*5 6+. 5(B)&-+. B%$)'&.: j#%*+. 7+. '77%.'#&. .%, 7+ ,)99#,* I 7C)%*,+ .C+&-#%DD,+ 6)&. %& *+7 $#6J7+ 6+ (#$$%&'()*'#& A%' 7)'..+ )'&.' (,#',+ I %& $'&'$%$ 6+ ,+.9+(*: ZN$+ (#&6%'* )@+( 7C+.9,'* 7+ 97%. ,+*#,.G 7C)(*+ 6+ &5-#('+, 6+$+%,+ 7+ 97%. 9+*'* 65&#$'&)*+%, (#$$%& 6C%&+ 5*B'A%+ %&'@+,.+77+:=P2
V¥ a#%, .)@#', .' 7+ *BJ$+ 6+ 7) (#&D,#&*)*'#&G 6% (#&D7'* +* 7+. *BJ$+. )99),+&*5. U &5-#(')*'#& +*
$56')*'#& U )@)'+&* .%.('*5 6+. ,+(B+,(B+. ,5(+&*+.G &#%. )@#&. +% +&@'+ 6C#%@,', %& 6#..'+, .%, (+. A%+.*'#&.:
VV a7%.'+%,. )%*+%,. 6CB#,'e#&. *,J. 6'DD5,+&*. #&* '(' 7C#(().'#& 6+ &#%. D)',+ 9),* 6+ 7+%,
,5D7+O'#&G 6)&. %&+ 9+,.9+(*'@+ *,J. #%@+,*+ D'6J7+ I 7C+.9,'* 6+ 7) ,+@%+ 7)((.5,/3$,)5 8
90+35,'3$,)5: E+. *+O*+. '77%.*,+&* 7) 6'@+,.'*5 6+. )99,#(B+. +* 6+. )((+9*'#&. A%+ 7+. *+,$+.
&5-#(')*'#& +* $56')*'#& .#&* .%.(+9*'F7+. 6+ ,+(+@#',:
VZ a)*,'(k S)%6,<G .#('#7#-%+G &#%. 9),7+ 6+. D#,$+. 6+ (#$9,#$'. +* 6+ (#&('7')*'#& 6)&.
7+. .#('5*5. *,)6'*'#&&+77+.G +& $+**)&* +& )@)&* 7+ ,`7+ 6+. ,'*%+7. 6)&. 7C),*'(%7)*'#& 6+. 6'DD5,+&(+. +* 7+ *,)'*+$+&* 6+ 7) @'#7+&(+:
V] i+)& S#&)D5!K(B$'**G .#('#7#-%+ 6)&. 7+ 6#$)'&+ T%,'6'A%+G D)'* %&+ $'.+ )% 9#'&* .%, 7+
(#&(+9* 6+ $56')*'#& +* 5$+* 7CB<9#*BJ.+ A%+ 7C5$+,-+&(+ +* 7) $%7*'97'()*'#& 6+. 9,)*'A%+. 6+ $56')*'#& *,)6%'* %&+ (,'.+ 6)&. 7+. $5()&'.$+. 6+ ,5-%7)*'#& .#(')7+:
Vf ;)75,'+ "),)<#7G (B+,(B+%, +& (#$$%&'()*'#& *5$#'-&+ 6C%& (B+$'&+$+&* 6+ ,+(B+,(B+ A%'
7%' 9+,$+* 6+ D#,$%7+, 6+. B<9#*BJ.+. I 9,#9#. 6+ 7) $56')*'#& +&@'.)-5+ '(' (#$$+ %&+ 9,)*'A%+ 6+ (#$$%&'()*'#& D)'.)&* )99+7 ) %&+ *'+,(5 9+,.#&&+ &#*)$$+&* $'.+ +& ]%@,+ 7#,. 6+ 7) ,5.#7%*'#& 6C%& (#&D7'* #% 6'DD5,+&*:
Vg i#.5 E%'. a'&%+7 < >)'-)6)G 9.<(B#7#-%+ +* 9B'7#.#9B+G (B+,(B+%, +& (#$$%&'()*'#&G &#%.
7'@,+ %&+ $#657'.)*'#& .<.*5$'A%+ 6% ,`7+ $56')*+%, 6+. .<.*J$+. 6+ (#$$%&'()*'#& 6)&. 7C)T%.*+$+&* 6+. .<.*J$+. .#(')%O 6+ 9,#6%(*'#& +* 6+. .<.*J$+. 9.<(B#F'#7#-'A%+. 6+. (#&*,)'&*+. 5(#7#-'A%+. 6+. #,-)&'.)*'#&.:
V[ S+$),6 l7#,'.G (B+,(B+%, +& (#$$%&'()*'#&G .C'&*+,,#-+ .%, 7+ ,`7+ 6+ $56')*'#& 6+ 7) D#&(*'#&
(#$$%&'()*'#& 6)&. 7+. ,+7)*'#&. .#('#9,#D+..'#&&+77+.: ^7 .C'&*5,+..+ )% (B)&-+$+&* A%+ 7+ 65@+7#99+$+&* 6+ (+**+ D#&(*'#& ) 9,#@#A%5 6)&. 7+ $#&6+ 6+ 7C#,-)&'.)*'#&:
VY a)*,'(k "B).k'+7G (B+,(B+%, +& (#$$%&'()*'#&G &#%. 9),7+ 6+. ,+7)*'#&. '&6%.*,'+77+. +* 6+ 7)
&5-#(')*'#& (#77+(*'@+: ^7 9,#9#.+ %&+ )&)7<.+ 6+. 6'DD5,+&*. (#%,)&*. 6+ (+ (B)$9 6C5*%6+. +* &#%. +O97'A%+ (#$$+&* 7+. *,)@)%O 6+ i: h)F+,$). .#&* .%.(+9*'F7+. 6+ @'@'D'+, 7) ,+(B+,(B+ +& (+ 6#$)'&+:
Vh Z'(BJ7+ ?)F)< +* Z)-%< K'77)$G (B+,(B+%,. +& (#$$%&'()*'#& +* +& 7'&-%'.*'A%+G &#%. D#&*
9),* 6C%& *,)@)'7 6+ ,+(B+,(B+ .%, 7) &5-#(')*'#& I 9),*', 6C#F.+,@)*'#&. D)'*+. 6)&. %& (#&*+O*+ +O95,'$+&*)7: c77+. 9,#9#.+&* %& $#6J7+ 6C)&)7<.+ 6+ 7) &5-#(')*'#&:
VX c&D'&G Z),*'&+ ;+,.+7G .5$'#*'('+&&+G &#%. 7'@,+ %&+ )&)7<.+ *,J. 9#'&*%+ 6+ 7) &#*'#& 6+
$56')*+%, I *,)@+,. .) $'.+ +& 6'.(#%,. 6)&. 6+%O *+O*+. +O*,)'*. 6% T#%,&)7 E+ Z#&6+ +& /11YG 7#,.A%+ 7) D#&(*'#& 6+ $56')*+%, ) 5*5 $'.+ +& 97)(+ 9), 7+ T#%,&)7:
Z¥ 4#%. @#%. .#%B)'*#&. %&+ *,J. F#&&+ 7+(*%,+ +* &#%. *+&#&. '(' I ,+$+,('+, @'@+$+&* 7+. )%*+%,.
"#$% &' ()# *+$,-&# .# /+ 0,11&'20+32,'>4 =
6,11&'20+32,' #3 ,$)+'2%+32,'7 88 9 8::;
"#$%#&'()*+#,
mnXcj Z'(B+7G E),#%(B+ ;')*+%,G M=a),)6'-$+.G 5(#7+. 6+ 9+&.5+ +* *B5#,'+. +& ,+7)*'#&. '&6%.*,'+77+.=PG '& ;&*3$,)5' <52.'$0,&**&'6 =)*:PYWG &o=/G/1ppG 99:=W!W/:
Sm^EEq qG Smr^c> l:G >3 (?2,3$,)56 (#77:=L E+. 6#..'+,. 6+ M=4#& @'#7+&(+ m(*%)7'*5=PG /11WG pp=9: SH4mlc K"hZ^jj i+)&!a'+,,+G >3 (?2,3$,)56 .5& 3.$0& @.'$,/&6 a),'.G K<,#. m7*+,&)*'@+.G /11QG Q21=9G /Ys l:
"m^>c ?%<G M= X+. >+7)*'#&. ^&6%.*,'+77+. "#$$+ HFT+* jB5#,'A%+.= P '& A)/,)*)+,& 2. $03=3,*6 & o=WG/11/G 99:=W2[!Ys/:
Xc=SH4H c6t),6G 7)5B*,$'6 =&0' *3 (?2,3$,)5 /)5'$0./$,=&6 *,)6: l:i: a)%7 ")@)7'+,G ^&*+,56'*'#&.G /1pp: XnaH4j "B,'.*#9B+G >3 C?+)/,3$,)56 a),'.G X)77#eG /1pQG Q2g=9:
Xn>^cr a:G >&' (?2,3$,)5' &5 D035/&6 =&0' .5 ?$3$ 2&' *,&.16 j#$+ /=L 7+. 5(,'*. /1ps!/11Y: "#$'*5 6+ E')'.#& 6+. )..#(')*'#&. .#('#!56%()*'@+. 6+ "#&*,`7+ i%6'(')',+G "E"iG S:a: WpG WWsQW S#,6+)%O (+6+O: cnXq h:a:G M=E+ *#%* &5-#(')F7+=P '& -.$0&(&5$ &o=/gWG )@,'7=1gG 9:=Qp:
l^Khc> >#-+,G EF.5& G)55& 0&*3$,)5 H .5& 5?+)/,3$,)5 0?.'',&6 a),'.G K+%'7G /11/G Q/2=9: /Qs l: l^Khc> >#-+,G n,< u'77')$G 7)((&5$ 0?.'',0 .5& 5?+)/,3$,)56 a),'.G K+%'7G /1pQ 0+6:=#,'-'&: /1p/3: lHE?c> i+)&!a'+,,+G iH4cK j:K:G C&I E,0&/$,)5' <5 "&2,3$,)56 7)((.5,/3$,)5 ;&'&30/% 352 J&0'4&/$,=&'6 jB#%.)&6. H)k.G E#&6#&G 4+t X+7B'G K)-+G /11YG QgW=9:
?H?ncE^4 a'+,,+: >3 C?+)/,3$,)56 D0&,5 &$ ")$&.0 2. "353+&(&5$6 a),'.G cKlG /11WG/g1=9: vcEEc>hmEK &$ 3*,,6 D,+.0&' 2& *F?K.,$?6 >3 /)5'$0./$,)5 2&' 5)0(&' 2& @.'$,/& 235' *&' +0).4&'6 a:n:lG /1pp:
M= E+. .<.*J$+. 6+ ,+7)*'#&. 9,#D+..'#&&+77+.G cO)$+& (,'*'A%+ 6C%&+ *B5#,'+= PG ;&=.& D035L3,'& 2& ')/,)*)+,&6 /11sG YWQ=9:G /[s l:
ZHK"H;^"^ K+,-+G X#'.+ u'77+$G E,''&5',)5' &$ /)5'&5'.'6 a),'.G a:n:lG /11Q:
anj4mZ E:G aHHEc Z:K:G M= "#&D7'(* )&6 4+-#(')*'#&= PG '& i)F7'&G l:Z &$ 3*,,6 M352G))N )B 90+35,O3$,)53* 7)((.5,/3$,)56 4+tF%,< a),kG ")7'D#,&')G K)-+G /1p1G 99:=[Y1![11:
anj4mZ E:aG >HEHll Z:c:G 7)((.5,/3$,)5 352 C&+)/,3$,)56 A3+& -55.3*' ;&=,&I' )B 7)((.5,/3$,)5 ;&'&30/%6 =)*:PQsG E#&6#&G K)-+G /11Q:
K^w i+)&!l,)&x#'.G E#53(,K.& 2& *3 (?2,3$,)56 a),'.G X+.(75+ 6+ S,#%t+,G /11[:
Kj>mnKK m&.+7$ E+#&),6G >3 $03(& 2& *3 5?+)/,3$,)5: A)/,)*)+,& K.3*,$3$,=& &$ ,5$&03/$,)55,'(&6 a),'.G ECh),$)**)&G /11Q:
j>mH>c E)('&)G M=E+ Z),(B)&6)-+=PG '& -/$,)5' &$ ;&/%&0/%&' A)/,3*&'6 &o=QG T%'& /1p1G 99:=[W!g1 -&.,/
/ =?',),6+* >:G "#$%&' &$ (#$%)*)+,&' 4)*,$,K.&': a),'.G K+%'7G /1pgG 9:=/YW: Q =<2&(: 9:=/YW:
W =<2&(6 9=/YW:
Y =h)-+-+ ":G >F%)((& 2& 430)*&'6 a),'.G l)<),6G /1p[: W/Y 9 0(#77: E+ *+$9. 6+. .('+&(+.3: [ =Z)DD+.#7' Z:G -. /0&.1 2&' 34430&5/&' J).0 .5& ?$%,K.& 2& *F&'$%?$,K.&6 a),'.G a7#&G /11sG 9:=/[W: g =K'O i:l:: E#53(,K.& 2& *3 (?2,3$,)56 a),'. X+.(75+ 6+ S,#%t+,G /11[G 9:=/g:
2 =i+%6' h:a:G j+ *#%* &5-#(')F7+=P '& -.$0&(&5$ &o /gWG )@,'7=1gG 9: Qp: 0&1( 2#.,( 2,. )(.#2%,
>5D5,+&(+ 57+(*,#&'A%+
;)75,'+ "),)<#7G M=;+,. %& ¥-+ F),#A%+ 6+ 7) (#$$%&'()*'#&=b=PG 7)((.5,/3$,)5 &$ )0+35,'3$,)5 yc& 7'-&+zG //={=/112G $'. +& 7'-&+ 7+ Qg $),. Qs/QG (#&.%7*5 7+ s2 #(*#F,+ Qs/W: n>E=L B**9L|| (#$$%&'()*'#&#,-)&'.)*'#&:,+@%+.:#,-|/1/s
"#$% &' ()# *+$,-&# .# /+ 0,11&'20+32,'>4 ?
3(&#./ 45)1.,1(