Thématisation des magasins de sport : une expérience de marque globale ? L'exemple Decathlon

HAL Id: dumas-02518955

https://dumas.ccsd.cnrs.fr/dumas-02518955

Submitted on 25 Mar 2020

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Thématisation des magasins de sport : une expérience de

marque globale ? L’exemple Decathlon

Charlotte Cario

To cite this version:

Charlotte Cario. Thématisation des magasins de sport : une expérience de marque globale ? L’exemple Decathlon. Sciences de l’information et de la communication. 2015. �dumas-02518955�

École des hautes études en sciences de l'information et de la communication - Université Paris-Sorbonne 77, rue de Villiers 92200 Neuilly tél. : +33 (0)1 46 43 76 76 fax : +33 (0)1 47 45 66 04 www.celsa.fr

Master professionnel

Mention : Information et communication Spécialité : Marque, publicité et communication Option : Communication stratégique et marketing

Thématisation des magasins de sport :

une expérience de marque globale ?

L'exemple Decathlon

Responsable de la mention information et communication Professeure Karine Berthelot-Guiet

Tuteur universitaire : Julien Féré

Nom, prénom : CARIO Charlotte Promotion : 2014-2015

Soutenu le : 27/10/2015

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