Le bio est-il devenu une marque ? : étude sémiologique des signes du bio en tant que moyens de médiation marchande

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HAL Id: dumas-02883469

https://dumas.ccsd.cnrs.fr/dumas-02883469

Submitted on 29 Jun 2020

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Le bio est-il devenu une marque ? : étude sémiologique

des signes du bio en tant que moyens de médiation

marchande

Mathilde Verquere

To cite this version:

Mathilde Verquere. Le bio est-il devenu une marque ? : étude sémiologique des signes du bio en tant que moyens de médiation marchande. Sciences de l’information et de la communication. 2019. �dumas-02883469�

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École des hautes études en sciences de l'information et de la communication – Sorbonne Université

77, rue de Villiers 92200 Neuilly-sur-Seine I tél. : +33 (0)1 46 43 76 10 I fax : +33 (0)1 47 45 66 04 I celsa.fr

Master professionnel

Mention : Information et communication Spécialité : Communication Marque Option : Marque, innovation et création

Le bio est-il devenu une marque ?

Étude sémiologique des signes du bio en tant que

moyens de médiation marchande

Responsable de la mention information et communication Professeure Karine Berthelot-Guiet

Tuteur universitaire : Sophie Bonnaud-Le Roux

Nom, prénom : VERQUERE Mathilde Promotion : 2018-2019

Soutenu le : 13/09/2019 Mention du mémoire : Bien

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