INTRODUCTION TO THE WORLDWIDE MARKET General Characteristics

The Education Market is one of the larger Series 1100 user markets and is divided into the following specific functional areas:

Major SIC Groupings

8211 - Elementary/Secondary Schools

8221 - Colleges/Universities and Professional Schools 8222 ;.. Junior & Community Colleges/Technical Institutes 8231 - Libraries and Information Centers

8241 - Correspondence Schools 8243 - Data Processing Schools

8244 - Business & Secretarial Schools

8249 - Vocational Schools, except Vocational High Schools 8273 - Research and Development Laboratories

8299 - Schools & Educational Services not elsewhere classified

In addition, the related Public Sector areas of Federal, State and Local Governments, provide up to 10 percent of their computer use in education related applications.

Computer based instruction (CAl) as a training vehicle is gaining recognition throughout industry and is available as the Author System for Education and Training (ASEn·

The Education Market (SIC 82) as an entity spends in excess of $100 billion annually in the United States alone. It is currently being influenced by public demand for per-formance and accountability as evidenced by new legislation being introduced at the federal and state levels. New or higher taxes are being questioned or voted down with a result oriented underlying force in education spending.

Major Trends

The Education 1100 Market divides computer needs into two general service areas:

the U.S., and beginning to be recognized internationally.

The advent of personal computing has significantly impacted educational data pro-cessing, with microcomputers being heavily utilized in the elementary/secondary school market for instructional purpose.

Market Potential

The SPERRY UNIVAC Series 1100 is well known and widely accepted throughout the education community. Over 130 Series 1100 computers are installed worldwide, servicing the education market, with 49 of these in the Americas Division and 82 in the international Division. Reference selling this broad base 'of 1100 users in education, and their many administrative and academic/instructional software programs provides an excellent testimonial to Sperry Univac's credibility and capability to service this market.

College and University Market

The post-secondary education market is currently the largest user of computers in Education. There are 3,190 publicly and privately controlled colleges and universities in the United States, consisting of 1,975 4-year colleges and universities, and 1,215 2-year junior, community and technical colleges. Other countries have similar strong commitments to post-secondary education. In Australia, for example, there are 19 universities, 73 Colleges for Advanced Education, and 287 Technical and Further Education institutions. Total computers installed worldwide in Education are valued . at approximately ten billion dollars.

In administrative applications, some application software has been exchanged from site to site, but most programs are written to meet the needs of the particular institu-tion. CAUSE, which is the professional association fo.r development, use and manage-ment of information systems in higher education, estimates that less than 10 percent of the inquiries which it receives actually result in software exchange. A significant amount of concept exchange does take place through review of application abstracts. This may change with the increased flexibility of data base technology and the availability of sophisticated interactive data base systems like the Bloomsburg State College Student Administrative System, and the North Orange County Com-munity College District Administrative Systems.

Common application areas fall into two broad areas, plus Alumni/Development and Library.

Payroll

In academiclinstructional computing, a tremendous amount of software is available on the Series 1100, from both Sperry Univac and education users. In addition to a wide variety of compilers, application packages are readily available. They include BMD, BMDP, SPSS, SCSS, IMSL, FMPS, GAMMA, IGDS, MINITAB, ASET, Courseware, SUFICS, GIFTS, UNIDAS, UNADS, APT, UNIS, OPTIMA, MAPPER and ICES. In these areas, the prospective institution looks primarily for three things:

• Sophisticated student oriented timesharing

• Language versatility and debugging aids to support a computer science curriculum.

• Package-type statistical and other mathematical type software, to support student use and faculty research activity. The latter activity often generates institutional revenue by way of government and industry research grants.

Elementary and Secondary School Market

There are 15,834 elementary/secondary public school districts within the United States, servicing 89,577 schools, and approximately 43 million students. Of these, 717 school districts have over 10,000 students and can be considered Series 1100 pros-pects. In addition, there are 272,664 private and parochial elementary/secondary schools with an enrollment of approximately 5 million students.

Since 1960, the number of school districts in the United States has decreased by over 50 percent. This consolidation has created many more prospects, because districts are now larger, with increased budgets and with corresponding larger problems to solve. The need to automate is nowhere more mandatory than in the nation's public school system.

In administration, unlike the college market, the applications are well identified and sufficiently "standard" to warrant a package application approach. They fall into two broad areas:

Libraries are a small but growing market. Mankato State University has developed an online card catalog and biographical system for the Minnesota State Universities on the Series 1100. Mankato has indicated an interest in making their system available to other libraries and information service organizations.

Regional Consortiums/Networks exist in many parts of the United States. They pro-vide a basis for sharing computing services for educational institutions. Examples include the Maryland State Colleges Information Center, on behalf of eight Maryland State Colleges; Mankato State University, academiclinstructional computing on behalf of seven Minnesota college/universities; St. Cloud State University, Admini-strative computing on behalf of seven Minnesota college/universities; and Bloomsburg State College, administrative and instructional computing for seventeen small school districts.

Sales Benefits

Sperry Univac offers the Education Market:

• Sophisticated timesharing within the Series 1100 Operating System, which eliminates the need for a separate timesharing operating system.

• Mature Series 1100 Operating System.

• Efficient Multifunction Performance:

BATCH / RJ E/I NTERACTIVE/TRANSACTION

• Extensive Sperry Univac and users library of academic software.

• State-of-the-art administrative software in OMS 1100/TIP 1100/QLP 1100.

• Special tools for 'computer-aided instruction and scientific research Sales Aids

The following- sales aids are available:

Brochures:

• U6669 North Orange County Community College District (12/79)

• U6715 The 1100 on Campus (5/81)

• U6958 SUNY/Albany-Facilities Description (1/81)

• U6981 Bloomsburg State College-An Integrated Approach to Information Management (6/81)

News/etters:

• Sperry Univac Worldwide Education/Research Newsletter:

• U6041 R Summer 1978

• U6324 Summer 1979

• U6919 Summer 1981

11-4

and research. U6919 also contains portions of the SUNYIAlbany, NOCCCD and Bloomsburg brochures.

Slide Presentations:

• U9386.0 Sperry Univac in Education script (1982) U9386.1 Sperry Univac in Education slides (1982) Education Industry Center Bulletin:

801 811 812 813 814 815 816

May 1980 February 1981 March 1981 May 1981 June 1981 July 1981 August 1981

Sperry Univac Membership in CAUSE

ASET Courseware SU NY I AI bany SCSS

The 1100 on Campus Bloomsburg State College Minitab

12.1 INTRODUCTION TO WORLDWIDE MARKET