Hand-on sessions
It’s time to start experimenting
Our goal &
task
The main task is to
design a simple eye tracking study,
collect data, and
present results
Collaborate in interdisciplinary groups on research ideas
Plan for this week
Monday
get to know each other
brainstorm on research ideas
search for stimuli
Tuesday
design and implement study on RealEye platform
publish your study on LEAD-ME Summer School webpage
Wednesday
collect data
perform analyses
Thursday
finalize analyses
prepare research results presentation
Friday
We are happy to help
Agnieszka Szarkowska Iza Krejtz
Andrew Duchowski Krzysztof Krejtz
Breno Silva
Alina Secara Beata Lewandowska
Kasia Wisiecka
Exemplary research ideas
Website UX testing
example https://uxplanet.org/how-uber-changed-its-main-page-to-optimize-conversion- investigated-with-eye-tracking-tool-e4241b347e3d
Shelf/package testing
advertising/popup testing
Video ads testing together with emotion recognition feature:
example https://acellary.medium.com/heineken-0-0-video-campaign-a-case-study-with-facial- coding-174897f5e774
IRT/IAT studies, as we allow to finish the test on keypress
Art perception study
Code reading study (e.g., two different fonts)
Text reading study (e.g., with two different fonts - sans forgetica vs. arial)
Visual search (find Waldo)
Subtitles reading (short movie clips)
Exemplary databases of stimuli
A set of 299 pictures for Psycholinguistic Studies: http://leadserv.u- bourgogne.fr/bases/pictures/
A set of images of naturalistic faces :
https://faces.mpdl.mpg.de/imeji/collection/IXTdg721TwZwyZ8e?q=
Image databases: https://wiki.cnbc.cmu.edu/Image_Databases
Images set: https://guides.lib.uw.edu/c.php?g=341352&p=2298336
Food pictures: https://unsplash.com/images/food ; http://www.eat.sbg.ac.at/resources/food-pics
Sets of pictures and videos: https://www.cogsci.nl/stimulus-sets#bacs-the-brussels- artificial-characters-set
