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The dynamics of social interactions in a collective creativity experiment

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Giulia Pullano (La Sapienza, ISI Foundation)

Supervisor: Prof. Vittorio Loreto (La Sapienza, ISI Foundation) Co-advisor: Dott. Bernardo Monechi (ISI Foundation)

The dynamics of social interactions in a

collective creativity experiment

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Tria, Francesca, et al. "The dynamics of correlated novelties."

Nature Scientific Reports, 4 (5890), 2014.

Gravino P., et al. "Crossing the horizon: exploring the adjacent possible in a cultural system."Proceedings of the Seventh International Conference on Computational Creativity 2016.

Rodi Giovanna Chiara, et al. "Search strategies of Wikipedia readers." PloS one 12.2 : e0170746. 2017

Gelardi V., et al.“Analysis of the Structure and the

Collaborative Dynamics of GitHub Projects."2016.(submitted)

Coordinator Prof. Vittorio Loreto

We are looking for a definition of innovation and creativity in human collaborative systems in real life.

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Lego sculpture experiment

Entry Exit

registration

http://www.kreyon.net/kreyonDays/

Designed by Dott. Bernardo Monechi

Designed by Dott. Bernardo Monechi

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Why collective creativity experiment?

● Network analysis to unfold fundamental patterns in the dynamics of social interactions.

● Find the link between the evolving social network and the growth of the sculptures in the short and long term studying the conditions that are particularly favorable for the emergence of innovation.

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t

Khoshelham, Kourosh. "Accuracy analysis of kinect depth data." ISPRS workshop laser scanning. Vol. 38. No. 5. 2011.

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t

High Resolution Dynamical Mapping of Social Interactions With Active RFID. Alain Barrat et al. Informal arXiv.org publication, Nov 2008.

Radio-Frequency Identification devices (RFID)

Sequence of instantaneous networks

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Static network

Weighted degree node i Aggregated weighted link (i,j)

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Social clustering around LEGO sculptures

ein = sum of all contacts durations among persons who worked on the same sculpture for at least 60 seconds.

ein+eout = sum of all contacts durations in the whole network of contacts.

1 2

3

sculpture 1 sculpture 2 sculpture 3

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Social clustering around LEGO sculptures

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Entropy to analyse participants dispersion on sculptures

● k= 3 number of sculptures.

● pi= permanence time of participant on sculpture i normalized on total permanence time on sculptures.

2 sculptures

3 sculptures 1 sculpture

2 sculptures

3 sculptures

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How do we Quantify Innovation?

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How do we Quantify Innovation?

Different Growth Regimes

● Is there a link with the social network of the participants?

Slow Growth

Fast Growth

Fast Decrease

Local Convergence

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Metrics of speed of growth of volume

The instantaneous speed of growth

The long-term speed of growth

We have measured v(t) for several dt at each time step t of 20 sec for all artworks.

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Weak and strong ties

Onnela, J-P., et al. "Structure and tie strengths in mobile communication networks." Proceedings of the National Academy of Sciences 104.18 (2007): 7332-7336.

Perry-Smith, Jill E., and Christina E. Shalley. "The social side of creativity: A static and dynamic social network perspective."

Academy of management review 28.1 (2003): 89-106.

Granovetter, Mark. "The strength of weak ties: A network theory revisited." Sociological theory (1983): 201-233.

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Subgraph of the users having interacted with the sculpture s in the considered time frame (t , t + Δt) .

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How entropy influence the growth of volume?

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Conclusions

● The social ties are clustered between people who contributed to the same sculpture and most of the participants are focused mainly on one single artwork.

● Creativity is promoted if participants focus their work mainly on one artwork, so dispersing the attention in different artworks seems to introduce a factor of distraction.

● There is an optimal value for the amount of weak ties a certain work group must own in order to maximize its efficiency.

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Total duration of social interactions for different activity times

represents the natural scale of the time of interaction given a certain activity time.

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