TABLE 8. Dependent variables
Dependent variables Description and items code (for description see Appendix 1) Expected usability Average score of responses for perceived usability (Items 1–8) Expected aesthetics Average score of responses for perceived aesthetics (Items 9–18) Expression of user preference Score of user preference (Item 19)
Perceived value Average score of responses for perceived value (Items 20–22) Intention to purchase (buy the phone) Score of responses for Intention to buy (item 23)
Intention to purchase (enter a contract) Score of responses for the intention to enter a contract (Items 24)