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Soft power, global governance of cultural industries and rising powers: the case of China

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Academic year: 2021

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(1)

Soft power, global governance of

cultural industries and rising powers:

The case of China

Antonios Vlassis-ULg/ULB

(2)

Main points

Rising powers, importance of cultural

industries and soft power

China and movie industry

Evolution of the relationship between the

Chinese authorities and the film industry;

China’s role within the global governance

of cultural industries (WTO, CDCE, etc.);

(3)

Main points

Cultural industries, unknown factor for highlighting the

role that China can and will play on the global stage.

Joseph Nye and Susan Strange

Little has been said about the international dimension

of governance of cultural industries and the role of

China.

Global governance of cultural industries in a context of

disaggregated sovereignty and absence of global government.

(4)

Main conclusions

China is absorbed into the spectacular

domestic transformation of its film

industry and it has a minor impact within the

world circulation of cultural goods and

services.

China complies with the institutional

architecture of the global governance of

cultural industries and it prefers the role of

“follower”.

(5)

Main conclusions

Understanding Hollywood and US

administration’s strategies is essential for

assessing whether China could play a crucial role

within the global governance of cultural industries.

China still has a long way to go in order to play a

more important role in the international battle of

cultural symbols and to shape the distribution of

ideas and resources within the global

governance of cultural industries.

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