Hello, my name is ____________. I’m calling on behalf of Phoenix, a public opinion research firm. We’ve been commissioned by the Government of Canada to conduct a series of discussion groups with Canadians to explore issues related to the safety of consumer products.
Each discussion group will last approximately two hours. People who take part will receive a cash honorarium to thank them for their time, and light refreshments will be served. Participation in the research is completely voluntary. All information collected in the discussion group will be used for research purposes only, in accordance with laws designed to protect your privacy, and all responses will be kept entirely confidential – no individuals will be identified in any way.
Before we invite you to attend, we need to ask you a few questions to ensure that we get a good mix of people in each of the groups. May I ask you a few questions?
Yes
No (THANK AND DISCONTINUE)
1. Do you, or does any member of your household or immediate family, work in any of the following fields? READ LIST
Marketing research, public relations firm, or advertising agency The media (radio, television, newspapers, magazines, etc.) The health sector (doctors, nurses, dentists, hospitals, clinics)
Federal, provincial or municipal government health department/agency
Yes 1 THANK AND DISCONTINUE
No 2 CONTINUE
2. Are you the primary purchaser of consumer products for your household? This includes food, and also things like health products, children’s products, household products, and cosmetics. READ LIST IF USEFUL. PERSON QUALIFIES IF THEY HAVE SHARED RESPONSIBILITY
Yes, main responsibility 1
Yes, shared responsibility 2
No, not responsible for this 3*
*ASKTOBEREFEREDTOPERSONINHOUSEHOLDWITHTHISRESPONSIBLITY
3. How comfortable are you with expressing your views in a group setting, including reading and commenting on written materials? READ OPTIONS
Very comfortable 1
Somewhat comfortable 2
Not very comfortable 3 THANK AND DISCONTINUE
Not at all comfortable 4 THANK AND DISCONTINUE
4. Do you have any children 12 years old or younger living in the home with you for whom you are the legal guardian? This includes children living there full-time or part-time as part of a shared custody arrangement. NOTE: ALL RECRUITS IN ‘PARENTS’
GROUPS MUST HAVE CHILDREN 12 OR YOUNGER. IN THE ‘GENERAL PUBLIC’ GROUPS, NO MORE THAN 1/3 OF RECRUITS TO BE PARENTS OF CHILDREN 12 OR YOUNGER.
Yes 1* CONTINUE
No 2 SKIP TO Q7
*THANK AND DISCONTINUE IF PARENT QUOTA IS FILLED IN GENERAL PUBLIC GROUP
5. How many children do you have living with you who are 12 years old or younger?
Number of children:
6. How old [is your child/are each of these children]? USE APPROPRIATE LANGUAGE BASED ON NUMBER OF CHILDREN. IN EACH PARENT FOCUS GROUP TRY FOR MIX OF PARENTS OF CHILDREN 3 OR YOUNGER AND 4-12.
Age Child 1:
Child 2:
Child 3:
Child 4:
Child 5:
7. Is there anyone in your household or in your care that has an allergy, not including pet or seasonal allergies, or who has a medical condition, such as asthma or diabetes?
Yes No
8. Could you please tell me which of the following age groups you fall into…? READ LIST; GET GOOD MIX. LIMIT NUMBER OF THOSE AGED 65+ TO ONE PER GROUP
Under 18 1 THANK AND DISCONTINUE
18 to 24 2
25 to 34 3
35 to 44 4
45 to 54 5
55 to 64 6
65 and older 7
9. What is the highest level of education you have completed? READ LIST IF NECESSARY;
GET GOOD MIX
Less than high school 1
High school 2
Some college/technical school/CEGEP 3 Graduated college/technical school/CEGEP 4
Some university 5
Graduated university 6
10. What is your current employment status? READ LIST IF NECESSARY. GET MIX, BUT AT LEAST HALF IN EACH GROUP TO BE EMPLOYED (I.E. FULL-TIME, PART-TIME, OR SELF-EMPLOYED)
Employed full-time (30 hrs. or more/week) 1 Employed part-time (Under 30 hrs./week) 2
Self-employed 3
Unemployed 4
Student 5
Homemaker 6
Retired 7
Other (specify) ___________ 8
11. Have you ever attended a discussion group or interview which was arranged in advance and for which you received a small sum of money? AT LEAST 1/3 IN EACH GROUP TO HAVE NEVER ATTENDED GROUP DISCUSSION/INTERVIEW
Yes 1
No 2 GO TO END SECTION
12. When did you last attend one of these discussion groups or interviews?
Within the past 6 months 1 THANK AND DISCONTINUE
Over 6 months ago 2
13. Within the past two years, have you attended a discussion group or interview on the topic of consumer product safety?
Yes 1 THANK AND DISCONTINUE
No 2
14. Have you attended more than five discussion groups or paid interviews in the past five years?
Yes 1 THANK AND DISCONTINUE
No 2
RECORD GENDER BY OBSERVATION (ENSURE 2/3s WOMEN, 1/3 MEN)
Female 1
Male 2
The group discussion will take place on (DAY OF WEEK), (JANUARY/DATE), at (TIME). It will last two hours. People who attend will receive $70 for their time, and light refreshments will be served. Would you be willing to attend?
Yes 1
No 2 THANK AND DISCONTINUE
Do you have a pen handy so that I can give you the address where the discussion group will be held? It will be held at ___________. Please tell people you are there for a focus group. I would like to remind you that the group is at (TIME) on (DATE). We need you to arrive 15 minutes early. If you use glasses to read, please remember to bring them with you because you will be asked to read something.
The group will be video-taped for research purposes and members of the research team will be observing the discussion from an adjoining room. You will be asked to sign a waiver to acknowledge that you will be video-taped during the session. All information collected will be used for research purposes only and administered in accordance with laws designed to protect your privacy.
As we are only inviting a small number of people to attend, your participation is very important to us. If for some reason you are unable to attend, please call so that we can get someone to replace you. You can reach us at ____ at our office. Please ask for ____. Someone will call you the day before to remind you about the discussion group.