doi:10.3166/R2IE.1.197-211 © 2009 Lavoisier SAS. Tous droits réservés
Réseaux d’intelligence économique.
L’éthique au centre des problématiques organisationnelles
³ Par Christian Marcon
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Résumé
Dans le champ de l’intelligence économique, un discours abondant recommande de s’appuyer sur des stratégies-réseaux pour mettre en œuvre des dispositifs plus performants et démultiplier la capacité opérationnelle de l’entreprise. Ce discours qui repose souvent sur une ardente conviction, trouve des appuis solides dans un ensemble de recherches qui montrent la pertinence des réseaux en ce domaine et permettent d’envisager une organisation du dispositif réseau maîtrisée. Or l’efficacité de tels dispositifs court le risque d’être sévèrement mise à mal si le respect de règles éthiques n’est pas suffisamment placé au cœur de l’action. Les chartes de bonnes pratiques, réponse courante à ce problème, ne suffisent pas. Nous montrons, à partir de travaux menés par un ensemble de chercheurs américains, quelles pourraient être les voies de renforcement de l’éthique en matière de stratégies-réseaux d’intelligence économique © 2009 Lavoisier SAS. Tous droits réservés
Mots clés : intelligence économique, déontologie, éthique, réseaux, bonnes pratiques
Abstract
Competitive Intelligence Networks. Ethics as a core question of organizational issues.
In the field of competitive intelligence, strategies based on networks are highly recommende to implement more efficient devices and leverage the operational capability of the company.
This discourse is generally based on a passionate belief, which finds support in a solid body of research, showing the relevance and efficiency of networks.
But the effectiveness of such devices is in danger of being severely undermined if the observance of ethical rules is not enough at the heart of the action. Charters of good practice are a common response to this problem. But that is not enough. Considering the work of a group of U.S. researchers, we discuss the possible ways of strengthening the ethics of network intelligence strategies. © 2009 Lavoisier SAS. All rights reserved
Keywords: Competitive intelligence, network, ethics
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1. Des réseaux réputés contribuer à l’intelligence économique
1.1. La conviction des professionnels
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1.2. Les analyses cognitives des chercheurs
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1.3. Un défi d’organisation
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