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Defensive strategy models : application and predictive test

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Academic year: 2021

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Figure

Figure 2: Illustration of How Taste Variation Affects Choice
Figure 3: Hypothetical Histogram of Consumer Tastes, represents market share of Cata-kill.)
Figure 4: "Per dollar" Perceptual Map (Disguised)
Figure 5: Interpretation of a and 6 Taste Parameters
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