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Commonality in Enterprise Product Development Processes

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MIT

Engineering Systems Division

Ph.D. Program

esd

Name:

Sid Rupani (sidrup@mit.edu)

Thesis advisor:

Prof. Warren Seering

Start date:

Sep. 2005

Expected Graduation:

Sep. 2009

Commonality in Enterprise Product Development Processes

Overarching Question

Creation of a measure of process commonality

Understanding of factors that drive process variationMethods to help understand the effect of process

standardization or diversity on performance

Considering organizational processes as families and

the applicability of techniques from product family design to processes

Framework to make decisions about process designs

explicitly considering the effect of commonality on organization-level and project-level outcomes

Problem

“Companies made up of many different business units will face an important question as they make the shift to a process

enterprise:

Should all units do things the same way, or should they be allowed to tailor the process to their own needs?

In a process enterprise the key structural issue is…process standardization versus process diversity.

There’s no one right answer.”

Hammer and Stanton, 1999

Motivation

Research Questions and Design

Expected Contribution

“The need to achieve organizationwide convergence of

development processes often conflicts with the need to execute projects that vary widely in nature, scope, duration, or

sophistication.”

Ramaswamy, 2001

Benefits of Standardization

“Standard development processes build trust, enable

development speed through precise synchronization, and are key to successfully managing the very complex process of developing new vehicles.

Process standardization enables true concurrent

engineering and provides a structure for synchronizing cross-functional processes that enables unmatched

vehicle development speed…

standard development processes are the only

conceivable way to run a multi-project development

factory and gauge the performance and progress of any individual program.”

Morgan and Liker, Toyota Product Development System, 2006

However,

Projects are different! PD projects differ in factors like

scale, complexity, technology uncertainty, schedule, environments, goals, domain, available resources, and project team capability.

MacCormack and Vergnanti, 2003; Dvir, Shenhar, and

Alkaher, 2003; Cockburn, 2000; Glass, 2000; Lindvall and Rus, 2000

A ‘one-size-fits-all’ approach is difficult to work in

product development.

MacCormack and Vergnanti, 2003; Lindvall and Rus, 2000.

“…process diversity offers one big advantage: it

allows different kinds of [projects] to be managed in different ways”

Hammer and Stanton, 1999

What is the

right

level of commonality across

product development processes for a given context

in an organization and how can it be managed?

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