Le mécénat culturel et patrimonial : un enjeu stratégique de l’entreprise ? Comprendre les leviers d’engagement d’une entreprise dans une politique de mécénat patrimonial

HAL Id: dumas-02958793

https://dumas.ccsd.cnrs.fr/dumas-02958793

Submitted on 6 Oct 2020

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Copyright

Le mécénat culturel et patrimonial : un enjeu

stratégique de l’entreprise ? Comprendre les leviers

d’engagement d’une entreprise dans une politique de

mécénat patrimonial

Juliette Bonnet

To cite this version:

Juliette Bonnet. Le mécénat culturel et patrimonial : un enjeu stratégique de l’entreprise ? Compren-dre les leviers d’engagement d’une entreprise dans une politique de mécénat patrimonial. Sciences de l’information et de la communication. 2018. �dumas-02958793�

École des hautes études en sciences de l'information et de la communication – Sorbonne Université

77, rue de Villiers 92200 Neuilly-sur-Seine I tél. : +33 (0)1 46 43 76 10 I fax : +33 (0)1 47 45 66 04 I celsa.fr

Master professionnel

Mention : Information et communication Spécialité : Communication Management et culture

Option : Magistère, management et culture

Le mécénat culturel et patrimonial :

un enjeu stratégique de l’entreprise ?

Comprendre les leviers d’engagement d’une entreprise

dans une politique de mécénat patrimonial

Responsable de la mention information et communication Professeure Karine Berthelot-Guiet

Tuteur universitaire : Pauline Escande-Gauquié

Nom, prénom : BONNET Juliette Promotion : 2017-2018

Soutenu le : 21/09/2018 Mention du mémoire : Bien

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