doi:10.3166/R2IE.1.305-317 © 2009 Lavoisier SAS. Tous droits réservés
L’intelligence économique au service des dispositifs territoriaux d’appui aux entreprises : l’implication d’un nouvel
acteur dédié à la coordination
³ Par Audrey Knauf et Stéphane Goria
LORIA (Equipe SITE), Université Nancy 2
Résumé
Les actions d’ IE (Intelligence Économique) pour les territoires se développent autour de partenariats actifs entre entreprises, collectivités territoriales et Etat. Ces partenariats sont tournés principalement vers les PME-PMI dont la structure et les capacités financières ne permettent pas un accès à toutes les informations disponibles et indispensables à l’amélioration de leur compétitivité. Parmi ces cas pratiques, nous nous sommes particulièrement intéressés à celui des dispositifs régionaux d’IE (DRIE). Dans ce cadre, cet article propose de mettre en avant les acteurs appelés à mener des actions d’IE que nous avons identifiées au sein des DRIE. Ce travail s’appuie notamment sur une enquête menée entre 2005 et 2007 relative aux actions et aux personnels d’IE employés par ces DRIE. Nous mettons ainsi en évidence sept actions généralement mises en place par les DRIE ainsi que l’apparition d’un nouvel acteur de l’IE territoriale, complémentaire au veilleur, que nous nommons : coordinateur-animateur. © 2009 Lavoisier SAS. Tous droits réservés
Mots clés : intelligence économique territoriale, soutien aux entreprises, coordination, dispositifs territoriaux, métiers de l’intelligence économique, compétitivité territoriale
Abstract
Economic Intelligence applied to territorial business support devices: involvement of a new actor dedicated to coordination. Regional EI actions are developed within active partnerships between businesses, territorial collectivities and the state administration.
These partnerships revolved principally around small scale companies. Their structure and financial capabilities prevent them to access every available information which are essential to the development of their competitiveness. Among these practices, we are particularly interested in Regional EI Devices (REID). Hence, in this paper, we highlight
the various EI actors that we identified within REID. This research work is mainly based on a survey carried out between 2005 and 2007 with regards to EI actions and actors employed by these REIDs. We thus highlight seven actions generally put in place by REIDs as well as the emergence of a new territorial EI actor, complementary to the information observer, called coordinator-animator. © 2009 Lavoisier SAS. All rights reserved
Keywords: territorial intelligence, business support, coordination, territorial device, profession of economic intelligence, territorial competitiveness
Introduction
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Représentation heuristique des enjeux et perspectives du pôle de compétitivité sur http://accel2.
mettre-put-idata.over-blog.com/0/57/28/60/map/synthese-pole.png (consulté le 25 février 2009)
Fabrice Leroy est chargé de mission, membre du groupe de travail « pôles de compétitivité », Direction des entreprises, MINEFI.
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Enquêtée le 4 mai 2007 : Caroline JUNGERS, administratrice générale du cluster. http://www.aeriades.org/
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