Dept. of Legal, Language, Translation and Interpreting Studies, Section of in Modern Languages for Interpreters and Translators University of Trieste, Via Filzi, 14 - 34144 Trieste, Italy
Project numberStudies: 2016-1-IT02-KA203-024311 www.adlabproject.eu
FUNDED BY THE ERASMUS + PROGRAMME OF THE EUROPEAN UNION
TECHNOLOGY CONSUMPTION
MODULE 6 UNIT 1
PILAR ORERO
UNIVERSITAT AUTÒNOMA DE BARCELONA
TECHNOLOGY CONSUMPTION
AD consumption is going through a radical change.
Current business models are being challenged by:
• technology development, and
• production trends.
AD WORKFLOW
AD WORKFLOW
AD WORKFLOW
NEW AD SERVICES
• AD with Clean Audio.
• AD with Easy to Read.
NEW AD SERVICES
• AD with slow/fast reproduction.
• AD delivered by text-to-speech technology.
• Personalisation.
PERSONALISATION
• End users as producers and distributors.
• Promoting emotional and social connectivity.
ATAWAD AND BYOD
• New technology breaks down functional barriers
• New landscape: convergence & seamless access
ATAWAD AND BYOD
• ATAWAD anytime, anywhere and on any device.
• BYOD bring your own device
NEW SERVICES: EXAMPLE
Source: https://aira.io
NEW FIELDS OF APPLICATION
• Consulting the Internet.
• Help in daily chores.
OTHER
• School, work, travel.
• Sport and cultural events.
• Online navigation: e-ticketing, official paperwork, etc.
Dept. of Legal, Language, Translation and Interpreting Studies, Section of in Modern Languages for Interpreters and Translators University of Trieste, Via Filzi, 14 - 34144 Trieste, Italy
Project numberStudies: 2016-1-IT02-KA203-024311 www.adlabproject.eu
FUNDED BY THE ERASMUS + PROGRAMME OF THE EUROPEAN UNION
TECHNOLOGY CONSUMPTION
MODULE 6 UNIT 1
PILAR ORERO
UNIVERSITAT AUTÒNOMA DE BARCELONA
The preparation of this presentation was supported by ADLAB PRO
(Audio Description: A Laboratory
for the Development of a New Professional Profile), financed by the European Union
under the Erasmus+ Programme,
Key Action 2 – Strategic Partnerships,
Project number:2016-1-IT02-KA203-024311.
The information and views set out in this presentation are those of the authors and do not necessarily reflect
the official opinion of the European Union.
Neither the European Union institutions and bodies nor any person acting on their behalf may be held
responsible for the use which may be made of the information contained therein.
