LES CAHIERS DU NUMÉRIQUE VOLUME 13 – No 2/ 2017

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LES CAHIERS DU NUMÉRIQUE

VOLUME 13 – No 2/ 2017

7 CONTRIBUTORS

9 Introduction: Volunteering, social cohesion und digital PHILIPPE VIALLON

While the history of volunteering is long-standing, social media is creating new interactions in this area. The aim of this article and of the whole issue is to determine how these new practices change the social relationship. The picture is mixed: on the one hand there is a naïve belief in the ability of technology to solve human problems, and a fear that its use may lead to restrictions of freedom. On the other hand, it creates new forms of solidarity, new information flows and generally opportunities for individuals to become active citizens.

25 Cybervolunteers and social media: a concept and many actions VIOLA KREBS

The advent of new information and communication technologies (ICTs) has opened new horizons, but also introduces a certain number of challenges for human societies. A vast platform of communication and expression, the Internet has an impact on the social behavior of people and communities. With the introduction of the World Wide Web, new forms of volunteering have emerged. The objective of this paper is to provide a brief introduction to cybervoluntering, and then focus on the use of social media for and by cybervolunteers.

51 Social media and associations: the successful conjugation of a functional and relational communication? The example of four al screen education associations

CÉCILE DOLBEAU-BANDIN,ANNIE LOCHON

This article describes and explains how four associations are using social media to promote their actions of educational screens. Prevent and fight against cyberbullying is one of the main point developed during those actions. These four associations are using social media to inform, share and

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176 Les cahiers du numérique – n° 2/2017

liven up an "auto-centered" community mixing functional communication (based on the principles of the marketing) and relational communication (based on the participation and the awareness). Each of them, despite their common action field, have a strategy for communicate. They make use of social media according to their vision of social media, the means and skills they have at their disposal.

75 Social media and associations of family caregivers. Risks or opportunities?

CHRISTELLE CHAUZAL-LARGUIER,SÉBASTIEN ROUQUETTE

The objective of the article is to study how associations integrate the social media into their practices of external communication and members' recruitment from a precise ground, that of the associations of family caregivers. How do they use the social media? Do they manage by this way to affect these caregivers close to sick people or disabled women, caregivers very often in situation of isolation? In the term of this work, it seems that associations managed by volunteers do not succeed in weaving on Facebook a real social link between the various stakeholders revolving around the dependent person. They do not obtain a visibility as high as their investments and as their roles on the ground there. The main reason holds the lack of time, strategies and necessary skills to set up an approach of communication ad hoc. Yet, on the contrary, the lucrative organizations of the sector (insurances, banks, etc.) succeed in valuing their messages, including, their services by introducing and by developing digital conversations on the subjects of concerns of the caregivers and of their close friends. So that the risk of the associations of family caregivers is then less to lose their soul to inform on the social media that to be much less visible than the lucrative organizations there.

105 External communication challenges ; the cases of two associations : Kunhadi and Kafa

NISRINE ZAMMAR

In Lebanon, the non-governmental organizations are becoming more than ever part of the social life. They are continuously increasing their missions and their operations, in order to cope with the difficult economic and social situation the country is facing. This article aims at defining the extent to which the external communication between the various associations have contributed to the consolidation of the social links. In the analysis, the cases of two non-governmental organizations will be studied: the first, Kunhadi, is dedicated to creating awareness about the road safety in Lebanon, and the second, Kafa, campaigns against domestic violence. It is assumed that these two associations have resorted to the communication techniques used by the other commercial enterprises. Although, they far-off from the concept of making profits, yet they keep focusing on the aim of working to

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Summary 177 overcome the many deficiencies in the areas of road security and women’s rights. For Kunhadi and Kafa, the social networks, (Facebook, Youtube, Twitter, Instagram), are the tools of communication, among others, that they are trying to benefit from.

123 Social link in academic libraries in the age of digital social networks MAHER SLOUMA,EMMANUELLE CHEVRY PÉBAYLE

The purpose of this article is to see (1) how the presence of academic libraries on digital social networks promotes the social link between users, between librarians and between users and librarians and (2) How are the social issues, such as exchanges, collaborations, entertainment and a sense of belonging, refreshed by digital social networks. A survey was carried out both among librarians and among 137 users in several French universities.

According to the librarians, the social bond is created through an editorial policy thinking and mediation strategies. This use of social media within the academic libraries involve collaboration between professionals and the need to train themselves in new communication skills online. According to the users, the academic libraries create an online social link through (1) an attraction function, (2) creating a user community online, (3) an informative function and (4) accompaniment.

147 LinkedIn profiles of employees, a voluntary activity for the company ? EVA-In (Employer Valuation Activities on LinkedIn) the issue of Digital Labor HÉLÈNE HOBLINGRE KLEIN

Employer Valorisation Activities on LinkedIn (AVE-In), which are performed by employees, lead to a new area of research. Located at the fringe of internal and external use, the AVE-In is difficult to categorize.

This article presents the results of a questionnaire. It has been designed to understand the characteristics of AVE-In better, and to identify its similarities with work, leisure and volunteering. The results of the study highlight correlations between AVE-In and regular volunteering but also with marginal and corporate volunteering. Thanks to this study, one assumption is reinforced but not yet confirmed : the AVE-In is located at the edge between these two forms of volunteering and it constitutes a voluntary extension of the salaried activity.

175 Summary/Abstracts

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