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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management Xavier.Gellynck@Ugent.be

I NTRODUCTION

Journée d’étude des productions porcines et avicoles Moulins de Beez, 25 novembre 2015

1 1

Xavier Gellynck & Evelien Lambrecht

Ghent University, Div. Agri-Food Marketing and Chain Management

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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management

Xavier.Gellynck@Ugent.be 2

• Growth of world population +50% by 2050

• Economic growth

Food demand

x2

INTERNATIONAL CONTEXT

INTERNATIONAL CONTEXT

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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management

Xavier.Gellynck@Ugent.be 3

Source: http://www.syngenta.com/global/corporate/en/products-and- innovation/research-and-development/Pages/why.aspx

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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management

Xavier.Gellynck@Ugent.be 4

Economic growth Income Meat consumption

Economic growth

Economic growth

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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management

Xavier.Gellynck@Ugent.be 5

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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management

Xavier.Gellynck@Ugent.be 6

• Growth of world population +50% by 2050

• Economic growth

Food demand

x2

INTERNATIONAL CONTEXT INTERNATIONAL CONTEXT

• Competition

• Globalization

• BRICS - countries -> MINT

(7)

XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management

Xavier.Gellynck@Ugent.be 7

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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management

Xavier.Gellynck@Ugent.be 8

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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management

Xavier.Gellynck@Ugent.be 9

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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management

Xavier.Gellynck@Ugent.be 10

• Growth of world population +50% by 2050

• Economic growth

Compe- tition

Public budget

Growth of world population

Food demand

x2

INTERNATIONAL CONTEXT INTERNATIONAL CONTEXT

• Competition

• Globalization

• BRICS - countries -> MINT

• Public spending

• In whole EU , CAP

• Support of markets and prices

• Volatility

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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management

Xavier.Gellynck@Ugent.be 11

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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management

Xavier.Gellynck@Ugent.be 12

SUSTAINABILITY SUSTAINABILITY

Sustainability is a Hotspot on the political & commercial agenda, at all chain levels …

• Carbon footprint (GHG)

• Environmental responsability

• Animal welfare

Meat industry

Meat industry

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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management Xavier.Gellynck@Ugent.be

• Total ecological footprint

‣ Worldwide: 2.7 ha/pers Belgium: 7.11 ha/person

‣ EU : 4.72 ha/pers Brazil: 2.8 ha/person

(WWF, 2012)

BE

Biocapacity available: 1.8 ha/person

BR MEX

ARG

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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management

Xavier.Gellynck@Ugent.be 14

INTERNATIONAL TRADE

INTERNATIONAL TRADE

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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management Xavier.Gellynck@Ugent.be

Cocooning

Personalization

Regionalisation

Sustainability

Traditionalism

Health

(safety, medical, functional) Taste

Simplicity

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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management

Xavier.Gellynck@Ugent.be 16

Given the important challenges

• How will technology help?

• What business model might fit?

• How and where to meet the future meat consumer?

• Can productivity still increase?

• How can policy facilitate our business?

• …

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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management

Xavier.Gellynck@Ugent.be 17

T HANK YOU FOR YOUR ATTENTION

Références

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