User needs
Anna Matamala
Universitat Autònoma de Barcelona
Element 3. Universal design
Unit 1. Media accessibility
Overview
The importance of understanding user needs when designing products and services.
Universal design approach
ADAPTATION
Product or
service
Definition
Source: https://www.gov.uk/service-manual/user-research/start-by-learning-user-needs
“The needs that a user has of a service, and which that
service must satisfy for the user to get the right outcome for them.”
User research
• What do users want to do with the service/product?
• Why do they want to use it?
• Which problems are there?
• What are their goals and values?
Requirements
User requirements Technical requirements
Methods
User test planification
• Goal.
• User recruitment.
• Test development.
• Data analysis.
Ethical
procedures
Example: Immersive Accessibility (ImAc)
• Goal: how to make immersive media accessible.
• 2 user categories: professionals and end users.
• Description of user scenarios.
• Focus groups before, meanwhile and after development.
User-centred design –> participatory design.
A step further
USERS = CO-DESIGNERS
Pictures
Source: pixabay.com, pexels.com.
License: Pixabay License, Pexels License.
anna.matamala@uab.cat Anna Matamala
The project EASIT has received funding from the European Commission under the Erasmus+ Strategic Partnerships for Higher Education programme, grant agreement 2018-1-
ES01-KA203-05275.
Acknowledgement
The European Commission support for the production of this publication does not constitute an endorsement of the
contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use
which may be made of the information contained therein.
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