Prêt-à-porter et développement durable : entre féminité stéréotypée et conscience écologique, le cas de la marque Reformation ou le paradoxe assumé ?

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Prêt-à-porter et développement durable : entre féminité

stéréotypée et conscience écologique, le cas de la marque

Reformation ou le paradoxe assumé ?

Clara Fornairon

To cite this version:

Clara Fornairon. Prêt-à-porter et développement durable : entre féminité stéréotypée et conscience écologique, le cas de la marque Reformation ou le paradoxe assumé ?. Sciences de l’information et de la communication. 2017. �dumas-02433559�

École des hautes études en sciences de l'information et de la communication - Université Paris-Sorbonne 77, rue de Villiers 92200 Neuilly tél. : +33 (0)1 46 43 76 76 fax : +33 (0)1 47 45 66 04 www.celsa.fr

Master professionnel

Mention : Information et communication Spécialité : Communication Marque

Option : Marque et branding

Prêt-à-porter et développement durable

Entre féminité stéréotypée et conscience écologique, le cas de la

marque Reformation ou le paradoxe assumé ?

Responsable de la mention information et communication Professeure Karine Berthelot-Guiet

Tuteur universitaire : Clotilde Chevet

Nom, prénom : FORNAIRON, Clara Promotion : 2016-2017

Soutenu le : 15/11/2017

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