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Negative consumer value and loss leading

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Academic year: 2021

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Figure

Figure 1 summarizes results in Proposition 1 for numerical values used above (v A = 10, v S = 4, s = 0 and s = 4) according to the proportion of low shopping costs.
Figure 2 illustrates our insight, that is, e AL m A for e v L = 0 and numerical values used above (v A = 10, v S = 4, s = 0 and s = 4) according to the proportion of low shopping costs

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