Mécanismes moléculaires
Environment effects on recall and recognition of brands in in-game advertising: a FIFA 15 Study : a FIFA 15 Study
... videogames and the exposition time, these are the reason why video games are surpassing movies for longer (Nelson, Keum & Yaros, ...integrate advertising content in the form product placement (Lehu, ...
Children emotional reactions toward advertising and brands: A drawing experiment
... parameters and limits of his/her participation, an ongoing exchange in which a child’s views and best interests are paramount (Alderson, ...consent and encouraging children to express themselves must ...
Complementary and analogous colors in mobile advertising
... exposure and recall and recognition ...the brands and product types they recalled seeing during the advertising exposure (unaided ad ...type, and 0 if neither (Moore et ...name ...
The type of advertising appeals on consumer responses : a study on green advertising
... sustainable and ethical products, the segment size of green consumers is still difficult to access (Osterhus, ...sustainable and eco-friendly products, only 4% actually act accordingly and convert to ...
Rhetoric of affections: advertising, seduction and truth
... ciples and values that lead to the fair and accurate use of ...in advertising is to lie, omit or exaggerates about the benefits of the products, goods, services, brands brought by the ...
Private label brands vs. national brands: the effect of taste on consumers´ emotions, perceived taste and willingness to buy
... ethical and social concerns with implications towards the self and free will (Roskies, 2002; Sebastian, 2014), with rising concerns that this field might one day threaten individual autonomy by effectively ...
Winning with private label brands in Denmark and China
... Denmark and China differ significantly in terms of both retail maturity and private brand ...advanced and constitutes ...A/S and Dansk Sumerpmarked A/S capture 61% of total retail value) ...
Smart TVs: the new age of television and advertising
... the advertising, fact that illustrates this ...channels, and none can generate enough audience sizes incumbent free to air broadcasters have maintained in the ...small and mid-sized advertisers who ...
Exploring Advertising and Product Design Sexual Implications: A Sociocultural Approach
... racial and sexual minorities, many brands started to target on black consumer groups whose purchasing power was considered ...profit and soon an astonishing variety of products designed according to ...
WRAITH: Seduction and glamour in advertising for luxury cars
... childhood and young adulthood ...models advertising is presently directed to masculine adult audiences, surrendered to the brands’ charms and exquisite ...car advertising frequently ...
Traditional and influencers’ instagram advertising
... norm, and PBC – the last is said to have a direct effect on ...following brands on Twitter (Chu, Chen, & Sung, 2016), and engagement with Facebook advertising (Sanne & Wiese, ...
Techniques for Place Aware Advertising
... restaurants and coffee shops usually are the public areas where people have the most time to spare ...time, and if a screen is constantly changing its contents people tend to lose interest in ...elaborate ...
Alphabet inc - internet/advertising
... acquisition and development of Android ...devices and is the most used operating system across all device types (stationary & ...mobile). And future trends are in favor of Android as the most ...
TEACHING CULTURE THROUGH ADVERTISING
... Harris and Harris (as cited by Jarvis, 1977, ...intercultural and intracultural differences: the first ones are like a social cleavage, “value systems, behavioral expectations, gestures may differ from culture ...
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Digital marketing and the construction of brands for small wine producers
... loyalty and positive conversions (Chen, 2003; Malik et ...Gergaud and Chossat (2008) state that wine consumers are more willing to rely on friends and family in order to decide which wine to buy ...
Customers’ online interaction experiences with fashion brands: e-information and e-buying
... Acceptance and Use of Technology (UTAUT) ...influence and effort ...information and buy ...Alawadhi and Morris [19] found that performance expectancy, effort expectancy and peer ...
Advertising of medicinal products
... Publicity can only be made in respect of medicinal products (Article L89 of the current Health Code) that are already registered with the Ministry of Public Health and Socia[r] ...
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Fashion, Image, and Consumerism: fashion editorials as a communication strategy for brands
... Fashion brands are able to reflect the individual and his way of being, acting and thinking while telling stories, created with the intention of consumer’s identification, who are influenced by ...
CELEBRITY ENDORSEMENT IN ADVERTISING
... clothes and accesories with the Nike logo on them on the court in tournaments all around the world, Roger Federer helps the American sport goods producer by presenting its products to the ...athletics and ...
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Advertising of medicinal products
... complementary to the first, the Conference felt that it deserved to be the object of a special study and, in Resolution XXII, instructed the Director of the Pan American Sanitary Bu[r] ...
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