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:

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performance Annick

Bourguignon "

les mots valises

"

"

les mots épongés "

performe to

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-

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Carla Mendoza ,Pierre Bescos

(4)

L’efficacité )

Etzioni

Léfficience

-3

.

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1

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.

،ةيلاملا ةفيظولا ءادأ ةفيظو ،جاتنلإا ةفيظو ،نيومتلا ةفيظو ،دارفلأا ،ريوطتلا و ثحبلا ةفيظو

ةفيظو ،قيوستلا ةفيظو .ةماعلا تاقلاعلا

ماظنلا ةردق ىلع يتحتلا قيقحت هفادهأ

ةصاخلا ىندأب فيلاكتلا

.ةنكمملا

- ءادلأا ؛يرشبلا

- ءادلأا

ينقتلا ءادلأاو

.يلاملا نع جتانلا ءادلأا

يتلا تاريغتلا طيحملا يف ثدحت

يجراخلا يتلاو ةسسؤملل باجيلإاب سكعنت

.اهيلع بلسلا وأ عيمج ةردق

رصانع وأ ةسسؤملا

ةمظنلأا ىلع ةيتحتلا اهفادهأ قيقحت

.ةفلك ىندأب

(7)

(8)

-1 2

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BENCH MARKIN

-1

(10)

(11)

Venkatraman et

Ramanujan

Hurt Morgan

Tend Analysis )

-1

-3

(12)

Industry Standard )

1

(13)

-2

(14)

Robert S.Kaplan David P.Norton )

Tableau de Board

Balanced Scorecard

Nolqn Norto

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-4

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معلا روظنم ــــــــ

ءلا

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Bench Marking

Competitive bench Marking

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-

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=

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=

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DUPONT EVA

Dupont system

ROE ROA

PM AU

1

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( ROE ROA

) PM

ROE

( EVA ROE

EVA

-1

-3

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Farrell)

Forsund & Hjalmarsson

Structural Technical Efficiency

) :

Structural Scale Efficiency )

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Humphrey et Berger DEA

Charnes & Al Farell

Banker & Al

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1 -

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invention

prototype

innovation )

diffusion

،

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Edwin Mansfield) F Sherer )

J Schumpeter J K Galbraith

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production function) )

( )

( )

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( )

( )

Strategos stratos

(army

agein) ToLead)

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Chandler

Mckiernan

Porter

Mintz berg Five Ps For Strategy

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Porter

Porter

r Michael Porte

"

"

.

(34)

Source :Patrick Joffre et Gerard Koenig, Stratégie d’entreprise ( antimanuel) , Ed Economica, 49 rue Héricart , Paris,1985, P 3.

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"

Credit Suisse

"

Citicorb "

Citi Islamic Port Folies Permal

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- - -

- - - -

-

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NORIBA Citicorb

Citi Islamic Investment Bank BNB Paribas

Najmah BNB Paribas

Calyon "

"

Crédit Agricole "

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Porter

SWOT -

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Source :Porter,M.E, Op.Cit., P 15.

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