Behavior modification
5th Class
Reinforcement
Next classes
•29th March – canceled
•5th April – holiday
•12th April – our next lesson
Field observation Deadline: 28th March
Maximum range: 2 pages
Law of effect
•E.L.Thorndike (1911)
•In any given situation, the probability of a
behavior occurring is a function of the
consequence that the behavior had in that situation in the past.
Reinforcement
•Providing consequences that increase or maintain the frequency of behavior
•A specific event that causes
reinforcement is called REINFORCER
•REINFORCER IS NOT REWARD.
▫ Reinforcer is defined by results.
Types of reinforcement
Types of reinforcement
Types of reinforcement
• Contrive d
• Natural
Other terms
•Automatic reinforcement
▫Examples
•Reinforcing behaviors, not people
•Satiation
KANO model
Reinforces examples
Exercise
•In groups 4-6 people:
▫Name 1 reinforces each group member
▫Check if these are really reinforcers (see definition)
▫Find out if these are
Positive / Negative
Primary / Secondary
Contrived / Natural
Automatic
•You have 10 minutes
Problems with reinforcement
•Inappropriate use
▫Example - truck drivers
•Bootleg reinforcement
▫You are not the only source of reinforcement
•Moral objections
▫Reinforcement is controlling of behavior
Negative side effects
•People get used to be paid-of
▫Donald Dickinson
▫Reward program in school study
•Reinforcement undermines a persons natural interest
▫Findings it is the other way around
•Behavioral contrast
▫Diferent setting, diferent behavior
Discussion
[The end of the today's class]