Vision : a new mobility experience enhancing driving experience with digital experience.
Vision : a new mobility experience enhancing driving experience
1with digital experience.
PSA Peugeot Citroën CGEDD contribution – 05/2014
Frederic Lassara, Smart Car Business Unit
From Carmaker to Mobility Provider :
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Customers value the ability to chose the best mobility proposal for a given context, with predictive advices. Our value proposition is larger than the car.We choose Safety & Security for all
• 1,5mio of connected cars with Emergency Call and Localized Assistance Call. Data Security & Privacy to maintain customer trust.
• Big Data, ADAS and « driverless driving » will increase Safety.
2010
We connect the users, not only the cars
• In the seamless customer experience, we avoid driver distraction.
• Core daily content to focus on : Traffic, weather, streaming
• Core Apps : Security, Maintenance, Driving behavior
We ensure automotive peace of mind
• Customers can enjoy their driving experience with no stress
• Customer can lower their mobility cost in particular with services based on behavioral data (insurance…), proactive maintenance and full car service
We deliver Fleet Management solutions
• Enjoy fleet services with an embedded connectivity and with certified data.
• Gain 10% of Total Cost of Ownership : eco-driving challenge, respect of mobility rules (gas, maintenance…), geolocalization, car-sharing..
