WORKING
PAPER
ALFRED
P.SLOAN
SCHOOL
OF
MANAGEMENT
A
COMPARATIVE
STUDY
OF
THE
DEVELOPMENT
OF
TWO
CHEMICAL
TECHNOLOGIES:
POLYPROPYLENE
AND
EPDM
RUBBER
by
Michael A.
Rappa
and Koenraad DebackereMay
1990WP#
3167-90-BPS^tS
^EIJUL
26
1990 |MASSACHUSETTS
INSTITUTE
OF
TECHNOLOGY
50
MEMORIAL
DRIVE
CAMBRIDGE,
MASSACHUSETTS
02139
A COMPARATIVE
STUDY
OF
THE
DEVELOPMENT
OF
TWO
CHEMICAL
TECHNOLOGIES:
POLYPROPYLENE
AND
EPDM
RUBBER
by
Michael A.
Rappa
and Koenraad DebackereMay
1990WP#
3167-90-BPSMichael
Rappa
isassistantprofessorofmanagement
in theManagement
ofTechnology Group, atthe Alfred P.Sloan School ofManagement, Massachusetts InstituteofTechnology. Koenraad Debackereisa doctoral candidate in theVlerick School of Management, Gent University.
The
authors greatly appreciate the adviceand supportofHan
Van
GoolandJefVincent and theircolleagues atDSM
Research incarrying outthis work.
An
earlierversion ofthispaperwas
presentedat theTIMS/ORSA
ABSTRACT
Thispaper examinesthe
dynamic
characteristicsofR&D
communities andtheir role in technological development.
Using
a comparative study oftwo
chemical
technologies,polypropylene
and
epdm
rubber technology, itempiricallyinvestigates thedevelopmentofthe
two
R&D
communities usingtheliterature
and
patents publishedby
polypropyleneand
epdm
researchers as asourceofinformation.
The
data allow us to study theinfluence ofdie structuraland
behavioral characteristics ofR&D
communities on
the rate of technical progress, since both technologies have experienced arather differential path of progress.The
two
chemical technologies also enable us to seehow
thedynamics
ofR&D
communities
may
change
when
the creations of theresearchers
become
incorporated within a corporateenvironment
such as thechemical industry.
Our
findings point to theemergence
of a hybrid system, inwhich
both managerial controland
community autonomy
cooperate in thechoice of the directions technological
development
takes.Moreover,
acomparison between
polypropyleneand
epdm
sheds further lighton
theinfluenceparticular
community
variablespossibly haveon
the rateoftechnical1
Introduction
The
existence ofinvisible colleges,embedded
within broaderscientificcommunities, has forlong been a
major
interest ofstudentsof science (Hagstrom. 1965; Griffith andMullins, 1972;Mullins, 1972;
Ziman,
1984; Price, 1986).The
notion"R&D
community"
developed in this paperseeks toextendthe conceptofan invisiblecollege, tooffera
more encompassing
view, andindoing so, toexplore itsrelevancetotechnologicaldevelopment.
An
R&D
community
isdefinedasagroup ofindividuals,composed
ofscientists andengineers,
who
arecommitted
to solving asetofinterrelated scientific and technological problems,who may
be organizationally andgeographicallydispersed,and
who
communicate
insome
way
with each other.
The
ultimate goal forsome
members
ofthecommunity
may
be tocreatenew
knowledge, while forothersit
may
be toapply existingknowledge
inthe creationofnew
productsor processes. Furthermore, the
community
can include individualsemployed
in anytype oforganization, such as universities, private firms,
new
ventures, quasi-public corporations,and
government
researchinstituteswherevertheymay
belocated throughout theworld.Obviously, this conceptofan
R&D
community
extendsbeyond
traditionaldisciplinary andindustry boundaries. Itis broaderin nature than the discipline-based scientificcommunities and
thanthe smaller subsets within thosecommunitiesthatare
formed
by theexistenceofthe invisiblecollege. Rather,the
R&D
community
has aninterdisciplinarycharacterand
can include researchersfrom
awide
varietyofacademic specialties. Moreover, withinthe private sector, it includes firmsirrespectiveoftheirstandardindustrial classification.
The
only requirementistheir focus onsome
partoftherelevant
problem
set.Thus, thecommunity
is definedby the natureofthe problemsetandnot necessarily
by
theend
product, asis normally thecase with anindustrydefinition.technology. It is believedthat this approach broadensthe scopeof current thinking
on
technologicaldevelopment
which
tends toemphasize the instrumentalrole ofthe firmin bringingnew
technology tothemarketplace.Much
academicresearch onthesubjectof technologicaldevelopment
hasbeendirectedatunderstanding the functioning of firms (and industrialresearchlaboratories in particular), attemptingtounravel therelationships between
numerous
organizationalvariables
and
successin developingnew
technologies (Allen, 1977; Roberts, 1984). There isno
doubt thatprevious
work
along this lineofinquiry has yielded importantinsights aboutthemanagement
oftechnologicaldevelopment.However,
infocusingon
the firm in isolationofthebroader environmentin
which
technologicaldevelopmentoccurs, this approachmay
havelost sightof
some
othercriticaldynamics
intheemergence
ofnew
technologies.Inparticular,
we
believe thattechnological developmentisnot theexclusivedomain
offirms--orforthatmatter, acollectionoffirms ina givenindustry
—
butratheranactivitywhich
cutsacrossmany
typesof publicand
privateorganizations. Furthermore,it isproposed thattechnologicaldevelopment
may
come
about throughtheconcerted effortsofacommunity
of researcherswhich
forms overtimeandthat spans thesediverseorganizations. If thisis indeedthe case, then the
progressof suchcommunities
may
be betterunderstood through a carefulexamination ofhow
theyfunction. Thisfunctioningis
now
furtherexploredin thecasesofpolypropyleneand
epdm
technologies.
The
choice ofthesechemicaltechnologiesfulfillsthreegeneralresearch interests. Firstofall,up
tillnow,
the role ofR&D
communitiesintechnologicaldevelopment has beenstudiedfor a varietyofelectronics andcomputer
technologies (e.g.,Josephsonjunctions, gallium arsenidesemiconductors, magnetic bubble memories,microgravity crystal growth, neural network
rubber technology are thefirstchemical technologies
on
ourresearch agenda. It is thus interestingtosee
what
roleR&D
communities playin the fieldof chemicals. Second, polypropylene andepdm
rubber technology havequite a differenthistory.The
development
ofpolypropylenetechnology has beencharacterized byquite a
number
of breakthroughssinceitsonset intheearly1950's.
These
havehad atremendous influence onthe efficiency andthecost ofpolypropylenemanufacturingprocesses. Recent advancesincatalystsystems
and
process technology enablereductionsinplantinvestmentof
more
than50%
compared
toprevious practice.Epdm
rubber technology,on
theother hand, has been characterizedby most
expertsas a rather "stagnanttechnology".
No
real breakthroughs have beenmade
since itsinception, although incremental refinements have increasedthe performanceofepdm
rubbertechnology as well. Thus,acomparative studyof both technologies enables us tofocus
on
the similaritiesand differencesbetween
thetwo
R&D
communitiesassociated with them. Third, both technologiesare bynow
wellinternalizedwithinanindustrialenvironment.This adds animportant
dynamic
dimension tothe
R&D
community
conceptproposedabove. Itallows usto shedsome
lighton
thequestionofhow
R&D
communitiesevolveas theirmentalcreationsbecome
commercializedwithin anindustrial setting.
Polypropylene and
epdm
rubbertechnology: anoverviewThe
empiricaldataforthispaperare providedby thejournalandpatent literatureontwochemical technologies.
The
focusison the developmentofmanufacturing technologiesforpolypropylene and
epdm
rubber.As
aconsequence,no
attentionispaid to subsequentusesoftheproducts
which
resultfrom
polypropyleneorepdm
rubber manufacturing processes.The
production ofpolypropylene and
epdm
rubberrestson
two
fundamental, though intertwined,components: the catalystsystem usedtopolymerizethe
monomers
andthe processtechnology inwhich
thispolymerizationtakes place. Both areintertwinedinthesensethatthe type ofcatalystwhetherthepolymerizationreactiontakes placeina gasphaseorliquidphase) usingslightly
different catalystsystems arecompetingfor licenseesinanoligopolisticmanufacturermarketplace.
Inorderto investigatethe role
R&D
communitieshave played inthedevelopment
of bothtechnologies, abriefhistorical accountofpolypropylene
and
epdm
isnecessary.Both
technologieshave theirrootsin scientificandtechnological developments
which
tookplace in the early 1950'sand
which
eventually ledtothe formation ofanew
branchof organicchemistry andaNobel
Prizeforitsfounders, Ziegler
from
theMax
Planck Institiit furKohlforshungin Mtilheim andNattafrom
the Politecnicodi Milan, in 1963.The
earlyyears ofZiegler-Nana
chemistryThe
origins ofthe polypropyleneandepdm
rubbertechnologieswhich
arepresently in usego
back
to thework
ofZieglerandNattainthe 1950's:"The
discovery ofstereoregularpolymerswas
foreshadowedby
certainevents inpolymer
science andby
aborteddiscoveriesthat, likeminor
tremorspreceding amajorearthquake,can be seen afterwardsas signalling andtriggeringearth-shaking
events. Karl Zieglerand GuilioNattaare justly
famous
fortheirepochaldiscoveries:Zieglerforhis linear,crystallinepolyethylene, Nattaforhis isotactic, crystalline
polypropyleneandother stereoregularpolymers. YetZiegler
was
not the firsttomake
a linearpolyethylene, andstereoregularpolymerswere
postulated, preparedand
publishedprior to Natta'swork.Linear, crystalline polyethylene was,in fact,made
halfacentury before ZieglerbyanotherGerman,
named
von Pechmann."
(McMillan, 1979)However,
Zieglerand Nattawereable to arise massiveindustrialinterest for theirdiscoveries.Natta'scloselinkswith Montecatini (laterto
become
Montedison)and
Ziegler's agreements andrelationships withsuch companies asHoechst
and
HerculesPowder
Company
(aresultfrom
theDu
Pont
break-up followingananti-trust litigation)areoftremendous importance forthe structureofthe
R&D
communitiesaswe
willobservethem
forboth technologies.When
von
Pechmann
announced
his productatthe time, itwas
regarded amere
laboratory curiosityand
itdid not receivecatalysts
and
Natta's subsequentpolymerization of propylene, however, generated research activityand
plant construction allovertheworld.Polyethylene
was
alreadya commercialreality and anenormous
success20
years beforeZiegler'sdiscovery. It was, however,a different kindof polyethylene, notlinear but "branched".
ICI
was
theleading licensor forthis high-pressure polyethylene process (Freeman, 1982) inwhich
discovery both serendipityand
Ids
close linkswith theThermodynamics
Laboratory attheUniversityofLeiden played an importantrole (Reader, 1975). Ziegler'sdiscovery of
organo-metallic catalysts
made
theproduction of low-pressure polyethylene (and polypropylene) possible.His
new
process did not needtheenormous
amount
of pressure ofthe ICI process. Ziegler'scatalyst
was
acombination of titaniumchlorideand
aluminum
alkyl. But Zieglerwas
notthe onlyresearcher
working
in thisresearcharea.Du
Pontmissedthe (bloody) battle for priority rightson
organo-metallic catalysisonly withaone month'sdifferencein time.
As
aconsequence,researchersat
Du
Pont gotreallyfrustrated becauseofcompany
patent policieswhich
had refrainedthem from
publishingtheirdiscoveries:"Du
Pont'schemists had aright to feeldisappointedifnotsomewhat
bitter,because they had
made
thesame
discoverythatearnedsomeone
elsefame
andfortune.
The
legal and commercialaspects of these inventions prevented the industrialscientistsatDu
Pontandinthe othercompanies
from
publishing theirresults andreceivingcredit fortheir scientific achievements. Perhaps in this
particular case, immediatepublication by the
Du
Pontchemistsmight have giventhe
company
abetter legal position becausenot allpublicitywould
havegone
toZiegler
and
Natta,who
shared aNobel
Prize in 1963. Inanyevent, thePolychem
scientistsled byGresham,
Anderson, andRobinson
hadmade
outstandingcontributions of
Nobel
Prizecaliber, buttheextremelycompetitive natureofpolymer
R&D
preventedthem
orDu
Pontfrom
receivingwidespreadrecognition ormonetary
rewards forthis work." (Hounshelland
Smith, 1988)Ziegler
and
Natta's discoverycreated anew
branchof chemistry and, althoughthe initialproduction processesfor stereoregularpolyethylene and polypropylene caused
more
problems thanoriginally anticipated, industry allovertheworld
was
simply excitedaboutthenew
prospectsthatlicensees. Patent battles, however, have been
numerous
beforepolypropylenerightswere given to(and lateron,redrawn from) Montedison (McMillan, 1979; Hounshell
and
Smith, 1988). In theearly years,
two
othercompanies
were developing alternativeprocesses forthe polymerization ofpropylene.
The
StandardOilCompany
of Indianapursuedthedevelopment
ofmolybdenum
catalysts,thoughitlackedthedetermination topush itthrough. PhillipsPetroleum developedand
commercializeda
chromium-based
polypropyleneprocess. Although not assuccessfulas theMontecatinidevelopments,a
number
ofplants were builtusing this process.Ziegler-Nattachemistry
opened
upentirelynew
vistas forboth polyethyleneand
polypropylene.
However,
synthetic rubber offered another outletThe
searchforsyntheticrubberhas been going
on
for long(Whitbyet al., 1954). In 1860, Greville Williams succeededinisolating a substance,
which
henamed
isoprene,from
thedistillation productsofrubber. In1933-34, the
German
IG
Farbenwas
able topolymerizeanew
classofsynthetic rubbers,the Buna's.Natta's findingthatcertainofhiscatalystscould be used to
make
random
ethylene-propylenecopolymersthat
were amorphous
and rubbery led theway
to another type ofsynthetic rubbers, theethylene-propylenerubberclass.
Over
90%
ofthe ethylene-propylenerubbersare oftheepdm
typewhich
means
that inadditionofthe basic ethylene-propylenecopolymer,they contain fractionsofathird
monomer
which
usually isa diene.Polypropylene technology, furtherdevelopments
Polypropylene has beenoneofthe success storiesofthe chemical industry. Exceptfor a sharp
recessionafterthe secondoilcrisisin 1974 anda suffering
from
an overcapacity in the beginningofthe80's, polypropylene has
known
adramatic growth in supplyand
demand.
Polypropyleneisa bulkchemical. Itsapplications are diverse, forexample: batterycases, automobileparts, kitchen
show
thatdomesticdemand
forpolypropylenegrew
atan average annualrate of 11%
between1971
and
1981, andat arateof8%
in the last7 years(Chemical and EngineeringNews, August
1989).
Of
the threemajor
consuming
areas,growth has been fastest inWestern
Europe, followedby
Japan and the UnitedStates.Year
afteryear,new
plants areannounced
tomeet
a growingdemand.
Two
basic groups ofproduction processescan be discerned (Kirk-Othmar, 1983; Encyclopedia ofPolymer
Scienceand
Engineering, 1988): thosewhere
polymerization occurs inthe liquidphaseand those with a gas-phase polymerization.
When
lookingat apolypropylene plant,one findsthatthe polymerization
pan
isonlya fractionofthe totalinvestment.The
downstream
investments areover
50%
ofthetotalinvestment.They
include: removal ofcatalystresidues, removalofatacticpolymer, andextrusionin ordertoreduce the solid
polymer
tocommercial
pellet-form. These hugeinvestmentscan be totally omittedifthe catalysthasthepropercharacteristics. Itisnot astonishing
then that catalyst
improvements
haveaimed
ateliminating thosedownstream
processes.Thissearch hasresultedin a
number
ofcatalyst "generations". Since the startof polypropylenecatalysis intheearly 1950's four significant breakthroughs incatalyst
development
can bediscerned together with
numerous
incrementalimprovements
incatalystperformance(Kirk-Othmar,
1983; EncyclopediaofPolymer
Science andEngineering, 1988).The
present superactivethird-generation catalysts (the
most
recentbreakthrough since thethird-generation catalysts) haveeliminatedthe purification,atacticremoval, and peptizationsteps
from
the manufacturingprocess(Encyclopediaof
Polymer
Science andEngineering, 1988).Processdevelopments have been going
on
eversince theinitialdiscoveriesby
Ziegler andNatta. Today,essentially
two
process technologies arecompeting
formarketshareamong
the 30(which
was
initiallyformed
as ajointventure between the ItalianMontedison
and
theAmerican
Hercules, although thelatterhasby
now
withdrawnfrom
theventure;Chemical
and EngineeringNews, October
12, 1987&
February, 1, 1988; EncyclopediaofPolymer
Scienceand
Engineering,1988)
and
the Unipolprocessby Union
Carbidewhich
usesa catalystdeveloped by Shell(European
Chemical News,
December
16, 1985; Burdett, 1986;Encyclopedia ofPolymer
ScienceandEngineering, 1988). Theseare of course notthe only playersin an extremelycompetitive
environment.
However,
theirprocessesare withno
doubtthemost
important ones today. Otherimportant
knowledge
producerson
polypropylene technology are theGerman
firmBASF,
andtheJapanesefirms Mitsui Petrochemical Industries,Mitsubishi
Chemical
Industriesand
MitsubishiPetrochemicalIndustries.
The
presentHimont
success, forexample, has been preceded by a jointcatalystdevelopment between Montedison andMitsui Petrochemical (from 1975onwards).
Epdm
rubbertechnology,furtherdevelopmentsFrom
atechnologicalpointofview,epdm
technology hasevolvedless dramatically thanpolypropylenetechnology.
No
significantbreakthroughs have occurred and in thepast 15 yearsno
radically
new
processeshavebeen developed (EncyclopediaofPolymer
Scienceand
Engineering,1988). In 1987, therewere 13 producers ofethylene-propylene elastomersin the world,excluding
Central Planned
Economy
countries. Thisadded up toa totalnameplatecapacityof1,347 millionpounds
peryear, (thiscan becompared
withthe 1985 polypropylenedemand
of 17,380 millionpounds). Thus,
epdm
ismuch
smaller than polypropylene asfarasvolume
production isconcerned, butitis therubber withthe fastestgrowthrate,
which
equals6%
annually (Chemicaland Engineering
News, August
1989). Notwithstanding their beingthe fastestgrowing
segmentamong
the synthetic rubbers, ethylene-propylenerubbers arenotthemost
importantform
ofsynthetic rubber. Styrene-butadiene (theold Buna-S) andpolybutadiene rubbershit farbigger
At
the outset,researchersandindustrialiststhoughtepdm
rubberwould
find ideal applicationsin tires.
However,
thisdid notwork
out asexpectedand
has led toa vastnumber
ofratherfragmentedapplications nowadays, forexample: automotiveapplications such as radiator hoses
and
window
seals, wire andcable insulation,footwear, coatedfabricsand
sheeting, belting andrug underlays.
Epdm
rubberisformed
through the copolymerizationof ethyleneand
propylenetogetherwithathird
monomer,
usually a diene.The
catalysis uses organo-metallic catalystsoftheZiegler-Natta type.
The
resultofthisprocess, however, is arandom
andamorphous polymer and
nota stereoregular
polymer
as inthecase of polypropylene.Two
basic processesareusedformaking
ethylene-propylene elastomers - solutionand
suspension.The
solution process,which was
thefirst
one
usedtoproduce commercialmaterial, is themost
predominant. Recent developmentsaim
atincreasingcatalystperformance. This isat leastpartlya consequence ofthe progresswhich
hasbeen
made
with Ziegler-Nattacatalysts for the polymerization of propylene.Major
epdm
producersare: in the
USA
-Du
Pont, Exxon,Goodrich and
Uniroyal; inEurope
-Bunawerke
Hiils (a jointventureofHills,
Hoechst
and Bayer),DSM,
International SyntheticRubber
and Montedison; inAsia- JapanEP
Rubber
(whichwas
establishedasa jointventure between JapanSynthetic
Rubber
and Mitsubishi Petrochemical), Mitsui Petrochemical andSumitomo
Chemical.A
model
fortechnologicaldevelopmentOur
previous research intothedevelopment ofnew
technologies,e.g. theemergence
of neuralnetworktechnology, hasconvinced usthat thenucleus ofthis process isto alargeextentthe
work
of a dedicated
R&D
community
whichcreates amomentum
forthe furtherdevelopment
ofthenew
technology. This
community
isformed
andnurtured notby
administrative decree, butbytheautonomous
actionsofindividualresearcherswho
become
intriguedby an ideaand
arecommitted
to solvingtheproblemsnecessary to
make
that ideawork. In asense, itisa self-organizingprocess.
Out
ofthechaosofthe actionsofhundreds,sometimes
even thousands, ofindividualnumerous
applicationsin severalbranches ofscience,and
even inthescienceof science (PrigogineandStengers, 1984). Itis our contention thatthe
same
principle can be applied totheemergence
ofa
new
technology. Thisself-organization impliesat thesame
timea subtleform
ofcollective action. Researchersallovertheworldarecooperatingon
thesame
problem set, butatthesame
time theyare
competing
forascarceamount
ofrewards that willaccruetothosewho
arriveatnew
knowledge and
itsapplicationfirst. But even thoughresearcherscompete
for a limitedpool ofrewards, they
may
seethemselvesasmembers
of alargercommunity from which
theycandraw
on,
and
contributeto,in a varietyofways. Mutatis mutandis,themodel
ofscientificevolutiondepicted byHullcharacterizestechnology as well:
"Scienceisa matter of competitive cooperation, and bothcharacteristics are
important.
The most
importantsortof cooperation thatoccursin scienceisthe use oftheresults of otherscientists' research. This use is the
most
importantsortofcredit thatone scientistcan give another. Scientists
want
their
work
to beacknowledged
asoriginal, butfor thatitmust
be acknowledged.Their views
must
be accepted.For such acceptance, they needthe supportofotherscientists.
One way
togain this supportis toshow
thatone'sown
work
rests solidlyon
precedingresearch.The
desire for credit(i.e. competition) andtheneedfor support(i.e.cooperation) frequently
come
intoconflict.One
cannotgain support
from
a particularwork
unlessone
cites it, andthiscitationautomatically confersworth
on
thework
citedand
detractsfrom
one'sown
originality." (Hull, 1988)(italicsadded)
We
propose thattechnological paradigms (Dosi, 1984)are selectedand gainmomentum
asaresult ofa similar interactionbetweencooperationandcompetition.
The
locusof paradigmselectionis the
R&D
community. Scientistsandengineersseekcreditthroughthe developmentof technologicalknowledge
and artefacts themselvesandthey give creditthrough theincorporation oftechnological
knowledge
and artefactsdeveloped by othercommunity
members
into theirown
work.
To
use Kuhn's terminology (1970), themembers
ofthecommunity
attempt to create ashared "exemplar" as
outcome
oftheirselectionprocess.The
discovery of organo-metalliccatalysts useful forlow-temperature polymerizationis a clear
example
ofsuch a creation.The
new
11
stereochemistry. Ithas
spawned
researchactivity alloverthe worldaimed
ata betterunderstandingof those particular catalystsand, at the
same
time,it hasarousedenormous
industrialinterest.However,
evenifthechemical worldshowed
an immediateinterest onceZieglerand
Nattahadmade
theirdiscoveries, ittooksome
time before researchers startedtoappreciatewhat
they weredoing. Ziegler'scareeroffers a clear
example
ofthe dedication of an individual toa particularresearchcause andthe initial lackofappreciationofthatcause byother researchers in the chemicals
field.
A
subtle mixtureof competition, cooperationand
controversyemerges.When
Zieglerfirstcame
totheMax
Planck Institute forCoal Research hemade
itclearthat"hewould
not acceptanyoutside control in eitherchoice orpursuitof research goals" (McMillan,1979). Zieglerhad never
done
anything with coal inhis lifeatthemoment
thedirector'sofficewas
offered tohim, and he
was
clearthathe did notwant
to haveanything todo
with coalfor therestofhislife either.
The
representativesoftheMax
Planck Institute gavehim
cane
blanche to "playaround" with hisorgano-metallic
compounds.
Ziegler took an activestance in patenting,publishingand
promoting his researchresults internationally.However,
"As
sooften happenswhen
one
scientist is askedtoevaluate another'swork,Ziegler'shearers generallymissedthe
main
pointbecause they could seethe practicaldifficultiessoclearly.At
one leadingUS
industrial laboratory, forexample, the director solicited theopinionsofthose
who
had
heard Ziegler'slecture, askingwhetherthere
was
anything worthfollowingup
inwhat
theyhad heard.
The
uniformresponsewas
thatthe processmade
such amixture ofproducts thattherewould
beaseriousproblem
ofproductseparationand
a
low
yieldofany specificdesiredchainlength. This disadvantage impressedmost
peoplemuch
more
than theintriguing linearityoftheproducts.Even
some
ofthe eminentrepresentativesofthe
German
chemical industry did notescapetheoccupational hazard oftheindustrial scientist: looking
upon
hisacademic
colleagueas anintellectualdilettante
whose
ideasand
work
areofdubiouspractical import Bayer, oneofthe big
German
chemical companies, never tookalicense
from
Ziegler,although they had anearlyopportunity.Pan
ofthereasonmay
have beenthe attitudeexemplified by Bayer's research director.Dr. Otto Bayer.He
was
among
anumber
ofleadingGerman
chemistspresentatadinnerwhich
Ziegler attended andat
which
hewas
asked aboutthe importance ofthenew
chemistry
coming
outoftheMax
PlanckInstitute. Ziegler, withcharacteristic dignified assurance,said hewas
sure thatitwould
stand asan importantcontribution
and would
beknown
in the future as 'MiilheimerChemie'.Bayer, polishinghisreputation for sarcastic wit,
remarked
thatthiswould
be anunfortunate choice ofaname
foraninternationallyfamous
process.The
'Miill-eimer' (initial 'h' being silent inFrench). In
German,
Miilleimermeans
garbagecan." (McMillan, 1979)
Similardisinterestin Ziegler's favoriteresearch
was
demonstratedby
the sponsors oftheMax
PlanckInstituteforCoal Research.
Upon
his request, they guaranteedhim
notonlyautonomy
indirectingresearch and freedomofpublication,butalso the rights to
any
usefulinventions thatfelloutside the fieldofinterestofthesponsoringcoalcompanies.
McMillan
adds: "His sponsorswould
have hadno
causetoregret thefirstofthese provisions hadit not been for the last.They
obviously couldnot foresee the riversof
money
thatwould
arise asaresultofZiegler'swork and
flowto
him
asaresultofthiscontract." (McMillan, 1979).Of
course, noteveryoneshowed
thesame
lackofinterestin Ziegler'sresearch program.The
parallel effortspursued by
Du
Pontresearchers are aproof ofthis interest. Also, thepolymer
pioneer
and
authorityHerman
Mark
played the roleof a "prophet"and
"publicist" as hewas
disseminatingZiegler's researchthroughout the
community
ofpolymer
researchers.The
earlieryearsof Zieglercatalystswerethen clearly
marked by
a subtle mixture of cooperation andcompetition, and even
by
some
sparks of controversy. Hull (1988) considersthis mixture ofcooperation andcompetition
which
oftengoes alongwith overt orsilentconflict,as necessary toscientific progress.
The
same
argument undoubtedly holds fortechnologicalprogress.Our
researchinterest in thispaper, however, focuseson
how
theR&D
communities
intwo
particular instancesofZiegler-Natta chemistry, polypropylene and
epdm
rubber, have evolvedsince these epochaldiscoveriesinthe earlyfifties.
As
mentionedpreviously, thechemical industrywas
very excited andalmostimmediatelyinternalizedZiegler-Natta chemistry. This industrywas
atthattime,perhaps
more
than anyotherindustry, heavily researchoriented.And,
ofcourse, it stillistoday.
Meyer-Thurow
(1982),describing the evolutionoftheR&D
activities oftheGerman
firm Bayer, speaks ofthe industrializationofinvention. Hounshell and Smith (1988) demonstratethe13
importantroleof corporate research atthe
Du
Pontcompany,
though atthesame
time they givenumerous
descriptionsofthe tensionswhich
arisebetween
the researcher's desire forautonomy on
the
one
hand,and
corporate goals andobjectiveson
the other hand.The
conflictisbetween
aself-organizing technologydevelopment andacorporation -driven one. Scholarshave arguedthat
technology is local, contrary toscience
which
is universal (Allen, 1977).However,
indicationsexist thatopenness, evenintechnologydevelopment,
may
bebeneficial:"It is also unrealistic tosee thetransistoras theproduct ofthree
men,
or ofone
laboratory, orofPhysics, orevenofthe forties. Ratherits invention required
the contributionsofhundreds ofscientists,
working
inmany
different places,in
many
different fieldsovermany
years." (Braunand Macdonald,
1978)Similar considerations have been
made
forthe chemical technology:"A
powerful impulsetothe growth ofthe world marketalsocame
from
thedecision oftheUnited Statescourtin 1952 to
compel
ICI tolicenseseveralother
US
chemical firms,in addition toDu
Pont, the original licensees.Although
bitterly contestedatthe time,on
the groundsthatthecourthadno
jurisdiction overICI, thedecision
may
wellhave been a blessingindisguiseeven for ICI, inthatitalmostcertainly ledto a
more
rapidgrowth ofnew
applications." (Freeman, 1982)
We
agree thattechnological developmentisacomplex
process. Inour model, however,we
want
to focuson
thefunctioningofR&D
communities in relation totechnological progress.We
assume
thattechnology is,inessence, abody
of knowledge.With
thisassumptionwe
followArrow
(1962), Layton (1974), and Constant(1980).Even
though the ultimate goalmay
be toproduce something, thecurrency of
R&D
communities is not somuch
actual things as itistheideas, ortheories, about
how
andwhy
thingswork
theway
theydo. Therefore, technologicaldevelopment
canbe understoodasanintellectual processthat evolvesovertime,whereby
new
knowledge
iscreated andappliedinordertoconstruct anew
product orprocess.The
central actorsin thisprocessare the individual researchers
who
become
dedicatedto solvingthe problems,and
itisthey
who
setthe process in motion with their efforts to create and apply knowledge. In the(2) theytransform information into knowledge,orin other words,they solveproblems, and(3)
they
communicate
informationandknowledge
toeachother.The
central propositionofourmodel
is then
mat
the rateof progress ina technology'sdevelopmentis afunction ofhow
quicklyproblems
aresolved, which, inturn, dependson
theamount
ofinformationproduced, thenumber
ofdiversesolutionsattempted,
and
the extentto whichinformationand
knowledge
iscommunicated
among
researchers.We
expectthatthemore
information availabletoaresearcher, themore
likely he istoarrive ata useful solution. Moreover,we
anticipate that themore
diversityinthe types ofsolutionsattempted, the
more
likely that criticalsolutions will be found. Lastly,we
hypothesize that
communication
between researchersenhances the probabilityoffinding usefulsolutions.
The
amount
of information andknowledge
available toa researcherdepends
upon
how
much
hecan producehimself, or receivein theprocess of
communicating
with others.The
communication
of informationandknowledge
impliesthata researchercan alsogather informationand
knowledge
produced byanotherresearcher,anddisseminate toothersthatwhich
he producesorlearns. Forthe
most
partinformationiscommunicated
informally bymeans
ofinterpersonalconversations,whereas
knowledge
iscommunicated
in theform
ofdocumented
claims, such aswith thesubmission ofpaperstorefereedjournalsor patentapplications.
Thisprocessof
communication
of informationamong
researchersis influenced bytheexistenceof organizational boundaries betweenresearchers andtheir (andtheirorganization's)
economic
interests. Organizational boundaries areimportant fortwo
reasons: first, they give risetoinformation asymmetries
among
researchers because theyimpede
the flow ofinformation andincrease the costof information gathering.
As
aresult, organizational boundaries can slow therateof productionof
knowledge
within acommunity
by reducingtheamount
of informationavailable15
the extentitincreases the diversityof
problem
solutionspursuedby
thecommunity
as awhole,since researchersindifferentorganizationsare likely to havedifferentinformation sets. This
phenomenon
isillustrated bytheexcerptsfrom
theBraun
andMacdonald
(1978)and
Freeman
(1982) studiesabove.
The
communication impedance
effectoforganizational boundaries isovercome
viaresearcherswho
act as technological gatekeepers-
thatis,researcherswho
tend tocommunicate
with others indifferentorganizations (Allen, 1977).Moreover, itisreasonable to
assume
thatresearchers arerational, in theeconomic
sense thattheyare motivated byself-interest: thatis, they are eagerto solve problems because there are
rewards forthose
who
do.The
researcher'sobjective is tomaximize
theamount
ofknowledge
heproduces
and
can layclaimto before otherresearchers, because these claimshave potential value.A
researcherneednotproducealloftheknowledge
requiredtocommercializea technology, aslongas his
own
knowledge
claimsare secured.Given
thiseconomicallyrational behavioronbehalfofresearchers, the
communication
of information across organizational boundaries likelyoccurs as a
form
ofquidproquo
(von Hippel, 1988).In
summary,
we
argue thatthespeedatwhich
atechnology developswilldepend
onhow
rapidly a
community
forms andgrows,and
the structuraland
behavioral characteristics thecommunity
adopts asitmatures.Some
characteristicspromote
cooperationbetween
researchers,while othersfostercompetition. Incombination, bothelements areimportant contributors tothe
swiftconductoftheproblem-solving process: thecompetitionthatbreeds withthe growth and
diffusion ofthe
community,
escalating theamount
of information producedand
increasing thediversity ofsolutions pursued; and thecooperation
which
flowsfrom
acommunity
informationgrapevine, enabling researcherstoexchange notes
on
the latestexperimentsand
topursue solutionsThe
generalmodel
proposedin the previousparagraphs isnow
furtherelaborated through acomparative studyofthe growthofthepolypropylene and
epdm
rubberR&D
communities.As
we
clearlydescribed, those technologies havedeveloped, sincethe 1950's, within a
research-intensive, industrial context.
The
juxtaposition ofthetwo
technologiesallows foracomparison ofthe structure and conductwithin
two
R&D
communities that have generateddifferential technological progress,althoughfrom
acommercialpointof view, thetwo
can beconsideredsuccessful.
Methodology
The
data presented in this paperwereobtained bystudying theextensivebody
ofscientific,technicalandpatentliterature generatedby the polypropyleneand
epdm
researchersthemselves inthecourseoftheirwork. Since
communication
among
itsmembers
isa definedcharacteristic ofanR&D
community,
studying thedocumented, or formal,communication
among
researchersisaconvenient
means
forgaininginsight into thefunctioningofacommunity.
This literatureprovidesuswith a richnessofbackgroundinformation aboutthe technology itself,
and
subsequently aboutthe structure and behavior within an
R&D
community.
Inordertosystematize the study ofthe polypropyleneand
epdm
communities,two
electronicrelationaldatabaseswere analyzed.
The
polypropylenedatabase contained 1383 abstracts of journalarticles,conference proceedings andpatents since 1955.
The
epdm
databasecontained 613comparableabstracts.
As
explainedpreviously, ourliterature searchwas
specifically orientedtowards polypropylene and
epdm
rubbermanufacturing technologies,and
not towards specificapplicationsofpolypropyleneor
epdm
rubber.The
present analysisdoes notfocuson
thewell-establishedbibliometric
methods
foranalyzingcitation frequencyandco-citation clusters(forexample,see Hjerppe, 1978; Narin,
Noma
and
Perry, 1987). Instead, the retrieved abstracts are17
Indeed, eachabstractprovides awealth ofreliable, unobtrusive informationaboutresearch
activitieswithin the
community.
The
firstadvantage is its longitudinal character.By
studying anR&D
community
overtime, itbecomes
possibletoshow
thedynamic
patternswhich
emerge.The
second advantage laysin the information obtainedfrom
the abstracts.Each
abstracttells uswho
theresearchersare and
how
theirnumbers
varyfrom
year-to-year.The
abstracts alsoshow
what
topics theresearchers areworking
on
andwhich
organizationsemploy
them.They
alsoreveal dieties
which
develop overtimeamong
the differentresearchers andorganizations by looking attheco-authorship ofthe papers orpatents and by
showing
themobility of researchers betweendifferentorganizations.
By
examining this informationduringa three-decade time-span, one isable tovisualizethe structuralchanges in the
R&D
community,
andalso, todraw
inferences aboutthebehaviorofthe researchers dedicatedtothe particulartechnology.
Comparing
the patterns for therapidly progressingtechnology (polypropylene) with thoseobtained forthe
more
stagnanttechnology
(epdm
rubber) allows ustomake
certainpropositions aboutthe influenceofstructureand conductwithin a
community upon
therateof technologicalprogress.Notwithstandingitsapparentreliability andunobtrusiveness, thejournal
and
patentliteraturedoes have certain non-trivial limitations.First, there are
some
technical limitationswhich
may
becumbersome,
though theycan be overcome.Patent databaseshave theunappealing characteristicthatnotallpatentscontain inventornames. This is mainlya
problem
withJapanesepatentsand
with olderpatents.
We
were
able toresolvethisproblem
through thecombination ofseveraldatabases:Derwent, Dialog and Inpadoc. This,however, can be a
cumbersome
process.Second, patents
which
have been appliedfor, though nevergotissued,do
not appearinelectronic databases.
However,
aswe
are only interested in detecting activemembers
ofR&D
tocapture
major
trendsin the structureand conductofR&D
communities. It is therefore notnecessary to identifyevery possibleparticipant.
A
third, andoften heard,objection tothe use ofthejournal or patentliterature states thatthesheer quantityofarticlesorpatentsdoes notnecessarily tell you whichorganizations are
most
active in acertainarea (Lambert, 1989).
However,
aswe
countinventorsand
notnumbers
ofarticles orpatents, thisobjectiondoes notholdfor the
methodology
claimedhere.A
fourth, andsomewhat
similarproblem
may
occurwith respecttoinventor andauthornames
(Rappa, 1989).
Although
database services tryto standardizeauthorand inventor names,thisisnotalways the case. Thus,theresearcher himself has to
make
sure thatnames
are standardized.This
may
be atediousjob, though given our use ofthe literature data, itis avitalone.Fifth, as faras patents are concerned,there are intercountrydifferences in thespeed ofissuing
patents andinthe timelagbetweenthe filingofthe patentanditspublication(although 18
months
is arather
common
delay periodformost
countries).The
strategywe
usedto alleviate thisproblem
consistedintaking theprioritydate as a timeindicator,insteadoftheissue date.The
priority date isthusconsideredindicativeoftheyearin
which
theresearchers identifiedon
thepatentwere activeinthe field.
Given
publication andpatent issuelags,ourmethodology
alsomakes
itimpossible toobtainfull information
on
whathappened
during the lasttwo
years.Once
past 1986, the datado
nottellus
much. However,
we
assume
that thisis acommon
problem
facingeveryonewho
usesthepatent literatureasa sourceofdata.
The
notion ofR&D
community
implies ablendingofscienceandtechnology, ofacademicand
industrial pursuits,
and
furthermore, suggests asituationwhere
papers andpatents are essentially19
is anincreasingpopular
theme
in scholarly literature (Latour, 1987).The
existenceofabody
ofliterature in technologydevelopmentisright atthe heartoftheconceptof an
R&D
community.
A
community
implies adegree openness,which
findsanoutletin thedocumented
literature.Our
dataon
previoustechnologiesshow
thatresearchersdo
indeed publish,regardless ofwhethertheyresidein an academicorinan industrial setting. Moreover, the
same
datashow
thatthe industriallaboratoryiscertainly not the only locus oftechnology development. Universities
and government
laboratoriesplayprominentroles as well. Despitethe
argument
oftechnology being local, industryscientists andengineers
do
indeedpublish, whethertheircompany
encouragesthem
todo
so ornot. This behavior has
many
advantages.Companies
inrapidlymoving
fields oftendo
research inorderto stayupwith
them
andto havethecapability toexploitdevelopments in atimely manner.Thereforethey havetojoin in the relevant
community,
andthis implies asharing ofknowledge
(Nelson, 1989).
The
documented
literatureisone possiblemeans
toachieve thisend. Moreover,publishing researchresultsalso enhances
company
reputationand
visibility,and itmay
atthesame
timebeasubtle
form
ofadvertising. Thislastaspectisvery wellvisible inthe chemicals understudy.
The
majorlicensors(such asMontedison-Himont-Mitsui) tendtopublish a lot.One
ofthereasonsforthisextensive
amount
publication (in refereedjournals!) surely is to praise theversatility andqualityoftheirtechnologicalprowesses. If
company
researchers actively participatein the
community,
and perhapsreceivesome
prestigious rewards such asNobel
Prizes, then theirfirm alsobenefits
from
theimage
thus created.Although
thispublication behaviorunderpinsour methodological approach touse the literatureas a source of datatoexplorethe characteristicsof
R&D
communities,italso points toanotherlimitationofthe methodology.
The
formalcommunication,documented
injournaland
patentliterature,
may
bejustthe topofthe information-sharingiceberg.Formal communication
iswithoutdoubtrelatively limited
compared
totheamount
of informalcommunication
that likelyoccurs20
consequence, individuals participatingin the
community
may
notbecome
visiblein thedocumented
literature. Furthermore, there
may
also beactivity in developing the technology that is purposelyhidden
from
publicview
by thosewho
seeit in theirbest interest to keepsecret. It isourfirmbelief, however,that this lasttypeofbehavioris not necessarilyconfined toindustry.
We
areconvinced(althoughitis still a hypothesisatthe
moment)
that academicscientistsand
engineersmay
alsohave personal incentives nottoreveal allthe information they possess.Nevertheless, giventhese limitations, the literature can proveto be remarkablyuseful in
obtainingan initial understanding ofthe structural
and
behavioraldynamics
ofR&D
communities.The
analysispresented here seeksto limitthe obviousdeficiencies of usingthedocumented
literature by minimizingthe sensitivity topublicationfrequency, by not attempting toascribe
more
orless importancetoaparticularpublication orpatent,
and
byanalyzing thedatahistorically. Thus,forexample,
we
arenotseekingto understand absolutemagnitudes somuch
as thedynamic
trendsovertime,
and
we
are notseeking touncovertechnical secretssomuch
as obtaininga basicunderstanding ofthepeople involved, the nature oftheirwork,
who
theyworked
with,where
theyworked,
and
when
theyworked.Taken
together, the dataobtainedfrom
theliteraturecan provideacomprehensivepictureofchange over time withinthe communities underinvestigation.
The
polypropylene andepdm
communities, acaseofdifferential technologydevelopment
Of
the 1383 records inthepolypropylenedatabase,555 (40%)
arepublication abstracts while828
(60%)
arepatent abstracts.Of
the 613epdm
records, 135(22%)
are publication abstractswhile
478 (78%)
originatefrom
the patentliterature.The
fact thatthemajority ofthe retrievedabstracts belongsto the
body
ofpatent literaturemay
be anindication ofthe degree ofinternalizationof both technologies within an industrialsetting.
At
the very beginning ofthispaper,we
outlined thatthetwo
chemical technologies mightoffer interesting insights intohow
R&D
framework
ofa particular industry. In case ofnewly
emerging
technologies, such asneuralnetwork technology
(Rappa
and Debackere, 1989), the presenceofpatents within thebody
ofdocumented
literatureis negligeable oreven non-existent.As
the technologydevelops andbecomes
internalizedwithin an industrial,competitiveenvironment, theopenness and
communication
throughthejournal literature
may
well shiftinfavorofcommunication
through thepatent literature.Although this
may
pointtoan increase in"secrecy" considerations,we
believe thatitstillremains an instrumentofholding together the
community.
Patents areintellectualclaims inthesame
sense asarticlesareintellectual claims. Itisameans
ofsharing knowledge, thoughitmay
nothavethe
same
publicgood
characteras thejournalliterature (Sherer, 1980). Moreover, thepresence of journalabstracts inourdatabases
shows
that (as well inindustry as inacademia),researcherskeeppublishingresults in the
open
literature,and
atthesame
time die useofpatents isnotconfinedtoindustry.
Academic
researchers takeout patents aswell atan increasingrate.Finally,
we
must
notforgetthatwe
are dealing withchemical technologies.The
abundantpresenceofpatents
may
well be specifictodie chemicals field(Sherer, 1980). Nelsonreachesa similarconclusion:
"While I wanttoemphasizethatpatentsplay a
much
smallerroleinenabling innovators toreapreturnsundermodem
capitalism, there are certain industrieswhere
patent protection isimportant, perhapsessential, forinnovationincentive.Our
questionnaire revealedtwo
groups ofindustries ofthissort.One
consistsofindustrieswhere
chemical compositionis a centralaspectofdesign: pharmaceuticals,industrialorganic chemicals, plasticmaterials, synthetic fibers, glass.The
otherconsists ofindustriesproducingproductsthatone mightcalldevices:airand gascompressors, scientific instruments, power-driven hand-tools, etc. In bothcases, thecomposition ofthe
productsisrelativelyeasy todefineandlimit." (Nelson, 1989)
Thus, die important shareofpatents inourdatabases has at least
two
differentreasons. First,patents
may
havebecome
amore
appropriateway
of sharingknowledge, giventhe internalization22
conducive to the use ofpatents.
Anyway,
we
can safelyassume
thatpatents are just one possiblemeans
ofsharingknowledge. For ourpurposes, itcertainlymakes
no
difference whetherwe
usepatentsor journalabstracts asa
means
toidentify the respectiveR&D
communities.The
differentialgrowth
of polypropyleneand
epdm
communitiesAn
analysisof both databaseswas
conductedtodeterminethenumber
of individual researchersworldwide,
who
were
active eachyearin the researchand development
ofthe technology. Ifanindividual is an author (orco-author) ofa journal paper, conference presentation or patentonthe
subject ofpolypropyleneor
epdm
technologyina given year, he isincluded as amember
ofthecommunity;
and hecontinuesto be includedasamember
solongashe continuesto be an authorfrom
year-to-year. In this way,membership
in thecommunity
is not sensitive to thenumber
ofpublicationsorpatents
by
an authorin a given year.The
growthprofile of bothcommunities
isshown
infigure 1.The
datacoverthe timespanfrom
1956 till 1986.They
thus coverthedevelopment
ofboth technologies,once thebasicparadigm
(Ziegler-Nattaorgano-metalliccatalysis)
was
firmlyestablished. Moreover, asremarked
previously, the lackofpatent datadue topublication lags
make
itimpossible tostretch the analysisbeyond
1986.The
growth profile of bothcommunitiesis prettymuch
thesame
at the beginning, though thepolypropylene
community expanded
alotfasterthantheepdm
community.
The
epdm
community,
afteraninitial increase, remainedrather stagnantuntilthe beginning ofthe 1980's.
The
polypropylene
community
manifests acontinuous growth throughoutits history. Thisis also the(0 « CO cc -Q E 3 250 n 200 150 -100 -50 -1956
PP
I ' ' ' 1981 1986EPDM
PPCORE
EPDM CORE
Figure 1:
The
growth ofpolypropylene andepdm
communities
andassociated core groups, 1956-1986
However,
contrary towhat
we
haveseeninnewly
emergingtechnologies such asneuralnetworks
(Rappa and
Debackere, 1989), the growth is rather steady,withno
realmanifestation ofa
bandwagon
effect.A
closerexamination ofthe polypropylene literature (Kirk-Othmar, 1983), forinstance,reveals
two
importantcatalystdevelopmentsthathave startedinthe 1960's: theuse ofelectrondonors and theuseofa
magnesium
support for the titanium chloride catalyst.However,
they
became
only included in thepolypropylene maufacturing processesin the late 1970's, i.e.with thedevelopment ofthe third-generation catalysts andits subsequentsuperactive catalysts
(Encyclopediaof
Polymer
Scienceand Engineering, 1988).We
could findan articleon
electrondonors as early as 1965, whileafirst
development on
the use ofcatalystsupportsystems could be24
polypropylene.
On
average, atime lagof 10 years occurred beforetheinitial catalystdevelopmentswere
vigorously incorporatedinto industrialprograms.However,
each development,accompanied
by amultitudeof small incremental improvements,
may
have arousedinterest in polypropylenecatalystresearch
and
may
thus have causedother researchersto startworking on
the subject.The
advent ofthe superactivethird-generationcatalystsin the secondhalfofthe 1970's hascaused a
similar increasein interest. Thus,certaindevelopments inthe stateof technological
knowledge
may
actas atrigger forresearchers toenter the
community. These
considerations bring ustotwo
centralquestions
on
ourresearch agenda.The
firstcrucialquestion,oftenraisedby
policymakers
when
looking atsimilar data, is oneofcausality:
Does
technological progressoccurasaconsequenceofanincreasedmanpower
efforton
behalfofthe
community
who
ultimatelyproducestheadvances, oristhe increasein thenumber
ofresearchers aconsequenceof technologicaladvances
which by
and of themselves generateabrighteroutlook forthe technology underscrutiny?
We
believetherealityis amixture ofthe two.Our
data suggestthattriggers are necessaryto arise at leastsome
interest.The
discoveriesbyZieglerand Natta
were
one sucha trigger.The
suggestion thatelectrondonors ormagnesium
supportmight prove valuablecan be considered another trigger.
However,
themost
these triggersusually offerisa
box
ofPandora
fullof"problems still to besolved".At
thatmoment,
we
believeanincreasein
manpower
within diecommunity
reallybecomes
a necessityand
a determinant ofthesubsequentrateoftechnological progress.Theissue isthenreduced to theissueofwhetherthe
problems inPandora's
box
can catchthe imaginationand
elicittheinterest of individualresearchers. Ifitcan, the future ofthetechnology will look
much
brighter.The
contrastbetween polypropylene andepdm
seems
enlightening in thiscontext.Polypropylene technology andcatalysis haveclearlybeen ableto lure researchersinto their linesof
inquiry. Breakthroughsandincremental
improvements
have accumulated eversince.Epdm
startedseem
appealinganymore
andinterest in thetechnology stagnated. Thisremained
largely sothroughoutthe 1960's
and
1970's. "Stagnanttechnology"was
the connotationsubsequentlyreserved for
epdm. However,
recentiy,a cross-fertilization between bothpolypropylene andepdm
communities
seems
tooccur.The
progress inpolypropylene technology,mainlyin thedomain
ofcatalysts,
now
provides an impetus totake upon
epdm
catalystsmore
vigorously research.The
polypropylenedevelopments have
somehow
created the beliefthat, sinceepdm
usesan analogoustypeoforgano-metalliccatalysts, the
example
ofpolypropylene can berepeatedinepdm.
The
coming
years willshow
whetherdie increase insize oftheepdm
community
will persistandwillbe able tofulfillthe expectations. Ifnot,
we
may
expectonce again adecline ofthe size ofthatcommunity
and
a hostofresearchers switching toother(research) pastures.The
secondimportant question revolvesaroundthedegree towhich
theevaluation ofthecontentofPandora's
box
andthe subsequentdecisionon
whetherthiscontentisinterestingenough
toenterthefield of, for
example
catalystresearch, isanautonomous
decisionofindividualresearchersorto
what
degreeit ismanagement
driven.Our
previous studieson
newly emerging
technologieshintinthe direction ofaquasi-complete
autonomy
onbehalfofthe individualresearchers. In instances as neuralnetworktechnology, the
community
thenbecomes
the primarylocusof technological progress (Rappa and Debackere, 1989).
The
direction the technologytakesandthe problems
which
are consideredworthwhile are both heavily influencedby
consensusand
controversiesthatreignwithin the broader
R&D
community.
Our
data for thetwo
chemicaltechnologies suggest aslightly, thoughnot completely,different patternonce the technology
becomes
internalizedwithin anindustrial environment suchas diechemical industry.The
internalizationofboth technologies withinan industrial setting,andthe factthatdie initial
development
ofsignificant catalystimprovements alloccurredwithin industriallaboratories (suchas Shell,Montedison,Mitsui) limit toa certain degreethe
freedom
of individual researchersto26
the availabilityofapilot plant), theinterests ofthe individualresearchers are to
some
extentdependent
upon
theinvestment decisions ofthe largechemicalcorporations thatform
theprimarylocus for catalyst research.
However,
even ifthe industrial world cancontrol theentry rateofresearchersintopolypropyleneresearch, a certain level of
autonomy
remains. Firstofall, ourdatashow
thatwe
have been able toidentify a group ofresearchers
who
shareknowledge
(through thedocumented
literature) about theirresearchefforts. In themethodological partofourpaper,
we
discussedtheimportanceofthis
knowledge
sharing as aprimaryindicatorofcommunity
existence. Second.even iflargecorporations are takingdecisions
on
enteringorquittinga certain line ofcatalystresearch, they cannot
do
this withoutthe inputfrom
individual researchers. Theiropinion,however,will not be solelyintermsofcorporateobjectives.
They
are researchers, having a stakeatthe
community
level themselves. Thus,pan
oftheirdecision will almost certainly be basedon
what
they perceivethewidercommunity
isjudging aworthwhile researchavenue. Third,when
lookingat thedatain figures2and 3,
we
seethatthe industrial world onlyrepresentspan
ofthecommunity.
The
otherpan
consistsof public sector organizations. This group isa mixture ofuniversityand
government
laboratories.Here
corporate objectives are non-existent.The
researchers atacademic
laboratoriesnormally have greatautonomy
indecidingon
the lines ofresearch they wanttopursue.
We
then seethatpolypropylene has been able toarouse alotofinterest withinnon-industrial settings.
Cenain
triggers have been abletolureacademlicresearchers into thefield. Thishas, for instance, beenthecase withthe
emergence
ofsuperactive third-generation polypropylenecatalystsin the late 1970's. This presence ofacademicresearchers has ledto subsequent
developments
inpolypropylene catalyst research.A
good example
isKaminsky's
(University ofremarkablydifferent.Here, public sectorinteresthas generallybeen low.
The
researchcommunity
was
able toimprove
on
the technology, butcompared
topolypropylene theseimprovements
resemble
more
a status-quo. Publicsectorresearchersobviously did notuse theirautonomy
tooptforthisline ofresearch.
250 CO 0> CO 4> 0C O E 3
Figure 2:Sectoral distribution ofpolypropylene
researcher
community, 1961-1986
To
conclude,we
can say thateven incaseofthetechnologiesexamined
in thispaper(andthat are closely tiedtocorporateinterests),
we
areableto identifyaworldwide group ofpeoplewho
at leasthavethe potential toinfluence the direction technological developmenttakes.Moreover, there certainlyexistsacorreletionbetween theprogress of technologicaldevelopment
andthe growthofthecommunity.Thisis exemplifiedby thecomparisonofpolypropylene and
epdm
developments.It is, however,impossibleand presumablywrong
to suggestthat thereis a28
the
form
ofdevelopmentswhich
offerenough
challengingproblems forresearchers to take thedecision toenteracertainlineofinquiry.
The
greaterthenumber
of researchers (and
organizations)
thatcanbe attracted to a particular research agenda,the greater the likelihood thatproblems will be
solved
more
quickly orthataconsensuswillbe reachedthattheproblems cannot be solvedatthemoment.
M 3o
125 100 -Public IndustryFigure 3:Sectoral distributionof
epdm
researchercommunity,
1961-1986Cycles of enthusiasm
and
despairThe
growth ofthepolypropyleneresearchcommunity
israther steady, progressingfrom
itsonsettill the 1980's(figure 1). Since the
community was
able to sustain themomentum
oftechnologicalprogress, there existednorealreasons forresearchers to getdespaired aboutthe