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Continuous discontinuation – The DDT Ban revisited

Alix Levain, Pierre Benoit Joly, Marc Barbier, Vincent Cardon, François Dedieu, Fanny Pellissier

To cite this version:

Alix Levain, Pierre Benoit Joly, Marc Barbier, Vincent Cardon, François Dedieu, et al.. Continuous discontinuation – The DDT Ban revisited. 6. International Sustainability Transitions Conference

”Sustainability transitions and wider transformative change, historical roots and future pathways”, University of Sussex. Brighton, GBR., Aug 2015, Brighton, United Kingdom. �hal-02507237�

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1   International Sustainability Transitions Conference. 2015 Univ. of Sussex, Brighton, UK.

Paper not to be quoted without the authorization of Authors

Continuous discontinuation – The DDT Ban revisited

 

Alix  LEVAIN,  Pierre-­‐Benoit  JOLY,  Marc  BARBIER,  Vincent  CARDON,  François   DEDIEU,  Fanny  PELLISSIER  

 

UMR  LISIS,  Université  Paris  Est  Marne  la  Vallée,  5  Bvd  Descartes,  Champs-­‐sur-­‐Marne,  France  

 

Abstract

Although innovation is considered as creative destruction, policies oriented to the withdrawal of socio- technical assemblages, have not been specifically studied so far. The goal of this paper is to contribute to fill this gap and to provide some elements of analysis of these policies that we call ‘outnovation policies’ in sustainability transitions. As template, we use the case of the withdrawal of DDT, one of the major post World War II innovations, as an emblematic case of outnovation. So far, the literature on DDT represents DDT withdrawal as a major public decision that resulted from environmental damages related to its massive and pervasive use. DDT ban is represented as a victory of the environmental movements in a period of constitution of an environmental policy stream. The literature perfectly captures the process of problematization of DDT, once considered as a magic solution to eradicate crop pests and fight insect-borne diseases like malaria and which becomes an iconic poisonous product. Based on the analysis of its ban in three countries (USA, France and UK), this paper focused on the missing parts of the DDT ban narratives through the lens of the dynamics of the regime of regulation. The story of the DDT could then be re-written on very different grounds. The paper advocates that the DDT ban wasn’t a major turning point for the pesticide regulation. On the contrary and by many ways it has enhanced the legitimacy of the pesticide regulatory’ s actors to control pesticide hazards. On this basis, we discuss general questions related to outnovation, and point out the dialectic relations between external contestation and re-stabilisation of the incumbent regime.

The key lesson for outnovation policy is that external contestation does not necessarily lead to a radically new regime. Rather, it may lead to major adaptations of the incumbent regime that are aimed at restabilization through integration of the critique and care of some of the externalities. Hence, outnovation policies should not be considered only as policies of radical change aiming at disruptive transitions, but also as finely tuned paradoxical processes of destabilization / restabilization of a given sociotechnical regime, which might be profoundly transformed in its composition and sustainable properties, but nevertheless still there.

     

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Table  of  contents    

Introduction  ...  3  

1.  Outnovation  as  a  de-­‐association  process:  conceptual  framework  ...  4  

  2.  Matter  of  facts,  Materials  and  Methods  ...  7  

  3.  National  DDT  banning  processes:  patterns  of  discontinuation  ...  8  

3.1.  The  U.S.  foundational  experience  of  baning  a  miracle  powder  ...  8  

3.2.  The  French  case:  A  discrete  adjustment  to  changing  international  context  ...  11  

3.3.  The  UK  case:  Institutional  reluctance  to  market  regulation  and  progressive  alignment  ...  14  

  4.  Comparison  of  the  three  national  cases  ...  16  

4.1.  Temporality  of  the  phasing-­‐out  process  ...  16  

4.2.  De-­‐alignment  and  detachment  processes  ...  18  

4.3.  Articulation  between  DDT  problem  framing  and  the  institutionalization  of  an  outnovation   policy  ...  20  

  5.  Discussion  ...  22  

5.1.  Exploring  the  transnational  dynamics  within  the  detachment  processes  ...  22  

5.2.  Exploration  outnovation  as  being  both  the  de-­‐association  of  a  technology  and  a   reinforcement  of  the  socio-­‐technical  regime  ...  23  

5.3.  Outnovation  and  meta-­‐stability  in  the  global  regulatory  regime  ...  24  

  Conclusion  ...  25  

  References  ...  26    

 

   

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3  

Introduction

Although  innovation  is  classically  considered  as  creative  destruction  process,  policies  oriented   to   the   withdrawal   of   specific   entities   belonging   to   specific   socio-­‐technical   assemblages,   have   been   very   little   studied   so   far1.   The   goal   of   this   paper   is   to   contribute   to   fill   this   gap   and   to   provide   some   elements   of   analysis   of   these   policies   that   we   propose   to   call   ‘outnovation   policies’.  We  define  outnovation  as  a  particular  kind  of  process  of  detachment  resulting  in  the   de-­‐association   of   a   technology   from   a   sociotechnical   regime.   Following   Latour   (2007),   we   will   thus  address  outnovation  policies  as  a  political  process  aiming  at  the  making  and  the  regulation   of  new  socio-­‐technical  assemblage  performing  and  issuing  this  de-­‐association.    

This   framework   results   from   a   comparative   analysis   of   the   case   of   the   withdrawal   of   DDT   in   three  western  countries  (the  USA,  the  UK  and  France).  DDT  is  one  of  the  major  post  World  War   II   innovations,   and   an   already   well   documented   as   such   and   we   intend   to   re-­‐explore   this   emblematic  case  of  outnovation.  So  far,  the  literature  on  DDT  represents  DDT  withdrawal  as  a   major   public   decision   resulting   from   environmental   struggles   related   to   its   massive   and   pervasive   use.   DDT   ban   is   thus   advocated   as   a   victory’   of   the   environmental   movements   in   a   period  of  constitution  of  an  environmental  policy  stream  in  the  US  and  the  related  creation  of   the   Environmental   Protection   Agency.   The   literature   perfectly   captures   the   process   of   outnovation:   once   considered   as   a   magic   solution   to   eradicate   crop   pests   (a   "chemical   crop   insurance"   trumpeted   Scientist   American,   in   June   19462)   and   fight   insect-­‐borne   diseases   like   malaria,  it  has  also  become  an  iconic  poisonous  product  to  be  banned.  The  construction  of  DDT   as  a  public  problem  results  from  a  bundle  of  actions:  the  well-­‐known  fight  of  Rachel  Carson,  the   structuring   and   mobilization   of   environmental   movements,   the   construction   of   anecdotal   evidence   by   professionals   and   amateurs,   the   production   of   scientific   facts   by   scientists,   etc.   It   took  huge  efforts  to  construct  DDT  as  a  ‘cause’,  both  a  political  issue  for  which  one  is  ready  to   mobilize,   and   the   chains   of   causes   between   DDT   and   actual   or   potential   harms.   However,   existing  narratives  of  DDT  ban  are  partial  as  far  as  outnovation  is  concerned,  since  they  do  not   consider   the   very   process   of   de-­‐association,   which   was   involved   and   destabilizing   the   industrialisation   of   western   agriculture,   notably   thanks   to   pesticides   uses   for   crop   protection.  

Indeed,   the   detachment   from   DDT   occurs   while   intensive   agricultural   production   had   structurally   become   dependant   on   agro-­‐chemicals,   and   synthesized   pesticides.     Yet,   the   DDT   case   may   inform   those   mechanisms   from   a   generic   point   of   view,   if   analysed   with   two   complementary  approaches  that  enable  to  shed  light  on  discontinuation  in  sociotechnical  regime   with  an  outnovation  perspective:    

- A processual approach, exploring how the many associations between DDT, farmers, the plants, the bugs, the malaria, etc. were unmade. The empirical question of this investigation is thus: how was it possible to untie links that were more and more thought and institutionally supported to be irreversible and a vital productive necessity?

- A retrospective approach of critical events and main incomes and outcomes of decision making, aiming at understanding the de-association processes in emerging environmental and human health regulation and in the crop protection regime. The empirical question corresponding to this investigation is thus: what can be learnt from a comparison of unlocking of the uses of DDT?

                                                                                                                         

1This issue is at the heart of the DiscGo ORA Project (http://discontinuation-governance.net/about-discgo/), see Stegmaier et al., 2014.

2 Howard C.E. Johnson, 1946, Chemical crop insurance, American Scientist, june, 258-260

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4   In  order  to  feed  the  analysis  of  outnovation  policies,  it  is  thus  necessary  to  shed  light  on  some   unseen   or   underreported   aspects   of   the   DDT   ban.   Our   focus   on   innovation   and   regulatory   regime  invites  thus  to  examine  two  neglected  aspects  of  this  history:  the  endogenous  dynamics   of  the  innovation  regime,  and  the  comparison  of  the  variations  in  outnovation  national  policies.  

Explaining  possible  variations  invites  us  to  address  carefully  the  political  aspects  of  outnovation   processes,   meaning:   to   avoid   the   temptation   to   naturalize   detachment   processes   as   being   governed  by  scientific  evidence  delivery  and  technological  progress  on  the  one  hand;  and  not  to   dismiss  the  importance  of  the  environmental  mobilization  in  the  US  as  a  performative  symbolic   worldwide   narrative   on   the   other   hand.   This   symmetrical   position   about   the   DDT   withdrawal   enables   to   review   the   specificity   of   the   US   ban   trajectory,   since   processes   of   withdrawal   were   slightly  different  in  France  and  in  the  UK.  We  build  upon  this  comparative  account  to  show  how   outnovation  policies  may  be  part  of  restabilization  processes  and  are  thus  not  to  be  considered   as   drivers   of   a   radical   change:   outnovation   may   both   be   incremental   and   a   way   to   perform   continuous  discontinuation.        

After   developing   our   conceptual   framework   for   the   analysis   of   outnovation   processes   and   the   material  and  methods  we  build  our  analysis  upon,  we  will  analyse  the  narratives  related  to  the   DDT   ban   and   present   our   main   results   concerning   discontinuation   patterns   in   the   three   countries   studied.   We   then   adopt   a   comparative   approach   of   those   three   cases.   Finally,   we   discuss   our   key   findings   in   relation   to   socio-­‐technical   regime   analysis   and   propose   leads   for   further  research  on  outnovation  processes.  

1. Outnovation as a de-association process: conceptual framework

Schumpeterian  and  STS  approaches  of  innovation  share  a  common  representation  of  innovation   as   a   process   of   emergent   assemblages   of   technological   artefacts,   people   and   values.   The   etymology  of  the  word  innovation  delivers  an  indication  of  this  point  view,  as  it  frames  the  idea   of  renewing  practices  and  uses  by  the  adjunction  or  substitution  of  an  object.  The  novelty  of  this   object  is  not  necessarily  a  condition  of  the  irruption  of  novelty  in  a  field  of  practices.  According   to   such   an   etymological   reflection,   the   purposive   creation   of   novelty   through   the   invention   of   objects  that  are  dedicated  to  break  into  the  reality  of  users  appears  to  be  a  type  of  innovation   that  correspond  to  the  Schumpeterian  tradition  of  creative  destruction  of  existing  assemblage.  

The  mundane  industrial  mind  eye  of  innovation  has  retained,  if  not  fetishized,  this  meaning,  as   the  notion  of  breakthrough  innovation  is  still  carrying  it.    

In   this   “tradition”,   it   is   rather   intriguing   that   the   abandonment   of   a   technology,   whilst   it   is   considered   as   a   side   effect   of   the   innovation   process   (the   destructive   part   of   the   ‘creative   destruction’),  has  not  received  much  attention,  as  if  the  process  of  adoption  would  be  sufficient   to  rationalization  abandonment,  insisting  on  resistance  or  even  pointing  the  irrationality  of  non-­‐

users.   Within   this   rather   positivist   vision   of   innovation   much   attention   has   shed   light   on   purposive   translation   and   strategies   of   successful   breakthrough.   Failure   of   innovation   process   has   thus   received   less   attention   within   STS   work   despite   the   axiomatic   of   strong   symmetry   (exception   with   some   important   case   studies   like   the   illuminating  Aramis   of   Bruno   Latour).  

Recently,  within  the  framework  of  Actor-­‐network-­‐Theory  (ANT),  GOULET  AND  VINCK  (2012)  have   proposed  to  frame  a  sociological  enquiry  of  detachments  in  order  to  analyse  in  a  systematic  way   the  withdrawal  of  technological  artefacts.  However,  they  do  not  address  the  broader  question  of   the  relationship  between  the  withdrawal  of  a  technological  artefact  and  the  correlative  changes   of   the   socio-­‐technical   regime   within   which   it   is   nested.   Nor   they   pay   attention   to   dedicated   policy  of  detachment.  Abandonment  of  a  technology  has  thus  rarely  been  put  at  the  heart  of  a  

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5   dedicated  policy  until  the  late  decades  of  environmental  claims  and  the  more  recent  claim  for   sustainability   transitions   that   target   the   retreat   of   molecules,   technology,   practices   and   even   large  sociotechnical  system  like  nuclear  energy.  

It  follows  that  there  is  a  growing  need  of  academic  studies  going  the  reverse  way,  and  to  develop   a   stream   of   empirical   investigation   on   policies   that   target   the   abandonment   of   a   given   technology,   and   to   consider   the   process   of   this   abandonment   when   it   is   driven   by   specific   policies   that   orient   to   the   withdrawal   of   specific   socio-­‐technical   assemblages   that   used   to   be   innovative  (Stegmaier  et  al.  2014).  In  this  general  framework  of  discontinuation  governance,  our   perspective   on   ‘outnovation’   benefits   from   earlier   investigations   about   policy-­‐making   concerning   the   control   of   technological   choice.   From   the   first   work   about   the   emergence   of   Board   of   Technological   Assessment   (in   the   US   with   the   OTA   and   in   Europe   with   the   Danish   Board   of   Technology,   see   Vig   and   Paschen,   2000),   a   stream   of   work   has   described   the   framework,   the   momentum,   the   settings   and   the   knowledge   of   technological   assessment   (TA),   notably   when   TA   has   been   exposed   to   controversy   spaces   which   govern   process   of   formal   assessment  (Cambrosio  &  Limoges,  1991).  In  the  light  of  these  investigations,  an  emphasis  has   been   put   on   the   structural   effect   of   power-­‐relations   based   on   normative   knowledge,   but   balanced  by  pluralistic  mobilization  in  the  appraisal  of  technology.  This  stream  of  reflection  has   issued  concepts  like  Constructive  Technology  Assessment    (Rip,  et  al.,  1995),  displaced  the  issue   of   impact   measurement   (Kuhlman,   1998)   and   considerably   enriched   the   vision   of   public   decision  makers  about  uncertainty  and  precaution  (ESTO  report).  Pluralistic  views  of  technology   are  thus  proposed  has  a  key  feature  of  policy  making  about  technological  choice  (Stirling,  2008).  

The  “precautionary  principle”  turn  in  Europe  has  thus  convoked  new  approaches  of  governance   for   sustainable   development   (Voß   et   al.,   2006)   and   various   disciplinary   inquiries   about   how   system  innovation  -­‐  also  named  transition-­‐  can  be  influenced  and  governed  by  different  type  of   actors  (Elzen  et  al.  2004).  

Looking   at   outnovation   does   not   ignore   this   stream   of   works   and   their   epistemological   foundations   that   have   grounded   a   knowledge   capacity   to   unfold   technocentric   science   and   innovation   policy.   Paying   attention   to   variety   of   actors,   knowledge,   artefacts   and   settings   is   maintained   in   our   outnovation   perspective,   in   order   to   embrace   the   socio-­‐political   processes   about  intentional  technological  retreat  and  to  study  long  run  processes  of  discontinuation  that   muddled  through  sociotechnical  regime.  It  is  especially  the  case  regarding  environmental  issues,   which  are  more  and  more  associated  with  the  claim  of  a  political  intentionality  to  break  away   from   technologies   presenting   adverse   effects   on   ecosystems   and   human   health   (STEGMAIER  &  

KUHLMAN,  2014).   Contemporary   approaches   of   socio-­‐technical   transition   policies   thus   need   to   take  into  account  a  quite  understudied  process:  the  one  that  leads  to  the  eviction  of  a  technology   from   the   complex   socio-­‐technical   assemblage   it   has   been   entailed   in.   Transitions   are   as   much   exploration  of  sustainable  novelty  than  getting  away  of  what  has  been  considered  innovative.  

Different  frames  of  analysis  have  been  devoted  to  the  study  of  technological  change  at  the  meso-­‐

level   with   the   purpose   to   enlighten   the   understanding   of   innovation   processes,   such   as   technological  trajectories  (DOSI  1984),  socio-­‐technical  systems  and  socio-­‐technical  regimes  (see   BORRAS  &  EDLER  2014   for   a   recent   review).   As   compared   to   the   two   former   approaches,   ST-­‐

regimes   focus   much   on   socio-­‐cultural   dimensions   rather   than   economic   ones,   and   it   is   more   embedded   in   sociological   and   institutional   analysis.   We   shall   thus   favour   this   framework   to   position   our   discussions   on   outnovation.   A   ST-­‐regime   is   defined   as   the   “rule-­‐set   or   grammar   embedded   in   a   complex   of   engineering   practices,   production   process   technologies,   product   characteristics,   skills   and   procedures,   ways   of   handling   relevant   artefacts   and   persons,   ways   of   defining   problems,   all   of   them   embedded   in   institutions   and   infrastructures”   (RIP  &  KEMP,  1998:  

338;   see   also:   BERKHOUT   ET   AL.,  2004).   This   ST-­‐regimes   notion   has   enable   robust   analyses   on   transitions   (GEELS  2002,   GEELS   AND  SCHOT  2007,   GRIN,  ROTHMANS   AND  SCHOT  2010)   and   may   be   summarized   as   follows:   transition   is   viewed   as   the   phase   between   two   states   of   stabilized  

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6   regimes   and   the   dynamics   of   transition   –represented   as   a   multi-­‐level   process   MLP-­‐   are   constituted   by   the   interactions   between   regime   weakening,   niches   exploration   and   landscape   pressure.   In   such   a   framework,   the   abandonment   of   technological   artefacts   is   an   evolutionary   consequence  of  the  process,  and  is  not  particularly  analysed  as  such.  

In  the  frame  of  MLP  transition  models,  TURNHEIM  AND  GEELS  (2013)  have  identified  the  necessity   to   focus   on   dynamics   of   destabilization   of   incumbent   regime   with   the   view   to   elaborate   thick   analysis   of   transition   pathways.   These   authors   have   identified   three   main   sources   of   destabilization:  (i)  outside  pressures  (related  to  the  landscape  or  to  alternatives  in  niches);  (ii)   performance   problems   (weakening   of   the   technologies   of   the   incumbent   regime)   and   (iii)   weakening   of   the   commitment   of   industry   actors.   Considering   this   later   source   of   destabilization,   they   identify   gradual   reactions   of   incumbent   companies:   (i)   cost   cutting;   (ii)   incremental  innovation;  (iii)  more  distant  exploration;  (iv)  challenge  of  core  beliefs.  Hence,  this   contribution  conducts  to  pay  attention  to  the  micro-­‐dynamics  of  destabilization  /  restabilization.  

Following  on  this  lead,  this  paper  defines  the  process  of  outnovation  as  a  dual  dynamics  between   incremental  changes  related  to  the  withdrawal  of  individual  technological  artefacts  and  changes   of  ST-­‐regime.  While  focusing  on  product  withdrawal  outnovation  is  to  be  considered  from  three   related   lines   of   investigation:   (i)   restabilization   of   incumbent   regime   that   has   the   ability   to   absorb  external  shocks;  (ii)  events  that  contribute  to  the  unlocking  of  the  incumbent  association   and  open  up  possibilities  of  delayed  changes  of  ST-­‐regime;  (iii)  destabilization  that  affects  the   ST-­‐regime   and   leads   to   global   challenges   while   opening   up   alternative   pathways.   Hence,   the   withdrawal  of  products  may  be  interpreted  as  a  dialectical  condition  for  the  sustainability  of  the   ST-­‐regime  when  it  allows  both  to  focus  on  the  critics  and  to  promote  incremental  improvements.  

In  such  case,  a  regime  of  continuous  incremental  change  is  more  likely  to  be  observed  than  any   profound  changes.  In  other  cases,  the  withdrawal  of  a  product  may  contribute  to  changes  within   ST-­‐regime,   more   or   less   directly.   As   it   is   the   case   for   innovation   studies,   we   could   distinguish   there  between  incremental  and  breakthrough  outnovation.  But  we  rather  suggest  that  the  key   analytical  aim  is  to  explore  the  conditions  that  favour  one  or  the  other  as  well  as  the  interactions   between  both,  moreover  the  size  and  scope  of  the  regime  might  also  change  through  time.  To   address   this   analytical   challenge   that   questions   the   notion   of   regime   itself,   it   is   necessary   to   analyse  the  technology  withdrawal  under  three  main  analytical  directions.  

Regulation   and   innovation   regime.   Alongside,   a   global   approach   of   the   regime’s   dynamics   is   necessary,  and  a  good  proxy  to  explore  the  withdrawal  is  to  look  at  regulation  and  innovation   process.  i)  Regulatory  regimes  and  the  risks  they  aim  at  preventing  and  managing,  (Hood  et  al.,   (1999)   have   pointed   out   the   many   ways   to   regulate   risks);   ii)   innovation   regimes,   defined   classically  as  stabilized  formal  and  informal  rules  (routines)  that  are  both  cognitive  and  socio-­‐

technical  (NELSON  AND  WINTER,  1977;  DOSI,  1982).    

The   de-­‐association   process.   As   regards   to   its   material   properties,   but   also   to   its   cultural   and   symbolic   status,   so   as   to   understand   the   nature   and   strength   of   the   relationships   that   link   a   particular   technology   to   the   regime.   GOULET   AND  VINCK  (2012)   have   proposed   to   explore   the   mechanisms   of   detachment   involves   (centrifugal   association,   reinforcement   of   existing   relationships,   association   of   new   entities   and   invizibilisation   of   some   of   the   existing   associations).  

The  institutionalization  of  an  outnovation  policy.  The  dynamics  of  the  regime  may  be  described   by   an   overlook   on   its   key-­‐elements,   following   the   framework   developed   by   Schot   and   Geels   (SCHOT,  1998;  GEELS,  2001;  GEELS  AND  SCHOT,  2007),  we  shall  take  the  opportunity  to  understand   the  dynamics  of  regime  not  only  from  its  inside  but  also  from  its  outside  paying  attention  to  the   complex  dynamics  of  social  movements,  knowledge  production  and  circulation,  and  governance   that  originate  the  institutionalize  of  a  withdrawal  (MAGUIRE  &  HARDY,  2009).  

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7  

2. Matter of facts, Materials and Methods

We   build   our   argument   on   a   specific   case,   which   already   received   much   scientific   and   public   attention:  the  DDT  ban.  Both  DDT  itself  and  the  banning  process  have  been  described  as  critical   triggers   in   the   dynamics   of   the   plant   protection   socio-­‐technical   regime,   in   a   way   that   we   can   consider  DDT  as  a  structuring  emblematic  technology:  because  it  has  been  considered  as  a  major   innovation  related  to  the  Noble  price  of  Paul  Müller,  and  also  because  is  has  been  considered  as   a  major  outnovation  related  to  a  “noble  activist”  in  the  name  of  Rachel  Carson.    

We  focused  on  the  DDT  case,  because  it  offers  a  quite  striking  contrast:  it  retrospectively  seems   to  have  played  a  significant  role  in  these  regime  shifts,  especially  as  regards  to  science,  politics   and  culture;  but  the  ways  in  which  its  withdrawal  led  to  those  shifts  and  the  intensity  of  these   changes   are   still   partially   documented.   Maguire   and   Hardy   (2009)   provided   an   insight   of   this   process   as   regards   to   the   US   situation:     they   described   the   DDT   case   as   the   “abandonment   of   widespread,  taken-­‐for-­‐granted  practices  of  DDT  use”  in  the  60s’  and  at  the  beginning  of  the  70s’  

as   resulting   from   a   shift   in   problematization   about   pesticides   used,   driven   by   new   actors   and   which   undermined   “institutional   pillars   supporting   practices”   (MAGUIRE   &   HARDY,   2009).  

Founding  their  approach  on  discourse  analysis,  they  analysed  the  period  of  1962-­‐1972  as  critical   for  the  deinstitutionalization3  process.  Their  seminal  work,  though,  called  for  more  systematic   comparison   and   left   the   issue   of   the   socio-­‐technical   regime   unaddressed,   which   is   key   to   understand  the  significance  of  technology  eviction.      

Agrochemicals  are  a  science-­‐based  industry,  strongly  dependant  of  chemistry,  especially  during   their   initial   developing   phase   (DAVIS,  2014).   It   also   involves   plant   biology   and,   in   the   case   of   insecticides,  the  (well  and  early  in  the  US)  structured  field  of  economic  entomology.  In  relation   both   to   the   economic   and   politic   concerns   about   developing   compounds   with   more   and   more   targeted  effects  (and,  thus,  more  and  more  possibilities  of  control  devices),  it  is  also  concerned   with   ecology   and   ecotoxicology.   Technologies   involved   thus   tend   to   become   more   specialized,   with  a  diversification  of  compounds  and  conditioning.  Since  the  Second  World  War,  three  main   families  of  compounds  are  produced  and  used  for  crop  protection:  organochlorines  (or  organic   hydrocarbons),  organophosphates,  and  neonicotinoides.    

The  market  has  been  structured  by  a  few  global  companies  dedicated  to  pesticides  production,   with  a  high  degree  of  concentration  of  the  sector,  and  with  a  high  R&D  intensity  (TAIT,  2001).  At   first  largely  supported  by  the  fight  against  domestic  pests,  the  market  has  then  and  until  now   been  mainly  driven  by  the  high  dependency  of  modern  and  mechanized  agriculture  to  chemical   pesticides.   As   regards   to   policies,   if   various   sub-­‐models   of   regulation   characterize   Europe   and   the  US,  both  have  known  phases  of  pressure  on  the  dominant  regime,  which  may  be  described  as   the  controlled  use  regime  (DÉCOSSE,  2013).  Political  pressures  on  the  regime  appear  to  reach  a   new   intensity   with   the   Rio   Conference   in   1992   and   the   "blacklisting"   of   the   “dirty   dozen,   and   later   on   in   Europe   with   the   emergence   of   global   reduction   strategy   for   the   reduction   of   pesticides4.  These  basic  features  show  that  the  pesticides  regime  needs  to  be  described  with  a   dynamic  approach  and  that  the  significance  and  impact  of  some  evolutions  remain  un-­‐assessed,                                                                                                                            

3   A   process   these   authors   define   as   “the   process   whereby   previously   institutionalized   practices   are   abandoned”,  mainly  because  they  “have  lost  their  original  meaning”  (MAGUIRE  &  HARDY,  2009:  150).  This   process   supposes,   according   to   institutional   theory,   “some   form   of   purposive   “disruptive   institutional   work  ...to  undermine  these  meanings.”  

4   During   the   2000’s   the   European   Parliament   and   the   Commission   have   shaped   this   strategy   which   has   issued  the  so-­‐called  «  pesticides  package  »  in  2009:  Regulation  (CE)  n°1107/2009  concerning  the  placing   of  plant  protection  products  on  the  market,  Directive  2009/128/CE  establishing  a  common  framework  for   the   sustainale   use   of   pesticides,     Regulation   (CE)   n°1185/2009   concerning   statistics   on   pesticides   and   Directive  2009/127/CE  with  regard  to  machinery  for  pesticide  application.  

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8   because   it   presents   both   elements   of   meta-­‐stability   and   successive   socio-­‐technical   configurations  leading  to  partial  shifts.    

We  have  thus  carried  out  a  longitudinal  and  comparative  study  on  the  DDT  phasing-­‐out  process   in  the  United  States,  the  United  Kingdom  and  France,  noticing  that  the  US-­‐phasing-­‐out  process   came   first   and   seemed   to   impact   what   happened   then   after   in   the   UK   and   in   France.   We   thus   focused  on  the  1942-­‐1986  period,  from  the  first  uses  of  DDT  to  its  official  ban  in  the  UK,  which   occurs  later  than  in  in  most  of  industrialized  countries.  We  mainly  focused  on  written  primary   sources,  especially  public  governmental  archives,  and  secondary  sources,  such  as  professional,   advocacy  groups  and  generalist  press  and  literature.  Each  country  has  its  own  combination  of   relevant   and   available   sources,   which   gives   in   itself   a   significant   indication   on   the   specific   history   and   characteristics   of   national   regulation   regimes.   This   is   also   true   for   secondary   sources.   For   instance,   as   the   DDT   case   has   been   largely   discussed   in   public   arenas   in   the   USA   since  the  1960s’,  both  public  archives,  academic  and  advocacy  literature  are  quite  extensive.  By   contrast,  in  France,  one  can  hardly  find  a  reference  to  DDT  in  general  medias  or  in  parliamentary   debates,   which   led   us   to   use   data-­‐mining   processes   and   to   explore   unreleased   sources   and   under-­‐exploited  archive  funds.  We  put  our  data  in  perspective  with  general  characterization  of   the  pesticides  socio-­‐technical  outnovation  policy.  Thanks  to  these  approaches,  we  could  qualify   finely  these  dynamics,  assess  the  levers  that  triggered  changes  in  the  global  regime,  and  propose   a  framework  for  the  analysis  of  the  de-­‐association  of  DDT  and  related  discontinuation  within  the   pesticides  regulatory  regime.  

Although  this  case  is  very  well  documented,  we  tried  to  re-­‐examine  the  narratives  the  literature   relies   on,   in   order   to   understand   the   way   “outnovations”   emerge   and   are   regulated.   We   will   insist   on   two   main   points.     First,   we   will   show   that   taking   into   account   national   ways   to   withdraw  a  molecule  like  DDT  proves  efficient.  We  state  that  in  France  and  UK,  most  of  the  DDT   history   has   been   carried   out   by   endogenous   -­‐   and   not   exogenously/mobilization   driven   -­‐  

processes,  in  contrast  with  what  has  accrued  in  the  US.  Second,  we  will  explore  the  structure  and   dynamics  of  the  pesticides  production  and  innovation  regimes.    

3. National DDT banning processes: patterns of discontinuation

3.1. The U.S. foundational experience of banning a miracle powder

Among   the   hundreds   of   chemical   compounds   synthesised   since   WWII   to   serve   as   pesticides,   DDT   is   one   of   the   most   famous   and   controversial.   Despite   its   withdrawal   as   an   agricultural   pesticide  in  most  countries  since  the  70s’  and  80s’,  and  the  dramatic  decrease  of  its  production   and   consumption,   it   remains   an   iconic   product.   Its   story   –   how   a   miracle   powder   became   a   notorious  villain  -­‐  has  been  told  and  re-­‐told,  even  in  the  most  recent  period5.  Therefore  it  is  not   that  easy  to  study  the  patterns  of  discontinuation  through  time,  since  a  lot  of  discourses  can  be   taken   either   as   primary   sources   or   as   simply   ex-­‐post   comments   on   previous   events.   This  

                                                                                                                         

5In his latest book, A rough ride to the future (LOVELOCK,2014), the world-famous biologist James Lovelock, who conceptualized the “Gaïa hypothesis”, states that “Neither Rachel Carson, nor the green movement – nor the US government seemed aware of the direct human consequence of banning the manufacture of DDT and its lookalikes before substitutes were available ... In 1963 malaria was about to become effectively controlled. The insecticide ban led to a rise in malaria deaths to 2 million yearly, plus over 100 million disabled by the disease. » (P.127).

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9   problem  is  largely  reinforced  by  the  fact  that  the  DDT  ban  is  still  a  matter  of  controversy  today,   and  merchants  of  doubts  have  also  to  be  taken  into  account  in  outnovation  processes,  of  course.  

Debates   surrounding   DDT   use   have   not   entirely   vanished.   They   have   been   going   on,   since   R.Carson’s   seminal   denunciation   of   the   dangers   of   pesticides   in   1962   (CARSON,  1962  ;  GRAHAM,  

1970),  a  book  until  now  considered  as  «  one  of  the  most  influential  (…)  of  the  mid-­‐20th  century  »   (GROSHONG,  2002).    Carson  used  DDT  as  a  major  example  of  the  long-­‐term  deleterious  effects  of   chlorinated   hydrocarbons,   which   were   at   the   time   massively   and   indiscriminately   used   as   insecticides.  Silent  Spring  gave  rise  to  a  public  debate  in  the  United  States:  its  publication  in  the   New   Yorker   in   June,   1962   was   followed   by   what   some   opponents   to   Carson’s   thesis   called   a  

“noisy  summer”  (BROOKS,  1972;  GROSHONG,  2002).  The  book  was  also  denounced  as  irresponsibly   advocating   a   complete   ban   of   all   pesticides,   thus   endangering   human   welfare   and   announcing   the  comeback  of  massive  pests  and  to  “desolate  years”.    

Our  extensive  review  of  the  academic  literature  shows  that  the  discursive  landscape  on  DDT  can   be   synthesised   in   three   key   points.   Should   they   come   from   pro   or   from   anti-­‐DDT,   most   narratives   about   the   DDT   ban:   (1)   emphasise   the   role   of   exogenous   pressures,   and   especially   stress   the   role   of   the   emergent   environmental   movement   in   the   60s’   and   emblematic   public   figures   -­‐   namely   Rachel   Carson   -­‐   to   trigger   political   change;   (2)   they   also   maintain   that   the   claims   and   actions   of   those   movements   resulted   in   significant   shifts   in   the   regulation   of   pesticides  and  (3)  implicitly  suppose  that  the  American  history  of  DDT  is  paradigmatic,  which   materializes   in   the   specific   attention   given   to   the   1962-­‐1972   period.   We   propose   to   analyse   these  3  elements  to  characterize  both  the  type  of  problematization  attached  to  the  DDT  ban  (and   more  generally  outnovation  processes),  the  resulting  blind  spots  regarding  this  process  and  the   shifts  it  implied  in  the  pesticides  socio-­‐technical  regime.    

As  a  matter  of  fact,  the  DDT  case  has  several  properties  that  allow  it  to  be  recycled  until  today  as   a  debated  issue.  First,  it  was  a  non-­‐targeted  pesticide,  widely  used  on  a  variety  of  insects  and  in   very  different  contexts  (fighting  against  human  vectorial  diseases  and  against  agricultural  and   forest  pests).  It  was  thus  well  known  in  many  countries,  and  both  in  industrial,  agricultural,  and   domestic  contexts  (see  Box  1.).  Moreover,  it  was  cheap,  because  DDT  was  not  patented.  Its  rapid   and   worldwide   expansion   in   the   40s’   and   50s’   made   it   a   symbol   of   American   post-­‐war   technological   successes   (KINKELA,  2011)6.   This   expansion   was   institutionally   widely   supported   by  the  main  private  and  institutional  actors  and  endorsers  of  intensive  agriculture,  who  built  on   the  material  and  economic  properties  of  the  molecule  and  the  variety  of  its  packaging.    

Box  1.    Early  uses  of  an  all-­‐purpose  magical  product  

Early uses of DDT targeted many problems that appeared during WW2 with concentration of civilians and soldiers in camps, before its large use in Naples overload (See for instance: ROSE,1944). The industrial capacity and the generalisation of the “hygienic use” of DDT started in Europe and in the US in 1942, before an expansion towards the protection of crops against insects (NASH,2004), starting with field trials, for instance to eradicate greenhouse fly (HOLDAWAY,1944). It is thus important to consider that the use of DDT for crop protection derived from hygienic uses and the fight against malaria in the first place, both part of the war effort, especially on the Pacific front (RUSSEL,1999). The industrial capacities have thus been firstly defined and designed for this purpose, before it has quickly expanded just after the war for crop protection purposes.

                                                                                                                         

6 See also, for instance, the testimony of B. Harvey, one of the top managers of the Agency for International Development, at the American Academy of Political and Social Science in 1966 : DDT is presented as one of the best examples of the contribution of American technology to development (ANNALS OF THE AMERICAN

ACADEMY OF POLITICAL AND SOCIAL SCIENCE,1966)

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10   Second,   the   specific   attention   given   to   the   1962-­‐1973   period   is   a   clue   of   an   almost   exclusive   focus  on  the  banning  process  in  the  US.    The  period  is  marked  by  fierce  debates  involving  top-­‐

managers   of   governmental   agencies,   agro-­‐chemical   firms   executives   and,   increasingly,   experts   and  scientists.  They  triggered  several  political  statements  at  the  highest  level  and  institutional   evolutions,   favoured   the   reinforcement   of   the   nascent   environmental   movement,   and   the   development  of  new  levers  and  tools  that  renewed  the  risk  assessment  methods  related  to  the   use  of  pesticides  (DUNLAP,  1978).  Hence,  the  dominant  narrative  enhances  the  role  of  science  as  a   major   factor   of   an   increased   political   awareness   towards   the   toxicity   of   chemical   compounds   used  in  agriculture,  and  DDT  constituted  an  experimental  case  making  possible  better  decisions   -­‐  i.e.  more  rational  because  science  based  -­‐  to  be  taken  and  new  regulation  regimes  to  be  set  up.  

This  shift  was  a  major  transformation,  from  a  target  of  environmental  struggles,  DDT  first  but   then  other  pesticide  become  matter  of  regulation  sciences.  So,  as  soon  as  in  the  70s’,  the  “DDT   case”   became   a   widely   mentioned   and   studied   case,   at   the   same   time   idiosyncratic,   unprecedented,  and  allegedly  symptomatic  of  a  new  era  for  public  problem  setting  through  the   use   of   political   means   available   with   the   regulation   of   chemicals   in   the   environment.   Public   concerns   further   manifested   through   the   activities   of   various   environmental   organizations.  

Beginning  in  1967,  the  Environmental  Defence  Fund,  the  National  Audubon  Society,  the  National   Wildlife   Federation,   the   Izaak   Walton   League   and   other   environmental   groups   became   increasingly  active.  They  initiated  court  trials  leading  to  the  restriction  of  DDT  use  at  both  local   and   Federal   levels   in   the   US.   The   DDT   case   was   important   enough   to   be   considered   by   Government   Committees   who   issued   four   reports,   in   1963,   1965,   1969   (DUNLAP,  1981;  BOSSO,  

1987;  DAVIS,  2014,  CH.  6   TO  8).   All   four   reports   recommended   an   orderly   phasing   out   of   the   pesticide  over  a  limited  period  of  time.  So,  together  with  other  conflicts  and  concerns,  DDT  was   one  of  the  issues  that  contributed  to  the  construction  of  environment  as  a  public  problem  and   lead   to   the   National   Environmental   Policy   Act   (NEPA)   and   the   creation   of   the   Environmental   Protection  Agency  (EPA)  in  1970  (see  Box  2.).  

Box  2.    The  new  face  of  pesticides  regulation  in  the  USA  after  the  “noisy  years”  

In the 70s’, the pesticides registration activities of the USDA and the tolerance setting offices of the FDA were transferred to the new Environmental Protection Agency (EPA). The day after the EPA had been established, environmental groups began a series of lawsuits demanding that the Agency cancel DDT and a number of other persistent chlorinated hydrocarbons pesticides.

Congress completely rewrote FIFRA. The amendments had a far broader remit than the 1947 version of the legislation, covering for example, research policy, and controls over usage (BLODGETT 1974, P.267). The new bill prohibited the registration of pesticides that cause “unreasonable adverse effects on the environment”. Congress insisted that any risks be weighed against benefits, and consequently the term

“unreasonable adverse effects” was defined as any unreasonable risk to man or the environment, taking into account the economic, social, and environmental costs and benefits to the use of any pesticide.

Under the amendments, all new pesticides had to be registered with the EPA, all existing products previously registered under FIFRA had to be re-registered under the new standards, and all registrations were automatically cancelled after five years unless the registrant requested a new assessment. The Agency also had the authority to “cancel” a registration at any time if new evidence demonstrated “unreasonable adverse effects”. In addition, the amendments allowed third party interests to sue the EPA on cancellation or suspension matters (though not in the absence of Agency action), and supporting data (for example, on toxicity or efficacy) were made available to the public after the EPA had taken registration decisions about the product. Nonetheless, the Senate and House agricultural committees retained their jurisdiction over pesticide matters, and many of the proposals for stringent pesticide regulation died in those committees.

EPA   further   banned   DDT   in   1972.   Thus,   a   withdrawal   of   DDT   seems   to   entail   a   major   technological,  economical  and  political  shift  and  to  be  driven  by  strong  social  mobilisation  and   political  willpower    

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11   The   dominant   narrative   stresses   the   crucial   role   of   social   mobilisation,   of   debates   in   public   arena,  and  the  strategic  dimension  of  the  ban.  One  can  easily  see  it  when  noting  the  importance   of   a   “pre-­‐post”   rhetoric   in   academic   publications.   As   a   matter   of   fact,   the   scientific   literature   accounts  for  a  periodization  of  time  that  reflects  particularly  well  the  organization  of  discourses   insisting  on  the  societal  dimension  of  this  molecule.  Three  eras  are  generally  identified  by  the   literature:   pre-­‐DDT   era  (1934-­‐1942)(O’HARA,  1946),   DDT   era   (1946-­‐1972),   and   post-­‐DDT   era   (1973-­‐1991;  sensu  BEDNARZ   ET   AL.  1990)”,  cited  in  ALLEN,   ET   AL.,  1996).  This  “pre-­‐post”  pattern   covers   a   large   range   of   scientific   fields,   from   ornithology   to   history   (JACKSON,  1976;  JARMAN,  

2012)   and,   later,   social   studies   of   science   and   regulation   (WHORTON,  1976;   DUNLAP,  1978;  GAY,  

2012;  JAS,  2007)  and  ecotoxicology  (HARDING,  1988).  

Based   on   such   a   common   account,   the   pattern   of   the   DDT   ban   in   the   US   has   the   following   characteristics:  (i)  social  mobilization  is  the  main  trigger,  particularly  when  it  relies  on  science-­‐

based  data;  (ii)  this  mobilization  gains  some  importance  since  it  is  aligned  with  policy  stream  –   the  construction  of  the  environmental  policy;  (iii)  the  pace  of  termination  is  short  (10  years),  the   ban   being   total,   and   resulting   from   a   coordinated   decision   process.   More   specifically,   the   common  history  of  DDT  ban  stresses  the  role  of  a  specific  compound  as  a  strong  political  breach   (see   for   instance:   TAIT,  2001).   (iv)   A   particular   importance   is   given   to   disruption   and   to   the   importance  of  discourse  changes  implying  a  shift  in  the  way  actors  involved  think,  act,  and  take   positions  (MAGUIRE    AND  HARDY,  2009).  

We  argue  that  this  point  requires  specific  attention  and  research,  for  several  reasons.  The  first   one  is  that  the  US  ban  actually  appears  as  a  long  and  eventually  reversible  process.  The  use  of   the  term  “ban”  hides  a  more  complex  reality  made  of  progressive  disengagement  of  incumbents   from   the   promotion   of   the   technology   and   from   its   use,   while   maintaining   exemptions   for   specific   agricultural   uses.   So   phasing   out   process   would   be   a   more   accurate   term.   The   second   one   is   that   the   phasing   out   process   should   be   put   in   perspective   with   the   effective   use   of   the   technology.   Indeed,   to   assess   the   significance   of   the   ban,   one   should   be   able   to   identify   an   inflexion  point  in  the  production  and  consumption  of  the  compound.    Thirdly,  the  very  idea  of  an   identifiable  disruption  should  be  examined  since  such  a  phenomenon  is  specific  to  the  US  case   and  not  as  obvious  in  France  or  UK,  as  we  will  see  in  the  next  section.  The  account  of  the  US  DDT   ban   is   thus   both   informative   and   so   specific   that   it   gives   only   part   of   the   global   picture   of   the   withdrawal  of  the  DDT  as  a  worldwide  technology.    

 

3.2. The French case: A discrete adjustment to changing international context

By   contrast   with   the   common   account   according   to   which   the   60s’   are   marked   by   a   reinforcement  of  regulatory  devices  on  chemicals,  legislative  framework  remains  very  stable  in   France   from   1943   until   1972.   In   1943,   under   the   Vichy’s   State,   a   homologation   system   of   chemical   products   is   settled,   with   the   explicit   aim   to   improve   efficiency   of   commercialized   compounds   and   protect   farmers   from   quality   variation.   The   system   relies   on   2   expert   committees,  the  first  devoted  to  «  antiparasitory  products  in  agriculture  »  (CPAP),  the  second  to   the   use   of   toxic   products   (ComTox).   The   ComTox   is   in   charge   of   eco-­‐toxicological   effects   assessments   concerning   cattle   and   humans.   Each   Committee   examines   homologation   requests   and  delivers  a  report  to  governmental  authorities,  which  takes  the  final  decision.    

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12   DDT   is   homologated   in   1947   as   an   insecticide,   with  

special   recommendations   concerning   precautions   for   use,   especially   concerning   bees.   The   issue   of   insect   resistance   to   DDT   becomes   visible   in   France   through   several   crises   during   the   60s’,   directly   challenging   its   efficiency   and   opening   the   way   to   the   use   of   alternative   compounds.   Technical   sources   (professional   journals,   State   services   of   control,   etc.)   report   alerts   as   soon   as   19467.   This   leads   the   State   services   to   recommend   not   using  DDT  alone  but  to  use  it  in  combination  with  other   pesticides  (lindane,  toxaphene,  aldrine)  and/or  alternate   the   compounds.   Nevertheless   the   DDT   is   widely   used   during   the   50’s   and   the   60’s,   in   crop   fields   and   animal   stables,   and   even   recommended   through   the   advisory   system   for   crop   protection   (see   a   sample   of   a  Bulletin   d’Avertissements   Agricoles   that   advise   the   use   of   pesticides  for  various  types  of  crops).    

The  French  translation  of  Silent  Spring,  published  in  1963,  was  a  success  in  France8.  This  sounds   similar  to  the  US  case.  However,  it  is  not.  The  main  difference  is  that,  in  France,  the  issue  was   globally   contained   and   hardly   overflowed   experts   and   professional   arena9.   The   authority   of   influential  experts  of  the  ComTox  was  instrumental  to  convince  specific  audiences  that  although   Carson’s  claims  were  probably  true  for  the  USA,  the  French  system  was  rigorous  and  protective   of  the  population  against  dangers  related  to  the  use  of  insecticides.  Also,  experts  of  integrated   pest   management,   although   they   might   be   natural   allies,   challenged   the   scientific   accuracy   of   Carson’s  analysis  when  she  called  for  a  radical  shift  toward  biological  control  (FOURCHE,  2004  :  

139-­‐145).  They  stated  that  the  use  of  pesticides  was  necessary  and  that  the  main  problem  lied  in   the  lack  of  competence  of  the  government  services  in  charge  of  controlling  their  good  use;  they   also  expressed  deep  concern  about  the  spreading  of  approximate  or  false  scientific  statements  in   public  opinion  10.  

                                                                                                                         

7 The French Congress reports that pesticides induce resistance of dust mites that severely affect production capacity. DDT is the main target of these concerns. In the 50s’, adverse effects of DDT are observed on bees.

This causes severe problems when used on rapeseed in the flowering period. In 1950, resistance of grape worms to DDT is observed in Alsace. In the mid 60s’, observation of resistance of Colorado beetle is observed, which triggers a reduction of the area of potatoes (FOURCHE,2004). This problem is much discussed in professional arenas, and in State technical services.

8 ”The reputation of the French publisher, Plon, the scientific status of the preface writer, the naturalist Roger Heim, Director of the National Museum of Natural History and President of the National Academy of Science#, as well as the reproduction of large extracts from the book in the popular magazine Paris Match, made Rachel Carson’s thesis on pesticides hugely accessible” (JAS,2007:369-370)

9 The Swedish case is quite different. According to EEA Report, just after the publication of Silent Spring in Sweden (1964), the Swedish government gave special funding to Stockholm University to set up a laboratory for the analysis of DDT in the environment (BERNES,1998). These activities lead, inter alia, to the identification of polychlorinated biphenyls (PCB) as environmental contaminants in 1966. This research on environmental chemistry provided evidence that lead to the ban of DDT in 1970 (probably the earliest ban worldwide).

10 Even in the ranks of prominent naturalists, as the famous ornithologist Jean Dorst, author of the best-seller Before nature dies, the tendency was to alert against the uncontrolled use of pesticides, while denouncing the fact that, due to Silent Spring and its media impact, “many polemics and discussions dealt and still deal this tricky problem, very far beyond scientific and technic circles it should remain confined.” (DORST,(1965)2012:

243-244).

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