~
NOVEMBER 5,2007
TbP of THE WE EK
50 Media Meccas by Emily Flynn Vencat andZvikaKrieger
FIRE THIS TlME: Sifting through the ashes in Fallbrook, Calif.
53 Why Chinese Dare ta Buy by Stephen Glain
5.(U:jee. t~&j'JuLA 1:ts_.~
58 A Great New Western by Larry McMurtry 60 Why Picasso Is No. 1
by PeterPlagens
11 62 Fast-Trauma Films byJessica
~ Au and Ginanne Brownell i2 ~
~ DEPARTMENTS
i 4 Periscope
~ 5 Perspectives
~
21 WorldView 65 The Good Life 68 The Last Ward
TheRaceto BeatGoogle
The world's favorite search engine may be flying high at the moment, but it is more vulnerable than you think. A thousand competitors are in pursuit. Pa~e40
World Affoirs 22
.Eastern Front
by OwenMatthews and Seth Colter Walls 25 Brussels Reinvented-
by William Underhill 26 Beijing's New Mr. Popular
byMelinda Liu and Jonathan Ansfield
28 War ofWords With Iran byMichael Hirsh 11S...Affnirs
30 Earth, Wind and Fire 36 The Arsonists ofCalifornia
byEvan Thomas Business.
THIS WEEK
GaVER: ILLUSTRATIONBYCHRISTOPHER SHORT FORNEWSWEEK. INSET: STEVEN K. DOI-ZUMA.
Vol.CL, No. 19. November 5, 2007@2007 by NEWSWEEK,Inc., 251 West 57th Street, New York, NY10019. Printed by Roto Smeets, Weert, Netherlands. Alirights reserved. Registered at the Post Office as a newspaper. Copyright under the International Copyright Convention. Copyright reserved under the Pan American Convention. Registered in the Philippines Patent Office. in the U.S.A.:Postmaster: send address changes to NEWSWEEKINTERNATIONAL,251 West 57thStreet, New York. NY 10019;periodlcal postage paid at New York, N.Y., and at additlonal mailing offices. NEWSWEEKINTERNATIONALis wrltten and edlted for a worldwide audience and is published weekly, except occasionaliy two is- sues are comblned into one expanded Issue whlch counts as two subscrlption copies, ln the U.K. by NEWSWEEK,Inc. (ISSN 0163-7053). Toorder reprints (minimum orderrequlred: 500 copies) or request permission torepublish a NEWSWEEKarticle please cali 1-212-445-4870 or fax 1-212-445-5764. Olr. Resp. Italia Marco Provasi; rappr. IMO sri, via G. da Velate 11-20162Milano; aut. Trib. MI N. 453 dei 12/06/87 sped. Abb. Post. 45% art.2 comma 20/b Legge 23/12/96 n. 662 Milano; Repr. pour la France: E.M.O. France S. A., B.P.1029-59011lille Cedex-Tel 03.20.30.03.02. Le Directeur de la Publication: Aian F. Bone-C.P.P.A.P. No. 0708 C 83393. Ce numéro comprend un encart de deux pages (abonnement) situé entre les folios 2 et 55. Editeur responsable pour la Belgique: AndréVerwilghen, Avenue Louise176,1050Bruxelles
