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Alignment in Product Development: How Different Disciplines Successfully Interact within an Organizational Environment

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Academic year: 2021

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"The primary task of management is to get people to work together in a systematic way”

Christensen et al, (2006), The Tools of Cooperation and Change. Harvard Business Review

“In a turbulent, competitive environment in which customers are demanding and speed is essential, the underlying source of superior performance is integration. (…) [which means] linking problem-solving cycles, bringing functional groups into close working relationships, and achieving a meeting of the minds in concept, strategy, and execution.”

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