هاروﺗﻛدﻟا لﺋﺎﺳر ﺔﺷﻗﺎﻧﻣﺑ قﻠﻌﺗﻣ ططﺧﻣ
رﯾﯾﺳﺗﻟا موﻠﻋ و ﺔﯾرﺎﺟﺗﻟا و ﺔﯾدﺎﺻﺗﻗﻹا موﻠﻌﻟا ﺔﯾﻠﻛﺑ
تﺎـــــﻣﻮﻠﻌﻣ ﺔﻗﺎـــــﻄﺑ ﺔﻨﯿﻤﯾ ﻦﺑ (ﻲﺑﺮﻋ ) ﺐـــﻘﻠﻟا ةﺮﯿﺧ (ﻲﺑﺮﻋ ) ﻢــــﺳﻻا Benyamina (ﻲﺴﻧﺮﻓ) ﺐـــﻘﻠﻟا Khayra (ﻲﺴﻧﺮﻓ) ﻢــــﺳﻻا Benyamina1984@hotmail.com ﻲﻧوﺮﺘﻜﻟﻹا ناﻮﻨﻌﻟا ﺔﻟﺎــــﺳﺮﻟا تﺎــــﺤﻔﺼﻟا دﺪــﻋ ) 386 ( ﺔﺴﺳﺆﻤﻠﻟ ﻲﺠﯿﺗاﺮﺘﺳﻻا راﺮﻘﻟا ﻰﻠﻋ ﺎھﺮﯿﺛﺄﺗ و ﺔﯿﺴﻓﺎﻨﺘﻟا ﺔﺌﯿﺒﻟا ناﻮــــــﻨﻌﻟا ﺔﯾدﺎﺼﺘﻗا مﻮﻠﻋ ﺔــــــﺒﻌﺸﻟا لﺎﻤﻋﻷا ةرادإ ﺺﺼﺨﺘﻟا سﺎﯿﻟا ﺢﻟﺎﺻ ﺮﺿﺎﺤﻣ ذﺎﺘﺳأ – أ ، سﺎﺒﻌﻠﺑ يﺪﯿﺳ ﺔﻌﻣﺎﺟ فﺮــﺸﻤﻟا ) ءﺎﻤﺘﻧﻻا ﻞﻜﯿھ ،ﺔﺒﺗﺮﻟا ،ﻢﺳﻹا و ﺐﻘﻠﻟاا ( ﺔﺸﻗﺎﻨﻤﻟا ﺔﻨﺠﻟ ءﺎﻀﻋأ ﺔــــﻔﺼﻟا ءﺎﻤﺘﻧﻻا ﻞﻜﯿھ ﺔـــﺒﺗﺮﻟا ﻢﺳﻹا و ﺐــﻘﻠﻟا ﺎﺴﯿﺋر سﺎﺒﻌﻠﺑ يﺪﯿﺳ ﺔﻌﻣﺎﺟ ﻲﻟﺎﻌﻟا ﻢﯿﻠﻌﺘﻟا ذﺎﺘﺳأ ﺮﯿﺸﺒﻟا ﺪﻤﺤﻣ ﻖﯿﺒﻟ ارﺮﻘﻣ سﺎﺒﻌﻠﺑ يﺪﯿﺳ ﺔﻌﻣﺎﺟ ( أ )ﺮﺿﺎﺤﻣ ذﺎﺘﺳأ سﺎﯿﻟا ﺢﻟﺎﺻ ﺎﺸﻗﺎﻨﻣ سﺎﺒﻌﻠﺑ يﺪﯿﺳ ﺔﻌﻣﺎﺟ ( أ )ﺮﺿﺎﺤﻣ ذﺎﺘﺳأ ﺪﻤﺤﻣ ﺪﯿﻌﺳ ﻦﺑ ﺎﺸﻗﺎﻨﻣ ةﺪﯿﻌﺳ ﺔﻌﻣﺎﺟ ( أ )ﺮﺿﺎﺤﻣ ذﺎﺘﺳأ ﺪﻤﺤﻣ ةﺪﯿﻤﺣ ﻦﺑ ﺎﺸﻗﺎﻨﻣ ناﺮھو ﺔﻌﻣﺎﺟ ( أ )ﺮﺿﺎﺤﻣ ذﺎﺘﺳأ ﺺﻔﺣﻮﺑ ﻲﻤﻛﺎﺣ ﺎﺸﻗﺎﻨﻣ ﺮﻜﺴﻌﻣ ﺔﻌﻣﺎﺟ ( أ )ﺮﺿﺎﺤﻣ ذﺎﺘﺳأ ﻲﻟﻼﯿﺠﻟا ﻮﺒﻋ ﻦﺑ ﺔﯿﺑﺮﻌﻟا ﺔﻐﻠﻟﺎﺑ ﺺﺨﻠﻣ Résumé arabe
ﺼﺘﻗﻻا ﺔﺴﺳﺆﻤﻟا نإ
ﺖﻗﻮﻟا ﻲﻓ ﺔﺻﺎﺧ ﺔﻔﻠﺘﺨﻣ تﺎﯾﺪﺤﺗ ﺔﯿﺴﻓﺎﻨﺘﻟا ﺎﮭﺘﺌﯿﺑ ﻲﻓ ﮫﺟاﻮﺗ ، ﺎﮭﻋﻮﻧ نﺎﻛ ﺎﻤﮭﻣ ﺔﯾدﺎ
ﺎﮭﺘﺌﯿﺒﻟ ﺔﺴﺳﺆﻤﻟا مﺎﻤﺘھا ﻦﻣ ﺪﯾﺰﯾ ﺎﻣ اﺬھ ، ةﺮﻤﺘﺴﻤﻟا ﺔﯿﻜﯿﻣﺎﻨﯾﺪﻟﺎﺑ و ﺪﻘﻌﺘﻟﺎﺑ زﺎﺘﻤﺗ ﺔﺌﯿﺒﻟا ﺖﺤﺒﺻأ ﻦﯾأ ﻦھاﺮﻟا
ةﺪﻋ زﺮﻔﺗ ﻲﺘﻟا و ﺲﻓﺎﻨﺘﻟا ﺮﺻﺎﻨﻋ ﻞﻜﺸﺗ تاﺮﯿﻐﺘﻣ ﺔﻋﻮﻤﺠﻣ ﻰﻠﻋ يﻮﺘﺤﺗ ﻲﺘﻟا و ﺔﯿﺴﻓﺎﻨﺘﻟا
ﻰﻠﻋ تاﺮﯿﺛﺄﺗ
ﺔﻔﺼﺑ ﺔﺴﺳﺆﻤﻟا ﻰﻠﻋ ﺐﺟﻮﺘﯾ ﮫﯿﻠﻋ و ، ﻲﺴﻓﺎﻨﺘﻟا ﺎھﺰﻛﺮﻣ و ﺎﮭﺘﯿﻌﺿو ﻰﻠﻋ و ﺔﺴﺳﺆﻤﻠﻟ ﻲﺠﯿﺗاﺮﺘﺳﻻا راﺮﻘﻟا
ﺪﯾﺪﺤﺗ ﻞﺟأ ﻦﻣ ﺔﯿﺴﻓﺎﻨﺘﻟا ﺎﮭﺘﺌﯿﺑ ﺮﺻﺎﻨﻋ ﺮﯿﺛﺄﺗ ﺔﺟرد ﺔﺳارد ﺔﺻﺎﺧ ﺔﻔﺼﺑ ﺔﯾﺮﺋاﺰﺠﻟا ﺔﺴﺳﺆﻤﻟا و ﺔﻣﺎﻋ
ﺲﻓﺎﻨﺘﻟا عﺎﺿوأ و ﺐﺳﺎﻨﻤﻟا ﻲﺴﻓﺎﻨﺘﻟا ﻲﺠﯿﺗاﺮﺘﺳﻻا رﺎﯿﺨﻟا
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ﻔﻣ تﺎﻤﻠﻛ ﺔﯿﺣﺎﺘ ﺔﯿﺠﯿﺗاﺮﺘﺳﻹا ﺔﯿﺴﻓﺎﻨﺘﻟا . ﺔﯿﻗﻮﺴﻟا ﺔﺼﺤﻟا ﻲﺠﯿﺗاﺮﺘﺳﻻا راﺮﻘﻟا ﺔﯿﺴﻓﺎﻨﺘﻟا ﺔﺌﯿﺒﻟا ﺔﯿﺴﻧﺮﻔﻟا ﺔﻐﻠﻟﺎﺑ ﺺﺨﻠﻣ Résumé en langue française
L’entreprise économique quelle que soit sa nature, est confrontée a de multiple défis au niveau concurrentiel. Ces défis sont d’autant plus importants de nos jours car l’environnement économique est plus complexe et dynamique. C’est pourquoi l’entreprise doit accorder beaucoup d’importance à son environnement. Ce dernier contient des variables qui nous procurent les éléments de la concurrence, qui vont nous permettre à leurs tours d’orienter la décision stratégie économique de l’entreprise. L’entreprise en générale et en particulier l’entreprise algérienne doit mesurer l’impact de ces éléments pour réaliser la décision la plus efficace.
Mots-clés L'environnement
concurrentiel
la décision stratégique
la part de marché la stratégie concurrentielle ﺺﺨﻠﻣ ﻐﻠﻟﺎﺑ ﺔ ﺔﯾﺰﯿﻠﺠﻧﻹا Summary in English
The Economic institution of whatever kind, is facing in its competitive environment different challenges especially at now moment where this environment is becoming constantly complicated and dynamic , this is what increases the organization interest to it, this last one which contains variables that shape competitive elements which create several effects on strategic decision and competitive position, for that , the institution in general and Algerian institution in particular has to study the degree of influence of the environment competitive elements in order to determine the appropriate competitive strategic option and competitive positions. Keywords The competitive environment the strategic decision
market share competitive strategy
