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RatiOnaL ignORance ignORance

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(1)

Combat Drug Resistance

No action today...No cure tomorrow World Health Day 2011

disease

sickness

disease

disease

negative

sickness

sickness

sickness

negative

negative negative Resistance

Resistance Resistanc

e

Resistance dRug

Resistance disease

disease

disease disease

sickness

sickness

sickness

sickness

disease

dRUg

dRug

POOR QuaLitY dRug

POOR QUaLitY dRUg

dRug

dRug

WROng

WROng

WROng

MedicicnewROngMedicineWROng dRug

dRUgWROng

dRUg

dRUg dRug dRUg

dRug

dRUg wROng

dRUg

dRug

POOR QuaLitY dRug

POOR QUaLitY dRUg

dRug

dRug

WROng

WROng

WROng

MedicicnewROngMedicineWROng dRug

dRUgWROng

dRUg

dRUg dRug dRUg

dRug

dRUg wROng

awaReness nOn adheRence

wROng wROng WROng

WROng WROng

wROng

Misuse

WROng dOsage

Lack OF

Lack OF knOWLedge

ignORance

unPRescRiBed

unPRescRiBed

MisUseMisUse

ignORance ignORance nOn adheRence

nOn adheRence

nOn adheRence

nOn adheRence

ignORance

ignORance

awaReness nOn adheRence

wROng wROng WROng

WROng WROng

wROng

Misuse

WROng dOsage

Lack OF

Lack OF

knOWLedge ignORance

unPRescRiBed

unPRescRiBed

MisUseMisUse

ignORance ignORance nOn adheRence

nOn adheRence

nOn adheRence

nOn adheRence

ignORance

ignORance

LiFe Hea LtH

Hea

LtH POsitive

POsitive

POsitive LiFe

LiFeLiFe LiFe

LiFe

LiFe LiFecUR

e

cUR hea eh

Lth

POsitive

Hea LtH

hea Lth

cuRe

LiFe

FOLLOW

Right dOsage

PRescRiBed

RatiOnaL

RatiOnaL

RigHt dOsage sensiBLe use Right dOsage

PRescRiPtiOn

knOWLedge knOWLedge

adheRence

ReseaRch

ReseaRch ReseaRch

RegULaRitY ReguLaRitY

sensiBLe Use FOLLOW

FOLLOWdRUg

Right Medicine

dRug

dRUg QUaLitY dRug dRug

dRug

RigHt

Right

dRUg Right

dRUg

dRUg dRUg

dRUg QUaLitY

dRUg QUaLitY

dRug

dRug

dRug

Right dRug

dRUgdRug

RigHt

Medicine

www.emro.who.int

Combat Drug Resistance

No action today...No cure tomorrow World Health Day 2011

disease

sickness

disease

disease

negative

sickness

sickness

sickness

negative

negative

negative Resistance

Resistance

Resistanc e

Resistance

dRug

Resistance

disease

disease

disease disease

sickness

sickness

sickness

sickness

disease

dRUg

dRug

POOR QuaLitY dRug

POOR QUaLitY dRUg

dRug

dRug

WROng

WROng

WROng

MedicicnewROngMedicineWROng

dRug

dRUg

WRO ng

dRUg

dRUg dRug

dRUg

dRug

dRUg

wRO ng

dRUg

dRug

POOR QuaLitY dRug

POOR QUaLitY dRUg

dRug

dRug

WROng

WROng

WROng

MedicicnewROngMedicineWROng

dRug

dRUg

WRO ng

dRUg

dRUg dRug

dRUg

dRug

dRUg

wRO ng

awaReness

nOn adheRence

wROng wROng WROng

WROng WROng

wRO ng

Misuse

WROng dOsage

Lack OF

Lack OF knOWLedge

ignORance

unPRescRiBed

unPRescRiBed

MisUseMisUse

ignORance ignORance nOn adheRence

nOn adheRence

nOn adheRence

nOn adheRence

ignORance

ign OR ance

awaReness

nOn adheRence

wROng wROng WROng

WROng WROng

wRO ng

Misuse

WROng dOsage

Lack OF

Lack OF

knOWLedge

ignORance

unPRescRiBed

unPRescRiBed

MisUseMisUse

ignORance ignORance nOn adheRence

nOn adheRence

nOn adheRence

nOn adheRence

ignORance

ign OR ance

LiFe Hea LtH

Hea

LtH POsitive

POsitive

POsitive LiFe

LiFeLiFe

LiF e

LiFe

LiFe LiFecUR

e

cUR

hea eh

Lth

POsitive

Hea LtH

hea Lth

cu Re

LiFe

FOLLOW

Right dOsage

PRescRiBed

RatiOnaL

RatiOnaL

RigHt dOsage

sensiBLe use Right dOsage

PRescRiPtiOn

knOWLedge

knOWLedge

adheRence

ReseaRch

ReseaRch ReseaRch

RegULaRitY

ReguLaRitY

sensi BL e U se FOLLOW

FOLLOW

dRUg

Right Medicine

dRug

dR Ug Q Ua LitY

dRug dRug

dRug

RigHt

Right

dRU g

Right

dRU g

dRUg dRUg

dRUg QUaLitY

dRUg QUaLitY

dRug

dRug

dRug

Right dRug

dRUg

dRug

RigHt

Medicine

www.emro.who.int

www.emro.who.int

Combat Drug Resistance

No action today...No cure tomorrow World Health Day 2011

disease

sickness

disease

disease

negative

sickness

sickness

sickness

negative

negative

negative Resistance

Resistance

Resistanc e

Resistance

dRug

Resistance

disease

disease

disease disease

sickness

sickness

sickness

sickness

disease

dRUg

dRug

POOR QuaLitY dRug

POOR QUaLitY dRUg

dRug

dRug

WROng

WROng

WROng Medicicne

wROngMedicine

WRO ng dRug

dRU g WRO ng

dRUg

dRUg dRug

dRUg

dRug

dRUg

wRO ng

dRUg

dRug

POOR QuaLitY dRug

POOR QUaLitY dRUg

dRug

dRug

WROng

WROng

WROng Medicicne

wROngMedicine

WRO ng dRug

dRU g WRO ng

dRUg

dRUg dRug

dRUg

dRug

dRUg

wRO ng

awaReness nOn adheRence

wROng

wROng WROng

WROng WROng

wRO ng

Misuse

WROng dOsage

Lack OF

Lack OF

knOWLedge

ignORance

unPRescRiBed

unPRescRiBed

MisUseMisUse

ignORance ignORance

nOn adheRence

nOn adheRence

nOn adheRence

nOn adheRence

ignORance

ign OR ance

awaReness nOn adheRence

wROng

wROng WROng

WROng WROng

wRO ng

Misuse

WROng dOsage

Lack OF

Lack OF

knOWLedge

ignORance

unPRescRiBed

unPRescRiBed

MisUseMisUse

ignORance ignORance

nOn adheRence

nOn adheRence

nOn adheRence

nOn adheRence

ignORance

ign OR ance

LiFe Hea LtH

Hea

LtH POsitive

POsitive

POsitive LiFe

LiF e LiF e LiF e

LiFe

LiFe LiFecUR

e

cUReh

hea Lth

POsitive

Hea Lt H

hea Lth

cu Re

LiFe

FOLLOW

Right dOsage

PRescRiBed

RatiOnaL

RatiOnaL

RigHt dOsage

sensiBLe use Right dOsage

PRescRiPtiOn

knOWLedge

knOWLedge

adheRence

ReseaRch

ReseaRch

ReseaRch

RegULaRitY

ReguLaRitY

sensi BL e U se FOLLOW

FOLLOW

dRUg

Right Medicine

dRug

dR Ug Q Ua LitY

dRug dRug

dRug

RigHt

Right

dRU g

Right

dRU g

dRUg dRUg

dRUg QUaLitY

dRUg QUaLitY

dRug

dRug

dRug

Right dRug

dRUg

dRug

RigHt

Medicine

www.emro.who.int

(2)

Combat Drug Resistance

No action today...No cure tomorrow World Health Day 2011

disease

sickness

disease

disease

negative

sickness

sickness

sickness

negative

negative negative Resistance

Resistance Resistanc

e

Resistance dRug

Resistance disease

disease

disease disease

sickness

sickness

sickness

sickness

disease

dRUg

dRug

POOR QuaLitY dRug

POOR QUaLitY dRUg

dRug

dRug

WROng

WROng

WROng

MedicicnewROngMedicineWROng dRug

dRUgWROng

dRUg

dRUg dRug dRUg

dRug

dRUg wROng

dRUg

dRug

POOR QuaLitY dRug

POOR QUaLitY dRUg

dRug

dRug

WROng

WROng

WROng

MedicicnewROngMedicineWROng dRug

dRUgWROng

dRUg

dRUg dRug dRUg

dRug

dRUg wROng

awaReness nOn adheRence

wROng wROng WROng

WROng WROng

wROng

Misuse

WROng dOsage

Lack OF

Lack OF knOWLedge

ignORance

unPRescRiBed

unPRescRiBed

MisUseMisUse

ignORance ignORance nOn adheRence

nOn adheRence

nOn adheRence

nOn adheRence

ignORance

ignORance

awaReness nOn adheRence

wROng wROng WROng

WROng WROng

wROng

Misuse

WROng dOsage

Lack OF

Lack OF

knOWLedge ignORance

unPRescRiBed

unPRescRiBed

MisUseMisUse

ignORance ignORance nOn adheRence

nOn adheRence

nOn adheRence

nOn adheRence

ignORance

ignORance

LiFe Hea LtH

Hea

LtH POsitive

POsitive

POsitive LiFe

LiFeLiFe LiFe

LiFe

LiFe LiFecUR

e

cUR hea eh

Lth

POsitive

Hea LtH

hea Lth

cuRe

LiFe

FOLLOW

Right dOsage

PRescRiBed

RatiOnaL

RatiOnaL

RigHt dOsage sensiBLe use Right dOsage

PRescRiPtiOn

knOWLedge knOWLedge

adheRence

ReseaRch

ReseaRch ReseaRch

RegULaRitY ReguLaRitY

sensiBLe Use FOLLOW

FOLLOWdRUg

Right Medicine

dRug

dRUg QUaLitY dRug dRug

dRug

RigHt

Right

dRUg Right

dRUg

dRUg dRUg

dRUg QUaLitY

dRUg QUaLitY

dRug

dRug

dRug

Right dRug

dRUgdRug

RigHt

Medicine

www.emro.who.int

Combat Drug Resistance

No action today...No cure tomorrow World Health Day 2011

disease

sickness

disease

disease

negative

sickness

sickness

sickness

negative

negative

negative Resistance

Resistance

Resistanc e

Resistance

dRug

Resistance

disease

disease

disease disease

sickness

sickness

sickness

sickness

disease

dRUg

dRug

POOR QuaLitY dRug

POOR QUaLitY dRUg

dRug

dRug

WROng

WROng

WROng

MedicicnewROngMedicineWROng

dRug

dRUg

WRO ng

dRUg

dRUg dRug

dRUg

dRug

dRUg

wRO ng

dRUg

dRug

POOR QuaLitY dRug

POOR QUaLitY dRUg

dRug

dRug

WROng

WROng

WROng

MedicicnewROngMedicineWROng

dRug

dRUg

WRO ng

dRUg

dRUg dRug

dRUg

dRug

dRUg

wRO ng

awaReness

nOn adheRence

wROng wROng WROng

WROng WROng

wRO ng

Misuse

WROng dOsage

Lack OF

Lack OF knOWLedge

ignORance

unPRescRiBed

unPRescRiBed

MisUseMisUse

ignORance ignORance nOn adheRence

nOn adheRence

nOn adheRence

nOn adheRence

ignORance

ign OR ance

awaReness

nOn adheRence

wROng wROng WROng

WROng WROng

wRO ng

Misuse

WROng dOsage

Lack OF

Lack OF

knOWLedge

ignORance

unPRescRiBed

unPRescRiBed

MisUseMisUse

ignORance ignORance nOn adheRence

nOn adheRence

nOn adheRence

nOn adheRence

ignORance

ign OR ance

LiFe Hea LtH

Hea

LtH POsitive

POsitive

POsitive LiFe

LiFeLiFe

LiF e

LiFe

LiFe LiFecUR

e

cUR

hea eh

Lth

POsitive

Hea LtH

hea Lth

cu Re

LiFe

FOLLOW

Right dOsage

PRescRiBed

RatiOnaL

RatiOnaL

RigHt dOsage

sensiBLe use Right dOsage

PRescRiPtiOn

knOWLedge

knOWLedge

adheRence

ReseaRch

ReseaRch ReseaRch

RegULaRitY

ReguLaRitY

sensi BL e U se FOLLOW

FOLLOW

dRUg

Right Medicine

dRug

dR Ug Q Ua LitY

dRug dRug

dRug

RigHt

Right

dRU g

Right

dRU g

dRUg dRUg

dRUg QUaLitY

dRUg QUaLitY

dRug

dRug

dRug

Right dRug

dRUg

dRug

RigHt

Medicine

www.emro.who.int

Combat Drug Resistance

No action today...No cure tomorrow World Health Day 2011

disease

sickness

disease

disease

negative

sickness

sickness

sickness

negative

negative

negative Resistance

Resistance

Resistanc e

Resistance

dRug

Resistance

disease

disease

disease disease

sickness

sickness

sickness

sickness

disease

dRUg

dRug

POOR QuaLitY dRug

POOR QUaLitY dRUg

dRug

dRug

WROng

WROng

WROng Medicicne

wROngMedicine

WRO ng dRug

dRU g WRO ng

dRUg

dRUg dRug

dRUg

dRug

dRUg

wRO ng

dRUg

dRug

POOR QuaLitY dRug

POOR QUaLitY dRUg

dRug

dRug

WROng

WROng

WROng Medicicne

wROngMedicine

WRO ng dRug

dRU g WRO ng

dRUg

dRUg dRug

dRUg

dRug

dRUg

wRO ng

awaReness nOn adheRence

wROng

wROng WROng

WROng WROng

wRO ng

Misuse

WROng dOsage

Lack OF

Lack OF

knOWLedge

ignORance

unPRescRiBed

unPRescRiBed

MisUseMisUse

ignORance ignORance

nOn adheRence

nOn adheRence

nOn adheRence

nOn adheRence

ignORance

ign OR ance

awaReness nOn adheRence

wROng

wROng WROng

WROng WROng

wRO ng

Misuse

WROng dOsage

Lack OF

Lack OF

knOWLedge

ignORance

unPRescRiBed

unPRescRiBed

MisUseMisUse

ignORance ignORance

nOn adheRence

nOn adheRence

nOn adheRence

nOn adheRence

ignORance

ign OR ance

LiFe Hea LtH

Hea

LtH POsitive

POsitive

POsitive LiFe

LiF e LiF e LiF e

LiFe

LiFe LiFecUR

e

cUReh

hea Lth

POsitive

Hea Lt H

hea Lth

cu Re

LiFe

FOLLOW

Right dOsage

PRescRiBed

RatiOnaL

RatiOnaL

RigHt dOsage

sensiBLe use Right dOsage

PRescRiPtiOn

knOWLedge

knOWLedge

adheRence

ReseaRch

ReseaRch

ReseaRch

RegULaRitY

ReguLaRitY

sensi BL e U se FOLLOW

FOLLOW

dRUg

Right Medicine

dRug

dR Ug Q Ua LitY

dRug dRug

dRug

RigHt

Right

dRU g

Right

dRU g

dRUg dRUg

dRUg QUaLitY

dRUg QUaLitY

dRug

dRug

dRug

Right dRug

dRUg

dRug

RigHt

Medicine

www.emro.who.int

www.emro.who.int

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