Dispositifs et intentionnalités : le cas du programme de fidélité des enseignes de la grande distribution : étude des stratégies de fidélisation de la marque Monoprix

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https://dumas.ccsd.cnrs.fr/dumas-03125036

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Copyright

Jeanne Le Barbenchon

To cite this version:

Jeanne Le Barbenchon. Dispositifs et intentionnalités : le cas du programme de fidélité des enseignes de la grande distribution : étude des stratégies de fidélisation de la marque Monoprix. Sciences de l’information et de la communication. 2017. �dumas-03125036�

École des hautes études en sciences de l'information et de la communication - Université Paris-Sorbonne 77, rue de Villiers 92200 Neuilly tél. : +33 (0)1 46 43 76 76 fax : +33 (0)1 47 45 66 04 www.celsa.fr

Master professionnel

Spécialité : Communication Marque Option : Marque et publicité

Dispositifs et intentionnalités : le cas du programme de

fidélité des enseignes de la grande distribution

Étude des stratégies de fidélisation de la marque Monoprix

Responsable de la mention information et communication Professeure Karine Berthelot-Guiet

Tuteur universitaire : Caroline Marti

Nom, prénom : LE BARBENCHON Jeanne Promotion : 2016-2017

Soutenu le : 23/11/2017 Mention du mémoire : Bien

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