Le design sonore, dans les films publicitaires de parfum de luxe, au service de l’imaginaire olfactif du consommateur ? Le cas de Kenzo World

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Le design sonore, dans les films publicitaires de parfum

de luxe, au service de l’imaginaire olfactif du

consommateur ? Le cas de Kenzo World

Marlène Cortin

To cite this version:

Marlène Cortin. Le design sonore, dans les films publicitaires de parfum de luxe, au service de l’imaginaire olfactif du consommateur ? Le cas de Kenzo World. Sciences de l’information et de la communication. 2019. �dumas-02557455�

École des hautes études en sciences de l'information et de la communication – Sorbonne Université

77, rue de Villiers 92200 Neuilly-sur-Seine I tél. : +33 (0)1 46 43 76 10 I fax : +33 (0)1 47 45 66 04 I celsa.fr

Master professionnel

Mention : Information et communication Spécialité : Communication Marque

Option : Marque et publicité

Le design sonore, dans les films publicitaires de parfum de

luxe, au service de l’imaginaire olfactif du consommateur ?

Le cas de Kenzo World

Responsable de la mention information et communication Professeure Karine Berthelot-Guiet

Tuteur universitaire : Rym Kireche

Nom, prénom : CORTIN Marlène Promotion : 2018-2019

Soutenu le : 13/11/2019

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