Stakeholder engagement

The steps presented below constitute the process of managing stakeholders, and those steps brought together in a strategic way keep stakeholders engaged, which allow to company to achieve its goals.

Stakeholder management enables the company to achieve its strategic objectives and thus ensure its long-term performance. (Ackerman & Eden, 2011).

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Conclusion and Further researchs

The literature review allowed us to confirm the theoretical and empirical evidence of stakeholder theory, theoretically insofar as it offers a new insight into the functioning of the business world, an alternative of the view of the shareholder and empirically to the extent that stakeholder theory provides a framework for the management of this community.

The exposition of the approaches of the theory showed its different dimensions, describing its use, justifying its practice, and legitimizing its actions

An interesting general outcome of this research was that one of the most difficult aspects of stakeholder theory was its 3 different perspectives and how to effectively distinguish between them

Exploiting each of the three perspectives more thoroughly in a cyclical manner would allow to go on to develop more comprehensive strategies.

In line with its instrumental dimension, we have proposed a stakeholder management model based on strategic management, our objective through this proposal is the conception of a theoretical framework for stakeholder management which, by integrating it into the strategic management practice, will serve as a means of optimizing the overall performance of the company generally, and its managerial performance specifically.

Nevertheless, this model must be tested empirically to validate it utility and effectiveness.

In this sense, we therefore propose to conduct a study with companies showing an interest for their stakeholders. an exploratory study with the aim of detecting a managerial behavior focused on the stakeholders and another confirmatory study to test the validity of the model.

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