Implementing Agency /
International Affiliation Population Services International (PSI)
Programme Focus HIV/AIDS prevention, child survival, family planning Geographic Coverage Nation-wide
Target Population Men and women of reproductive age; secondary targets: rural population; youth (ages 15-25); women; migrant workers (commercial sex workers, truckers, transport industry users).
Social Marketing Model PSI/Togo develops and markets its own brand of condoms which are distributed through an extensive network of about 2,500 outlets including bars, hotels, bazaars and gas stations, and a 500
community based distribution agents covering rural areas.
Products Protector Plus condoms, launched in May 1998, replaced
Protector brand condoms. 19,910,911 condoms have been sold to date (as of March 1999).
Sales Volume of Most
Recent Year 5,115,330 condoms sold in 1998
Period of Operation PSI began operations in Togo in 1996 when it was selected to take over the implementation of a condom social marketing programme initiated by another entity. Since then, PSI has increased condom sales to nearly 1.08 per capita, among the highest in Africa.
/ continued
Togo / PSI continued
Local Collaboration CARE, DFS, INTRAH, Ministries of Health, Interior and Tourism, Peace Corps, PNLMD (the national programme against diarrhoea diseases), PNLS, PNLP SFPS, URD, WHO and the local NGO community. PSI/Togo is also collaborating with AIDSMark’s West African Regional Migrant Outreach Project, Prevention du SIDA sur les Axes Migratoires de l’Afrique de L’Ouest, or PSAMAO.
Donors UNICEF, USAID
Promotion Strategy Working in collaboration with the National Programme to Fight AIDS, PSI/Togo has reached thousands through innovative information, education and communication (IEC) campaigns targeted at high-risk groups. Promotional activities are currently funded by USAID through the regional Family Health and AIDS Prevention Project. These activities dovetail with a nation-wide community-based distribution network working in conjunction with the Peace Corps and local village volunteers.
PSI/Togo is currently expanding its distribution network through unique strategies aimed at the private sector. By collaborating with oil companies, the hotel industry and the armed forces, PSI/Togo hopes to develop strategies for marketing to these vast work forces.
Protector Plus, with entirely new packaging is being promoted through radio, television and print advertising. The packaging and campaign are designed to target a younger population, especially women.
Recommended Retail Price of Condoms (with US$ equivalent)
12,5 CFA/condom = $0.022/condom
Other Information PSI/Togo expects to sell 6 million condoms in 1999, develop a female condom programme, and expand its migrant AIDS prevention programme.
In-Country Contact
Information PSI/Togo
Immeuble Auba, 1er Etage BD BP 13804 Lome, TOGO, West Africa
Tel: 011-228-22-2755 Fax: 001-228-22-4624 E-mail: psi.ts@bibway.com
Africa
UGANDA
The republic of Uganda has 10 administrative provinces and an estimated population of 21,300,000 (1995) of which 11% are urban and 89% rural. In 1990, the adult literacy rate was 48% and in 1989, Uganda had 20,136 hospital beds and 774 physicians. Estimated life expectancy is 46 for women and 44 for men and the infant mortality rate per 1,000 live births is 115 (1995). According to UNAIDS/WHO, the prevalence of HIV/AIDS in adults aged 15-49 was estimated at 9.51% in 1997.
Since 1979, Uganda has depended almost entirely on coffee for foreign-exchange earnings. Over the yeas, severe inflation and low real wages led to widespread corruption, a black market, and banditry - but also to growing sophistication in trade. Some farmland was shifted from export crops to food crops that could be sold in the cities, causing a modest redistribution of income from the urban to the rural sector. Since 1986, the government has tried to end corruption, and foreign aid has increased, although severe economic problems remain. In 1993, Uganda had a per capita GNP of US$190.
There are two condom social marketing projects in Uganda:
(i) MSI/ Uganda HIV/STI Prevention Project (ii) Futures/ Uganda Social Marketing Project
(i) Marie Stopes International - Uganda: HIV/STI Prevention Project
Implementing Agency /
International Affiliation Marie Stopes International (MSI)
Programme Focus Working with the STI project of the Ugandan Ministry of Health MSI Uganda’s focus is on HIV/AIDS / STI prevention.
Geographic Coverage Nation-wide
Target Population Sexually active men and women – particularly adolescents and high-risk sectors of the population.
Social Marketing Model MSI Uganda develops and markets its own brands of condoms, which are distributed throughout the country by a team of 3 sales people.
Products Life Guard male condoms were launched in 1996. The female condom was also sold on a pilot test-marketing scheme in 1997.
Sales Volume of Most
Recent Year 12,183,768 pieces (1998) Period of Operation January 1996 – June 1999
Local Collaboration Government of Uganda Ministry of Health; Condom Co-ordination Committee
Uganda / MSI continued
Donors KfW (Kreditanstalt für Wiederaufbau) Estimated Level of
Funding US$ 2.7m for 5 years
Promotion Strategy Radio and press are the media of choice for Life Guard condom advertising in Uganda.
Recommended Retail Prices of Condoms (with US $ equivalent)
Male condoms: 100 Ugandan Shillings for 3 (US$ 0.025 each) Female condoms: 500 Ugandan Shillings for 3 (US$ .13 each) US$1 = USH 1310
Other Information Plans are to expand the presence of MSI-Uganda’s products in rural areas. Expand IEC networks to include various organised groups including Post Test clubs, institutions of higher learning, civil service groups such as the army, police and prisons, factories and agricultural estates, youth clubs and women’s organisations.
In-Country Contact
Information Marie Stopes International – Uganda P.O. Box 3557
Plot No. 1020 Kisigu, Muyenga Tank Hill Kampala, UGANDA.
Tel/Fax: 00-256-41-268756 Email: msi@imul.com