Q6 Second preferred

QUESTIONNAIRE Project: 574-044

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Q2. ^Howlong have Vou been a cigarette smoker? Has it been ... ? (Read)

'.

LESS THAN 1 YEAR .

1-5 ^YEARS ^..

MORE THAN 5 YEARS ..

Dk/Na .

( )1 ( )2 ( )3 ( )9

•

Q3. On average, how many cigarettes do Vou smoke per day? (Probe for a precise number - e.g. 10 cigarettes a day, 25 cigarettes a day ... If respondent says "One pack a day", ask for number of cigarettes in a pack)

c=J Cl

Cigarettes a day

•

^Dk/Na ⁽⁾

Q4. What brand of cigarettes do Vou usually smoke? (Do not read - Code one brand only.

Probe whether respondent smokes regular, Iight, extra light, mild, etc. within the brand ... Do not probe whether it is king size or regular size)

Qs. Is there another brand of cigarettes vou usually smoke when Vou can't get your usual brand?

..

YES

! ^;1

jê)2

^SKIPTOQ7

Dk/Na Ll. _"---'-'_9=-- --"

Q6. What is your second preferred cigarette brand that vou smoke when Vou can't get your usual brand?

• Craven "Au

Q4 Brand usual.ly

smoked ( )01 ()02 ( )03 ( )04

()OS

~J)96

( )07

Q6 Second preferred

brand ( )01

( 03

( )03 ( )94

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" DuMaurier

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Page 1

Brand usually

srnoked

Second preferred brand

•

Export "A" Liqht

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Matinee Extra Mild

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Matinee Slims

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( 17

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•

• ..

Q7. What are your reasons for choosing your current preferred brand of cigarettes? (Do not read - Code ail that apply)

.. Health reasons ( ) 1

• Taste reasons ;... ( ) 2

• Trying to quit... ( )3

• Wanting to smoke less ()4

" Wa'nting to smoke less damaging cigarettes. ( )5

.. OTHER (specify) ( )8

.. Dk/Na (first mention) ( )9

QS. Do Vou consider your current preferred cigarette brand to be a, .. (Read)

• LIGHT TYPE OF CIGARETTE... ) 1

• A MILD TYPE OF CIGARETTE... )2

• OR A REGULAR TYPE OF CIGARETTE... )3

.. No usual type (Do not read) )4

" Dk/Na )9

Qg. Is your current preferred cigarette brand the first brand Vou ever smoked regularly?

•

yES 1 ()1 SKIP TO Q13

NO ( )2

Dk/Na .[ r-' (c_.L_)9--S-K-IP-T-O-Q-1-3~

Ql0. Before smoking regularly your current preferred brand, did Vou previously smoke a "Iight" or

"rnild" or a regular type of cigarette?

• LIGHT... ( )1

.. MILD ( )2

• OR REGULAR CIGARETTE... ( )3

• Dk/Na ( )9

Page 2

IF RESPONOENT SWITCHEO TO A LIGHTER TYPE OF CIGARETTE (EX. FROM REGULAR TO --

Lor M OR FROM MILO TO LIGHT - SEE Q8 AND QI0), CONTINUE WITH Qll. OTHERS, SKIP TO Q1,3.

Ql1. How long ago did Vou most recently switch to a "Iighter" (or "milder") type of cigarette? Was it...? (Read)

• LESS THAN 1 YEAR AGO .. ) 1

• 1-5 YEARS )2

• MORE THAN 5 YEARS AGO )3

• OR HAVE YOU ALWAYS SMOKEO LIGHT OR MILO CIGARETTES ( )4

• Ok/Na ( )9

Q12. Why did vou switch to a "Iighter" (or "milder") type of cigarette? (Do not read / code ail that apply)

• Health reasons ) 1

o Taste reasons... ( )2

• Trying to quit... ( )3

• Wanting ta smoke less ( )4

.. Wanting to smoke less damaging cigarettes. ( )5

• OTHER (specify) ()8

.. Ok/Na (first mention) ( )9

Q13. Are vou seriously thinking of quitting smoking?

.. YES... )1

• NO ( )2

.. Ok/Na ( )9

Q14. If vou were to quit smoking at some point in time in the future, what ways or methods do Vou think vou would use? (Read / Code ail that apply)

,. NICOTINE GUM... ( )01

$ NICOTINE PATCH ( )02

• ZYBAN... ( )03

• CLINIC OR GROUP PROGRAM ( )04

• ACUPUNCTURE... ( )05

• SELF-HELP PROGRAM / SUPPORT GROUP... ( )06

• HYPNOSIS ( )07

.. MORE EXERCISE / GET PHYSICALLY FIT ( )08

• WILL POWER / COlD TURKEY / JUST STOP... ( )09

• CUTBACKGRAOUALLY ( )10

* AVOlD OTHER SMOKERS / SMOKING SITUATIONS ( )11

fj CHEW GUM / CANDY / FOOD... ( ) 12

• SWITCH TO A LIGHT/MILD TYPE OF CIGARETTE ( )13

o OTHER (specify) ( )90

• Ok/Na (first mention) ( )99

Page 3

Q15. Some brands of cigarettes are labelled as "Iight", others as "mild". Just considering brands labelled as "Iight" cigarettes, why do you think cigarette companies label sorne of their cigarettes as "Iight"? (Do not read / Probe and code ail that apply)

• To provide a quitting mechanism for people who would like to quit ()01

• To provide smokers with more brands to choose from ()02

• To attract new smokers ()03

• To appeal to health conscious smokers.... ()04

• Just advertlsinç / marketing gimmick to sell more cigarettes... ()05

• They are lighter in tar / nicotine, etc. than regular cigarettes... ()06

• They are lighter in taste or less harsh... ( )07

• OTHER (specify) ()90

• Dk/Na (first mention)... ()99

Q16. How much difference do you think there is between a light type of cigarette and a regular type of cigarette? Would you say ... ? (Read)

..

A BIG DIFFERENCE ( )1

A SMALL DIFFERENCE... ~ ~2

g~/ .~~~~. .. ..~:::::

^{1 ~ ~~} SKIP TO Q18

.. ..

•

Q17. In what ways are light cigarettes different than regular cigarettes? (Do not read / Probe / Record ail mentions)

..

More light tasting ... )1

..

Less damaging to health ... ( )2

..

Contains less toxic chemicals .. ( )3

•

^More difficult to smoke ... ( )4

•

^OTHER (specify) ... ( )8

G Dk/Na (firstmention) ... ( )9

Q18. Would you say that a light type of cigarette contains more, as much as or less toxic chemicals than a regular type of cigarette?

•

^MORE ^.

AS MUCH .

LESS .

Dk/Na .

( )1 ( )2 ( )3 ( )9

..

•

Q19. ^Overall, would you say that a light type of cigarette is more damaging, less damaging or as damaging to health as a regular type of cigarette?

•

MORE DAMAGING .

AS DAMAGING ,...>--<=.. ~

LESS DAMAGING SKIP TO Q23

Dk/Na '--'---'-'---- ~

•

Page 4

Q20. Have Vou ever thought that a light type of cigarette was less damaging than a regular type of cigarette?

..

YES .->-~ ~

NO... SKIP TO Q23

Dk/Na '--'-.___L_._ ----'

Q21. How long ago did vou change your opinion about light cigarettes i.e. they are not less but as damaging to health as regular cigarettes?

" LESS THAN 1 YEAR AGO ( ) 1

• 1-2 YEARS AGO ( )2

• 3-5 YEARS AGO... ( )3

• MORE THAN 5 YEARS AGO ( )4 • Dk/Na ( )9 Q22. What made Vou change your mind? (Probe) Q23. Now, just considering brands labelled as "mild" cigarettes, why do vou think cigarette companies label some of their cigarettes as "mild"? (Do not read / Probe and code ail that apply) • To provide a quitting mechanism for people who wou Id like to quit ()01 • To provide smokers with more brands to choose from ()02 e To attract new smokers ()03 " To appeal to health conscious smokers... ()04

" Just advertising / marketing gimmick to sell more cigarettes... ()05

• They are lighter in tar / nicotine, etc. than regular cigarettes... ()06

• They are lighter/milder in taste or less harsh... ()07

• OTHER (specify) ()90 & Dk/Na (first mention)... ( )99

Q24. How much difference do Vou think there is between a mild type of cigarette and a regular type of cigarette? Wou Id Vou say ... ? (Read)

..

A BIG DIFFERENCE .. A SMALL DIFFERENCE .--'---'--- _ OR NO DIFFERENCE AT ALL... SKIP TO Q26 Dk/Na L...L...L.::.. _____j

.. ..

Q25. In what ways are mild cigarettes different than regular cigarettes? (Do not read / Probe / Record ail mentions)

•

More light tasting ... )1

•

Less damaging to health ... ( )2

•

Contains less toxic chemicals .. ( )3

•

More difficult to smoke ... ( )4

..

OTHER (specify) ... ( )8

•

^Dk/Na(first mention) ... ( )9

Page 5

Q26. Would Vou say that a mild type of cigarette contains more, as much as or less toxic chemicals than a regular type of cigarette?

• ^MORE ^.

AS MUCH .

LESS .

Ok/Na .

( )1 ( )2 ( )3 ( )9

•

Q27. Overall, would Vou say that a mild type of cigarette is more damaging, less damaging or as damaging to health as a regular type of cigarette?

• MORE OAMAGING ( )1

AS OAMAGING ~ ~2

~~~~aO.~.~~~~~~.::::::::::::::::::: 1 ~ ~~ SKIP TO Q31

•

..

•

Q28. Have Vou ever thought that a mild type of cigarette was less damaging than a regular type of cigarette?

..

YES .

NO .

Ok/Na .

..

SKIP TO Q31

Q29. How long ago did Vou change your opinion about mild cigarettes i.e. they are not less but as damaging to health as regular cigarettes?

G LESS THAN 1 YEAR AGO ( ) 1

". 1-2 YEARS AGO ( )2

• 3-5 ^{YEARS AGO} ⁽ )3

• MORE TH AN 5 YEARS AGO ( )4

.. Ok/Na. ( )9

Q30. What made Vou change your mind? (Probe)

Q31. 00 Vou think that there is a set of standards or regulations as to what constitutes a "Iight" or a

"mild" cigarette, that is do vou think that cigarette manufacturers can label a brand as light or mild Q[J_[y if their cigarettes meet some regulated standards?

• yES... )1

• NO... ( )2

o Ok/Na... ( )9

Page 6

Q32. Between the label "Iight" or "mild" written on a pack of cigarettes and the list of toxic chemicals written on the side panel of a pack, which one is most useful to consumers?

.. LIGHT OR MILO LABEL... ( ) 1

e LIST OF TOXIC CHEMICALS ( )2

• Both (do not read) ( )3

• Ok/Na ( )9

Q33. In the choice of a cigarette brand, how important is it to consumers that the label light or mild be written close to the brand name? Would Vou say ... ? (Read)

•

^VERY^IMPORTANT ^.

SOMEWHAT IMPORTANT . NOT VERY IMPORTANT . NOT IMPORTANT AT ALL .

Ok/Na .

)1 ( )2 ( )3 ( )4 ( )9

•

Q34. Have Vou heard that there might be a new regulation that would ban any label saying "Iight"

or "mild" on the packages of tobacco products, including cigarettes?

• YES... )1

• NO... ( )2

" Ok/Na ( )9

Q35. 00 vou think that the government will really go ahead and ban any label saying light or mild on the packages of ail tobacco products, including cigarettes or would Vou be surprised to see the government doing 50?

..

GOVERNMENT WILL GO AHEAO .

WOULO BE SURPRISEO .

Ok/Na .

)1 )2 )9

. "

•

Q36. Are vou strongly in favour, somewhat in favour, somewhat against or strongly against a federal regulation that would ban any label saying "Iight" or "mild" on the packages of ail tobacco products, including cigarettes?

..

STRONGLY IN FAVOUR ( )1 SOMEWHAT IN FAVOUR ( )2

SOMEWHAT AGAINST ( )3

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Q37. Why are Vou in favour of or against (SEE ANSWER IN Q36) this type of regulation? (Probe - at least 5 words)

Page 7

Q38. Personally, to what extent would vou be annoyed if any label saying "Iightjmild", ultra lightjultra mild, etc. was removed From ail packages oF tobacco products currently labelled that way? Would vou say ... ? (Read)

•

VERY ANNOYED ( ) 1

SOMEWHAT ANNOYED ( )2

NOT VERY ANNOYED ( )3

~ ~jTN: ~ .~.~.~.~ ~. ~ ~ .~~~ : : : : : : : : : : :: ^,-,1~I....__L_~ ~=---=S'-'-K=I-'-P_;T:....:O=----::>Q._:4--=O____J

• • ..

•

Q39. Why would Vou be annoyed (not annoyed)? (Probe - at least 5 words)

Q40. Please tell me iF Vou think that each of the Following things are likely or unlikely to happen because any label saying "Iight" or "mild" would be removed From cigarette packages and other tobacco products.

( )1 ( )2

)1 )2

)1 )2 ( )9

)1 )2 )9

)i

)2 )9

)1 ( )2 )9

)1 ( )2 ( )9

READ AND ROTATE

~;:;,~~---=;;;;:,,'=,~--=.-= -";:'~:;;;; .:;;::

WOULD DISCOURAGE YOUNG PEOPLE TO WOULD ENCOURAGE SMOKERS WHO WANT TO QUIT TO STOP COMPLETELY SMOKING RATHER THAN SWITCH TO BRANDS LABELLED "LIGHTER"

WOULD MAKE SMOKERS REALISE THAT CIGARETIES LABELLED AS "LIGHT" OR

"MILD" ARE AS DAMAGING TO THEIR HEAL TH

AS ANY OTHER TYPE OF CIGARETIES

~:;:::.:~:::;::::-,.:::::;~:::;:;:::~.-::-_:;: 'O:::-:;:::::-=_-.;:;:::~:;~--;=_;:~;:~::::~...:; ..:::".:;,_:=~~:::::::;::;:::=:

4. SMOKERS WOULD THINK MORE SERIOUSLY

6~~~Ig\L!IrH:~g ..

5. IT WOULD REDUCE SIGNIFICANTLY THE CHOICE OF THE SMOKERS, THE VARIETY OF BRANDS THEY CAN CHOOSE FROM

·6. THE TOTAL NUMBER OF SMOKERS WOULD DECREASE

7. ALL BRANDS OF CIGARETIES WILL SOON OR LATER TASTE THE SAME

·:·=~-o:c=:::c::'·-:::=:....~.;:;:.··o '.~~ ~ ==':-::'.: .... ;:;

8. SMOKERS OF LIGHT AND MILD BRANDS WOULD HAVE MORE DIFFICULTY TO FIND THEIR USUAL BRANDS

.,:.,';.." •. ~.;;::-~::;;;:;.;;::.=,--;~;~~.~::::...:_~::.;_-;::::. ....=:::;::::::::::';~;:::: ~.:~~

9. LIGHT TASTING CIGARETIES WOULD BE DIFFICULT TO BUY

. "." ". :::::::;:.- ... _~_::o:;::'::c;~=-..;;;:;;:;:.:: .. '::';::".;::~. .~-

10. PEOPLE WILL FEEL THAT IT'S GOING TOO

~

FAR

=._

=~ :C:-=:;:;;;;:_;;':': .=- -::;;:--- -;.;~-.-::..=- -:

11. SMOKERS WOULD FEEL BETRAYED BECAUSE THEY THOUGHT CIGARETIES LABELLED AS LIGHT WERE HEALTHIER

:-:·-::::=~:;::::-~~:"-:::::;~;:::~'7c:::=::O"·:~~---:;:;·:;·:;:;:·::~c: ._'_

12. SMOKERS OF LIGHT OR MILD BRANDS WOULD SWITCH TO A REGULAR TYPE OF CIGARETIES

( )1 ( )2

J>!</~~

( )9

Page 8

)1 )2

Ok/Na ( )9 READ AND ROTATE

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13. LIGHT AND MILD CIGARETIES WILL

GRADUALLY DISAPPEAR FROM THE MARKET

LIKELY UNLIKELY

14. SMOKERS OF ANY BRAND WOULD HAVE MORE DIFFICULTY TO GET THEIR USUAL BRAND

""=;;:~~-'---:_:~~. ,,; .. ~.';:; --- ..•... ' .. "~.

15. IT WOULD SEND THE MESSAGE THAT THE GOVERNMENT IS VERY SERIOUS IN ITS FIGHT AGAINST TOBACCO USAGE

)1 )2 ( )9

( )1 ( )2 ( )9

Q41. If any label "Iight" or "mild" would be removed From cigarette packages, do Vou think that the attention that smokers pay to the list of toxic chemicals written on the side panel of a pack will increase, decrease or stay the same?

• INCREASE... ( ) 1

• STAY THE SAME... ( )2

.. DECREASE ( )3

• Dk/Na ;... ( )9

Q42. If any label "Iight" or "mild" would be removed From cigarette packages, do vou think that smokers will be ... ? (Read)

..

BETIER INFORMED ( )1

MORE CONFUSED 2

~---~

OR IT WILL CHANGE NOTHING )3 SKIP TO BASIC DATA

Dk/Na ~~9 ~

.. •

•

Q43. Why do vou think smokers will be better informed or more confused (SEE ANSWER IN Q42)?

Dans le document of Smokers and Non-smokers (Page 70-78)

Q6 Second preferred

QUESTIONNAIRE Project: 574-044