A nível mais pessoal considero que os objetivos no geral foram alcançados e que o estágio foi sem dúvida uma experiência rica em conhecimento e crescimento. Apesar de nunca ter tido contacto com a área da segurança rodoviária, e deste estudo ter sido um grande desafio, posso dizer que o terminei de forma satisfeita e com o sentido de missão cumprida. Claro que nada disto teria sido possível se a Ascendi não me tivesse dado todas as ferramentas necessárias e o constante apoio, vindo nomeadamente do gabinete de marketing. Tudo contribuiu para que este estágio tenha corrido da melhor forma, apesar das dificuldades, o que acabou por contribuir adicionalmente para o meu interesse na área do marketing.
55
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ANEXOS
Anexo I – Traffic Safety Basic Facts 2016 – Observatório Europeu da Segurança