Luxury brands
How consumers relate to luxury brands in the 21st century : the changing concept of sacredness and its importance
... keeping secrets” (Owens 2017). Consumers demand transparency from luxury brands, but luxury brands are still embedded in a traditional business model. 4.3 From rationalism to emotions ...
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Free-Riding and Luxury Brands on the Internet
... html link allows a radical decoupling of research and sales, minimising the cost of research for the consumer and encouraging free-riding due to the fact that counterfeiting is hard to suppress. 4.3 Word Markets The ...
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How To Sell A Luxury Brand From A Non-Luxury Store. Essays on Managing a Salesperson's Motivation Towards Selling Luxury Brands From A Non-Luxury Multi-Brand Store
... where luxury brands are sold, the data was collected from single retail chain that sells eyewear across France and dominates the ...a luxury positioning; which is the typical case of most store ...
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How to value brands correctly?
... - The 75% chosen may be too high for adidas and should be reduced, nevertheless the necessary information to do so is unfortunately not available, hence our reliance on literature suggestions. Turning now toward ...
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Effect of price display on brand luxury perceptions
... on brands’ non-personal-oriented luxury perceptions and brand ...of luxury, consumers may have difficulty assessing products in the absence of an external informational cue such as price, and should ...
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A ‘semio’ approach to fashion discourse: critical perspectives on the luxury industry » [Book Review: “Eleni Mouratidou, Politiques de re-présentation de l’industrie de la mode. Discours, dispositive, pouvoir"]
... major luxury brands such as louis vuitton, Dior, Gucci, balenciaga, chanel) alternate with more methodological, interpretative, or political considerations (about the ideological function of the fashion ...
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Consumers’ willingness to pay for organic products, both with existing brands as the exclusive signal of quality and with additional signals incorporated
... The results found in both experimental markets show that there is a consumers’ willingness to pay for products obtained under pesticide reduction conditions. One may verify that the in[r] ...
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Women as the Measure of Moral Corruption: Diderot and the Luxury Quarrel
... 4 It is here that political matters come into play and articulate with Diderot’s materialist approach. Indeed, the author does not believe that the European society of his time offers women the means to control their ...
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5-star (by local norms) : group dynamics in a luxury Sub-Saharan resort
... After describing the various workplace activities at the resort, the study focuses on interactions between local and expatriate staff members looking specifically at the[r] ...
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Copyright and brands in the digital age: Internalizing the externalities of meaning
... publishing brands — to emphasize their contribution to the creation of meaning — structures media industries as a ...author brands to promote ...author brands that covered circulation of their ...of ...
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Improving "National Brands": Reputation for Quality and Export Promotion Strategies
... tries into low-quality traps? Finally, which policy instruments can help countries overcome the adverse impact of such information asymmetries? More specifically, we consider an infinite-horizon two-country model with a ...
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Les nouvelles perceptions de la marque : moins de fonctionnel, plus d'engagement New perceptions of brands: less functional, more commitment
... En 16 ans, les évolutions sont très nettes ; elles mettent en évidence, dans l’esprit du consommateur, un détachement entre la marque et les caractéristiques fonction- nel[r] ...
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Brands taking a stand: influence of brand activism on consumer behavior
... their brands to differentiate themselves from their competitors in the eyes of the consumers (Kotler & Armstrong, 2016) through brand activism (Kotler and Sarkar, ...for brands to go beyond ...
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How to value brands properly? A case study on Huawei Technologies
... 44 large conglomerates operating in various markets) or on the Management’s needs for strategic purposes. After segmentation, we then look at business from three perspectives. The objective of financial analysis is to ...
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Integration of environmental assessment in a PLM context: a case study in luxury industry
... g.jouanne@evea-conseil.com Abstract. Nowadays, the environment becomes a major issue in our society. It gives rise to regu- lations, market demand and stakeholder's pressure which are concerning companies. These latter ...
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Influence of service environment on client loyalty in luxury hotels: A test of the cognition-emotion approach
... Limits and future research Our study has some limitations that offer opportunities for future research. The sample is composed of tourists crossed in some key places of the city of Nice (airport, SNCF station, beaches, ...
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Toward a Taxonomy of Key Success Factors for SME’s in a Changing Environment : the case of the Luxury Industry
... the luxury industry, we identify a major gap regarding the difficulties that SME’s of this sector face in the current socio-economic context: the absence of a global taxonomy of KSF’s that could help them to ...
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Should I consume them ? Dis-identifying the self with dissociative and in-"affective" brands for youth drinking behaviors
... and brands, there needs to be interdependence between the parties involved (Fournier, 1998; Fournier, Dobscha, & Mick, ...Anthropomorphized brands are then considered to be capable of emotional states ...
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Meat safety as a tool of differentiation for retailers: Spanish and French examples of meat "supply chain brands"
... sustainable nature of the production systems (animal welfare, respect of the environment) and their wish to develop partnerships with suppliers (producers and processing firms). Although these marketing arguments are ...
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Demand for Luxury Goods in a World of Income Disparities
... in luxury goods from demand side. It associates demand for luxury goods with within-country income disparities, via a social interactions component, the so-called Veblen effect (Veblen ...for luxury ...
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