Le score, dispositif de remédiation de la relation marchande : le cas du Franco-Score d’Intermarché

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Le score, dispositif de remédiation de la relation

marchande : le cas du Franco-Score d’Intermarché

Marie-Lise Buisson

To cite this version:

Marie-Lise Buisson. Le score, dispositif de remédiation de la relation marchande : le cas du Franco-Score d’Intermarché. Sciences de l’information et de la communication. 2020. �dumas-03257780�

École des hautes études en sciences de l'information et de la communication – Sorbonne Université

77, rue de Villiers 92200 Neuilly-sur-Seine I tél. : +33 (0)1 46 43 76 10 I fax : +33 (0)1 47 45 66 04 I celsa.fr

Mémoire de Master 2

Mention : Information et communication Spécialité : Recherche et développement

Le score, dispositif de remédiation

de la relation marchande

Le cas du Franco-Score d’Intermarché

Responsable de la mention information et communication Professeure Karine Berthelot-Guiet

Tuteur universitaire :Caroline Marti

Nom, prénom : BUISSON Marie-Lise Promotion : 2019-2020

Soutenu le : 25/05/2020

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